Visitor Analyticsfor the Physical World

THE PROBLEM

Online World PhysicalWorld

Resolved Unresolved

In the online world, every activity of the user produces datawhich are monitored & collected by the websites.

With the data available, businesses are able to optimize theirwebsites & offer their customers an improved experience.

Missing OpportunityBy not leveraging the value of these data, businesses aremissing the opportunity to optimize their performance &lower their costs

In the physical world, every activity of the customer producesdata in the same way. However, only a handful of locations aremeasured and optimized based on these valuable data.

THE SOLUTION

Measuring the Customer Journey Analysis and Optimization

INPUT

V-Count Devices

Web Dashboard

Management Reports

Real-time Alerts

Mobile App.

3rd Party Apps - API

Excel, PDFExport

Wi-Fi Weather Staff Campaigns POSDevices

OUTPUT

People Counting at the door

Street Counting

In Store Heatmap Analytics

Queue Management

1

2

4

5

MAG (mood, age, gender) Analysis

3

WE ARE…

We help our customers drive their business growth through visitor analytics by tracking customers /visitors / passengers in physical locations with our sensors and analyzing this data on our cloud basedbusiness intelligence platform.

Main solutions: People Counting, Heatmap, Queue Management, MAG (mood, age, gender) Analysis, Staff Exclusion.

A dynamic team of

60

Received a total investment of

$3.5M so far

400+customers

Presence in

80+countries

25.000installations worldwide

4 offices in London, Miami, Dubai & Istanbul

OUR GLOBAL FOOTPRINT

Active Resellers Network

Resellers Direct Selling

Resellers / Direct Selling

LONDON - EUROPE MIAMI - USA

DUBAI - MIDDLE EASTISTANBUL - EUROPE

25.000+ V-Count Devices Installed Globally

OUR SOLUTIONS

Stores Airports Supermarkets Shopping Casinos Events Theme Museums Restaurants Gyms Librarires Transportation SmartMalls Parks Buildings

People Counting

Queue Management

Staff Exclusion

MAG(Mood, Age, Gender)

Analysis

Business Intelligence Platform

MultiCamera Heatmap

We help our customers drive their business growth through visitor analytics with people counting,multicamera heatmap, MAG (mood,age, gender) analysis, queue management technologies.

Q

Beam Counterswere the first technologyintroduced for peoplecounting. Although theyare easy to install, they fallfar behind in accuracy dueto horizontal deploymentthat result in countingseveral people as one whenthe beam is broken. Nobi- directional counting andsusceptible to differentilluminance levels.

Thermal Countersare the secondgeneration of peoplecounting. Accuracy wasaround 85%. Problemsoccur when the weathertemperature is higherthan 36 degrees Celsius.No concrete method toprove accuracy.

2D Countersare single sensor devicesthat can provide up to 85-90% accuracy in stableenvironments using videoprocessing technology.Highly affected by lightingconditions and directsunlight.

3D Computer Vision Cameras

have the highest accuracyamong all systems that areused for single function:people counting. Accuracylevels up to 95%

3D Computer vision + WiFi +Bluetooth (All-In-One):

With the rise of other technologiesthat can serve as alternatives topeople counting and the othersthat has a complementary nature,the go-to system that will be usedin the years to come has becomeall-in- one people counters. All inone people counters reaches anaccuracy level of 98%, providesWi-Fi tracking and utilizesBluetooth Low Energy features.

EVOLUTION OF TECHNOLOGY

Beam SensorsThermal Cameras 2D Counters

3D People Counters All in One

BENEFITS FOR RETAILERS

Visitor satisfaction, marketing effectiveness and efficient staff allocation have immense importance forperformance and all these metrics can be optimized with accurate data.

Find out your visitors’behavior within yourstore

Discover how thetraffic has changedfor each year, month,week, day and hour

Get to know areas ofimprovement for bettercustomer satisfaction

Boost your success& profits constantly

Keep your visitorssecure by monitoringcapacity in real time

• Stereo vision technology• High accuracy people counting• Draw-in rate• Avrg. dwell time• Data auto-synchronization

STREET COUNTING

V-Count 3DAlpha+

InstallationIt requires an additional 3D Alpha camera to count people on the street

Improve Window DisplaysMeasure effectiveness of your window displays, conduct A/B tests and optimize them in order to draw more visitors in. You can measure andreplicate the success of your best window displays

STREET COUNTING Counting Methods

3D Vision (3-5m)

High Accuracy

Wi-Fi (30-40m)

Medium Accuracy

Identify Successful CampaignsMeasure effectiveness of your different campaigns, how they drive visitors, repeat your successful ones anddiscontinue others

Accurate Draw-in RateCount people walking by your store and find out how many of them actually enter your store, giving you a high accuracy street-to-store conversion rate. Analyze all your stores bystreet counting /monthly rent for cost effectiveness andclose your unprofitable locations or renegotiate rent

• +98% industry leading accuracy• Stereo vision technology• Bi-directional counting• Group counting• Wi-Fi and Bluetooth technology• Push notification capabilities• Data auto-synchronization• Adult/Child differentiation

PEOPLE COUNTING

V-Count 3D Alpha+

Installation3D Alpha+ is installed at the entrance of the store with a top-down view that counts everyone walking in & out of the store

Conversion RateUnderstand the effectiveness of yourstores by checking how many of yourvisitors turned into your customers

BenchmarkingLocate your highest and lowestperforming stores and analyze in-storeperformance for benchmarking

Visitor TrafficCount the number of people entering,exiting and passing by your storeswith +98% accuracy in real time

PEOPLE COUNTING

Peak HoursDiscover your power hours in whichyour stores generate most traffic, andhave the biggest sales opportunities

Staff OptimizationOptimize staff operations in real time,parallel to the number of visitors and theirneeds within your stores during peak hours

• Fisheye lens• Designed to generate occupancy analysis• Identifies the most attractive areas in your store• Data auto-synchronization

MULTICAMERA HEATMAP ANALYSIS

V-Count Heatmap

InstallationInstalled on the ceiling inside the store and captures people’s movement to generate a heatmap analysis

Customer TrackingTrack your customer movement daily andhourly within specific zones of your stores, tounderstand what your customers are attractedto and where they are buying.

Merchandising EffectivenessImprove merchandising (and/or marketing)effectiveness and profit margins by analyzingthe success of your events, campaigns &different media channels in various locationswithin your store

Change SlowMoving ProductsReplace or relocate the unattractive items, makepricing changes to engage with your customersmore effectively

MULTICAMERA HEATMAP ANALYSIS

Improve Store DesignDiscover the popular areas, make activedecisions about your product placements,lighting and positioning of shelves

Take a SnapshotAnalyze all zones of your store on a single screenregardless of the size of the area

MAG (MOOD/GENDER/AGE) ANALYSIS

V-CountMAG

• Camera based• Male vs. Female visitors• Visitor age groups• Emotional Analysis

InstallationInstalled facing the entrance like a CCTV monitoring peoples faces (no personally identifiable data collected)

Male vs. Female Visitors RatioLearn how many of your visitors are male and how manyof them are female and boost profits by choosing betterassortments according to your visitors gender

Determine Age Groups ofVisitorsLearn the age groups of your visitors and improveconversion rates by better marketing campaigns - changedigital signages quickly and see the results immediately

Identify Emotions to Skyrocket SalesVisitors’ emotions play a big role on their buyingdecisions. How do they feel when they are entering yourstore is a business transforming metric

MAG (MOOD/GENDER/AGE) ANALYSIS

•Notifies staff when a certain threshold or the number of people exceeds standards•Shows abandonment metrics to calculate potential financial loss•77 % of shoppers are less likely to return to a store where they experienced long checkout lines.

QUEUE MANAGEMENT

InstallationInstalled over the waiting area, minimum 1 device per queue depending on the shape and average length of the line

V-Count Queue

Q

Real-timedata

Historicaldata

AbandonmentBy measuring the waiting time of your customers,keep time spent in queues at minimum level, andreduce the abandonment rate

AnalysisCount how many visitors you have in each queue, andmeasure their average waiting time. Define the optimalqueue lengths and waiting time for your stores

EfficiencyBy tracking the number of people in your queues-in real time- take immediate action, allocate your staffaccording to your customers’ needs and enhance theirshopping experience

QUEUE MANAGEMENT

•Low energy Bluetooth device•When paired with BLE tags itdeducts personnel from overallvisitor counting

• BLE tags are provided to each employee which exclude them from the total visitor count data. This results in highly accurate/ pure visitor data integrity.

STAFF EXCLUSION

Staff Exclusion

BLE Tag

+

BUSINESS INTELLIGENCE PLATFORM

• Cloud Based• High integration functionality• Supports other vendors’ hardware• Hosted on Amazon Web Services in the EU• Includes all retail metrics• Online health check• Specialized interfaces for retail & shopping mall• Fully customizable• Auto email reports in pdf, excel and API formats• Available in app for iOS & Android• Available in 12 languages

BOOST CONVERSION RATES

1% increase in conversions

10% increase in revenues!

equals

Traffic7000 ppl

Conversion%10

Revenue$210.000

X X =Avrg. Basket Size$300

Traffic7000 ppl

Conversion%11

Revenue$231.000X X =Avrg. Basket Size

$300

+%1 +%10$21.000

BIP FEATURES – ONLINE HEALTH CHECKThe online health check system keeps track of all your devices and make sure that they are online at all times.If a device stops working for any reason you can see it on the Business IntelligencePlatform.

BIP FEATURES – TRAFFIC DATACount the number of people entering, exiting and passing by your stores with +98% accuracy in real time. Sales volumes andtransactions are not enough to evaluate the performance of a store. First metric that should be considered is the store traffic asit is the single most important KPI

BIP FEATURES – CONVERSION RATETo understand the effectiveness, you need to know not just your sales volume, but also how many customers generated thosesales! Traffic alone does not translate into sales. Converting visitors into buying customers is the real opportunity. This is where thein-store experience gets involved.

BIP FEATURES – REAL-TIME OCCUPANCYHistorical data is vital in optimizing the business processes in the long term. However, short term opportunities are too important to missout. V-Count’s new, revolutionary real-time occupancy feature enables you to know how many people are in your stores at any given time.Alerting system can be activated if the occupancy exceeds a predetermined threshold that allows you to take immediate actions.

BIP FEATURES – MARKETING EFFECTIVENESSMarketing effectiveness feature helps you to review all your marketing efforts on a single dashboard. You can compare marketingcampaigns and events with different budgets, and automatically shows successful and unsuccessful events to help optimize thecampaign budget

BIP FEATURES – MAGTransform your business with the power of gathering unique real time insights about visitors by demographic analysis whichprovides gender, age and emotion data

BEST PRACTICE RETAIL

V-Count is a trusted partner. We have beenusing V-Count’s people counting and retailanalytics technology since 2016 in our 70+stores. We have been continually improvingour customer services and profitability inTurkey with the support of the reportsprovided by their system.

”

Bora YücelHead of Retail

Marketing

“

BEST PRACTICE RETAIL

V-count is a reliable partner for sephora turkey.They have demonstrated significant agility andflexibility during our store renovations whichimpacted half of our network and scheduledwithin a very limited time table. We believethat the business intelligence provided withtheir solutions provide us a reliable visibility forour business cycles. Their solid and solutionoriented customer services ensure that we arewell understood with our needs & requests,furthermore, secure our long-term relationshipwith them as aPartner.

”

Beyhan FigenCEO Sephora TR

“

BEST PRACTICE RETAIL

V-Count is an esteemed business partnerthanks to their excellent solutions which allowus to obtain reliable traffic data and valuablecustomer insight. It is important for us to makecritical decisions and test their efficacy whenplanning the activities that we need to performon a daily basis. Based on the key metricsprovided by V-Count, we are able to optimizeour staff scheduling and increase theeffectiveness of our window displays and in-store campaigns. V-Count is our partner ofchoice in retail sector due to their customer andresult oriented approach.

“

”

Irem YurttepeRetail Development

Manager

BEST PRACTICE TURKISH TELECOM “

”

Muhammed ÖzhanBusiness & Solution Development

Director

Largest telecommunications company with 1000+stores

After working with V-Count over 3continuous years in 1000+ stores, they haveproven to be a trusted partner, providing uswith reliable retail analytics to improve ourstore operations and performance. Werecommend their services and expertise.

BEST PRACTICE RETAIL “We have been working with V-Count for the

past 2 and a half years, and we considerthem as the foundation block of ourbusiness.

V-Count’s solutions provide the basis for allour distributor investment processes as wellas retail development plans. V-Count has alsohelped us increase our store traffic,efficiency and profits. We areassured that our investment with V-Count ison point, as we have also seen that ouraverage basket size has increased throughoutthese years.

Erhan AkdoğanRetail Development

Director

”

BEST PRACTICE RETAIL

We’ve been working with V-Count teamsince 2015 and have been using theirprofessional solutions in our retail stores.With the help of their solutions wediscovered our improvement areas andincreased our conversion rates and revenuesignificantly by taking data analytics basedactions.

”

Utku ÖzdelRetail Development

Director

“

BEST PRACTICE RETAIL

We’ve been working with V-Count teamsince 2012 and have been using theirprofessional solutions in all our retails. Withthe help of their solutions we discovered ourimprovement areas and increased ourconversion rates and revenue significantly bytaking data analytics based actions.

”

Sedef GedikliMarketing Manager

“

REFERENCES - RETAIL

REFERENCES - RETAIL

REFERENCES - MALL

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