10 things to make you think

VisionWorks

We are Vision Works

WE ARE Vision Works

We are an innovative marketing agency that helps businesses promote their messages through Vision Works Movies. Vision works developed this passive, but powerful, advertising medium in 2007.

•Marketers to become more effective & engaging.•Innovators to identify the next opportunity or niche.•CEO‘s to connect their business to the customer.

In the process, we challenge every barrier to business success. We dislike writing reports, billable hours or elaborate processes. 

Instead, we prefer to ”make vision work movies " with making money for your business.

A flexible boutique: 3 support staff –– 2 specialists/contributors

Albania – India

Vision Works Structure

Welcome to the Marina

VISIONWORKS

Can you Make the Light Shine on Your Product?WHY BOTHER?

VisionWorks

Crisis

VisionWorks

Especially Now Times are Tough.

WHY BOTHER?

Consumer Behaviours During a Recession Changes

Postpone Purchases Plan Ahead

Service & Rewards Social Circling Save & Splurge

Deal Seeking

VisionWorks

Case Study: the US market

With the advent of new media and the ever-increasing awareness channels, US consumers now have increasingly higher expectations, with the CPG sector making no exception. Companies are now finding that issues such as sustainability, wellness and transparency are coming up more and more often. At the same time, the proven lack of effectiveness of traditional marketing methods is raising the stakes even higher. And, to top it all off, studies show that, even though companies are gathering huge amount of data about their customers, only a select few know how to interpret it properly.

8

VisionWorks

Unlimited Choice

perception

80% of CEO’s believe their brand provides a superior customer experience

8 % of their customers agree

(Bain & Company)

VISIONWORKS

How to make that light shine on you?

Your customers are not a database – and not a statistic

Understand what truly drives your customers

INSIGHT

Understand the emotional needs of your customers

10 things to make you think

10 Insights to make you think – 10 Questions to ask yourself

“I am sick and tired of Marketers lies”

76% of consumers don’t believe that companies tell the truth in advertisements

Yankelowich,2006

FUTURELAB RESEARCH

I&C: Transparency

18

Transparency?

You are being watched….

19Local Food

Authenticity

Question:How authentic are we?

“I want you to really listen to me, understand me, engage with me”

Open your eyes

VISIONWORKS

Question: Are we having a conversation?

Find your existing communities

Create a movement

VISIONWORKS

Question: Do I know what ‘tribes’ I can

connect to?

Finally, let them create your advertising

VISIONWORKS MOVIES

Question: Do we involve our fans enough?

“None of my staff I can really trust – what if I get sick? Who runs the company?”

And finally…the most important question of all!

WHYVSIONWORKS

VISIONWORKS

“Today's marketing model is broken. We're applying antiquated thinking and work systems to a new world of possibilities.”

VisionWorks Movie is a tax you pay for unremarkable thinkingDylbiana Halilaj

European University

Watch TV30%

Listen to Radio29%

Use the Internet

23%

Read News-papers

10%

Read Magazines

8%

Media Consumption Europe – 2006

% of total media consumption time

Share of total adspend by medium (global) % 2008 forecast (March 2008)

What’s wrong with these numbers?

Most influential information sources in purchasing electronic goods? (TOP 3)

CM

O C

ounc

il’s

Ret

ail F

luen

cy R

epor

t, 20

05

Newspaper Coupons 25

Internet 21

Product/Company Information 16

Retailer information 14

Other 14

Magazines 4

TV 4

Radio 3

VISIONWORKS

Source %

In-store Sales Associate 49

In-store demonstration 36

Word-of-mouth from family & friends

33

Even more wrong….

Share of total adspend by medium (global) % 2008 forecast (March 2008)

Spend my budget on WHAT!?

Get a fresh perspective on your budget

Vision works Viral Marketing Movie Invest Vision Works Movie in the call centre Simplify the form....

Joyel's did Viral Marketing through its movie with shopkeepers and staff, and found out their biggest frustration was having to spend hours explaining the product demo to their new customers and they started showing the company portfolio through the movie and people found that interesting and something more professional .They also started to forward it to their customers before they reached them , found greater success , market improvement and newer clients that had an impact on sales.Or…the Forms…Call-centre investments….agent training…..village elders…

WHY?

% of people that are more likely to believe what they see, read or hear about a company if someone they know has already mentioned it.

Source: Edelman Trust Barometer 2008

• In Brazil, Canada, Germany, The Netherlands, Spain , Sweden and the US, “ a person like me” is the most credible source of information about a company

• 84% of opinion leaders 35-64 recommend companies that they trust to people they know. 37% write “emails of support”.

• 78% share their negative company opinions with others. 44% write emails complaining to the media, a politician or an official third-party

RECOMMENDATIONS MATTER

The Power of Recommendation

Promoters make you more money-They spend more-They negotiate less-They stay longer-They are easier to service-They upgrade quicker-...Slide: Bain & Company, official NPS(tm) presentation Fred Reichheld.

Net Promoter Score ™ is a registered trademark of Bain & Company, Satmetrix and Fred Reichheld

The Power of Recommendation

No, it’s not...

Who will be the First Penguin?

Where ARE the orcas?

There are no orcas here, you do not run the risk of being eaten. So jump in the water and be that first penguin that gets the big fish!

If you want to know more about how to find true insights in the emotional needs of your target audience, and how to turn these into winning propositions and profit opportunities, give us a buzz

If you want to know more about how to find true insights in the emotional needs of your target audience, and how to turn these into winning propositions and profit opportunities, give us a buzz

Vision Works

Contactus@vision-works.in+91 95660 46556www.vision-works.in

About Vision Works

VISIONWORKS