Vision - Supaworld · Vision Our vision is to be the market leader in active, safe and innovative...
Transcript of Vision - Supaworld · Vision Our vision is to be the market leader in active, safe and innovative...
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Vision Our vision is to be the market leader in active, safe and innovative indoor
family entertainment.
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Product Diversity: We wanted to offer our customers variety - something for everyone who walked in the door - so our product mix is diverse, with trampolines, dodgeball courts, wall climbing, basketball rings, an Air Mat, a high ropes course, a ninja warrior course and a toddler playground. Our combination of equipment isn’t matched by our competitors.
Customer Service: Our customer service philosophy is to provide a ‘Full-On Fun’ experience at every touch point – from start to finish. We run an internal Customer Experience Program which is focussed on delivering a service that is personal, interactive, warm and friendly. We introduce this program to all prospective job candidates to showcase its priority. It guides our recruitment, identifies existing staff training needs, celebrates when we deliver on our promise and identifies trends or issues.
Safety: Everything about our centre – from the layout and development, to our staff training and daily procedures – have been established with safety as our number one priority. This makes our centre significantly different to many of our competitors who do not have such safety standards in place. We are founding members of the Australian Trampoline Parks Association; an independent body established to set and govern safety standards within the trampoline parks industry. ATPA is a sub-committee of the International Trampoline Park Association. We have achieved and maintained the highest safety rating internationally.
Driving Demand
Family/indoor entertainment centres are gaining more popularity from the past decade in all age groups. Indoor entertainment centres are more preferred as an entertainment and leisure option by families over the outdoor entertainment centres, as the environmental factors and climate changes do not affect any fun time or experience to the customers. Customers are choosing Family entertainment centres for spending quality time with friends, children, parents, and other family members because of the availability of entertainment options such as movies, music, gaming, and food & beverages.”
Persistence Market Research
December 15th 2017
Private consumption growth across South East Asia is forecast to be over 30 per cent across the next five years and largely focused on education, entertainment and leisure, according to the Economist Intelligence Unit (EIU).”
Financial Review
13th November 2017
We wanted our business to be sustainable – one that caters to everyone who walks in the door, so we set out to be more than just a trampoline park. Our competitive difference comes down to three key elements – our diverse product offering, our premium safety standards and our exceptional customer service.
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Innovative ProgramsOur programs have been developed in accordance with the needs of our respective target markets, many of these programs were implemented in order to increase weekday revenue, something many of our competitor’s lack.
Corporate Team Building
Team building and professional development - with a difference! Our corporate program promotes inclusiveness, teamwork, problem solving, competitiveness and leadership.
Birthday Parties
Our birthday parties are guaranteed fun, designed for all ages. A two hour experience that’s sure to be Full-On Fun!
Sports Groups & Clubs
Private functions and programs for sports groups and clubs including team building events, season launches, presentation nights, family days, training sessions and end-of-season break ups.
FUNdraising
Offering clubs, schools and organisations an event where they can raise much needed funds. The group has full use of the park for two hours and receives a cashback offer for every person who attends.
Supa Mums & Dads
A social Parent’s Group hosted to connect local mothers and fathers within the local community.
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Supafit
Adult exercise programs with a fun twist! A low impact, high calorie burning fitness class.
Supa Sick Skills
An accredited after-school Gymnastics program for children aged 5 and above.
Bouncing Bubs
An accredited toddler development program, teaching foundation skills in a group play environment for 0-5 year olds.
School Programs
Schools provide an off-peak opportunity for Supaworld with demand for access from Monday to Friday. Our school programs have been developed in line with the Australian Curriculum.
Dodgeball League
Exhilarating weekly dodgeball games for ages 13 and over. Duck, dive and dodge your way through these exciting trampoline dodgeball games.
Quiet Hour
A low sensory session designed to accommodate those with additional needs who may experience sensory overload when visiting the centre during regular hours.
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Program Business issue addressed Result
Increase Monday-Friday
visitation
Engagement of local
schools and educators
Parents desire for toddler
development classes that
encouraging social play and
physical activity
Increased midweek visitation
during school terms
Increase after-school visitation Consistently high enrolment numbers
Market penetration of
16+ year old audienceDriven after-hours revenue
Inclusion of people with disabilities
and/or sensory processing disorder
Increased customer satisfaction
and improved social inclusion
Increase in after-hours visitationEngagement of local clubs
and sporting groups
Providing a social group for
local parents and/or new parents
in the area
Increase midweek visitation
during school terms
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MarketingOur Marketing Strategy is to provide a Full-On Fun experience at every touch point to increase visitation, influence
spend and increase length of stay. We use a range of marketing channels,
with a strong focus on digital marketing. Each channel that we use
has a specific purpose; to acquire new customers; retain existing customers; build brand-awareness; or to facilitate
strategic growth.
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Our Activities
Supa Climb
Indoor climbing challenges, equipped with an auto-belay making it safe and easy to climb, free of a belay buddy.
Open Jump Trampolines
Interconnected trampolines offering unlimited bouncing and flipping fun.
Supa Airmat
Level platforms and trampoline runways surround our soft-and-safe air pillows that cushion every landing.
Dodgeball
Duck, dive and dodge in our Trampoline Dodgeball Arenas. But try your best not to get hit!
High Ropes Course
A challenging, indoor, high ropes adventure. Make your way through this elevated course that offers a new challenge at every turn!
Vertical Drop Slide
A thrilling 7 metre vertical drop – that’s not for the faint hearted – but fun for everyone.
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Our Activities
Arcade Games
Arcade entertainment suitable for all ages. Verse both your family and friends!
Supa Wall
The Supa Wall area includes performance trampolines surrounded by walls at varying heights – for awesome wall tricks.
Supa Slam
Individual tramps with basketball rings allow you to dunk like a pro!
Playground
A four-storey jungle themed playground – with mini trampolines and toddler soft play areas – perfect for the under 5s.
Supafresh Cafe
Serving a variety of fresh foods, fast food, coffee and icy-cold beverages – literally something for everyone.
Supa Ninja
An adrenaline-filled activity for kids and adults to flex their muscles and test their strength on established “ninja” courses.
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Venue & Location RequirementsPopulation RequirementsOur business model has shown to be equally as successful in regional towns of >100,000 to towns more than 250k.
Building Location• Light commercial bordering on
residential• High growth corridor
Building requirements• Sufficient parking (40+)• Roof ceiling height with a minimum
of 6m clearance, however 70% of this space can be 5m
CultureOur culture reflects our brand – we are committed to providing a Full-On Fun experience, for both our customers and our employees. The nature of our unique brand attracts exceptional people to our company and means that our team is predominantly made up of active, motivated young people. We are focused on empowering our employees to take ownership, make decisions and feel responsible for our success. Giving each person a role with delegated responsibilities that is valued within the company cultivates a loyalty to the brand, which transitions to delivering an exceptional experience to our customer.
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How much can I earn?Supaworld offers an enormous return on your investment. The amount that each store can generate is dependent on the stores location and population base. Based on the location of your store, we can determine the likely amount of revenue your store will bring and can create a park that will net the greatest yield on your investment.
What is the set-up cost of a
Supaworld venue?This is a tough question as it can vary quite a large amount - the initial set up costs will be determined by the negotiation between yourself and the landlord as to whom is responsible for the internal fit outs of party rooms, café’s, office space etc.
How long will it take to open
a centre?Once you have found a suitable location for your centre we can commence working on its design elements. Once the design is complete, your order will be submitted for fabrication, which will take 12 weeks and an additional 12-16 weeks for installation.
Do I need experience to own a
Supaworld franchise?You do not need any experience in running a business, because that’s what we do. You do however require a can-do attitude, a passion for success and the willingness to learn from our current business owners.
Do I need to work in the
business?No you don’t have to work in the business. Supaworld can provide management support and any other form of support that you may require in assisting you in your passive investment.
What is my zone/territory?Your zone/territory is dependent on your location and population size. We would never put two centres in a vicinity that would be in direct competition with one another. We care about our investors and brand and if we were to do so, it would be detrimental to our business success.
Will I receive training and
support?Yes – in fact, our training and support is second to none. All franchisees will be provided with in-house training for 2 employees at Supaworld HQ for a period of 2-4 weeks at no charge. At the end of the training, you will be presented with training manuals, operation manuals, risk assessment manuals, guidelines and policies and procedures for the successful running of your business. Everything you need in terms of IP is provided to you, which ensures a seamless transition from training to operation.
Is Supaworld safe?Everything about our centre – from the layout and development, to our staff training and daily procedures – have been established with safety as our number one priority. We are founding members of ATPA, an independent body established to set and govern safety standards within the industry. ATPA is a sub-committee of the International Trampoline Park Association. This makes our centre significantly different to many of our competitors – many of whom do not have such safety standards in place.
Franchise FAQSWhy Buy a Franchise?Buying a Supaworld franchise reduces the element of the unknown when starting a business from scratch. We are a strong brand with proven success. As a franchisee you will have the ability to grow under a common brand and share in the benefits of a larger group of business owners. All of the hard work is done for you and your business will be making profit from the day it opens its doors.
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supaworld.com.au
0407 539 103
174 Torquay Road,
Geelong VIC 3216
Mark FountainGeneral Manager
Contact