Visit St Paul MyVSP Meeting 9.15.17 at St Paul Airport Holman Field- Influencer Market Project
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Transcript of Visit St Paul MyVSP Meeting 9.15.17 at St Paul Airport Holman Field- Influencer Market Project
Big Game Search Optimization
Wendy Meadley
Organic vs Paid Search and Your Base Effort
Optimizing for the Big Game is Very Short Term
Priming your Owned Land > Getting Your House Ready
THE BIG CONCEPTS
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
Here Comes the Big Game…
Are you Digitally Ready?
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
THE “BIG” QUESTION
With the Audiences + Consumers
#MYSAINTPAUL
That Matter to You…
#MINNESOT
©2017 SWG, LLCWendy Meadley
IT’S TIME TO CONNECT
Focus on Your Owned Media Network
For Near and Long Term Value
Start with What You Already Have
And Build on It!
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
IT’S TIME TO BUILD
GETTING TO IT
©2017 SWG, LLC
1 GET YOUR DIGITAL HOUSE IN ORDER and ensure your light is on.Pro Tip > Assess the Basics and Define Your Plan
2 CATCH UP by getting on all free, low cost and effective digital distribution channels.Pro Tip > Target the best for your vertical market
3 CLEAN UP because company is coming- visitors will pre-plan their trip.Pro Tip > Get on their list with an effective digital content strategy
Wendy Meadley
#MYSAINTPAUL
How Do Your Customers Find You?
Connect with Them > 5 Hours/Week
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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Focus on ONE Goal for Your Instagram AccountPro Tip: Most Instagrammers have multiple “Feeds”
TWO Posts a Day is the Magic Number for GrowthPro Tip: Minimalist is 3 X week, Optimized is 2 X Day
Content, Search Optimization, Tagging + Engagement are keys Channel PerformancePro Tip: It is formulaic and can be programmed
http://bit.ly/InstagramforBusinessGuide
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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Get your FULL Product + Service Offering Live Pro Tip: Get the Pin Widget
Integrate Pinterest into Your Customer JourneyPro Tip: Create Search Optimized Billboards
Activate Pinterest Commerce + Web IntegrationPro Tip: Current or Activate an eCommerce site
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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Update your Facebook AccountPro Tip: Activate the latest Tools
Integrate your Facebook + Instagram ChannelsPro Tip: Better Understanding, Stats, Affordability
Activate Facebook CommercePro Tip: If it is relevant to your Organization’s Business Model
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
THINK GEO + LOCAL
Global Media will be Here
the Big Food Game are in St Paul
Are you Digitally Ready?
©2017 SWG, LLCWendy Meadley
COVERING LIFESTYLE FEATURES1.5 K
Several Promotional Elements and
#MYSAINTPAUL
#MINNESOTAFOOD Wendy Meadley
Join the Conversation
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
Thank You
THINK GEO + LOCALThe Big Game is coming to town! As the excitement builds, how can you and your business join in the momentum and capture your piece of the opportunity that a world-class sporting event brings to town?
Make sure your digital house is in order and your light is on!Pro Tip > Assess the basics and define your plan
GETTING READY
Catch Up! Expand your Digital Distribution ChannelsPro Tip > Explore all low-cost and free app and rating services
Clean Up! We all clean our house before company comes Pro Tip > Visitors pre-plan their trip- Get on their list
BIG GAME DAY DIGITAL PLANNING
[email protected] Meadley
FOCUS ON ONE GOAL1
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Get your FULL Product + Service Offering Live
Update your Facebook Account
TWO POSTS A DAY Integrate Pinterest into Your Customer Journey
Integrate your Facebook + Instagram Channels
CONTENT, SEARCH OPTIMIZATION, TAGGING + ENGAGEMENT
Activate Pinterest Commerce + Web Integration
Activate Facebook Commerce
Wendy Meadley > Social Wendy Group
http://bit.ly/InstagramforBusinessGuide http://bit.ly/FacebookAdNetworkhttp://bit.ly/PinterestCommerce17
©2017 SWG, LLC