54.8E-READINESS

INDEX

2014 Latin America e-Readiness report

Latin America

In partnership with Euromonitor International, Visa has conducted a strategic review of e-Readiness in Latin America (LatAm) to help identify areas of opportunity as well as encourage internet/mobile adoption.

PERU 10.7 31.2 30.6 20.3 65.3

ARGENTINA 29.6 43.3 47.3 43.7 85.7

BRAZIL 66.4 60.7 73.2 49.2 93.9

CHILE 24.6 100.0 39.8 47.3 89.1

COLOMBIA 18.0 56.2 38.6 32.8 66.2

COSTA RICA 15.5 31.2 32.6 19.0 59.8

MEXICO 28.2 64.6 45.8 53.2 90.4

VENEZUELA 20.0 50.8 36.7 20.8 32.6

FRANCE 77.2 87.9 70.7 86.2 93.4

LATIN AMERICA 40.9 56.6 52.9 43.3 82.2

MONETARY CONNECTIVITY

E-COMMERCEPRESENCE

DEVICE ACCESS

ON-GROUND LOGISTICS

ONLINE CONNECTIVITY

US $46.4 billion

+13%

by 2018588 million19.1 million km² Travel & Tourism

E-COMMERCE MARKET SIZE IN 2013 E-COMMERCE MARKET INCREASE3REGIONAL SIZE1 LARGEST ONLINE SECTOR2013 POPULATION2

Visit Visa.com/LatAm-eReadiness for more information.

Regional overviewStrong growth is expected for e-Commerce in Latin America, with an annual e-Commerce market growth rate of 13% predicted between 2013 and 2018.

e-Readiness index breakdownThe e-Readiness index is a measure of the stage of a country’s e-Commerce and the ability of its consumers and businesses to use it to their benefit.

BRAZIL MEXICO CHILE ARGENTINA COLOMBIA PERU COSTA RICA VENEZUELALatAmFRANCE

30.031.331.5

41.0

50.955.656.2

67.9

82.6

54.8

1,2data.worldbank.org/region/LAC 3 Compounded Annual Growth Rate (CAGR) All other statistics gathered from: Euromonitor International, (2014) E-Readiness in Latin America

The Spectator 33.1%Avg. age: 39.2 years

Avg. monthly income: US $1,268

Avg. daily time spent on the internet: 3.3 hours

Consumer profilesWhilst most internet users in Latin America fall under two main profiles, Spectators (rarely shop online) and Explorers (shop online between 1-8 times a year), Latin America shows great opportunity for growth following significant progress in online connectivity, e-Commerce presence and device access in the last two years.

ARGENTINA

BRAZIL

CHILE

COLOMBIA

COSTA RICA

MEXICO

PERU

VENEZUELA

FRANCE

LATIN AMERICA

19.9

7.3

17.1

23.8

27.1

16.1

26.1

11.5

5.8

18.6

Traditionalist

33.3

15.4

34.7

38.1

34.4

40.6

37.8

30.6

9.3

33.1

Spectator

26.2

37.6

28.0

22.4

23.6

24.3

20.5

34.7

46.6

27.2

Explorer

20.5

39.8

20.2

15.7

14.9

19.1

15.7

23.2

38.3

21.1

Pro-Surfer

REGION