Vision Document Presentation
-
Upload
adam-greenfader -
Category
Documents
-
view
223 -
download
4
description
Transcript of Vision Document Presentation
![Page 1: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/1.jpg)
1
DEVELOPMENT VISION DOCUMENT Determining the look and feel of the Ventanas al Valle Community. A visual exploration with pictures.
By Adam Greenfader
![Page 2: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/2.jpg)
2
Vision Contents Intro: Goal of Creating a Dynamic Vision
Competition
Key Psychographics
Award Winning Community Visions
1. Los Trobadores
2. Fichu
3. Metro-Vista
Concluding Remarks & Phase II
![Page 3: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/3.jpg)
3
Our Goal
In a crowded market area such as the Caguas region, the key to Ventanas al Valle’s success is product differentiation. Our goal is to establish a coherent vision and style for the Ventanas Al Valle project.
AXYON’s core objective is to develop a highly focused product
differentiation strategy ” a vision that will set Ventanas al Valle apart from the competing developments in this market.
This vision will be developed in two phases; phase 1
establishing a look, phase 2 building out the detail library.
![Page 4: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/4.jpg)
4
Competition There are presently eight (8) walk-up projects in the Caguas market region, as well as another four proposed developments that are in the design and/or planning phase. A typical 3 bedroom / 2bath. walk-up apartments has an average sales price of $147,000 with an average size of 1,300 square feet. Penthouse units in these developments average a sales price of $179,000 with and an average of 1,930 square feet.
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
1
Paseo las Catalinas
Valle Santa Cecilia
Vista del valle
Paseo Gales
Los Pinos
Caminos del Bosque
Vista Real II
Los Prados
![Page 5: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/5.jpg)
5
Key Psychographics Come from? 60% Caguas Area 25% San Juan 15% Other Age ? 60% 35-45 yrs. 15% 25-30 yrs. Gender? 65% female 45% male
Marital status? 60% single 40% married
Children? 65% yes 35% no
Buying Cycle? 40% Move-Up 60 1st home
Years of impact? 80’s generation and late 70’s
Preferred music? 60% soft rock and & disco some techno/tranz
Clothing Type ? Trendy, Conservative
Era? 15% Hippie 60% Technological 25% Generation X
![Page 6: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/6.jpg)
6
Vision 1
Old San Juan
Psychographics - Security, ‚our culture‛, Spanish class, an tight knit community, solid, built to last. W.I.F.M. ” ‚Caguas should be the center, many good moments in the Old City, Madre Patria‛ Key Symbols - El Morro, cobblestone streets, Garitas, bright colors, balconies.
![Page 7: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/7.jpg)
7
Oxidized iron detailing Pavers simulating Cobblestone
Apartment: Rustic yet modern window treatments with emphasis on balconies for Views
Building Facades
BUILDING FACADES
![Page 8: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/8.jpg)
8
Entrance of clusters:
Simulating squares of Old San
Juan with benches, tables, and palm trees
Names for clusters, streets and
facilities:
San Sebastion, La Luna, Ponce
de Leon, Columbus
Dress Code:
Retro 15th century
Spanish military
Signage:
Tiles in cement plaster
MAIN ENTRANCE
![Page 9: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/9.jpg)
9
RECREATIONAL FACILITIES
A versatile community building or ‘town hall’, would add real value to the development.
![Page 10: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/10.jpg)
10
Modern Space design with emphasis on ‚rustic‛. Tiles: Ceramic Tiles with texture Kitchen Cabinets: Light Oak Bathrooms: Spanish style tiles on walls Exterior Doors: pattern molding Windows: cross patterns.
INTERIORS
![Page 11: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/11.jpg)
11
Vision 2
THE CITY
Psychographics ” modern, a place for top people, ‚If you can make it there..‛ W.I.F.M. ” ‚Caguas is the center, I have been to NYC, working for a living, all the luxury of NYC apt. Key Symbols ” Central Park, bridges, Yankees, brownstones.
![Page 12: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/12.jpg)
12
Main Entrance
‚Where the metro and vista come together ‚
Controlled Accessed Entrance: Simulated bridge before entrance Downtown The Guard and Sales person: The uniforms are emulate NYC police Signage: 1920’s Broadway type. The same style NYC uses
![Page 13: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/13.jpg)
13
BUIDING FACADES
Architecture: Modern architecture meets classic brownstone The Elevator is the jewel (Windows to the world) Names for clusters, streets and facilities: Central Park, Grand Central Broadway, Downtown
![Page 14: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/14.jpg)
14
•Modern Interiors and lots of technology showcase this Metro Vista Apartment •Variations of white colors •Glass & Chrome details •Advanced Intelligent-home •Technology in apartments
BUIDING INTERIORS
![Page 15: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/15.jpg)
15
RECREATIONAL FACILITIES
It all comes together at Central Park… Clean and manicured Oak trees line walking trails and open fields for play
Water elements bring peace and recreation to a busy lifestyle.
![Page 16: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/16.jpg)
16
Fichu- Vision 3
South Beach Psychographics ” modern, a place for sexy Latin people, hip, trendy, and fast paced, style is key. W.I.F.M. ” ‚my second home‛, looking good is important, south beach is my oasis, I am a trend setter. Key Symbols ” art deco, fashion, the beach, pink, neon.
![Page 17: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/17.jpg)
17
Main Entrance & Security Guard Houses
The Entrance is a 1920’s retro movie theatre, ‚Fichu is where your life is full entertainment‛. Lots of pastel colors, rounded architecture, and Palm trees The Guard and Sales person: The uniforms are playful Summer attire ” white reflective of cabana boys uniform) Signage: Exciting action oriented typography painted brightly Neon.
![Page 18: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/18.jpg)
18
Building / Facilities: South Beach Style with lots of rounded architecture Murals to be used as accent points. Names for clusters, streets and facilities: Villa Valentino Villa Armani Villa Nono Maldonado
Building Facade
![Page 19: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/19.jpg)
19
Details
“Square lamps “Ornamental Grid Iron work “Light Colors - Pastels
![Page 20: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/20.jpg)
20
Building Interiors
“Square Kitchen cabinets “Large windows “Unique lighting
![Page 21: Vision Document Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042823/568bd9bd1a28ab2034a830e8/html5/thumbnails/21.jpg)
21
Pool area
“Rounded cement elements “around pool area “Gym with full spa facilities “Beach volleyball “Tanning salon, “Fruit bar “Pink flamingo statutes