Vista summer associate pr marketing presentation
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Transcript of Vista summer associate pr marketing presentation
• OCC VISTA marketing and PR 101• Developing content & utilizing online tools• messaging• VISTA alumni • Easy, everyday ways to support OCC VISTA
Marketing & Communications
Marketing & PR 101Planning an event on campus or
in community? Develop a promotion plan!
• Pre-event promotion– Press release?– Posters?– E-vite? – Facebook event?– Email? – Campus & OCC website?– Text?– Co-sponsorships
• Don’t forget post-event promotion opportunities!
Event planning: who else to invite
• Local media (newspaper, TV, radio)
• Campus media• Local lawmakers• Community
constituents & leaders• Campus leaders
Getting media attention• http://pressreleases.scripps.com/release/1212
• Press Release basics– Who What When Where– Why & How
• Emphasize SUCCESS, IMPACT, RESULTS
• How & Why VISTA was instrumental in project/event/etc.
• How can you highlight VISTA core principles: anti-poverty focus, community empowerment, capacity building, sustainable solutions
– ID Photo ops– Quotes!– Watch for empty acronyms
http://www.flickr.com/photos/ineedpublicity/2409067544/
Your new BFF: campus communication staff
• TASK: introduce yourself to campus communication staff! – Your VISTA
position could be a story!
– http://news2.marietta.edu/node/1134
Be your own publisher!
• OCC website• Campus website • http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm
• Community partner website• VISTA Blog• VISTA Voice• Facebook, Twitter, Linked In• You Tube• Handouts/factsheets• Slideshare• Flickr http://www.flickr.com/photos/56204552@N03/sets/
• http://www.flickr.com/photos/53746237@N06/sets/
Share info with OCC staff to post to our social media sites!
• Audience includes:– Current VISTAs– Site mentors & community service directors– Campus leadership– VISTA donors/supporters– Other Campus Compact state offices– Alumni VISTAs– Lawmakers/decisionmakers
Lights, camera, action! Share ACTION shots!
Reminder: photos of children require signed release forms (uploaded to Wiggio).
Tell the story!• http://www.flickr.com/
groups/occvista/pool/page2/
• Informative captions: http
://www.flickr.com/photos/53746237@N06/5448638305/in/photostream/ (3)
AVOID:
Out of focus shots, large group shots
A few more Flickr tips
http://www.flickr.com/photos/yayagirls/2275417742/All rights reserved by Yayagirls
Accounts•Personal account•VISTA account
Uploading•Descriptions•Tags: Ohio Campus Compact AmeriCorps VISTA
Downloading•Actions•view all sizes
•Quality over quantity
•FAQ!
Moving toward consistency…Past samples of VISTA email signatures
• Poverty Programs Coordinator Ohio Campus Compact AmeriCorps VISTA
• Campus and Community CollaboratorAmeriCorps VISTA
• Ohio Campus Compact AmeriCorps* VISTA • Americorps* VISTA, Ohio Campus
Compact: Veterans' Service Coordinator• OCC AmeriCorps VISTA, Service-Learning• AmeriCorps VISTA
Ohio Campus Compact• AmeriCorps*VISTA
Consistent titles for business cards, email signatures, voice mail, etc.
Your NameOhio Campus Compact AmeriCorps VISTASummer AssociateCampus Program or TitleUniversity Namesnail mail addressEmailPhonewww.ohiocampuscompact.orgOptional: website of college program
VISTA presentation examples
• Slideshare http://www.slideshare.net/ohiocampuscompact
• Prezi http://prezi.com/rltooihj-a7o/the-ohio-state-university-early-college-outreach-americorpsvista-impact-
report/
VISTA alumni & VISTA giving circle
Menu of OpportunitiesWays to support OCC VISTA
• Appetizers– Kroger Community Rewardswww.kroger.com/mykroger/Pages/community_rewards.aspx
– GoodSearch & GoodShop http://www.goodsearch.com/nonprofit/ohio-campus-compact.aspx
• Main Course– Create a Razoo fundraising page
http://www.razoo.com/story/Ohio-Campus-Compact-Ameri-Corps-Vista
• Ask friends, colleagues, contacts to donate
• Desserts– ID foundations, businesses or individual donors– Design your own VISTA fundraiser