Vision for NGMC in KOREA NGMC Forum (Next Generation Mobile Communications) June, 2005.

Vision for NGMCVision for NGMCin KOREAin KOREA

NGMC ForumNGMC Forum(Next Generation Mobile Communications)(Next Generation Mobile Communications)

June, 2005 June, 2005

NGMC ForumNGMC Forum 2

ContentsContents

1.1. Outline of NGMC ForumOutline of NGMC Forum

2.2. Activity Plans of NGMC ForumActivity Plans of NGMC Forum

3.3. Wireless Internet in KOREAWireless Internet in KOREA

4.4. Visions of NGMC in KOREA Visions of NGMC in KOREA


1. Outline of NGMC Forum1. Outline of NGMC Forum


1.1 Backgrounds1.1 Backgrounds

Name Next Generation Mobile Communications Forum (NGMC Forum)

Backgrounds Increasing interest about next generation mobile communication technologies and services Needs of an industrial organization for next generation mobile communication research like W

WRF, mITF, and FuTURE

Objectives Technical and Social Trends Analysis and Vision Establishment International Cooperation Advanced R&D Strategies Steering Study on Spectrum use


1.2 Organizations1.2 Organizations

General Assembly

Steering Committee

Secretariats

System & TechnologyWorking Group

System & TechnologyWorking Group

SpectrumWorking Group

SpectrumWorking Group

Market & ServiceWorking Group

Market & ServiceWorking Group


2. Activity Plans of NGMC Forum2. Activity Plans of NGMC Forum


2.1 Activity Plans2.1 Activity Plans

Market & Service Working Group Analyze trends of mobile communication markets and services Propose policies for the activation of mobile Internet markets Develop new services in FMC environments Analyze broadband services trends and practical possibilities in

wireless environments Forecast NGMC demands from 3G and mobile Internet markets analysis

System & Technology Working Group Considerate and recommend NGMC technologies Evaluate NGMC technologies and set up technical goals Propose technical standardizations in NGMC to TTA and ITU Cooperate with International forums for technical developments


2.1 Activity Plans2.1 Activity Plans

Spectrum Working Group Analyze trends of spectrum utilizations in mobile communications Propose spectrum utilization plans for the activation of mobile

communications Discuss about NGMC spectrum


2.2 Roadmap of Market & Service WG2.2 Roadmap of Market & Service WG

1stAnswer

ITU

2011201020092008200720062005200420032002Year

Vision Definition Requirement Definition Standard Definition SystemDevelopment

Spectrum Allocation (WRC-07)

Task 1

VisionBook

Vision BookDraft

Vision BookVer. 1.0

20052004 2006

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q1Q 2Q 3Q 4Q

updating Vision BookVer. 2.0

Task 2

ITU-RWP 8F

Activity

2nd FinalAnswer

6/8~152/1~8WP8F

CJK #7

1st AnswerDue Date : 1/24

CJK #6

TBD (According to the Phase 2 Collaboration Plan)

Final Ans. Due Date : 5/EITU

#16

- Market Survey -

#15 #17

NGMC-WWRF MOU


3. Wireless Internet in KOREA3. Wireless Internet in KOREA


3.1 Market Size3.1 Market Size

Total Market Subscribers are 36.6million and Penetration Ratio is 75.9% (End of 2004)

SK Telecom Subscribers are 18.8 million and Market Share is 51.3% (End of 2004)

(Source: SK Telecom IR Report)(Source: SK Telecom IR Report)


3.2 Penetration of 3G3.2 Penetration of 3G

After launching 3G (CDMA2000 1x) on October 2001, distribution of 3G handset has reached 92.5% as of March 2005. Distribution of high-end Multimedia Device handsets has reached over 20%

(Source: SK Telecom IR Report)

Subscribers(UNIT: Thousands)

1Q,2005

100%

19,007

92.5%

36.9%

21.3%

17,580(CDMA2000 1X)

7,022(EV-DO)

4,055(June)

17,048(CDMA2000 1X)

2004

100%

18,783

90.8%

34.5%

19.3%

6,484(EV-DO)

3,622(June)

14,424(CDMA2000 1X)

2003

100%

18,313

78.8%

19.5%

9.2%

3,562(EV-DO)

1,678(June)


3.3 Growth of Wireless Internet Usage3.3 Growth of Wireless Internet Usage

The ration of WI revenue to the total revenue has increased continuously. It has amounted to 25% of total revenue in SK Telecom. (1Q, 2005)

(Source: SK Telecom IR Report)

WI % of Total Revenue

IS95BData Service

-Oct.’99 2.9%

5.2%

9.7%

15.5%

20.6%

25.0%

CDMA2000 1XData Service

-Oct.’01

CDMA2000 1x EV-DO

Multimedia Data Service

-Nov.’02

20012000 20032002 1Q,20052004(Source: SK Telecom Annual Report)

WI % of Total Revenue

1Q,2002

3.3%

4.7%

2003

5.3%

10.2%

2004

6.8%

13.8%15.5%

20.6%

8.0%

Non-SMS Data Service

SMS


3.4 Mobile Service3.4 Mobile Service

June is the brand name for SK Telecom VOD service June is operating under MPEG4 or H.264, and EV-DO

NetworkMain menu

MusicMusicvideovideo

Charge: $ 0.75

Content size: 4 ~ 6 Mb

TVTV

TrafficTrafficinfoinfo

AdultAdultcontentscontents

Charge: $1.25


Charge: $0.25

Content size: 50 ~ 60 Kb

Charge: $0.40


JuneJune



M-Commerce is Convergence Service of Telecommunication and Finance

M-Commerce provides bridge to credit card and bank

M-Commerce HandsetM-Commerce Handset

IC ChipIC Chip

MONETAMONETA

4모네타세상

** Bank** Bank

Mobile ATMMobile ATMUsing IrFMUsing IrFM

Specialized Chip for each Bank

• Acceptable when Banks want

• Banks pay for the expense of chip issuing

• Prioritizing Bank’s Menu

MONETA chip with M Bank

• SKT pays for the expense of chip issuing

• M Bank is Number 4 Menu of MONETA

Mutual

Permission

For Use of

Chip Memory

M-CommerceM-Commerce



Cyworld is a Wired-Wireless integrated Blog Service of SK Telecom Decorating Cyworld Mini Homepage is the trend of Korean youths

CyworldCyworld

< Cyworld Mini Homepage >

Readercomments

Owner photoand posting

PostingCategory

Readerrating



SK Telecom converged different services to create new contents and services

CyworldCyworld

Enables users to send photos taken by Enables users to send photos taken by Camera Phone with touch of a buttonCamera Phone with touch of a button

Enables users to access and update their Enables users to access and update their Mini Homepage anywhere, anytimeMini Homepage anywhere, anytime

http://www.cyworld.com & Mini-homepage Mobile Cyworld

Main pageAccess Mini-homepage

with mobile phone

아궁 귀여워 !!!!

메뉴



MelOn goes lets subscribers to download & play unlimited number of DRM-coated music files in mobile handset, PC, and MP3 player, with monthly flat rate.

MelOnMelOn

MP3 PlayerMobile Phone

PC

Music Video, Photo Album

Multimedia Music Service

Monthly Flat Rate for unlimited services

“Rental-based” Flat Rate

2 mi. subscribers (Jun. 2005)

Launched in Nov. 2004


4. Vision of NGMC in KOREA4. Vision of NGMC in KOREA


4.1 Vision Statements4.1 Vision Statements

Like a Rainbow that brings hope to people’s mind after rain, we would like to pursuit the happiness of mankind by increasing quality of life and achieving happiness of future. In doing so, we would like to build up a human-oriented and information-discrimination-free society where everyone can enjoy easy and safe information to prevent social problems in the future.

Quality of Life and

Happiness of Future

NGMC “Human-centric”

View

7 More Visions


4.2 Vision Image4.2 Vision Image

Red : More Secure/Safe Life

Orange: More Bounteous Contents

Yellow: More Intelligent Environment

Green: More Healthy Life

Blue: More Intimate Relationship

Indigo: More Convenient Commerce

Violet: More Enjoyable Cultural Life


4.3 Characteristics of NGMC Service 4.3 Characteristics of NGMC Service by User Expectation by User Expectation Low cost data service

High-speed data service

Context-aware service

Converged service

Always-best connect service

Personalized service

Seamless service

Adaptability

Virtual reality service

Security/Privacy


4.4 Driving forces of the future Market4.4 Driving forces of the future Market

Ubiquitous Preparing infrastructure for users to be able to connect to the network regardless

of time, location, and transportation

Broadband Quality and speed should be as good as wired broadband network

Convergence Convergence of Wired and Wireless Access Network Convergence of All-IP Network

Low-cost Even if technology and equipments for broadband wireless network are

developed, activation service should be difficult if devices require high-price. Therefore, ideal solution should have low implementation and usage cost while maintaining broadband wireless throughput

Diversity of information and infrastructure usage A broad system must be prepared to enable information to be stored and

distributed on diver media


Thank you !!Thank you !!

Q / AQ / A

Vision for NGMC in KOREA NGMC Forum (Next Generation Mobile Communications) June, 2005.

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