PowerPoint Presentation

Visa Credit cardNew Media Drivers Licenses

TopicsProducts of Visa PricesWhere is Visa?Promotions of CardholdersSocial Media Changes in the MarketNew Technologies Fact on Visavisa.comSuggestions for Visa Andrew Churches

Products of Visa

Visa is the largest credit card company in the world holding 48.8% of the worlds market share.29 million online transactions are processed everyday Visa offers a variety of different products:Credit CardsDebit CardsPrepaid cardsGift Cards

The Change Over Time

PriceVisa cards are free with many bank accounts, granted you must be approved Process of receiving a credit card Know how credit cards work. First, it's important to understand what credit card works for you. Travel, cash back, low interest, etc. are all different factors you must decide on. Do your research. Learn about things such as APR, annual fees, payment cycles, and other payment information. Apply for a credit card using an online form or go to your local bank to file for a card. If you get denied, find out why and try to resolve the issue to the best of your ability.

Credit Cards are only as much as you allow them to be. Spend responsibly.

Where is Visa?As Visas slogan say Visa, Everywhere you want to be Visa being one of the largest credit card companies it is widely accepted around the world from many merchants.A large majority of Visas spending is through the Internet.Everywhere you want to be- Visa offers many cards, shown in the pervious slides that, that allow its customers to have benefits that fit their lifestyle.

Promotions One of Visas biggest product offers is involved with Visa Checkout Visa Checkout offers many discounts to amazing storesOne of the best offers is 50% off your Taco Bell up to $20 Different credit cards offer several different discounts, cash back, and a percent off purchases. Along with this many offers with banks such as Bank of America offer free admissions to museums across the world

Social Media Visa is very involved with their social media accountsVisa has accounts on the following sites:FaceBook TwitterLinkedInGoogle+PinterestYoutube InstagramVisa is a company that is mainly online. Due to this Visa has a heavy involvement in posting, connecting, and receiving feedback from their customers.

Changes in the MarketThe credit card industry is advancing quicklyAs of October 2015, all credit cards were supposed to be updated with new chip technology.The new chip adds things such as:Advance technology for tracking spendingUsed in over 130 countries around the world as reported from Visa.comMore security using a one-time transaction number.

Image from https://www.visa.com/chip/personal/security/chip-technology/emv-chip.jsp.

Unknown Facts about VisaFor every $100 that consumers spend, approximately $14.60 is spent with a Visa-branded product.500 million Visa credit cards are currently circulating in United States.Visa stands for Visa International Service Association.No credit cards are directly issued by Visa.

visa.comVisa.com had many features that allow their customers to easily find whatever they are looking for.The site uses keeps customers up-to-date with recent news and technologies.Allow customers to find the perfect card for them.An easy start up for merchants whom are interested in selling with Visa.Suggestions for Visa:Make a clearer home page that has more whitespace. As you can see there is a lot of content on the home page and appears very busy.Sections articles, news, and other features like Find a Card more clearly. Making these more divided would allow more concentration on what the customers are trying to find and unneeded content.

Suggestions for Visa.Viewing Visas spending on advertising, I would suggest an increase in a trend they are already on. I would increase the budget for digital content due to the company being mainly online. As of 2014, Visa spends almost $345.8 million on digital content advertising, followed by Television advertising costing $103 million.

Digital Content Digital Content Due to an overwhelming amount of customers using online technologies to view their accounts, spending, and offers I believe increasing advertising on this interface would be most beneficial. Visa already has an amazing advertising campaigns chartering to their customer needs. The largest issue I found about their website is targeting their customers is not as prevalent in the areas it needs to be to target the people they need for business. VISA ADVERTSING SPENDING