Virtual Social Media Guideline_Campaigns
-
Upload
ricardoobb -
Category
Documents
-
view
214 -
download
0
Transcript of Virtual Social Media Guideline_Campaigns
-
7/29/2019 Virtual Social Media Guideline_Campaigns
1/29
-
7/29/2019 Virtual Social Media Guideline_Campaigns
2/29
Social Media Guideline..
Social Media covers the use of the Internet content designed so that the
message is spread through modern forms of social interaction, also uses
the Internet to circulate messages, not only in words but in pictures and
videos that reinforce or advertise the image of a product or service.
Web 2.0 is the transition that has traditional applications to applications
that run through the end-user focused web. This collaboration generating
applications and services that replace desktop applications.
To understand even more the concept of social media and Web 2.0 here we
have to definitions:
The term Web 2.0is commonly associated with web applications that facilitate
interactive information sharing, interoperability,user-centered design, and collaboration on
the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with
each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual
community, in contrast to websites where users (consumer) are limited to the passive viewing
of content that was created for them. Examples of Web 2.0 include social-networking
sites, blogs, wikis, video-sharing sites, hosted services, web
applications, mashups andfolksonomies.1
Social media are media for social interaction, using highly accessible and
scalable publishing techniques. Social media use web-based technologies to transform and
broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein
define social media as "a group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and exchange of user-generated
content.2
In conclusion, the main difference is that Social Media is a fundamental part of Web 2.0, and that through
these networks, the new website manages to keep its main feature is the interaction with virtual platforms,
and not just one page web programs, but also with people connected in networks around the world. An
organization such as AIESEC should be at the forefront of the current market, and today, this is dominated
by Web 2.0 is definitely a new way to communicate and position in a simple and quick.
The benefits for AIESEC in Social Media for publishing are:
- Increased uptake of attention of the member, partner, student and external environment in general.- Increased awareness about your profile and on user characteristics, which facilitates marketing.
- Immediate feedback.
So is suitable for AIESEC Social Media? The answer is YES!
1Wikipedia.com, Web 2.0
2Wikipedia.com, Social Media
-
7/29/2019 Virtual Social Media Guideline_Campaigns
3/29
TWITTERUnderstanding Twitter:http://vimeo.com/757146
Twitter is known on the web, as a web2.0 site with a
main feature that works like a microblogging (a service
that allows users to share messages and information in
short spaces). This social network is perfect for when you
want to share news headlines and redirect them to a
place where you will find more detailed information,
also, to share status information or short one.
This is updated in real time and has the capability to
maintain a direct interaction with the contacts that areinside the profiles.
Twitter, being a widely used worldwide tool, has
developed several tools to provide some maneuverability
to the updated information to share, that is to say, there
are different network with free applications, which can help you to manage in a better way your
account, including the ones as follows:
Tweetdeck
Twitpic
Twitbon
Twettie
Twitterfeed
BlackBerry
Uber Twitter
iPhone
Otherwise, inside Twitter there are some topics which, depending on how often they are used,
those will be placed into a section known as trending TOPIC, ie words or themes that are highly
relevant in worldwide, and these are also supported by the HASH TAGS.
Hashtags, are nothing but words or sentences preceded by #, which generates a direct link to asite where you can find all matches to this word. For example, if we # AIESEC, by clicking, we
automatically display all the global status that contain this word. The hashtag is a major feature in
the mass of messages through this platform.
Within this social network there are a lot of colloquial terms that are used for different options
that the page provides, such as:
http://vimeo.com/757146http://vimeo.com/757146http://vimeo.com/757146http://vimeo.com/757146 -
7/29/2019 Virtual Social Media Guideline_Campaigns
4/29
Follow/Following: Action of being subscribed to a profile and get
to know all the content that is shared through this website.
Follower: Person subscribed to a profile, who can observe all the
activity that is done within their own site.
Tweet: Message or state that is shared from the profile that does
not exceed 140 characters.
Update: Profile update through tweets.
Trending Topic: Also known as TT, is a word or phrase, preceded
or not by a hashtag, which has been highly relevant to global network, that
is to say, is a trend topic within the community.
Direct Messages: Also known as DM, is the function for sending
private messages between profiles.
Retweet: Also known as RT, is the action to re-publish or repeat a
message shared by another user of the network.
Between the most frequent uses of this platform there are:
Real-time events monitoring, via web (streaming).
Broadcast of talks and presentations to which few people have access.
Exchange of opinions during an event.
Invitation to events or meetings.
Dissemination of messages
Marketing.
Companies or products advertising.
TWITTER & AIESECWhat should the committees take into account while managing their
profile?
Constant updating of the tweets, driving a moderate tone.
Information updates, supported with links.
The design must have sober and effective AIESEC wallpaper.
Publish tweets related to core values, essence and brand vision.
Promote the Partners, aligned with the goals of the organization.
Update at least twice a day the profile.
RT those tweets in which the organization or the committee are
mentioned.
RT those tweets that are written by International AIESEC, as well as those
that are relevant and do not come from corporate sources.
Do not link Twitter to Facebook.
Use Twitter profile managers for more efficiency and control messages.
Implement the use of hashtags, RT, references, use # AIESEC wisely.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
5/29
It is also important to consider a couple of items about the corporate image that is going to be
displayed to the outside, so it is recommended:
Follow the rules established by AIESEC International.
Avoid visual content publishing photo, audio or any type of information that threaten the goodimage of AIESEC and its members.
Update shared Tweets constantly.
Check that all the published content is aligned with the core and the vision of AIESEC.
State the AIESEC message as clear as possible.
The official AIESEC partners brand may only be used where there is a legal document which
allows the use of these images.
When promoting events, conferences, meetings, etc. the image of companies that are
sponsoring the event could only be published with a legal document specifying the way in which
this image can be displayed.
The AIESEC Brand will only be used for official activities of the organization, otherwise please do
not use it under any circumstance. As an external public, avoid using acronyms or language of the organization.
If any contact information is going to be published, it must have an approval with a paper which
will specify what type and where the contact information is going to be used for.
RECOMMENDATIONS
It is suggested that in order to keep control over Twitter profiles, user names could be such as:
@AIESECAndes
@AIESECArmenia
@AIESECCartagena
@AIESECStamarta
@AIESECUnorte
@AIESECPereira
@AIESECTolima
@AIESECEan
@AIESECEci
@AIESECJaveriana
@AIESECRosario
@AIESECCali
@AIESECEafit
@AIESECEia
@AIESECManizales
@AIESECBucaramanga
@AIESECUatlantico
@AIESECUsinu
@AIESECValledupar
Therefore you can find the different profiles of committees in an easiest way. When you want to
generate a Trending Topic we suggest you use:
#AIESEC - #AIESECColb - #Leadership - #ChangeAgent - #Exchange - #Networking -
#Development - #Platform
As a conclusion, generating hashtags from Key Words related to the core, essence, envision or
values of the organization, thus dynamically show those features that make us unique.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
6/29
FACEBOOKFacebook is one of the fastest growing social networks in the
last couple of years, competing directly with communities such
as myspace, google and yahoo.
It has currently more than 500 million members worldwide and
has established itself as the most popular social network due to
the authorization given by its creator to developers to make
applications that allow further growth of the same.
SERVICES
Friends list: The user can add anyone that knows him and be registered and then, the person
should accept the invitation to be friends. You can locate old friends or to add other new friends
and share, swap photos or messages. For this, the Facebook server has search and suggestion
friends tools.
Groups and pages: It is one of the most recent development utilities. It is about bring together
people with common interests. In groups you can add photos, videos, messages, etc.. The pages
are created for specific purposes and unlike to the groups, they do not contain discussion
forums, because they are directed towards specific brands or characters and not to any type of
call.
Also, groups have their regulations too, including prohibition of discriminatory groups or groups
that incite hatred or disrespectful. Sometimes, the prohibition is unfulfilled but you can
denounce and report the groups that are against the regulations. For this, Facebook has a link on
each group where you can find a place to do a grievance or complaint
Wall: the wall is a space on each user profile that allows friends to write messages to the user. It
is only visible to registered users, the wall allows you enter images and put any kind of logo on
your post. A superwall allow us Embid flash animations, etc.
Photographs: According to Facebook there are:
o 5 billion users photographs.
o 160 terabytes os storage.
Apps: There are small applications that you can interact by games, avatars, activities, etc.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
7/29
FACEBOOK & AIESEC
Important to the profile administration:
Regular updating of status profile
Use Semi-form language maintaining respect
Use the mentions to refer to other LCs events
or institutional activities
Put photos and videos that relate to the
organization and its activities during the year.
Respond wall publications relevant to the
development of AIESEC
Respond to the connections made to the
members page Have friends lists differentiating AIESECers,
alumni, etc.
Avoid tags and references to penances, events
that may affect the name or its members
AIESEC
We must also consider the following aspects:
Abide the rules established by AIESEC
International.
Use the image of the official partners of AIESEC,
international and national, if we have a legal
document which permits the use of this image.
When we will promote events, conferences,
meetings, etc. Only it is able to publish the
image of companies that are sponsoring the
event. For this, we need a legal document
specifying the medials by which this image can
be displayed.
The AIESEC logo and branding just only be used
for official activities of the organization,
otherwise refrain from using this.
Avoid using acronyms or language of the
organization.
If you are going to publish any contact
information, it must have the relevant consent
and authorization.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
8/29
RECOMMENDATIONS
When you are going to create a page, profile or group, you should avoid the non-corporative characters,
i.e. emoticons or symbols that can use to adorn the name. It must be short and easy to remember both
in the URL as in the profile name. Recommendation:
AIESEC in Andes_Colombia
AIESEC in Armenia_Colombia
AIESEC in Cartagena_Colombia
AIESEC in Santa Marta_Colombia
AIESEC in Uninorte_Colombia
AIESEC in Pereira_Colombia
AIESEC in Tolima_Colombia
AIESEC in EAN_Colombia
AIESEC in ECI_Colombia
AIESEC in Javeriana_Colombia
AIESEC in Rosario_Colombia
AIESEC in Cali_Colombia
AIESEC in EAFIT_Colombia
AIESEC in EIA_Colombia
AIESEC in Manizales_Colombia
AIESEC in Bucaramanga_Colombia
AIESEC in Uniatlantico_Colombia
AIESEC in Unisinu_Colombia
AIESEC in Valledupar_Colombia
In this way, we will obtain greater retention and it is even easier to search profiles in our social network.
Also, it generates an order and organization, which is aligned at national level, showing more serious in
terms of presence processes to the externs.
Regarding the creation of events and campaigns, the recommendation is:
AIESEC in LC: Event name
-
7/29/2019 Virtual Social Media Guideline_Campaigns
9/29
YOUTUBE
YouTube is so far the largest Web site, designed for
sharing videos with the most traffic and the increased
number of users, is certainly the place to make and sell
videos.
YOUTUBE & AIESEC
How to use my committee channel?
Keep it fresh: To be more visible and recognized in the web, you need to keep your channel fresh and
renewed, with recent videos wich make easier to find it, and locate these videos in the headline search.-Descriptions: Write descriptions, keywords and add tags to videos, help to differentiate from the rest
and find it even easier.
-Recognition: You need to create a constant keyword on your videos, beacuse doing this your followers
or fans will can identify them.
-Sharing: You can share the video link on different pages and social networks in which your committee
have an account. In this way many people will come and try to watch them for curiosity, and this in turn
will generate increased raiting.
How to measure the success of youtube on my committee?
Youtube is measured by visits, comments and rates by the users to the videos you decide to hang up.That's why you should make sure to post just material merely professional and appropriate, this
recovery is to make the video will be good and it puts it in the first search results pages generated by
searches.
Content
The videos that are uploaded from the channel have to be created with organizational character and can
not affect the AIESEC identity or brand.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
10/29
BLOGGER
In simple terms, a blog is a web site, where you write
stuff on an ongoing basis. New stuff shows up at the top,
so your visitors can read what's new. Then they comment
on it or link to it or email you. Or not.
A blog gives you your own voice on the web. It's a place
to collect and share things that you find interesting
whether it's your political commentary, a personal diary,
or links to web sites you want to remember. Many
people use a blog just to organize their own thoughts,while others command influential, worldwide audiences
of thousands. Professional and amateur journalists use
blogs to publish breaking news, while personal journalers
reveal inner thoughts.
Initially blog was used by people who wanted to share their experiences, ideas, commentary, but, with
the time blogs also was used by companies, for to create and maintain a positive image or promotion of
their products.
This video will help you to understand what is a blog.
http://www.youtube.com/watch?v=NN2I1pWXjXI
http://www.youtube.com/watch?v=NN2I1pWXjXIhttp://www.youtube.com/watch?v=NN2I1pWXjXIhttp://www.youtube.com/watch?v=NN2I1pWXjXI -
7/29/2019 Virtual Social Media Guideline_Campaigns
11/29
There are several services which allow you to start a blog. Blogger, the services that google provides is
recommended, but you can check another like Wordpress, Open Diary, LiveJournal, Nomadlife.
URL (Uniform Resource Locator)
Services allow you to have whatever address you need, for official blogs we suggest:
aieseclcname.blogspot.com
About /Description
Do a short description of your blog.
Include a short description of what AIESEC and your contact details (i.e. City, Country, Physical Address,
corporate mail, links to your social media accounts)
Put in on a visible part of your blog, we suggest right column.
Design / Template
Check color combination and typography in Global Brand Visual Guidelines Wiki, for the proper use of
the brand, Global Brand Wiki.
Be creative in template design, check AIESEC's blog, look for free templates in Internet, or use the
template designer that is provided by blogger.
http://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typographyhttp://www.myaiesec.net/content/viewwiki.do?contentid=10067369#Color%20Combinations%20and%20typography -
7/29/2019 Virtual Social Media Guideline_Campaigns
12/29
Planning / Content
Schedule monthly review about the content of the blogLink your social media channels with the content of your blog
Define categories of your content (AIESEC, exchange, external relations, social media)
Define audience. Know who you are writing for and as a result makes choosing topics to write about so
much easier
Write a couple of paragraphs that define what you would like your site to accomplish.
Review permanently comments on your post.
Check this links related to blog plan:
http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/
http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/
http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971
Post
Focus on writing A compelling headline. You will more likely to get people to read your blog posts.
Use keywords in your headlines and posts. Get the habit of writing blog post using main keywords, you
will get a better rank with search engines
To see examples of people who have written blog post related to AIESEC, check the latest google blog
alerts for the word AIESEC.
google blog alerts for the word 'AIESEC'To see examples of people who have written blog post related to
AIESEC, check the latest google blog alerts for the word AIESEC.
Check grammatical and spelling before to post.
Always answer in a positive way comments people do in your posts.Ideas for your posts: News of your Local Committee (Exchanges, Sales, Recruitment, Campaigns,
Meetings), News of your Stakeholders (Conferences of LCs in your region, Cooperation's, News from
your sponsors, from your city), News of AIESEC topics (entrepeurism, business intelligence, climate
change), Ideas for AIESEC ( GCPs, Outputs of LC meetings, Forums), Tell people why do they should go
on a exchange?, why should they be in AIESEC?; Answer a question you were asked that day - Why are
you in AIESEC?, What is the best to be in AIESEC).
You can write about anything really, just make sure it is always aligned with AIESEC principles.
http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://blogsearch.google.com/blogsearch?q=AIESEC&hl=en&ie=utf-8http://ezinearticles.com/?Develop-a-Blog-Plan&id=3483971http://www.ceoblogwatch.com/2008/06/11/put-a-blog-plan-on-paper/http://www.ceoblogwatch.com/2008/04/18/blogging-tips-galore-100-pages-worth/ -
7/29/2019 Virtual Social Media Guideline_Campaigns
13/29
Tools
Use stats on your blog. Visits per day, visits per post.Include a chat box in your blog to keep in touch with your readers.
Subscribe to any service of RSS (Really Simple syndication) like FeedBurner.
Keep in touch with your NST, soon new tools will be launched for you.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
14/29
NATIONAL CAMPAIGNS
Change Agents
Need:Create a culture of change agents developed by the GCM (culture to external and internal level).
Objectives:
Increased knowledge and awareness of the membership of the GCM
Increased integration of experience in AIESEC and the GCM
Encourage the fact of being part of AIESEC!
Use all channels to show the essence of a AIESEC
Relate professional development GCM
Change Agents seeks to integrate much more the GCM and social networks, by means of a basic
incentive for AIESECer, is the fact to share their experience with others, including members and
stakeholders. The campaign will feed through the materials developed and created by each LC through
social networks.
How it works? We are launching every month and a half (approx.) one competency of the GCM, we also
will give you tips and explanations of the competencies, so you can know how your LC can live it in every
social media platform. In the next 20 dyas after the launch, the LCs develop all the material you want to
show all the ways how they live that competence as LC and as members, finally, we as national team
look who developed materials , choose the best and they are going to be used for the rest of the month
-
7/29/2019 Virtual Social Media Guideline_Campaigns
15/29
and a half as advertising material of AIESEC in Colombia. So each member or LC could be the STAR of our
national campaigns.
As VP MK&COMM, What I should do?
There are only four simple steps to make this campaign the best:
1. Get into the Competency concept. (week 1)
a. First contact with your LTT to develop the plan for that week, about how to teach the LC
the usefull and the concept of the competence. At the end is a interesting way to do it,
because the LTT has the knowledge about the competence and how to teach it, but you
as LCVP MK&C know how to connect it with the external environment, to be more
relevant in the way to show it.
b. Create a session for the LC meeting, a video, an E-mail, anything that you wish to show
your LC the importance and the concept of this competence, and make the expectation
campaign around this. The LTT could help you in this too, they may have lots of ideas
about how to show it to the LC.
2. Identify the relevant eXPeriences.(week 1 and 2)
a. This should be made first with your EB, all the team should detect the eXPerience that
shows and fits really well with the competency. These eXPeriences could be members,
or team, or even processes that shows the competences.
b. The selection should be supported by the LCVP TM and you, because both of you know
which eXPeriences are the most relevant to use.
c. Dont limit yourself with the number of eXPeriences.
3. Develop the materials with your LC.(week 2 and 3)
a. Here you have to take all the eXPeriences that represents the competence and develop
any kind of material that you think is the best to share it with the AIESECers and theexternal environment.
b. Here you should use the virtual social media tools as the main way to show this
material and create them. You could take account the points that we show you in the
main channels of social media: Facebook, Youtube, Twitter and Blogger (information
below)
4. Use the local virtual social media channels to share eXPeriences of your LC.(week 3 to the end
of the round)
a. The final part of the round is share and promote all the materials of your LC related with
the competency, use every channel of social media, do it constantly and show your LC
how to share it and help you in the promotion of it.
b. Also the national marketing and communication team will develop materials to support
all the campaign. This is only as support, because the main part of the campaign is based
in your materials.
c. After the third week, the national team will help you to spread the materials (Photos,
forums, blogs, videos,) of your LC in the national channels. SO WORK HARD TO BE THE
PROTAGONIST AND LEADER OF THE COMPETENCY IN COLOMBIA!
-
7/29/2019 Virtual Social Media Guideline_Campaigns
16/29
What are we going
to do?
Using the LC and/or membership
social networks to publish their
materials developed with respect
to the competitors and their key
behaviors.
Facebook!
Create your album on theprofile of your LC, sharing
the experiences of your
LC and live show as
members, stakeholders,
EPs and Trainees.
Participate in forums on the website of AIESEC in Colombia, where we discuss issues related to
competition
Invite members of your LC to create their publications and personal messages related to the
competence and how each member lives in their role. Writing in their status or personal
messages how they live daily the competence, they can also share photos or videos that support
their experience.
Find the maximum participation of people from other countries in our publications, making
publications more inclusive to people in the network of AIESEC.
YouTube!
Develop videos expressing how the development of this competence helped your LC to develop
their expertise, and publish the official channel of your LC and other platforms.
Remember always use these colors and focus not only towards members of the organization but
also as a tool to approach the external sector.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
17/29
Twitter!
Through the official channel of AIESEC in Colombia we are constantly creating questions (tweets)
related to the competence, which will be answered by your LCs and members and retweeted for
them. An example might be:
AIESEC in Colombia: If you are an EP or Trainee of AIESEC in Colombia, tell us where in
the world are you now?
AIESEC in Colombia: how many friends abroad have you Talked today?
The aim is to make more relevant and interactive channel of publication AIESEC
The strategy can also be downloaded locally and focus on questions related to competition date.
Blogger!
Using Blogger is based on the use of LC blog to tell more about activities, experiences, members
that have developed the competence and show emphasis on key behaviors.
First Round
The Global Competency Model is the way
we define the type of development our
members gain during their AIESEC
Experience. These are the 5 competencies
that AIESEC has defined as necessary
beyond 2010 for our members to continue
on as Agents of Positive Change. Its
primary purpose is for YOU to manage
YOUR development.
You joined AIESEC because you wanted to
grow your own skills and abilities to
experience something. Experience andDevelopment are difficult to quantify,
particularly if you dont have a clear
awareness of yourself. By using the GCM
you can track your development and take opportunities based on which competencies you want to take
to the next level. Based on your role and AIESEC XP stage you can develop your competencies to a
deeper level.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
18/29
Global Mindset (September 3 September 31)
We are an international platform, which due to its history and scope provides the ability to think
worldwide, therefore develops Global Mindset.
Definition: Actively seeking to encourage diversity; shows openness and respect towards other cultures,
works effectively with individuals of diverse cultures, styles and abilities, making optimum use of their
insights and ideas towards the fulfillment of goals
Top behaviours:
Takes an active interest in, and constantly increases awareness about, other cultures and world
affairs by seeking information, opinions, and ideas from diverse sources;
Seeks to enlarge personal & professional network by interacting with people of diverse cultures
and backgrounds
Works effectively with individuals of diverse cultures, styles and abilities, capitalizing on their
insights and ideas.
Shows openness and flexibility towards differences in opinion, and challenges own opinion.
Demonstrates ability to adapt and adjusts to new situations/ places/ people.
Publication Guidelines:
Colors
Fonts:
o Berlin Sans FB: Titles and shor Text
o Arial: Text
-
7/29/2019 Virtual Social Media Guideline_Campaigns
19/29
Examples:
-
7/29/2019 Virtual Social Media Guideline_Campaigns
20/29
rEBolution Campaign
rEBolution campaign was designed with the purpose of growth
the number of EB applicants, this is related with profile
applicant quality improvement, looking for a fair, bigger and
strongest competition inside the LCs, generating a
conscience about the importance to be part of the EB as an
stage of the skill and leadership potential development
process.
That is why, National Support Team develops a
thematic to attack the need and accomplish the
campaign objectives. In this guide you will find
material and a handbook to know how to use
the different Web2.0 platforms.
What we are going to work?
Expectation campaign broadcasting on social media.
EBs invitations to the membership, motivating them to apply
Facebook group
Hashtag #rEBolution Campaign Once in the EB.
Relevance about be part of the EB
-
7/29/2019 Virtual Social Media Guideline_Campaigns
21/29
How we do? Where?
The implementation mode of the campaign will come from NMCT itself, starting with expectation
campaign base don Web2.0, this with the only purpose to create a question about this inside AIESEC in
Colombia.
Each LC will adopt the campaigns and adapt it to their reality and needs, then they will broadcast the
information and theme to support and apply this, however, all the campaigns will have a national
alignment: Extinct Leaders.
The active participation of NCMT and LCs membership on the execution of campaigns will be too
relevant, because every person will be the protagonist; we are going to be it image.
The broadcast of expectation and motivational material will be managed in different ways:
Visual material on Web2.0 and instant messaging software
Physic material delivers on LTMs and LECs
Motivational videos
Leadership sessions and campaign pre-release
Social Media
Bellow we are going to establish the stops to implement the campaign in the different platforms.
Facebook
In this platform we will attack three different characteristics: Profile picture, status update and
Facebook groups.
Will publish a series of images related with dead leaders (Gandhi, Che, etc) which refers to
extinction of leaders, making an analogy with the outgoing EB.
The creation of a group, where the whole membership will be invited to share experiences, and
their motivation to apply.
The group could be named as:
Yo lidero la rEBolucion
Leading my rEBolution.
Yo hago parte de la rEBolucion
-
7/29/2019 Virtual Social Media Guideline_Campaigns
22/29
Constant status update Could be done by:
Who are o who were EB: Life experiences in their performance, motivational messages and
reasons to apply.
Ser EB te ayudara a Pertenecer a la EB es.. Una vez en la EB..
Be EB helps you to. Be EB is Once in the EB.
Interested membership: what is their motivation, what they want to apply
Yo quiero ser EB Por que ser EB me ayudara a..
I want to be EB, because.. Because be EB help me to..
Twitter
The three strategies to implement are: Hashtags, Tweets and Mentions.
About Hashtags, we are going to use the next scheme along the campaign:
#rEBolution
#LeadingrEBolution
#ImPartOfTherEBolution
If you use this in adequately and in a massive way, we can position and consolidate the
campaign worldwide, becoming the hashtag in a Trending Topic.
In the other hand, the first hashtag could be accompanied with the videos links related of the
EBs greetings, blogs with experiences, etc. Link the hashtags to sites where people could find
more information, this is the best way to be effective with the message.
About Tweets use, is important to be short and effective as possible, remembering that we just
count with 140 characters to express what we want, that is why we suggest to do this in this
way:
Ser parte de la EB me ayudo a desarrollar mis habilidades de RRPP #rEBolution
Una vez en la EB me paso #rEBolution
-
7/29/2019 Virtual Social Media Guideline_Campaigns
23/29
Every Tweet will contain a hashtag.
Finally, the mentions will be use to communicate a motivational message between committees
or the membership, also, this have to contain the respective hashtag.
Blogger
The blog use will be based on the constantly entries updating, this entries have to contain the
following information:
Membership with EB experience histories.
EB anecdotes
Motivational videos to membership
Information about what do you need to be EB
We suggest doing a weekly update, where you can show different histories and information, this
with the only purpose to do more dynamic and interesting the campaign.
YouTube
The good use of the channel is the base of campaign effectiveness; basically you have to updateall the campaign videos related with the internal audiovisual material, it is important to support
the platforms with these videos.
If you will use any kind of material, we suggest you to include the rEBolution name on it.
Synergy
The synergy and good use of the platforms will drive the campaign to a success and to
accomplish the objectives, remember that all the Networks could be linked between them,
reaching a cross functional broadcast.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
24/29
Extras
You can use the training spaces to support the promotion, in other words, use the momentswhen the committee are reunited and when you can do any kind of activity related of the
campaign, for example:
A group of people catch the outgoing EB with a danger tape and you start to say that
leaders are becoming to extinct and we need new persons to assume the role,
Forums with the EBs to share in a personal way their experience.
Implementation Minimums
Videos
Less than 2 minutes length.
Record the videos in a silence and echoless place
Clarify the name, role and committee in the videos
If you are recording a greeting video, you should say to whom it may concern
If you are doing a motivational national video, make clear that is addressed to AIESEC in
Colombia
Upload the video on the LC official channel Follow the suggestions about the video name.
Respect the established parameters by AIESEC International with the use of colors and branding
Status, Tweets y Nicks
Align everything with the brand, envision, mission and core.
Do not use words that does not define what is to be an AIESECer
Standardize the message in a local level to maintain an order and organization on campaigns
Use the AIESEC name and Brand in a positive way
Blogs
Do not publish parties anecdotes or histories.
Be careful with the language
Have on mind that the Blog is a public space, so we should to avoid the acronyms use
Publish the contact information
-
7/29/2019 Virtual Social Media Guideline_Campaigns
25/29
Generals
Align the whole information flux with AIESEC core
Respect, simplicity and effectiveness on publications Have on mid the rules about the branding use
Powered By
-
7/29/2019 Virtual Social Media Guideline_Campaigns
26/29
DUAL XPsNecesidad:
Incrementar el nmero de dual experiences.
Objetivos:
Apropiacin del concepto de "Dual XPs" (Para
miembros oldies).
Expectativas claras de Dual XPs (Para
miembros que entran en reclutamiento).
Fortalecer el corework de AIESEC.
Posicionar AIESEC a travs de Dual XPs.
Para cada etapa del AIESEC XP, una experiencia de
intercambio es invaluable, entonces no importa donde
nos encontremos en el flujo, ir de Intercambio es algo
que debes hacer. La finalidad es utilizar las redes
sociales para presentar las ventajas de esta
experiencia, y desarrollar la cultura de Dual XP siendo
los protagonistas y creadores de estas.
Como funciona?
Cada entidad de AIESEC en Colombia creara y
publicara las experiencias de esta campaa. Semana a
semana, diferentes AIESECos seran protagonistas de
las publicaciones en las plataformas de Social Media a
nivel local y nacional.
Qu vamos a hacer?
Usar las redes sociales para mostrar esta experiencia.
Desarrollo a nivel local
Creacion de spots
Para uso en asambleas locales y eventos.
-
7/29/2019 Virtual Social Media Guideline_Campaigns
27/29
Utiliza los siguientes mensajes:
Dual XP, just for you
Live your Dual XP
I lived a Dual XP, and you?
You can be a Dual XP Aiesecer, what are u waiting for?
Going on EXCHANGE! is something you should do!
Videos:
Pide a tus EPs invitar a los miembros en etapa de liderazgo a realizar un intercambio.
Invita al comite a vivir su etapa de su intercambio despues de su etapa de liderazgo
Utilizalos como medio de reconocimiento para los miembros que han tomado la decisin.
Realiza videos cortos para presentar en asambleas y eventos.
Fotos
Realiza la campaa I am an Dual XP AIESEcer a nivel local
Utiliza las fotos como fondos de pantalla en tus eventos locales.
No olvides revisar este link:
http://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.html
Rewards & Recognition
El objetivo es reconocer o premiar a los miembros que han completado recientemente su Dual XPs. El
reconocimiento se hace a: X actuales que ya realizaron su L, L actuales en proximos a realizar su X en la
campaa.
Las estrategias que puede utilizar el comit depende del manejo de R&R en el area de TM, ac damos
algunos consejos:
Imagen en spots o en campaas locales de I am an AIESECer Dual XP
Mostrar experiencia en plataformas de social media locales (elllos son los protagonistas)
Reduccin del EP Fee para los match o realized que se den en la campaa de actuales L+X a
miembros nuevos y antiguos.
Invita a los returnees (solo X) a realizar su Dual XP
Utiliza diferentes medios (redes sociales, newsletter, asambleas locales, etc..)
No olvides realizar publicaciones peridicas en las plataformas de Social Media de tu comit.
http://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.htmlhttp://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.htmlhttp://comicpublicidad.blogspot.com/2009/02/como-hacer-un-spot-de-tv.html -
7/29/2019 Virtual Social Media Guideline_Campaigns
28/29
Dinamicas
Desarrolla tu creatividad :D. Algunas ideas:
Payasos disfrazados como el hombre sandwich, por un lado X por el otro L, pero se venden en
como, con flyers, y menu de restaurante en asambleas y eventos locales.
Global Village en LIM. El objetivo es que los miembros nuevos desde el inicio de su @XP se
familiaricen con la multiculturalidad de AIESEC, dentro de las sesiones del LIM la idea es tener
un GV en el que participen trainees y miembros mostrando las opciones actuales de X enfocados
en L+X.
Safari en LIM: La idea es simular un carro de safari en el que se muestren animales en su
hbitat natural, en este caso los animales enjaulados sern miembros L, miembros X y la que
sera mostrada como la raza superior sern los L+X o X+L
Plataformas
Facebook
I am an AIESECer Dual XP como foto de perfil
Crea un lbum de fotos con los miembros que estn viviendo o realizaran su L+X
Realiza post pequeos donde linquees el perfil o la historia de la persona y porque vivir un dual
xp
Postea links a documentos y videos en tu comit relacionados con dual xp
Realiza peridicamente preguntas con frases claves para atraer a las personas a leer mas acerca
de dual XPs o preguntar por ello
Blog
Dentro del blog del comit publica historias con entrevistas y promocion de roles de liderazgo y
de X, Dual XP
Publica informacin bsica de la campaa, que es objetivos, necesidades
Establece responsables en el area de TM, OGX y M&C y una persona que se encarge del
seguimiento
Semanalmente una publicacion relacionada con la categoria Dual XP sera posteada en el blog
nacional. A nivel nacional el NST se encargara del seguimiento.
Twitter
Realiza preguntas cortas para discusin con los miembros del LC
Linkea post de blog o facebook dentro de twitter Retwitea links de otras personas y LCs que promocionen o muestren Dual XP
Utiliza el hashtag #DualXP
Youtube
Publica los videos locales dentro del canal de tu LC: nombre..DualXP; dentro de la descripcion
del video explica que es un dual XP
-
7/29/2019 Virtual Social Media Guideline_Campaigns
29/29
Esta campaa debe estar dividida para dos pblicos, lo cual plantea dos tipos de
instrumentos completamente distintos, entonces porfa reevaluenla y manejen dos distintas
para short y long term. Tambien contemplamos el uso de medios no virtuales, qu van hacer
con esto?