Visit the following websites and review 2 stories
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Transcript of Visit the following websites and review 2 stories
![Page 1: Visit the following websites and review 2 stories](https://reader036.fdocuments.in/reader036/viewer/2022081516/55bdeb8ebb61eb67198b45e3/html5/thumbnails/1.jpg)
Visit the following websites and review 2 stories from each site that are of interest to you…
www.mobilemarketingmagazine.co.ukwww.mobilemarketingwatch.com
Abbie Murray
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www.mobilemarketingmagazine.co.ukMotorola Launches $179 Moto G
This statement suggests that smartphones are not as well advanced as they are marketed and that the smartphone industry are creating less advanced smartphones in order for a wider range of people to afford them. This could explain the study below…(Morgan, J.P. 2011.)Study showing that only 18% of the public are smartphone users and 82% smartphone users.CRITIC – Modern apps and technology may not have the same experience on a less advanced phone.
Demonstrates Google being initiative in thinking of other ways to reduce the price of smartphones rather than “dumbing down” the technology and introducing slower connections
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www.mobilemarketingwatch.comMobile Marketing at Christmas Time
“Never before has the power of mobile been so apparent during the retail calendar’s busiest quarter.”
… unusual as consumers will normally browse on a mobile devise and buy on a computer.
Is this anything to do with the introduction of the iAd? – A revolutionary advertisement that opens as a pop up as that can be closed rather than in the browser. It is considered to be less intimidating.
Conclusions drawn from Blue Chip Marketing…
• 56% of people in the US own a smartphone, and 35% a tablet• 44% of 18-34 year olds and 46% of 35-54 year olds own a store app – possibly the most regular
shoppers at Christmas time• 25% of store apps that are accessed are “coupon” apps and at the top of them is Groupon with 48%• People will most likely use their apps pre-shopping – again stresses the point of people browsing
online and buying afterwards