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Vision of the future: Organization 2.0
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Transcript of Vision of the future: Organization 2.0
CEO Teemu Arina, Dicole OyDecember 2008
Vision of the future of
Organization 2.0
During times of universal deceit, telling the truth becomes a
revolutionary act.
– George Orwell
korporaatio-palomuuri
Organization 1.0
CorporateFirewall
Organization 1.0
Ref: Bala Iyer & Thomas H. Davenport
132 million visitors / daySearchConsumeValidateContribute
Extend toolset and valueMashupsNew offeringsNew revenueNew tools
1 million businessesRelevanceNew revenueMonetization
Companies & individualsCreateStimulateTargetCommunity
Serverproducts
€
Consumers€
Corporatecustomers
€
Enter-tainment
€
Apps
Apps
Gmail
UGC
Partners
SearchEngine
€
€
€
€
€
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Traditional Value Generation Network Circulation Value Generation
True Value Network
Digital Ecosystem
When memories exceed dreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and
start fresh.
– Michael Hammer
LiearKnown
ComplicatedKnowable
ComplexPerceived
MEGATRENDS
Knowledge was in research centers and well organized companies. People and capabilities were concentrated in these organizations. Most people spent their life working
for a limited number of organizations.
Centralized Knowledge
Availability and mobility of highly educated workforce is abundant, therefore there is more and more knowledge
outside traditional institutions. Skills flow between companies as knowledge workers rapidly relocate and
work with different companies and problems.
Decentralized Knowledge
Global Organization
"In the electric age we wear all mankind as our skin"– Marshall McLuhan
Global Operational Platform
Closed Innovation
Open Innovation
"I am more of a sponge than an inventor. I absorb ideas from every source.... My principal business is giving commercial value to the brilliant but misdirected ideas of others"
– Thomas Alva Edison
CASE
Dicole Platform
Linear Mindset
Non-linear Mindset
Marshall McLuhan
“Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's
tools and yesterday's concepts.”
Standardizedworking environment
Are there enough freaks on the board?– Pasi Mäenpää, Elisa Oyj
Teilhard de Chardin
“ The future belongs to those who give the next generation reason for hope.”
KIDPOWER
“[Technology] will change . . . the way children everywhere think about themselves in relation to the world.”
– Seymour Papert
Net Generation
Instant Messaging
76%
24%30%
70%
Instant Messaging
Kids Adults
Lähde: AP-AOL Instant-Messaging Trends Survey
Sends more:
SkeletonAutomation, Real-
time processes, Operative
technologies - Back-bone for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi
SensesBlogs, Microblogs -
Reflection in and on action
Nervous systemFeeds, Search, APIs -
Sharing, discovering and tapping into reflections
BrainWikis, tagging -
Connecting and remixing reflectons
Blood systemSocial networking,
Real-time communications,
Network analysis - Optimizing interaction flow
Organic Enterprise
Tools PracticesNew eyes
Sturdy beachSea of opportunity Creative ecosystem
All three or none.
?Human2.0
HOMO CONTEXTUS“A person starts to live when he can live outside himself.”
– Albert Einstein
Email Blog
Company
Teemu Arina
CEO, Dicole Ltd.
“Imagination is more important than knowledge”
– Albert Einstein