Visual Arguments

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Visual Arguments Advertising

description

Visual Arguments. Advertising. What to Consider. What is being advertised? Who is advertising? Who is the intended audience? Is this visually/ intellectually stimulating? What message is being conveyed?. What is being advertised?. - PowerPoint PPT Presentation

Transcript of Visual Arguments

Page 1: Visual Arguments

Visual ArgumentsAdvertising

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What to Consider•What is being advertised?•Who is advertising?•Who is the intended audience?• Is this visually/ intellectually stimulating?•What message is being conveyed?

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What is being advertised?

Campari is a bitter Italian aperitif. It is a proprietary blend of herbs and spices, is a brilliant red color, and has an extremely unique flavor which may take some getting used to

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Who is advertising?

Alcoholic Beverage Company

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Who is the intended audience?

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Is this visually/ intellectually stimulating? • What is the

focus?• People/

Characters in the work?

• Significance? • Interaction

between people?

• Mood?• Colors• Symbols• Anything that

seems odd?

ANALYZE

What message is being conveyed?

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Is it successful?

Do you agree , morally?

Does this accurately portray the product?

Does it get your attention?Is it memorable?Does it make you want the product?

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What is being advertised?Who is advertising?

Who is the intended audience?

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• What is the focus?• People/ Characters in the

work? • Significance? • Interaction between

people?• Mood?• Colors• Symbols• Anything that seems odd?

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Is it successful?

Do you agree , morally?

Does this accurately portray the product?

Does it get your attention?Is it memorable?Does it make you want the product?