1. 1. SINGAPORE By Anton Laus Anton Javier Myrthelle Velasco
2. 2. SINGAPORE TARGET COUNTRY:
3. 3. INDUSTRY OVERVIEW 29% 0% 71% Manufacturing Agriculture Services
4. 4. CENTRAL REGION CENTRALIZED AREA MAKES IT ATTRACTIVETO BOTH WORKING PROFESSIONALS AND STUDENTS 335,400 RESIDENTIAL HOUSING UNITS
5. 5. POPULATION PER REGION
6. 6. CHOSEN SERVICE NANNY SERVICES
7. 7. MODE OF SUPPLY
8. 8. MIDDLE YOUTH TARGET MARKET AGES 30 TO 44 POPULATION 1.635 MILLION IN 2013 SINGAPORES LARGEST SEGMENT
9. 9. THE SANDWICH GENERATION
10. 10. HOUSEHOLD PROFILE
11. 11. PORTERS 5 FORCES
12. 12. THREAT TO NEW ENTRY High Maids and care takers are common Singaporean imports and is considered a fast growing industry
13. 13. COMPETITIVE RIVALRY High Philippine maids have rivalry due to the abundance of maids from other countries Singaporeans are known to import maids from different countries
14. 14. SUPPLIER POWER High The Philippines is known to have some of the best maids Exporting of maids is known to be done in the Philippines
15. 15. BUYER POWER Low The Philippine maids are some of the best and are known for their quality, which making them more preferable over other maids Demand for these maids higher than those maids from other countries
16. 16. THREAT OF SUBSTITUTION High Abundance of maids in Singapore from different countries increases choices of Singaporean employers and increases the level for alternatives and substitution
17. 17. SERVICE REQUIREMENTS
18. 18. REQUIREMENTS TO ESTABLISH A BUSINESS 1. You must engage a professional firm to register a Singapore company. Singapore law does not allow foreign individuals or entities to self-register a company. 2. There is no requirement for you to obtain any special Singapore visa if you merely want to incorporate a private limited company but have no plans to relocate to Singapore. You are free to operate your company from overseas as well as free to visit Singapore on a visitor visa whenever required to attend to company matters on a short-term basis. 3. If you plan to relocate to Singapore to operate your company, you are required to obtain an Employment Pass or Entrepreneur Pass type of work pass. 4. All Singapore company incorporation formalities (as well as work permit formalities, if applicable) can be handled without you having to visit Singapore. The only exception may be opening a bank account, depending upon the bank you choose.
19. 19. ENTREPASS 1. You wish to establish a business in Singapore and relocate to Singapore to run it. The proposed business idea must be entrepreneurial and innovative in nature, and able to create local employment. 2. You have an entrepreneurial and/or relevant background. 3. You plan to register your business as a Singapore private limited company and not as a sole proprietorship or partnership. 4. You have not yet incorporated your company, or the company is not more than six months old at the time of EntrePass application. 5. You plan to have at least 30% shareholding in the proposed business. 6. The company will have a minimum paid-up capital of S$50,000. You are sponsored by a well-established Singapore-registered company or are able to furnish a Bankers Guarantee of $3,000 issued by a Singapore-based bank upon approval of application.
20. 20. REQUIREMENTS FOR A FDW 1. Foreign Domestic Workers (FDWs) must have a minimum of 8 years of formal education and possess the necessary educational certificates as documentary proof of her education. A list of acceptable educational certificates is given below. 2. When the foreign domestic worker arrives in Singapore, she will have to submit a photocopy of the educational certificates before she is allowed to sit for the FDW Entry Test. The Ministry of Manpower (MOM) may require FDWs who are unable to produce acceptable educational certificates to be repatriated. 3. According to mom.gov.sg the requirement for a Foreign Domestic worker is a Highschool Diploma http://www.mom.gov.sg/documents/services-forms/passes/educational- requirements-for-first-time-fdw.pdf
21. 21. PERCEPTUAL MAP Local Maidprovider.PH MerryMaids.PH Qualitycareprovider.com Foreign Bestmaids.org.sg Netmaids.com FCMaidagency.com
22. 22. COMPETITIVE ANALYSIS/BENCHMARKING
23. 23. BESTMAID.SG.ORG SITE: http://www.netmaid.com.sg/ STRENGTHS: 5 different nationalities of Maids Easy access and user-friendly when it comes to hiring maid WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Wide target market allows for development of a wide range of different services THREATS: Other online maid agencies that are being developed Adjusting of culture of the maids
24. 24. NETMAIDS SITE: http://www.netmaid.com.sg/ STRENGTHS: Uses different kinds of nationality when it comes to maids WEAKNESSES: The site is quite confusing Unpleasing of accessibility OPPORTUNITIES: New maids in the market THREATS: Other online maid agencies that are being developed
25. 25. FCMAIDAGENCY SITE: http://www.fcmaidagency.com.sg/ STRENNGTHS: Highly qualified maids WEAKNESSES: The site is unpleasant to the consumer(being too wordy) The site being confusing OPPORTUNITIES: Recruitment of maids in the market TREATS: Other online maid agencies that are being developed
26. 26. MAIDPROVIDER.PH SITE: http://www.maidprovider.ph/#hiremaid STRENGTHS: First online maid agency in the Philippines Assures good quality maids by placing great effort on background investigations before hiring maids WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Because they are the first online maid agency in the Philippines and a well-known one as well, they have developed customer trust and have a trusted company image Word of mouth for being well-known and for being the first online maid agency in the Philippines helps develop a better company image THREATS: Competition because of the development of more online maid agencies in the Philippines
27. 27. MERRY MAIDS PHILIPPINES SITE: http://www.merrymaids.ph STRENGTHS: Customizes maid services to fit customer needs Individualize services and prices to suit different customer factors WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Individualizing price factors and services to customer needs can serve as a unique factor that will continue to help the company stand out THREATS: Competition because of the development of more online maid agencies in the Philippines
28. 28. QUALITY CARE IN-HOME CARE SERVICE SITE: http://www.qualitycareprovider.com/index.php STRENGTHS: Personalized care giving to the preference of the customers Target market is not limited and widely ranged WEAKNESSES: Competition against other developing maid agencies OPPORTUNITIES: Wide target market allows for development of a wide range of different services THREATS: Competition because of the development of more online maid agencies in the Philippines