Introduction to LinkedIn

Profiles – Development/Optimisation

Network Building

Groups

Recommendations

Examples of success

Potential customers, associates, investors, employers and employees will judge you (and your staff) from LinkedIn profiles

Find new contacts to assist business growth

Raise your personal and corporate profile in your market

Research / Business intelligence purposes

Your ‘network’ will always be important to you.

A ‘social network’ for a business audience

An online active database – (Web 2.0 UGC)

68 million users worldwide (3.7 million UK)

Growing at a rapid rate - 3 million (100k UK) per month

Average user is 41 years old with 15 yrs experience and majority are decision makers

2003-2008 2009

Members 22 million 40 million

Groups 50,000 300,000

Languages 1 4

Applications 0 11

Answers 1 million 2 million

Group discussions

LinkedIn Applications

LinkedIn in Spanish

LinkedIn in French

LinkedIn In German

Direct Ads

LinkedIn Polls

Company Profiles

All new LinkedIn People Search

LinkedIn iPhone app

Sub Groups

Improved advanced People search

Enhanced company profile management

Twitter link

Profile Organiser

Group member ‘follow’

Complete redesign

Integration with MS Outlook 2010 in Jan

Connection ‘Tags’

Many more Apps in 2010

Blackberry app

Ensure 100% completion

Name

Headline (120 characters)

Picture

Ensure 100% completion

Name & Headline 120 characters

Summary & Specialties 2000 characters

Work experience

‘Key words’ (try a search)

Website links

• Goshido – Software company

• Aimed to raise €250,000.

• Sent 700 messages, Inmails and emails to LinkedIn contacts.

• Offered 10 €25,000 slots (each worth 2% of company)

• 200 replies

• €162,500 raised in 8 days!

Realistic target – 1000 connections & 10 million network

Built a large network (1300+)

Joined relevant groups

Searched for Everton fans at Director level

Modified to NW only

Invited to free stadium tour

Increased sales (within 6 months) by.....

£90,000!

Groups

Improve search results

Allow direct contact at no cost!

Discussions within a community

Post news articles (your blog?)

Use as an intranet?

Needed credible names in her industry to attract funding.

Joined 6 groups, posted in discussions

40 replies

8 excellent contacts

Ex Giorgio Armani MD & current Kelkoo Marketing Director are now on her board!

• Big influence on potential customers

• Easy to get (if you are any good!)

• Only from the right people

• Credibility is key

• Shows on their profile

• Your connections are alerted

• Give to get and back to back.

• Get as many genuine recommendations as you can.

Financial services background

Asked delegates for recommendations

27% of connections!

Swiss Bank

Chosen by highest recommendations

Now their largest client!

Get profile 100% complete

Rank on the first page of a relevant search

Join plenty of groups

Define your strategy

Spend focussed time every day on LinkedIn

Ensure all your customers are connections

Go through your connections list of connections

Run your own groups

Recommendations in depth

Email signature, Browser toolbar, Outlook toolbar

Polls

Answers

Events

Applications

RSS feeds

Profile Organiser

Advanced Searching

Visibility techniques

mark@etn-training.co.uk 07740 584710

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