Virtual Reality’s intrusion into Digital Marketing

Presented By,Mary Julia

2016:The year of virtual Reality

• Virtual Reality – Emerging as a powerful marketing tool

• VR Marketing is positioned at a vital transition point: the

beginning of the growth cycle

• VR has the potential to improve marketing efforts of brands

across the world.

• VR can engage consumers like never before through

experiential marketing and storytelling.

Impactful campaign creation

Immersive

Impactful

Memorable

Novel

Brands Can Delight Customers by VR

Teach through Immersion

Use Immersion to stand out from the crowdEg. New York University - Virtual tour of Mars

Immerse your fans in the storyEg. Game of Thrones – Experience of taking fans to the land of Westors

Show the customer what they are gettingEg. VR Kitchen Experience Instant Caribbean Vacation

Eg. VR App to explore solitary confinement

How it is useful for Marketers

Keep the viewers immersed in Ad

Track eye movements of viewers to know the part they’ve chosen to interact with

Leads to much higher forms of user engagement

Customers can interact with content

VR – Scope of Enlightenment

Ways of using VR

Tangible ExperienceEducational Experience

Product Experiences

Product Extension

Market Research

Commercial OpportunitiesRecruitment

Relationship Building

Retail Experience

Event Experience

Ways of promoting Business through VR

Holiday Planning

Real Estate

Live Sports Entertainment

Amusement Part

Entertainment

Automotive Industry

Visual Commerce

How Will VR change Online Marketing?

Visu

al

Tran

smiss

ion

Interactivity

Immersion Social IntegrationUser Data

FeedBack

Key Obstacles

Data Management

Sophistication

User Adoption

THANK YOU!!!