Virtual Economy Review: Dog World

Slide title goes here…

Offerpal Media Inc. Confidential

App Review: Dog World Matt McAllister, Director of Marketing, Offerpal Media, Inc.Randal Truong, Product Manager, DogWorld

Application: Dog WorldDevelopers: GoodTree

Launched: October, 2008

Active Users: 805,530

Description: More than just a fun game! We are helping save abandoned animals living in shelters across the world. Together we can make a difference. Accept your gift.

Donations Benefit: SPCA

Review: Dog World

Dog World: Currency Overview

Rubies• Let you buy

“premium” items

• Purchased through PayPal only

• Cannot be earned

GoodDollars• The most common

currency in DW

• Earned through a number of sources

• Redeemable on a number of sinks

Pet Points• Earned by sending

gifts to other pets

• Tied to donations to SPCA

• Not redeemable any other way

Dog World: GoodDollar Sources

Sources:• Logging in

• Invites

• Activities

• Offers



• Invites

• Activities– Care for pets

– Find prizes

– Sell items

• Offers



• Invites

• Activities

• Offers

Dog World: GoodDollar Sinks

Sinks:• Basic items

• Premium items

• Gifts

• Commenting

• Promotions

Dog World: GoodDollar Promotion

First‐time login shows users “3 Easy Ways to Get Started”

Dog World: GoodDollar Promotion

• Consistent placement in top status bar• Integrated into page design• Contextual placement

Dog World: Explanations

• Extensive FAQ section, with info on GoodDollars, Rubies, Premium Items, etc.

Dog World: Explanations

• Explanation of “How To Earn GoodDollars” on “Get More GoodDollars” page

Dog World: Game Mechanics

• Points

• Collecting

• Feedback

• Exchanges

• Customization

Questions?

Virtual Economy Review: Dog World

Business

Transcript of Virtual Economy Review: Dog World