Visual Communication Images with Messagespaulmartinlester.info/cengage/chap6_Analysis.pdf · Aldous...
Transcript of Visual Communication Images with Messagespaulmartinlester.info/cengage/chap6_Analysis.pdf · Aldous...
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Analyzing a Visual Message Before Using the Six Perspectives:
• Make an inventory list of everything you see
• Notice the compositional elements and lighting
• Study the visual cues • Where do you think the picture
was made? • What do you think is the purpose
of the image?
Visual Communication Images with Messages Chapter 6: Visual Analysis
Everything looked at closely is full of wonder.
Jacob Grimm, 1785–1863 PHILOSOPHER, JURIST, AUTHOR
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
inventory list
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
composition
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
visual cues
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
semiotic signs & codes
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
cognitive elements
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
purpose of the work
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Aldous Huxley
Aldous Huxley • Brave New World • Inflammation of the Cornea • The Art of Seeing • The Visual Process
• Sensing • Selecting • Perceiving
• “The More You Know, the More You See”
image aesthetics
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personal perspective: Do you like it or not?
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historical perspective: Are there lessons from the past?
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technical perspective: How is it possible to see it?
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ethical perspective: How are six philosophies used?
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cultural perspective: What is learned from symbols?
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critical perspective: What do you think of it now?
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Visual Analysis Practice
Personal Perspective
personal perspective
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Visual Analysis Practice
Historical Perspective
historical perspective
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Visual Analysis Practice
Technical Perspective
technical perspective
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Visual Analysis Practice
Ethical Perspective
ethical perspective
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Visual Analysis Practice
Cultural Perspective
cultural perspective
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Visual Analysis Practice
Critical Perspective
critical perspective