VIRTUAL INNOVATION EXPO PACKAGESVIRTUAL INNOVATION EXPO APPLICATION

INNOVATION EXPO PROSPECTUS

IN-PERSON INNOVATION EXPO APPLICATION

Heart Rhythm Society is ensuring that everyone in the global EP community may participate in Heart Rhythm 2021 by offering hybrid opportunities of a combined In-Person + Virtual AND Virtual-Only experiences. We look forward to seeing you at one or the other or, preferably at both!

By participating in the In-Person event you are automatically eligible for the Virtual Event. Your tiered level at the Virtual Event is based on your square footage presence at the In-Person Event. The option of upgrading to a higher virtual tier is available.

If not participating in the In-Person Event please choose one of the five-tiered Virtual options.

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#HRS2021VIRTUAL INNOVATION EXPO PACKAGES

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Virtual

Booth Benefits

Benefit Details

Tier 1: $75,000

Tier 2: $50,000

Tier 3: $30,000

Tier 4: $10,000

Tier 5: $2,000

7,000+ sf3,601 to

6,999 sf

901 to

3,600 sf

301 to

900 sf

100 to

300 sf

Exh

ibito

r Li

stin

g P

age

Logo Tile Size Large Large Medium Small X-Small

Page Ranking Top Top Upper Mid Base

Sponsor Recognition Flag (sponsorship purchase required)

Exh

ibito

r Det

ail P

age

Exhibitor Hero Banner

Background (color, pattern, or gradient; no text/logos)

Upgrade to Direct Link to External Virtual Booth +$7,500 +$7,500

Exhibitor Logo

Company Name

Company Location

Company Description (max character limit) 1,500 1,500 1,000 500 250

Exhibitor Website

Company Social Links (i.e., Facebook, Twitter, Instagram,

LinkedIn & YouTube)

Company Representative Contact Info Including Name/Email

(max #)3 3 2 2 1

Product Categories (search filters)

Content/Collateral Uploads (Links:PDFs) 3:3 3:3 2:2 2:2 1:1

Company Hosted Videos (10-minute max per video) 5 5 4 3 2

Net

wor

king

& L

ead

Gen

erat

ion

Industry-Expert Unplugged Virtual Events (20-minute max

per event)3 2 1

Complimentary Virtual Exhibitor Conference Registrations 20 15 10 5 3

Networking Platform Access (max # of reps) 20 15 10 5 3

Schedule-a-Meeting (Exhibitor to Attendee Accepted Requests,

per Rep)30 30 30 30 30

Schedule-a-Meeting (Attendee to Exhibitor) Up to 20 Reps

Up to 15 Reps

Up to 10 Reps

Up to 5 Reps

Up to 3 Reps

Drop-a-Business-Card

Exhibitor Detail Page Live Chat

Direct Access to Dashboard Lead Information and Analytics +$500 +$500

Lead Information Provided Post-Event (one-time only) N/A N/A N/A

Pro

mot

ion

Highlighted Call-to-Action in Pre-Meeting Email to Preschedule

Meetings

Recognition in #HRS2021 Daily Highlights Email (during onsite

meeting)

Social Media Recognition (1 Tweet)

Recognition in Industry-Content Focused Pre-Meeting Email

Virtual-Only Exhibitor Bene it: Company Name Included with

Virtual-Only Identifying Icon in lieu of Onsite Booth Number in

Onsite Program-at-Glance

TUTORIAL LINKSInitial company profile set-up: Uploading to your Virtual Booth Tutorial

OEP Instructions for Exhibitors (PDF)

EXHIBITOR LISTING PAGE Logo Tile Size / Page Ranking for all tiers:

The exhibitor tiles are prioritized/sorted by default based on tier; additional filters and search capabilities

will be established by the Heart Rhythm Society .

Top tier partners have the largest logo cards in the

exhibitor listing. Tier 2 has slightly smaller logo cards,

and so on.

Exhibitors need to complete their Exhibitor Tasks to populate their exhibitor pro ile which includes

exhibitor submission of a logo as 300px x 300px; the

platform provider will size it accordingly based on tier.

Sponsor Recognition Symbol for all tiers - sponsorship purchase required:

A symbol will be displayed within the module to

designate exhibitors who are also sponsors of Heart

Rhythm 2021.

#HRS20213VIRTUAL INNOVATION EXPO PACKAGES

EXHIBITOR DETAIL PAGEHeart Rhythm 2021 Exhibitors will take control of their event experience and populate the profile page with their information. They have the ability

to upload and display company information, links to external sites, images, videos, and other collateral such as brochures and promotional

materials. NOTE: Some of the components on the page are accessible by tier level in either availability or quantitative limits.

1 Exhibitor Hero Banner [Tier 1 & 2]: The Exhibitor Hero is a banner image located at the top of the display. This banner is a static

image. It must be 1325px by 290px JPEG, PNG, or GIF (if compressed for the web), max 300MB.

Upgrade to Direct Link to External Virtual Booth

[Limited to Tier 1 & 2 with a + $7,500 enhancement]: Custom virtual booth created by the exhibitor. When

the exhibitor’s tile is selected the system opens a new

window connecting the attendee with the exhibitor’s

custom booth URL. NOTE: Attendees will receive a

pop-up alert they are leaving the Heart Rhythm 2021 virtual platform. Exhibitors who choose to utilize this

option, will be unable to receive any analytics other

than # of clicks from the Heart Rhythm 2021 platform.

2 Exhibitor Logo [All Tiers]: A logo provided by the

exhibitor. The logo must be a 300px by 300px jpeg

or PNG with a white or transparent background, max

300MB. It is linked to the Exhibitor Website listed in #4.

3 Company Name & Description [All Tiers]: The exhibitor provides the name and description

of their company/product. There is a limit of 256

characters for the company name; company

description character count determined by tier level.

4 Exhibitor Website [All Tiers]: The website

provides a live link to the exhibitor’s website.

5 Company Location [All Tiers]: The location of the

company is presented on the left under the logo.

6 Company Representative Contact Info Including Name/Email [All Tiers]: An email link is

displayed which allows the attendee to contact a

representative (limited to 3 on exhibitor detail page —

see Schedule-a-Meeting Attendee to Exhibitor for

additional information regarding representative connectivity with attendees). This button links to the exhibitor page in the networking platform.

Disclaimer: The link used has to be a networking platform link, therefore functionality to contact a representative through the link is only available if the networking platform is being used. Maximum number of company representatives allowed determined by tier level.

Background [Tier 1 & 2]: An optional background is available for the Exhibitor detail page. The background chosen must be 1440px by 1440px (compressed for web). The background must be a color, pattern or a gradient image with no text or logos to make sure it is easily responsive.

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VIRTUAL INNOVATION EXPO PACKAGES

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8 Company Social Links (i.e., Facebook, Twitter, Instagram, LinkedIn & YouTube) [All Tiers]: When a

social link is selected the system opens a new window

connecting the attendee with the exhibitor’s specific

social media page. The following social media channels

are currently supported: Facebook, Twitter, Instagram,

LinkedIn, and YouTube.

9 Content/Collateral Uploads [All Tiers]: These are links to documents uploaded by

the exhibitor. The document opens in a new window on

the attendee’s web browser. Content downloads

(PDF) max size is 300MB. These links will be listed in

the order they are stored in the tables. Each upload has

a corresponding display name that appears as the link

to be clicked in the user interface (UI). It is

recommended that the length of the display name is

25–50 characters. The maximum number of content

downloads or quick links is determined by tier level.

10 Company Hosted Videos (10-minute max per video) [All Tiers]: Vimeo or YouTube links can be

embedded into the page. Once selected, they will play

directly in the page (will not open a new page). These

will be listed in the order they are stored in the tables.

The maximum number of videos allowed is determined

by tier level.

11 Product Categories (search filters) [All Tiers]: Product Categories are selected by the exhibitor from

a default list of filter options established by the Heart

Rhythm Society. The field is set up like a multi-select so the exhibitor can choose up to four categories that apply.

NETWORKING & LEAD GENERATION Industry-Expert Unplugged Virtual Events (20-minute max per event) [Tier 1-3]: Exhibitor may produce an industry-expert-led

presentation/panel/roundtable which may be either a live program (suggest recording and posting on exhibitor detail page &/or company

website for on-demand viewing) or a pre-recorded on-demand program to be held within specified dates/times during the onsite conference. Virtual events (20-minute max per event) must take place during the following dates/times which will be unopposed to plenary sessions and

late breaking clinical trial sessions.

Wednesday , July 28 6:00 am – 7:45 am (ET)

6:30 pm – 10:00 pm (ET)

Thursday, July 29 6:00 am – 7:45 am (ET)

6:00 pm – 10:00 pm (ET)

Friday, July 30 6:00 am – 7:45 am (ET)

6:00 pm – 10:00 pm (ET)

Exhibitor to provide Zoom link to Heart Rhythm Society (HRS) that will be associated to the program listing; no production or embedded design

included. HRS will include schedule of these events within industry content area of site and will highlight activities within the #HRS2021 Daily

Highlights Email. The maximum number of events allowed is determined by tier level.

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Complimentary Virtual Exhibitor Conference

Registrations [All Tiers]: Registration includes access to the Heart Rhythm 2021 virtual platform,

which includes access to the virtual exhibit hall,

virtual educational sessions, and networking

platform. The maximum number of virtual exhibitor

conference registrations is determined by tier level.

Networking Platform Access [All Tiers]: The

networking platform will associate content provided

by the exhibitor from the Exhibitor Detail Page and

integrate with the exhibitor’s company profile page in

the networking platform.

Once company representatives have created their

individual profile pages, they may begin networking

and requesting meetings with Heart Rhythm 2021

attendees.

The maximum number of representatives allowed

access to the networking platform is determined by

tier level and initiated during the Heart Rhythm 2021

exhibitor registration process.

representatives with individual profile pages in the

networking platform are able to request meetings

with attendees determined by tier level; individual

representative’s supply regenerates as attendees

accept/decline meeting requests. The maximum

Direct Access to Dashboard Lead Information and Analytics [Included with Tiers 1–3; +$500 optional enhancement for Tier 4 & 5]: High-level dashboard and robust reports allow easy analysis of content and user activity during and post event. See the OnlineEventPro

Reporting document for more functionality information.

Lead Information Provided Post-Event (one-time only) [Tier 4 & 5]: Leads will include standard lead fields as provided across all Heart Rhythm

Society lead share products (e.g., beacon, drop-a-business-card)

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12 Schedule-a-Meeting (Exhibitor to Attendee Accepted Requests, per Rep) [All Tiers]: Company 14

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number of representatives allowed access to create a

profile page within the networking platform is determined by tier level and initiated during the Heart Rhythm 2021 exhibitor registration process.

12 Schedule-a-Meeting (Attendee to Exhibitor) [All Tiers]: A button is displayed which allows the attendee to contact a representative, view

calendar availability and schedule a meeting. This button links to the exhibitor’s individual profile page in the networking platform. The maximum

number of representatives allowed access to create a profile page within the networking platform is determined by tier level and initiated during

the Heart Rhythm 2021 exhibitor registration process.

13 Drop-a-Business-Card [All Tiers]: A button is displayed which allows the attendee to send their contact information to the exhibitor.

Registration data for the attendees who click the button will flow through Quant reporting. This button will appear and work for all attendees.

Attendees who have elected not to share their data during the registration process, and who would not appear in any other data within the exhibit

booth, can share their contact information with the exhibitor through this feature. Once an attendee has selected this option, they will receive a

pop-up thanking them and the button will be grayed out.

14 Exhibitor Detail Page Live Chat [All Tiers]: Chat window must be moderated at the site level, i.e., chat communications are live and

reporting will NOT include chat to client or exhibitors. See the Livestream Chat Module for more functionality information and instruction.

PROMOTION Highlighted Call-to-Action in Pre-Meeting Email to Preschedule Meetings [Tier 1]: Call-to-Action text will link to Exhibitor’s Company profile page within the networking platform on the virtual event platform; mixed message only. Virtual attendee access begins June 30, mixed message

email will deploy at the discretion of HRS in early July 2021.

Recognition in #HRS2021 Daily Highlights Email (during onsite meeting) [Tier 1]: Recognition included in Society’s acknowledgments within

daily highlights email deployed each day of the onsite meeting (logo/text use at discretion of HRS). Logo/text will link to company preferred URL;

mixed message only.

Social Media Recognition (1 Tweet) [Tier 1 & 2]: Heart Rhythm Society will deploy one tweet which will include textual acknowledgment and

exhibitor’s company logo. Tweet will include linked exhibitor’s twitter handle.

Recognition in Industry-Content Pre-Meeting Email [Tier 1 & 2]: Recognition included in Society’s acknowledgments within an industry pre-

meeting email deployment (logo/text use at discretion of HRS). Logo/text will link to company preferred URL; mixed message only.

Virtual-Only Exhibitor Bene it [All Tiers]: Company name included with virtual-only identifying icon in lieu of onsite booth number in printed

onsite Program-at-Glance participating exhibitors list.

NOTE: All distribution dates of promotional communications will be at the discretion of the Heart Rhythm Society.

The Heart Rhythm Society is NOT responsible for electronic malfunctions to virtual presentations.

Points of Contact

Exhibit and Sponsorship OpportunitiesSusan Waters +1-856-344-3615 susan_waters@AFassanoCo.com

Exhibit Booth Assignments and Tech SuitesDeborah Howley +1-856-302-0891 deborah_howley@AFassanoCo.com

Financial and Administrative ServicesKimberly Deptula +1-856-302-0885 kimberly_deptula@AFassanoCo.com

Sponsorship Fulfillment and LogisticsArlaina Utley +1-856-302-0892 arlaina_utley@AFassanoCo.com

Exhibit LogisticsKaren Kimakovich +1-856-302-0887 karen_kimakovich@AFassanoCo.com

Educational Satellite Symposia and Educational SupportRyan Cliche +1-202-557-8599 ryan.cliche@blackwoodcme.com

Registration, Housing, and Meeting SpaceNancy Needel meetings@HRSonline.org

www.heartrhythmsupport.org

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