VISION AND MISSION STATEMENTS

SHARK TANK

WHAT IS A MISSION STATEMENT?

• An announcement of what your business does today and why it exists• It captures the uniqueness of your company

and acts as a base line for quality, service and your marketing messages

WHAT IS A VISION STATEMENT?

• defines what your business will do and why it will exist tomorrow • defines goals to be accomplished by a set date• points the direction of where the organization

wishes to go• announces your company’s goals and purpose

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“A Mission Statement is a snapshot of what your business is today.A Vision Statement is a snapshot of what you want your business to be tomorrow.

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“ The Scentsy Mission StatementTo bring value to the world by providing an industry-leading, family-friendly business opportunity selling creative, artistic, high-quality products that Warm the Heart, Enliven the Senses, and Inspire the Soul.