Vistnorway Front P age
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Transcript of Vistnorway Front P age
Guidelines for editors and market managers
Vistnorway Front Page
Objective of guidelines:
• Give all editors knowledge on how the the Front Page should be edited and published
• Give the market managers knowledge on how the Front Page work and their role and responsibilities
Let´s start
What is the purpose of the Front Page?• Make it easy to choose Norway by• Inspire• Inform• Present bookable products
• In an attractive and user-friendly way and according to Optima findings per market
Somethings “never” change • Always aim to show off what Norway has to offer the
tourists • Regardless of season and campaigns
• Mandatory components on each version: • Map component, Booking widgets, Season-based content, Themes (e.g.
fishing, hiking), Green Travel, Articles on social/mobile, Fjords, Northern lights, The Midnight Sun. Culture/food according to Optima findings
Two types of content: Editorial and marketing content
Who´s doing what?
Front page: Day-to-day changes and updates requests
Responsibility of Market Managers
Campaigns
Campaigns – the overall goals• To provide participants with value for money through
visibility• Maintain a balance between Editorial and Marketing
content
The layoutPractical guidelines
Visual layout• When managing the content, please remember the
visual hierarchy.
Sections and Listheaders• Use section and list headers to: • trigger • describe the content • give the users a hint of what to expect
• Think of the headings as ad campaigns for the content you want the users to click on• Be playful and selling • Try to visualize the headings without the pictures and intros• Think of the Front Page as a whole story where the headings
bind the different content chunks together
Tone of voice• Use a fresh, real, adventurous and open minded tone
of voice
Some examples for inspiration”A taste of Norway ” rather than ”About Norwegian food”
“It does not have to cost a fortune” rather than “Travel cheap”
”7 hours from New York” rather than ”Go to Oslo”
”Get your adrenaline pumping” rather than ”More on extreme sport”
“Sign up for your winter adventure in Norway” rather than “Winter in Norway
More examples
• A great way of giving the user an impression on the amount of content• Provide the users with up-
to-date information on concerts, theatres, exhibitions etc.
The use of lists
National Market adaptations
The content displayed on the different front-pages will vary with language versions and seasons
National Markets - some freedom to adapt to meet local needs • Focus is primarily on the needs of the editors own
national market• The importance of sharing• Please share any successful innovations to ensure that “stuff
that works” gets adapted and localized axcross the portal as quickly as possible
Front Page: National Markets
Quality assurance
Don´t forget the quality assurance• The front page should be reviewed regularly both
internally and by the market managers
• Show changes to one or more fellow editors, in addition to notifying the market manager
• For major changes, the editor-in-chief should also be notified
The importance of updated content• Make sure all content is quality assured – the
responsibility of all Web Editors
Last but, not least• For further details see the full verson of Guidelines
Front Page on <dajdadkadkaødk>
• Questions relating to this document should be sent to: [email protected]
• Keep up the good work!