Virtual Networking and Hospitality
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Transcript of Virtual Networking and Hospitality
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Avvio Presentation
Virtual Networking and hospitality
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Virtual networking and hospitality
Presented by Michelle Conaghan
www.avvio.com
Twitter: @michellcon Linkedin: michelle.conaghan
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The Social Media Landscape
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Social Landscape
Facebook Global Stats
800 million plus users world wide
Top three countries include US, Indonesia, UK
US has 155 million user.
UK Stats
• 30 million users in the UK
• 48% Penetration of the total population
• 60% Penetration of the online population
Irish Stats
2.1 million user in Ireland
42% Penetration of total Population
64% Penetration of the online population
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Changing Times
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Why do it?
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The Benefits for Business
Hubspot 2011
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Did it improve Sales?
• 72% marketers with 3 years plus experience said social media helped close the business
• 45% new partnerships gained
• 52% see qualified lead generation
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Why it’s important for my career?
• Develop a strong personal brand
• Need a strong and relevant contact base
• Be valued to your connections
• Grow recommendations
• Increase your influence
• Spot opportunities
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Most Popular Tools by Marketers
Hubspot 2011
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Time Commitment to Social
Hubspot 2011
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Recent Report
• 58% spent 6 hours or more
• 34% spent 11 hours of more
• 15% spent 20 hours or more
on Social Media
Social Media Examiner Report 2011
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The three pillars
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Listen
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Engage
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Measurement
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The present
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Trends in Hotels using Social
1. Hotels are still new to Social
2. Focused on the ‘big 5’
3. 2 year confidence mark
4. Hotels are broadcasting not connecting
5. Social Media Adoption Obstacles
6. Lack of Measurement
7. No Policy or Strategy in place
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What does the future look like?
What does the future look like?
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The Future for some the Present for others
• Become part of your organisations day to day activity
• Integrates into front office and customer facing team members
• Used as a communication tool
• Customer want to access up to the minute information
• More attention to sphere of influence or clout
• Geo location marketing
• Customer profiling
• Social Commerce
• Impact of Google+
• I want to be found culture
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Virtual networking
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A new channel
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Selling events online
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Be as Social as Possible
Make things as easy to share as possible with plug ins
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What’s the Best Platform?
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The Big 6 Platforms
• Blogs
• YouTube/Video
• Google+
NB: Niche Groups, Location Services
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Listening Tools- to find the best opportunities
• Google Alerts
• Social Mention
• Twitter Search
• Hootsuite, Tweetdeck, Seesmic
• Google Advanced Search
• Monitoring Tools
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A New Age of Dialogue
Hubspot 2011
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Your business suit
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The business card
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Why it’s of interest
• 135 million professionals
• College educated
• Senior executive, decision maker level
• Business networking
• 45+ million user in US
• Over 70% aged between 25-54
• Average wages €64k
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Live Demo
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Tips
• Remain professional at all times
• Post a suitable photo
• Complete your profile
• Seek recommendations
• Join groups
• Connect with people after events
• Don’t spam
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Hotels and Facebook
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Your Customer and their Social Graph
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Social Graph Potential
Fan Average
130 friends
Likes
Post
Review Share
Other networks
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Managing your Time
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Managing your Time
• Monitor daily and respond accordingly
• Use a management client for scheduling
• 3-7 posts per week
• Review activity weekly
• Welcome new fans
• Thank people for photos, comments, reviews
• Encourage posting, photo uploads, tagging
• Be specific with offers try to tailor or
personalise if possible
• Spot opportunities and react accordingly
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Tips
• Your personal activity
– Check out what’s visible
– Review your privacy settings
– Tagging in photos and places
– Remember who you connect with
– Timeline is on the way!!!
• If involved as part of your role
– Follow company guidelines and equitette
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Twitter - Worth the Time or Not?
Hubspot 2011
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Twitter - Worth the Time or Not?
Hubspot 2011
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Benefits of Twitter
1. Build your brand.
2. Generates leads.
3. Market research & rapid response.
4. Get breaking news.
5. Generate interest/buzz ahead of a launch/event etc.
6. Reputation monitoring & management.
7. Beneficial to SEO.
8. Networking.
@avvioinc
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Target Audience – think of these 4 categories:
1. Current Customers
2. Prospects
3. Bloggers/Journalists/Industry Influencers
4. Non-Users
@avviotweets
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Make an impact with Twitter
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How to make an impact on Twitter
1. Tweeting
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How to make an impact on Twitter
2. Follow Relevant Users
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How to make an impact on Twitter
3. Interact with other Twitter Users
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How to make an impact on Twitter
4. Generate Awareness of your Page – To increase awareness of your page, include buttons to your profile on your website,
email signature, include in email marketing and other marketing materials.
5. Brand & Keyword Monitoring
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How to make an impact on Twitter
6. Customize your Page.
7. Fresh Content that is Relevant and Engaging is Key.
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How to make an impact on Twitter
8. Retweeting (hover over a tweet)
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How to make an impact on Twitter
9. Scheduling
Use management tool to schedule Tweets
Examples of tools available; Hootsuite, Seesmic, Tweetdeck
Manage multiple social media networks inc. Facebook
Monitor keywords, followers, list etc
Statistics, reporting
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How to make an impact on Twitter
10. Don’t be afraid to use CAPITALS and Italics to make it stand out.
11. Use spellchecker before you tweet.
12. Use a URL shortener .
13. Remember: There is a permanent record of everything you tweet.
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How to make an impact on Twitter
14. @Reply
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What to Tweet
1. Ask questions and keep it topical
2. Start your own trends or hashtags
3. Upcoming Events in the Hotel
4. Post about local events/attractions/things to do etc.
5. Tweet links to articles
6. It’s good to follow other related businesses in your area.
7. Announce new menus, restaurant deals etc.
8. Post in advance of holidays like Halloween, Christmas, New Years, etc
9. Listen to what your followers are saying and respond.
10. Compliment campaigns with Twitter specific activity
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Tips
• Your tweet is forever
• Post a suitable photo
• Complete your bio
• Add disclaimer
• Be transparent
• Engaging and helpful
• Use suitable language
• Don’t spam
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Google +1
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The Possibilities of Google +1
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What is Google +
Available on:
Google search results
Google search ads
3rd Party sites (coming soon)
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Tips
• Set up a profile
• Keep an eye on brand pages
• Try out the functionality
• Follow a few gurus
• Use circles to segment your
social set
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Engagement & Influence
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Ready, Steady……
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Beware
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Hubspot 2011
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Abide by the guidelines for Social
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Social Strategy
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Social is now part of the Marketing Mix
Your Hotel
Website
Email Marketing
Booking Engine
Social Media
Mobile
SEM
SEO
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• Gather market intelligence
• Identify potential customers
• Connect with people
• Execute campaigns
• Track behaviour
• Measure results
• Support and complaints
Social Media Strategy
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Managing your Team’s Time
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Time Commitment to Social
Hubspot 2011
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Hubspot 2011
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Plan, Explore, Engage & Be Rewarded
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It’s a whole new world…..
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Questions
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Thank you
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Useful Resources
1. www.mashable.com/social-media/
2. www.socialnetdaily.com/
3. www.avvio.com/news
4. www.socialbakers.com
5. www.socialmediaexaminer.com
6. www.allfacebook.com
7. www.hubspot.com
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Connect with us on
www.facebook.com/avvio
www.twitter.com/avviotweets
www.twitter.com/michellecon
www.slideshare.net/avvio