www.visittheheart.com

Media Information 2011

www.visittheheart.com

Visit – The Heart of England Visitor MagazineVisit Magazine is a monthly magazine for visitors to The Heart of England region. Distributed primarily through tourism providers, Visit communicates interesting and entertaining news to its readers. Content features information about what’s going on in The Heart, as well as reflecting national trends and interests.

• Straight From The Heart: Celebrity front cover interview • News Beat: Select stories from the past month • Restaurant: Chef interview, story and recipe from a high profile restaurant • Guide: Extended topical guide with detailed information for visitors • Exhibitions: Previewing top upcoming exhibitions • Theatre: Theatre previews and reviews • Competition: Chance to win a package break • Guestbook: Entertaining feedback providers have received • Map of The Heart of England • Offers: Cut out vouchers for offers in the region

No. of Offers Standard Subscribers

Single Offer £100 £75

2 x Offers £175 £130

3 x Offers £260 £195

4 x Offers £300 £220

Offers pages - Visit Magazine

Cut out vouchers for visitors redeemable on purchase

Multiple offers can be featured in a single issue or spread over as many issues as desired.

National SEA LIFE centre Birmingham The Waters Edge, Brindleyplace, Birmingham B1 2HL 0121 643 6777 www.sealife.co.uk

Kids Go FreeOne Child Free with one Full Paying Adult

Escape city life and step into tropical paradise in the heart of the buzzing city of Birmingham. At the National SEA LIFE centre you can take an amazing marine voyage beneath the waves and experience so much more…..This voucher entitles one child free entry when accompanied by a person paying the full adult day rate at SEA LIFE Birmingham. This voucher is valid until 30/09/2011. Adult is 15 & over at SEA LIFE centres/Sanctuaries. Voucher cannot be used in conjunction with any other offer or ticket, pre-paid ticket or fast track entry. Voucher must be presented upon entranceCode: SL HEART LEAFLET 2011 Offer ends 30th September 2011

Kids

Go Free

Required Information

• Venue • Venue name • Venue contacts • Offer name • Offer details – 20 words max • ‘Offer Ends’ date • Hi res image* (optional)*This can also be a self-produced barcode

Visit the Heart of England in printwww.visittheheart.com

Audience

Visit Magazine has a distribution of 15,000 per issue. Outlets for Visit Magazine include, but are not exclusive to:

• Tourist Information Centres • Motorway Service Stations (racket display) • Key Attractions • Key Hotels • Key B&Bs • Art & Theatre Companies • Mailing Fulfilment

The method of distribution results in a high pass on rate. Groups and families of visitors will tend to share one copy between several individuals. On average Visit Magazine reaches circa 50,000 readers every month.

Who reads Visit?

• Largely AB demographic (82%) • Parents of young families • Young couples • Retirees • Visitors to key events & attractions • Domestic tourists to the region • Recreational local population

Where can you find Visit?

The distribution points for Visit Magazine are concentrated in The Heart of England region.

Subscribers

If you are a tourism provider and a subscriber to the Visit the Heart website www.visittheheart.co.uk you can benefit from discounted rates for display print advertising and for offer vouchers - see overleaf for details. If you would like to become a subscriber please contact 0121 236 2871. For details about online advertising on the Visit the Heart website see back page.

2011 Issues

May, June, July, August, September, October/Novemeber, December.

Stay &

Dine

from £89 fo

r two Moor Hall Hotel & Spa

Moor Hall Drive, Four Oaks, Sutton Coldfield,West Midlands B75 6LN 0121 308 3751 www.moorhallhotel.co.uk mail@moorhallhotel.co.uk

Stay & Dine from £89 for twoAvailable on selected Friday and Sunday nights in 2011, our Stay and Dine offer includes an overnight stay in a standard double room for two (superior rooms are available at a supplement of just £20 per room), full use of the extensive leisure facilities, dinner for two and full English breakfast. What better way to start the weekend? Stay and dine on Fridays for £99 for two, includes dinner in the Oak Room.Stay and dine on Sundays for £89 for two, includes dinner in the Country Kitchen carvery. Offer subject to availability.Offer ends 31st July 2011.

Double page spread297mm x 420mm

Full page297mm x 210mm

Half page landscape138mm x 190mm

Half page portrait277mm x 95mm

Display Advertising - Visit Magazine

Quarter page portrait138mm x 95mm

1/8 page banner34mm x 190mm

Quarter page banner297mm x 52mm

Display Advertising Standard Subscribers

Back Cover £2900 £2400

Inside Front/Inside Back £1900 £1400

Double Page Spread £1800 £1400

Full Page £1190 £790

Half Page £680 £460

Quarter Page Portrait/Banner £380 £280

1/8 Page Banner £270 £195

Rate Card

Bleed size is 3mm

Production detailsArtwork: All artwork to be supplied digitally in Apple Macintosh format, all with files and fonts to be included. All placed scans to be high resolution (300dpi).

All files need to be CMYK separated. All copy to be supplied with colour guides (colour laser, Rainbow etc). Software accepted: QuarkXpress®, Adobe InDesign®, Adobe Illustrator®, Adobe Photoshop®, and Adobe PDF®.

Sales/Production: 0121 236 2871 studio@bhmgmarketing.co.uk

Visit the Heart of England online

BHMG Tourism and Visitadata are trading names of BHMG Marketing Limited, 37 Bennetts Hill, Colmore Business District, Birmingham B2 5SN e: tourism@bhmgmarketing.co.uk w: www.bhmgmarketing.co.uk ICO data controller reference: Z1537843

Visit the Heart is the official destination website for visitors to The Heart of England region. Showcasing The Heart’s accommodation and attraction providers, Visit the Heart keeps visitors coming back to the region with offer vouchers, events information and online tools such as interactive map and selective online booking.

• Over 750,000 unique visitors a year • Over 300,000 offer voucher downloads in 2010 • Over 1.7 million page hits per month • 82% domestic traffic

Visit the Heart contains a comprehensive database the region. User stay time and retention rate is particularly high due to a large quantity of useful information:

• 3,500 accommodation listings • 800 attractions listings • 10,000 event listings per annum

Package advertising

Visitmagazine

Onlineadvertising

Voucherbooklet+ +

Package rates are available. Please ask for details.

Low season Mid season Peak seasonLeader Board £100 £150 £200Skyscraper £100 £150 £200Button/Tile £50 £75 £100

Visit the Heart – The Heart of England visitor websitewww.visittheheart.com

Above prices are per week.

Digital Mechanics

Initial download size 40k. All files can be provided in static or animated GIF format or Flash.

Leader Board1 x rotating ad slotSize 468W x 60H pixels

Button/Tile4 x slots - 2 above and 2 below SkyscraperAll rotating slotsSize 160W x 60H pixels

Skyscraper1 x rotating ad slotSize 160W x 600H pixels

MPU1 x rotating ad slotSize 300W x 200H pixels

Affiliate Partners