Virtual Space for All: The Opportunities and Challenges Provided by the Social Web

A centre of expertise in digital information management

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Virtual Space for All: The Opportunities and Challenges Provided by the Social Web

Brian KellyUKOLNUniversity of BathBath, UK

UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

Resources bookmarked using ‘cilip-wales-2009' tag Resources bookmarked using ‘cilip-wales-2009' tag

http://www.ukoln.ac.uk/cultural-heritage/events/cilip-wales-2009/http://www.ukoln.ac.uk/cultural-heritage/events/cilip-wales-2009/

Email:[email protected]

Twitter:http://twitter.com/briankelly/

Blog:http://ukwebfocus.wordpress.com/


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About Me

Brian Kelly:• National Web adviser to UK Universities and

cultural heritage organisations• Based at UKOLN, a national centre of expertise

in digital information management and located at the University of Bath

• Involved in Web since January 1993• Information World Review’s Information

Professional of the Year (2007-8)• Over 300 presentations given since 1997• Current area of interest include Web 2.0, Web

standards and Web accessibility

Introduction


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Talks given in 2008 covered Web 2.0, accessibility & standards.

Using Tools I Talk About Use of Web 2.0 technologies & approaches:

• RSS feeds for structured information

• Geo-location data• Exploitation of 3rd

party services• Openness of

resources• Risk assessment /

management approaches

Introduction

Note also use of blogs, video blogs, YouTube, Twitter, …Note also use of blogs, video blogs, YouTube, Twitter, …


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Virtual Spaces?

Images from Google Image search


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Web2MemeMap, Tim O’Reilly, 2005

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Web 2.0

What Is Web 2.0?

Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”

Web

2.0


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Benefits of Library 2.0

Delivery Mechanisms (“network as platform”):• Global outreach: maximise impact of and

engagement with ideas• Outsourced services: allowing organisations to

focus on their strengths and small institutions to engage on more equal terms

• Exploits infrastructure: the standards (e,g. RSS) & services (Google, Amazon, ..) now in place

User Benefits:• User can create content• Can comment on other’s content• Users no longer passive consumers of content


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Academic Library Example

University of Wolverhampton provide 5 blogs to support academic departments

An Electronic Resources Newsletter is driven by blog software. The information is available via:

• RSS• Email


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Academic Library Example

A Facebook page provides:

• Brief factual information

• Links to key resources on main Web site

• Dynamic content embedded via RSS

• Calendar information embedded via Google calendar

• Ability for users to become ‘fans’


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National Library Example (1)National Library of Wales “Shaping the future: The Library’s strategy 2008-2009 to 2010-2011”:

“We propose taking advantage of new online technology, including …Web 2.0 services …It is expected that the Library itself will provide only some specific services on its website. Instead, the intention is to promote and facilitate the use of the collections by external users, in accordance with specific guidelines.”

Example of use of Web 2.0 services embedded within a Welsh Assembly Government funded project

Example of use of Web 2.0 services embedded within a Welsh Assembly Government funded project


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National Library Example (2)

Use of Web 2.0 at the National Library of Wales including:

• Use of YouTube

http://www.youtube.com/watch?v=ykCAxSqziFYhttp://www.youtube.com/watch?v=ykCAxSqziFY

Examples from guest blog post by Paul Bevan on UK Web Focus blog / Bridging Worlds 2008 paper, National Library of Singapore


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Use of Web 2.0 at the National Library of Wales including:

• Use of YouTube

• Use of Flickr

http://www.flickr.com/groups/cymru-wales/


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Use of Web 2.0 at the National Library of Wales. Wales, including:

• Use of YouTube

• Use of Flickr

• Use of a community Wiki

http://www.ourwales.org.uk/index.php?...


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CyMAL (Newport) workshop Sep 2009

CyMAL (Newport) workshop Sep 2009

Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector

Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector

CyMAL (Bangor) workshop Sep 2009

CyMAL (Bangor) workshop Sep 2009

Recognising The Barriers


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The Challenges

Challenges

Resources

ExpertiseTime

Money

Understanding

Legal Issues

IT Services

Colleagues

Management

Accessibility

Sustainability

Reliability

Culturalissues

Technical Issues

Interoperability

Privacy, DPA, FOI, ..

CouncilOK, there are barriers. Does this mean we don’t do anything?

OK, there are barriers. Does this mean we don’t do anything?


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Take-up Of New TechnologiesThe Gartner curve

Developers

Rising expectations

Trough of despair

Service plateau

Enterprise softwareLarge budgets…

Early adopters

ChasmFailure to go beyond developers & early adopters (cf Gopher)Need for:

• Advocacy• Listening to users• Addressing concerns• Deployment strategies• …

This talk looks at approaches for avoiding the chasm & reshaping the curve

This talk looks at approaches for avoiding the chasm & reshaping the curve


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The Backlash Is Predictable

When significant new things appear:• Enthusiasts / early adopters predict a

transformation of society• Sceptics outline the limitations & deficiencies

There’s a need to:• Promote the benefits to the wider community

(esp. those willing to try if convinced of benefits)• Be realistic and recognise limitations• Address inappropriate criticisms

Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it?It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term.

Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it?It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term.

Twitter? Another silly name. Trivial junk. Only for people with nothing better evolves toWe must have a Twitter feed – impact; marketing; audiences; …and then (from the early adopters)It was meant to be fun. It’s been institutionalised, We want it back!

Twitter? Another silly name. Trivial junk. Only for people with nothing better evolves toWe must have a Twitter feed – impact; marketing; audiences; …and then (from the early adopters)It was meant to be fun. It’s been institutionalised, We want it back!


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Beware The IT Fundamentalists

We need to avoid simplistic solutions to the complexities:• Open Standards Fundamentalist: we just need XML• Open Source Fundamentalist: we just need Linux• Ownership Fundamentalist: must own everything we

use• Vendor Fundamentalist: we must use next version of

our enterprise system (and you must fit in with this)• Accessibility Fundamentalist: we must do WAI

WCAG• User Fundamentalist: must do whatever users want• Legal Fundamentalist: it breaches copyright, …• Perfectionist: It doesn't do everything, so we'll do

nothing• Simplistic Developer: I've developed a perfect solution

– I don't care if it doesn't run in the real world• Web 2.0: It’s new; its cool!

Organisational culture


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The Librarian FundamentalistsLibrarians who have failed to evolve:

• Think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of Knowledge (who cares that users find it easier to use Google Scholar & finds references they need that way?)

• Think that users should be forced to learn Boolean searching & other formal search techniques because this is good for them (despite Sheffield's study).

• Don't want the users to search for themselves (cf folksonomies) because they won't get it right.

• They still want to classify the entire Web - despite the fact that users don't use their lists of Web links.

• Want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs).

Organisational culture


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Librarian Raptor:

Terrifying beast, rapidly destroying many of its competitors. However destruction of IT Servitus proved its own undoing. Species in grave danger of becoming extinct following an inability to respond to the rapidly changing climate.

From ‘Librarian Coelacanth’ to ‘Librarian Sapiens’

Librarian Coelancanth:

Rarely spotted in the wild (sometimes found in the depths of the library). “almost worthless” - species that failed to take risks & evolve.

Librarian Sapiens:

Not as intimidating as its predecessor but has the agility & mental capacity to respond quickly to changing environment

How should the CILIP 2.0 profession evolve?


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Let’s Be Realistic (1)

Ning allows you to set up and manage your own social network. Sounds great, doesn’t it?

Over-hyping expectations

But:

Will it have the momentum to support thriving discussion?

• Might it not just be an automated aggregator of content


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Let’s Be Realistic (2)Over-hyping expectations

A lack of interest, sustainability can apply to the in-house blogs, too!There might also be issues on whether public sector/small organisations :

• Should seek to provide services which are provided for free elsewhere

• Can provide the functionality of globally-provided service

• Can attract the audiences of global service (if that is the aim)http://communities.cilip.org.uk/blogs/pteg/http://communities.cilip.org.uk/blogs/pteg/


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The Council Firewall

The reality:• Useful Web services do get

blocked• There is dodgy/illegal/

dangerous material on the Web

• It may be simple to have a blanket ban

Suggested approaches:• We accept certain risks• More sophisticated

responses are needed (cf Childnet and Digizen )

• We should share the approaches we’ve taken

New Internet access policy for childrenFrom December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact Patricia Garrett on …

New Internet access policy for childrenFrom December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact Patricia Garrett on …

Should librarians (a) welcome bans to dodgy places or (b) seek to open access and educate users?

Organisational barriers


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Some Concerns

SustainabilityWhat happens if Library 2.0 services:

• Are unreliable?• Change their terms & conditions

(e.g. start charging)?• Become bankrupt

InteroperabilityWhat happens if Library 2.0 services:

• You can’t get the data back out?• You only get the unstructured or poor quality data

back out?• You can’t get the comments, annotations, tags

out?

Sustainability / Interoperability

Again, this can happen within our sector (e.g. AHDS)

Again, this can happen within our sector (e.g. AHDS)


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Support Issues

I don’t have the time to:• Understand it all• Use the technologies• Embed technologies in

daily working practices• Train my colleagues

Common Craft video clipsCommon Craft video clips

You can:• View them at work• Listen to the podcast on

the Tube• Use them in training

Training & staff development


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Deployment Strategies

I want to do use the Social Web but:

• The IT Services department bans it

• The council bans it• My boss doesn’t

approveArea of interest to UKOLN:

• “Just do it”• Subversive approach –

‘Friends of Foo’ if Foo can’t use it

• Encourage enthusiasts• Don’t get in the way

UKOLN briefing papers available with Creative Commons licence. (over 40 docs published)

UKOLN briefing papers available with Creative Commons licence. (over 40 docs published)

Training & staff development


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Deployment Strategies

Interested in using Web 2.0 in your organisation?Worried about corporate inertia, power struggles, etc?There’s a need for a deployment strategy:

• Addressing business needs• Low-hanging fruits• Encouraging the enthusiasts (don’t get in the way)• Gain experience of the browser tools – and see

what you’re missing!• Staff training & development• Address areas you feel comfortable with• Impact analysis and assessment• Risk and opportunity management strategy• …


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Risk Management JISC infoNet Risk Management infoKit:

“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”

Examples of people who are likely to be adverse stakeholders:• People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department /

team • People .. required to commit resources to the project • People who fear loss of control over a function or

resources • People who will have to do their job in a different way • People who will have to carry out new or additional

functions • People who will have to use a new technology


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Critical Friends / Friendly Critics

JISC U&I programme is encouraging establishment of “Critical Friends”

See <http://critical-friends.org/>See <http://critical-friends.org/>

Paul Walk (UKOLN) was described as a ‘critical friend’ of JISCSee <http://dev8d.jiscinvolve.org/2009/

02/10/five-minute-interview-paul-walk/>

See <http://dev8d.jiscinvolve.org/2009/02/10/five-minute-interview-paul-walk/>

See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>

See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>

Phil Bradley’s post provided a similar role – and CILIP responded accordingly


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Biases

Subjective factors

Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference

IntendedPurpose

Benefits (various

stakeholdersRisks

(various stakeholders

Missed Opps. (various

stakeholdersCosts


• Sharing experiences

• Learning from successes& failures

• Tackling biases• …

• Critical friends • Application to

existing services

• Application to in-house development

• …

See blog post on Critical Friends, Friendly Critics (and Hostile Opponents!)

See blog post on Critical Friends, Friendly Critics (and Hostile Opponents!)


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Using The Framework

IntendedPurpose

Benefits (various

stakeholdersRisks


Missed Opps. (various

stakeholdersCosts


Community support

Rapid feedback

Justify ROIOrg. brand

Community-building

Low?

Twitter for individuals Organisational Fb Page

Marketing events,…

Large audiences

Ownership, privacy, lock-in

Marketing opportunity

Low?

Critical Friends • Phil Bradley /

Brian Kelly blogs• Email list

discussionsLearning

• Many blogs (e.g. Jo Alcock)

• Engaging with a Twitter community

• Conferences• Papers• …Note personal

biases!

Note personal biases!

Use of approach in two scenarios: CILIP use of Twitter & FacebookUse of approach in two scenarios: CILIP use of Twitter & Facebook


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What About Jo The Librarian?

Let’s not forget the librarian of the future.What can we learn from what is already happening?

Let’s not forget the librarian of the future.What can we learn from what is already happening? Has a blog, shares ideas,

engages in discussions

Has a blog, shares ideas, engages in discussions

Shares bookmarksShares bookmarks

Communicates, shares, supports, … on TwitterCommunicates, shares, supports, … on Twitter


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The future is exciting - but Librarian Sapiens will need to address the challenges.

Let the debate begin!

Conclusions

Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

Virtual Space for All: The Opportunities and Challenges Provided by the Social Web

Education

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