Vision - BRITA Wasserfilter · BRITA® –the way to individualized water Tap water...
Transcript of Vision - BRITA Wasserfilter · BRITA® –the way to individualized water Tap water...
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Vision
“We will change the way
people drink water sustainably.”
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9. Oktober 2015 2
Mission
“We offer to everybody the best possible
drinking water experience according to
their individual expectations.”
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Individual needs: Application
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Individual needs:
Supply of BRITA optimized water
Direct from the
water supplyWater filter jugs
and BRITA Fill&Go
Professional
appliances
Integrated into
domestic appliances
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Individualization of the water
CO2Filtration
Cooling and heating
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BRITA® – the way to individualized water
Tap water Individualization of the water
BRITA®Water utilities
CoolingDecar-
bonization
HeatingCO2
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BRITA® Segments
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BRITA® Consumer
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BRITA® Professional (1) - Dispenser Products
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BRITA® Professional (2) - Filter Products
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1966Founded by
Heinz Hankammer
1970 BRITA invents the water
filter jug for household use
1980Start of international business
and the Professional segment
1999Markus Hankammer becomes
CEO of the BRITA Group
2004“BRITA Integrated
Solutions” business idea
launched
2013Establishment of new
subsidiaries in the Far East
BRITA® History
2008B.I.G. strategy: basis of
BRITA World of Water –
the world of individualized
Water/ strategy adjustment
in 2013 with BRITA BIG50
201650th anniversary
of the company
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The Water Filtration Expert BRITA® – from Hidden Champion
to Global Player
82% International
Business
Production
Germany, Taunusstein
Switzerland, Neudorf
UK, Bicester
Italy, Altare
2001 ´11
134
162
172
183
191
218
255
275
283
303 321
´02 ´03 ´04 ´05 ´07 ´08 ´09 ´10 ´12
322
´13
333
Development of sales
362
´06 2014
Germany (HQ)
(incl. handling of the
Austrian and Benelux
market)
Australia
China
France
Great Britain
Italy
Japan
Korea
Poland
Russia
Switzerland
Spain
Taiwan
USA
Sales partners in more
than 45 countries
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BRITA® Turnover Distribution
18%
in Germany
82%
outside Germany
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250 million
people
enjoy BRITA®
optimized water
a day.
This corresponds to
11 billion liters
of water run through
BRITA® filters per year.
350 liters
of water per
second.
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Research & Development
5% Reinvestment
Innovation edge50 staff membersTurnover
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BRITA® stands for…
Category builderGlobal brand
Hidden champion
Global player
Technology leader
Expert in drinking water
optimization with
50 years’ experience
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BRITA® Quality
BRITA
quality guarantee
TÜV seal
DIN EN ISO 9001 and 14001,
OHSAS 18001 and
Continuous Improvement Process CIP
Complies with food
standard regulations in
the individual countries
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Prizes and Awards
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Office and working concept
developed to tailor-fit own
requirements
Takes into account latest
ergonomic insights (incl.
Fraunhofer Institut IAO)
BRITA® Campus
Modular office space
promotes interdisciplinary work
and working on innovations
Can be adjusted to personal
needs/ project team needs
Power sources
modernized and energy
requirements reduced
Inclusion of staff in realization
of the concept
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UK Subsidiary (Bicester)
carbon-neutral for Building
and Business Travel
Sparing use of resources
and – simultaneous waste
avoidance
Responsibility for the Environment
Recycling programme
for filter systems
100% eco-electricity in
3 of 4 production plants
Climate neutral
product deliveries
to clients
Considerably lower carbon
CO2-footprint compared to
bottled water
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Staff familiar with corporate
goals, strategies and
perspectives
BRITA Self-image
1430 staff members
world-wide
About 20 different
nationalities
Responsibility for Staff
Various awards for HR
management
We foster diversity
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For over 25 years a key
element of BRITAs corporate
culture and Self-image
Wide array of sponsorships
Commitment in social
projects, the environment,
health, sports and culture
Sustainable approach
Commitment far beyond
mere financial support
Lived responsibility for our
business activities and
for society
Responsibility for Society
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