Virtual Data Center Tours

Don’t miss this opportunity to expand your education. These presentations will give you a bird’s-eye

view of the inside of two world-class data centers. The Virtual Data Center Tours will take place Sunday,

October 3, from 2:30–4:45pm.

Cost: $200 (for both tours)

VDCT01: Inside Emerson’s LEED Gold Certified Global Data Center

Dave Sonner, Senior Director Product Marketing , Liebert AC Power Emerson Network Power Emerson

Network Power

Keith Gislason, IT Strategic Planner Emerson Corporate, Emerson

John Berendzen AIA, LEED AP, Partner, Fox Architects

Take a virtual tour of Emerson’s new 35,000-square-foot, state-of-the-art, energy-efficient global data

center. See the latest strategies for creating an energy-efficient, highly available and concurrently

maintainable physical infrastructure containing industry-leading features, including an AC power

infrastructure offering three layers of redundancy; high-density precision cooling systems capable of

cooling capacities upwards of 300 W per square foot; infrastructure management and monitoring

technologies that enable remote management of the entire facility; and energy-saving features

predicted to provide savings of 30 percent compared to a traditional data center. Discover the

innovative strategies and technologies employed that earned the facility two high-profile industry

recognitions for environmental responsibility: LEED Gold certification from the U.S. Green Building

Council and a 2009 Beyond Green High Performance Building Award from the Sustainable Buildings

Industry.

VDCT02: Microsoft's Redmond Ridge 1 - R&D Test Data Center

Rick Gauthier, Sr. IT Director, Microsoft

Microsoft recently designed and built a new R&D Test Data Center close to our Redmond, WA Campus.

The facility is designed to be a high density, power efficient facility and when fully operational it will hold

approximately 30,000 servers near 18MW. The design has significant advantages in terms of space and

power efficiency, while being friendly to the environment. Come learn the drivers for designing the

facility and how Microsoft implemented its design in this Virtual Data Center Tour.

Tutorials

These optional full-day tutorials provide attendees with professional training and insight into today’s key

data center management issues.

Tutorials will take place on Sunday, October 3, 8:00am–2:00pm and include a continental breakfast and

lunch. Cost: $250

Tutorials run concurrently. Please choose only one.

TUT01: Taking the Mystery Out of ITIL

Richard L. Sawyer, Senior Principal, HP Critical Facilities Services

ITIL, or Information Technology Information Library, is a systematic approach to assuring IT service levels

meet the requirements of the business. These elements supporting a business are expensive to acquire,

install and maintain, so optimization is critical. ITIL’s systematic approach can be dense and

overwhelming to a data center manager or team, given that the documentation fills several volumes to

create the “library.” The approach, though, is relatively simple and logical, and can yield good

operational results rapidly even in a legacy IT environment that evolved with no real master plan.

This tutorial will take the mystery out of ITIL by focusing on the basic concepts, free of jargon, and

provide three useful elements that are not included in the ITIL library: 1) Concrete steps that can be

taken to reduce operational risk from people, processes and technology in the IT environment; 2)

Extension of ITIL concepts into the facilities infrastructure that supports IT; and 3) A method of

assessing ITIL based on the Capability Maturity Model, which provides a benchmarking methodology

useful in measuring progress towards an optimal service delivery that meets the stated business needs.

This tutorial will be useful to both new and experienced IT managers and operations personnel,

including facility infrastructure management and staff.

TUT02: PUE for Dummies: Power Distribution & Metering from Basics of Electricity to PUE

Cheryl Kennedy, Product Marketing Manager, Veris Industries, LLC

If you have ever asked yourself "What do these large gray boxes do?" or "I know what PUE is, but how

the heck do I find it for my data center?", then this is for you. The session will begin with an overview of

the basics of electricity and PUE. We will then discuss how power is distributed throughout your facility.

Hands on dissection labs will allow you to dig into circuit breakers and current transformers to demystify

how they work. The session will end with a discussion of where and how to meter your power

distribution equipment in order to acquire the data needed to accurately calculate your PUE.

TUT03: Creative Solutions to Rapidly Changing Physical Data Center Needs: A Case Study

Mike Greeney, DC Facility Coordinator, Chevron

Tom Roberts, Facility Management, Trinity Information Services

This tutorial, given by the DCMY award recipient Mike Greeney, DCMY award finalist Tom Roberts, as

well as DCMY award nominee Donna Manley, showcases the challenges, drawbacks, successes and

outcome of projects undertaken by their respective data centers.

When Chevron built a new data center floor in an existing 40-story high rise in downtown Houston, Mike

Greeney faced many challenges, most of them stemming from the data center design point. In this

tutorial, attendees will hear about the problems the data center team encountered and how they were

resolved, including having less than the average height of a raised floor available; major cooling issues;

dealing with a 100% maxed out chiller plant; moving another transformer into the basement; and

installing a generator on top of a 13-story parking garage. In addition, UPS shutdowns were scheduled in

order to tie in the new electrical systems and distribution – all while keeping the data center active

during the shutdown. Come learn how Greeney successfully built out this new space, how he increased

current capacity and what lessons he learned during the process.

When Tom Roberts started with Trinity Health (then Mercy Health), their data center was small and

underutilized, and each of the hospitals ran their facility individually – doing their own thing with their

centers and systems. In 1999, Mercy Health began a consolidation project to migrate all of the hospital

mid-range and mainframe systems into one corporate data center. The new data center was expected

to streamline processes in order to save money. When this consolidation project was 75% complete,

Mercy Health and Holy Cross Health joined to form what is now known as Trinity Health, which is the

3rd largest Catholic healthcare system in the United States. Attendees will hear how Roberts lead his

team in finishing the original project while designing an even larger enterprise data center to move into

by 2003; including the design process, the plan of a new DR site and a reorganization of the data center

management team to run an efficient facility in a new operational environment.

Donna Manley has been dealing with the IT skills shortage crisis for the past few years. There is a

continued decline in interest to pursue IT careers. Because of this, organizations will be challenged with

not only recruiting new talent, but also retaining their current talent. Come hear how the University of

Pennsylvania is taking this challenge head on.

Educational Sessions

Data Center World offers a multitude of opportunities to learn from others, share experiences and

broaden industry knowledge. Educational sessions cover every facet of managing a data center,

including topics such as disaster recovery, automation, data center moves, cloud computing,

virtualization, data center containers, team building, power and cooling, security and more. With more

than 50 educational sessions to choose from in five different tracks (Data Center Management, Facilities

Management, Cloud Computing, Case Studies and Round Table Discussions), Data Center World is by far

the most comprehensive educational conference in the industry.

End User Case Studies Track

CS01: Shifting a Culture – Going Green with Testing

Rick Gauthier, Senior IT Director, Microsoft

Come learn how a team in Microsoft IT changed a long-standing test norm by designing and building

purpose-built test data center facilities focused on large-scale lab consolidation. With a green data

center design and server virtualization, the company reduced power consumption by 27%, delivering an

estimated savings of 12,000 metric tons of carbon each year and dramatically reducing support and

infrastructure costs.

CS02: The Heat is On: Taming the Data Center

Terry Doub, Director, LSU

Ric Simmons, Deputy CIO and Executive Director, LSU

LSU embarked on a project to expand the power and cooling capacity of the Frey Computing Services

Data Center approximately three years ago. Due to limited funding, the project has been in a holding

pattern. Are you in a similar situation? Are you scrambling for ideas to conserve power and cooling

while servicing your customers? This session will discuss the current power and cooling challenges

facing LSU and give attendees 10 tips and tricks for conserving power and cooling based on research

that provide a bridge until the project is complete. Come join us to share your experience and learn

from your colleagues how they are handling similar situations.

CS03: Challenges in Data Center Design and Operation: Insights to a Successful Project

Ronald Pepin, Vice President / General Manager, Data Center Operations, PNC Financial Services

Data center managers are facing increasing pressure to improve service levels, increase availability and

reduce costs. One approach to achieving these goals is through data center consolidation. In simplifying

the environment and thereby making it easier to manage, data center consolidation offers a number of

business benefits.

In this presentation, the speaker will discuss PNC's recent merger and its focus on the consolidation of

many data centers. Best practices in the discussion will include: key solutions to manage and report on

the status of the project throughout its duration; performing accurate due diligence to build a solid

business case for executive management; power and cooling strategies for a green data center; and key

insights in data center design and operation.

CS04: Yahoo's Latest High Efficiency Data Centers

Scott Noteboom, VP, Global Data Center Infrastructure, Yahoo!, Inc.

The past 10 years data centers have seen the rapid growth of the Internet, the next ten years are going

to be about efficiency, cost control and increased utilization of computing resources – the essence of

utility computing. Opportunities abound to build next generation data centers that are lower cost,

higher performance and faster to build. This case study will review the evolution of Yahoo data centers

and how they’re getting much more for less today.

CS05: Citrix Systems Decides to Go Colo

Dimitri Mundarain, Group Manager, Datacenter Operations, Citrix Systems

A myriad of constraints and challenges, including surviving a major hurricane and new business

requirements, drove the need for Citrix Systems to get a new data center. After researching options,

Citrix decided to move its main data center into a colocation facility. This case study will review how the

colocation vendor was chosen, how that vendor had to deal with cooling, power and space issues, and a

discussion of long-term plans, including how to avoid moving the data center multiple times by

implementing a modular design for new requirements and technologies.

CS06: Tapping Geothermal Cooling to Maximize Data Center Efficiency

Anton E. Self, Chief Executive, Bastionhost Ltd.

Scott Good, Advisor, Bastionhost Ltd.

This case study examines the design/build of chiller-less data center facilities in Atlantic Canada. An

open-loop groundwater system where naturally chilled water is drawn from an underground aquifer,

pumped and circulated through standard CRAH units, and then discharged directly back into the ground,

dramatically reduces capital costs and operating expenses. A groundwater system requires only 4% of

the power needed for chiller plant based cooling, which allows the elimination of chillers, compressors,

CRAC units and free airside economizers. This presentation will compare the challenges and benefits of

engineering and implementing such an alternative cooling array for the critical environment.

CS07: Case Study: Built Green, Built Right. The Internap Data Center in Boston

Karl Robohm, VP Data Center Services, Transitional Data Services

Steve Gunderson, Principal, Transitional Data Services

Internap’s newest data center in Sommerville, MA is so power efficient, this 15,000-square foot facility

received $453,000 in utility rebates. This presentation discusses some of the techniques, technologies

and processes that have been used successfully at Internap to achieve sustainable PUE of 1.3, yielding

significant CAPEX and OPEX savings, reduced maintenance expenses and higher overall IT reliability.

These same techniques can be leveraged by existing facilities and new data centers of all sizes.

CS08: Consolidation Equals Efficiency

Mark Dereberry, Technical Lead Data Center Facilities, Harley-Davidson Motor Company

You have now completed building your beautiful new data center, what do you do now? Learn how

Harley-Davidson Motor Company planned and executed their server consolidation plan and saved

money doing it. See how Harley-Davidson consolidated 13 data centers into two and saved money,

reduced energy consumption, and floor space. Learn the high level processes and methods Harley used

to consolidate over 2,000 physical servers to just 400 and reduce server power consumption by 36%.

Cloud Computing Track

Cloud01: Scaling into the Cloud – Transitioning from Physical to Virtual to Cloud Computing

Shehzad Merchant, Senior Director for Strategy, Extreme Networks

The data center is quickly evolving from localized physical resources, to virtualized networks, to cloud

computing and services. As a result of these dramatic changes, services and SLA expectations are also

changing. Will your networking infrastructure scale meet these new requirements and services? This

session will discuss how the data center network is evolving to take on the challenges of next-generation

data centers and cloud environments as they progress from physical to virtual to cloud.

Cloud02: Infrastructure Cloud – Successfully Transitioning to Infrastructure-as-a-Service

Steve Sexton, Service Director, GlassHouse Technologies, Inc.

In today’s data center, cloud adoption is becoming more and more prevalent. The benefit of scalability

on-demand, utility cost models and the ability to measure and monitor usage in real time has led IT

teams to consider the cloud. This presentation will focus on Infrastructure-as-a-Service (IaaS), including

the key considerations when looking at IaaS, how this approach can help manage risk, and the steps you

can take to define a method for future success.

Cloud03: Best Practices for Ensuring Cloud Application Success in the Data Center

Jim Bahn, Director of Product Technology, Virtual Instruments

Cloud computing offers many benefits in the data center, but the IT staff loses the ability to “see”

behind the cloud, jeopardizing their ability to troubleshoot problems and assure performance meets

application SLAs. What happens when an application slows? In large data centers and networks with

physical addresses for everything, troubleshooting performance problems is often a nightmare. Moving

everything into the cloud just makes it more difficult. This session covers the best practices that allow

the cloud infrastructure to be instrumented, monitored, and constantly, yet unobtrusively, measured to

see how it is affecting applications.

Cloud04: Cloud Computing within the IT Service Value Chain

Matt French, Director of Product Strategy, Service-now.com

If managed correctly, cloud computing can offer significant and immediate benefits to the business.

However, its value relies on the ability to effectively manage cloud resources as part of the IT service

value chain. Similar to traditional computing, implementing cloud resources into the data center

requires proper planning, documentation, process coordination, management and governance. This

session will outline an actionable plan leveraging the related processes of the ITIL (what’s ITIL? Do we

need to spell it out on first reference?) service lifecycle to help data center managers optimize the use of

cloud computing within their organizations.

Cloud05: Security in the Cloud: Identifying & Combating the Top Threats

Chris Whitener, Chief Strategist, HP Secure Advantage, Hewlett Packard

It is no secret that everyone wants to talk about “The Cloud,” a term that has become all the rage,

representing one of the most significant shifts in information technology. Despite growing interest

among various industries, most companies are unaware of the potential security threats associated with

adopting cloud services. In an effort to help organizations understand how to proactively protect

themselves in the cloud, HP and the Cloud Security Alliance recently unveiled a list of potential threats,

as well as the risks and benefits of cloud adoption. This session will address the top cloud security

threats and outline remediation strategies designed to ensure business practices, as well as data, are

protected from potential vulnerabilities within the cloud environment.

Cloud06: Extending Data Center Security to Cloud-based Applications

Darren Platt, CTO, Symplified Inc.

Traditional data centers are being forced to utilize Cloud resources and applications to cut costs and

streamline operations. As a result, they face complex new challenges when trying to manage user

access, security and audit on internet delivered applications. Unlike the past, when user identities and

access control could be managed solely within the enterprise network, enterprises that deploy Software

as a Service (SaaS) must manage user access to applications that reside on both sides of the firewall. This

session will cover the technical and organizational challenges that must be addressed to manage access,

authentication, single sign-on, auditing and regulatory compliance for SaaSapplications.

Cloud07: Beyond the Hype, Building Your Private Cloud

David Linthicum, CTO, Bick Group

Cloud computing architecture is the future of the data center. Private and community cloud architecture

offer IT organizations greater business agility, higher optimization and utility of computing resources,

rapid approval and provisioning models, and a host of new continuity and recovery options. Come learn

what a roadmap to this technology might look like for your data center.

Cloud08: Getting Started with Cloud Computing

Rose Klimovich, Vice President, Product Development and Product Management, Telx

Cloud is the buzzword of the day, but many businesses have questions: Can all applications move to the

cloud? Does cloud computing save money? How do I get started? This presentation provides a practical

approach to cloud computing and discusses the cloud versus other ways of supporting applications with

an emphasis on what really belongs in the cloud and how to get started.

Data Center Management Track

DCM01: Utilizing ITIL to Take Control of Physical and Software Assets in the Data Center

Jon Lorton, National Data Center Management Specialists, Emerson Network Power

How does ITIL and ITAM increase system availability and uptime in the data center? Bringing standard

processes into your data center reduces risk and increases availability. Identifying and managing data

center assets have become more difficult due to the use of virtualization, blade servers and ever-

changing software deployments. To complicate it further, many organizations manage physical and

software assets in different systems, by different teams. Today’s data center requires a philosophical

change in data ownership and integration into frameworks such as ITIL and the use of CMDBs. This

session dives into how data center managers can design systems that allow physical, virtual and

software management systems to integrate and work as one entity.

DCM02: Understanding and Managing Today's Compliance Challenges

Robert Klotz, VP technology, Akibia

With too many compliance requirements, and not enough staff or resources within the data center to

address every mandate, most IT managers approach compliance in a piece meal fashion that addresses

one regulation at a time. As a result, data center teams are overworked, over budget, and despite

duplicated efforts, compliance remains an uncertainty. Gartner research suggests that companies that

select individual solutions for each regulatory challenge spend 10 times more on the IT portion of

compliance projects than companies that take a proactive and more integrated approach. This

presentation will discuss the latest compliance challenges and offer insight into the best way to manage

compliance with a more holistic approach.

DCM03: RFID 2.0 in the Data Center – Automating Security and Audit Capability

Patrick J. Sweeney II, Author, RFID for Dummies

In order to better manage their assets, today’s data center managers are turning to passive radio

frequency identification (RFID) to track servers, routers and other network gear. A scientifically based

system can automate the security and tracking of IT assets, and costs half of what it would have cost just

a year ago, with 99.9% accuracy. Come find out the keys to a successful implementation from the

industry’s foremost expert and never worry about an audit again.

DCM04: Data Center Optimization

Tim Dueck, CDCP, Global Solution Architect, Dell

Data center optimization can be a complicated mixture of physical infrastructure, enterprise

architecture and operations. This session reviews the challenges of operating a world class data center,

and describes a roadmap to best practices through practical and simple assessment, design and

implementation phases. Simplicity is the key to making data center changes that will result in lower

costs, higher productivity and better performance. The presentation will cover energy efficient

infrastructure, high performance technical architectures and operational practices that will minimize

downtime and improve service quality.

DCM05: Pods in Data Centers. What Is Everyone Talking About

Gregory Goode, National Data Centre Practice Manager, The Frame Group Pty Ltd

This presentation discusses the pod architecture that is starting to be used in data centers. The session

will review the architecture and the technology that makes up the pod, highlighting what issues the pod

is attempting to address in the data center. Included will be examples of how these solutions are being

deployed and a review of the advantages and disadvantages in utilizing data center pods.

DCM06: Using Third Party Maintenance Providers to Lower Your Costs

Robert Michel, Data Center Manager, Signature Technology Group

As companies are being forced to keep and run equipment longer, they are finding an increased need

for post-warranty support of their IT equipment. While the OEM is the default choice to provide this

support, Third Party Maintenance (TPM) companies are also a viable solution. How do you choose the

right company? What benefits will result from selecting a TPM over the OEM? Are there services that

TPMs cannot provide? This session will answer all of these questions and more.

DCM07: Acquiring Funding for a Data Center Facility Project

Rich Cotton, Director of Data Centers, Arnold & O'Sheridan

Analysts are forecasting that over 80% of U.S. companies will have inadequate data center capacity

within the next 12-24 months. Yet obtaining capital funding for building a new or expanding an existing

facility is a major obstacle. This session explores the capital funding process, elements of a successful

data center facility fund proposal and pitfalls to avoid during this process.

DCM08: Build vs. Buy: Vendor Selection and TCO

Daniel Hahn, Associate Director of Technical Services, Trans Union Interactive

This session provides tools that assist in determining if an organization should build or purchase a

solution based on the total cost of ownership for both alternatives. It will also include a discussion on

how to select the right vendor once the decision to purchase takes place.

DCM09: Data Center Management 101

Ray Baumann, Data Center Mgr, Arch Chemicals

If you are new to the role of data center/operations management you will want to attend this

presentation. Many data center managers “inherit” legacy data centers, not designed for today’s

computing environment or inherit the job of data center manager without a strong data center

management background. This session will cover “real life” experiences from a seasoned data center

manager who inherited a data center not designed for a server/storage-based environment. He will

discuss some home grown tips, tricks, and tools on outage prevention covering UPS, Generator, Cooling,

and other data center management topics. You will walk away from this session with some easy-to-

implement tips and tricks for improving your data center.

DCM10: Collaboration: How to Resolve Communication Gaps

Kenneth Jackson, Vice President, Fortress Technology Group

One of the greatest problems in today's critical environment is a lack of collaboration. For example, it is

crucial for IT and Facilities personnel to work together, but this doesn’t always happen. Most managers

are aware of this communication gap but do not know how to address the situation. This session will

look at how new monitoring and control software tools can address these concerns in a simple and

straightforward manner. To date there are several manufacturers with new software tools that allow

real time data collection to be shared across all departments while ensuring system safety and integrity.

We will analyze how these systems can help your personnel work together in the data center to make

on-the-fly decisions using real time information. This collaboration will allow you to resolve even the

most significant issues in less time.

DCM11: Time Management for the Data Center Manager

Darrell Gardner, Director of Market Development and eMarketing, PlanNet Consulting

Do you find yourself lacking the time to meet deadlines for projects and goals? After you’ve set your

goals, what systems do you have in place to achieve them? This session will look at the driving factor of

successful project management: setting goals and using time management as a tool for success. The

speaker will discuss several techniques used to take control of your schedule and meet all project and

personal goals.

DCM12: Evaluating a Colocation Data Center

Kirk A. Killian, Partners, National Mission Critical Facilities

Many data center managers that traditionally run and occupy their own facility have begun evaluating

the option of leasing data center space in third party colocation facilities to meet immediate needs for

more space or power, improve business continuity, or overcome budget constraints. The colocation data

center industry has improved significantly since the “dot com” era, but it is not ”One Size Fits All,” nor is

it right for all IT users. This informative, interactive session will help attendees determine if colocation

data center leasing is a good fit for their specific organizational and project needs, discussing strengths

and weaknesses of this facility delivery model. The presentation will include an overview of the

colocation data center industry, including key terminology, metrics and pricing models, plus a “Top 10

List” of questions to answer about any prospective facility to ensure the right organizational fit, control

costs and maintain contract flexibility.

DCM13: Designing a Virtualized Data Center

Arup Chakravarty, Sr. Solutions Architect, Cisco

Virtualization technologies in a data center enable cost effective, green, ITIL-friendly architectures that

do more with less. This session will highlight approaches to designing a virtualized data center,

addressing network, computer and storage components. It will also include an in-depth discussion about

industry trends for adopting emerging technologies within the data center, as well as the advantages

and disadvantages of virtualization.

DCM14: Getting Serious About Data Center Automation

David Cramer, Vice President, Product Management, CA, Inc.

Want to learn how to better support the goals of your business with data center automation? Whether

you are just starting to leverage automation, moving quickly toward virtualization or building an internal

cloud, this session provides an opportunity to learn how automation and virtualization help address

operational considerations today and in the future. Learn the four key steps to take and the four pitfalls

to avoid in order increasing efficiency, lower costs and bring greater value to the business while

preparing for future innovation.

DCM15: Raised Floor Tune-Up: How to Get the Most From Your Infrastructure

Julian Rachman: Principal, DFW Consulting Group Inc.

Ray Pfeifer: SVP Business Development, SynapSense Corporation

Dennis Kniery, CFM: Manager - Energy Programs, DFW Consulting Group, Inc.

A lot of time is spent on defining best practices related to new data center construction; yet more than

80% of the challenges actually center around existing installations. This presentation addresses practical

methods of optimizing existing operations resulting in increased capital benefits: how to eliminate cold

air waste and fix hot spots; how to recover tonnage capacity of your CRAHs and chillers; how to improve

your monitoring using a breakthrough technology and how to improve your PUE and increase reliability

all at the same time. Don’t miss this presentation if you are interested in reducing your energy usage by

15% or more!

DCM16: Achieve Higher Availability with an Effective Plan for Data Center Maintenance

David Cole, Manager, Data Center Education Services, PTS Data Center Solutions

Is preventative maintenance the only proactive component of your maintenance program? Discover

tools and methods that will allow your organization to take best practice actions based on monitored

and reported conditions to achieve higher availability in your data center.

DCM17: Physical Security in the Data Center

Tom Skoulis, Principal, Resource One Solutions, LLC

This session provides an overview of the latest and greatest physical security equipment specific to the

data center, combined with best practices protocols that data center managers should consider adding

to the protection of precious assets and people within their facility.

DCM18: Electronic Access Solutions at the Rack Level

Steve Spatig, Business Development Manager, Southco

Mike Fahy, Field Applications Engineer, Southco Inc.

Data centers managers have historically used substantial physical security at building and data center

entry points, as well as extensive security measures to prevent electronic access to secure information.

Adding physical security at the server rack itself can supplement building and logical data security,

streamline server access and provide remote monitoring to an individual rack via IP addressable access

points. This presentation will provide an overview of the electronic access solutions available for rack

access and how they can be integrated into the data center security system.

DCM19: Avoiding the Most Common Causes of Data Center Facilities Downtime

David Boston, President, David Boston Consulting

Organizations that operate critical data center facilities invest significantly in reliable electrical and

cooling system design. They typically choose fully redundant or fault tolerant configurations to protect

their computer operation from impact should a single component or an entire infrastructure system fail.

Why do we go to these lengths to ensure uptime, but then fail to invest in the staff plans, time and

training to successfully operate the facility? It is now widely known that facilities related downtime

events are most commonly caused by human error. Drawing on successful practices in the most critical

industries (nuclear, airlines and military), as well as best practices at several data centers, this

presentation will identify specific strategies that can be employed to avoid the most common causes of

facilities systems downtime.

DCM20: 7 Things IT Does to Enable Cybercrime

Daniel J. Molina, CISSP, Field Marketing, Americas Kaspersky Lab

Today's IT managers are empowering cybercrime by their own actions. This session covers seven

common mistakes that leave organizations vulnerable to cybercrime: assuming data resides in the data

center; treating mobile devices based on the value of the physical asset, not the data on the physical

device; treating mobile devices as desktops; adopting social media without proper protection; allowing

Apple and Google to become the IT/QA department; focusing on protection rather than detection, and

assuming everything is OK.

DCM21: What Data Center Managers Need to Know About IEMI: A New Tool for Cyber Criminals

Jim Danburg, Director, Security and Continuity, Emprimus

Data centers need to consider the evolving threat of cybercrime, as represented by criminals,

disgruntled employees, competitors (aided in some cases by foreign agents) and terrorists. The

technologies and methods that these actors employ can range from the kinetic, physical damage and

theft, Cyber or (logical) exploitation (for both theft and malicious damage) to IEMI (Intentional

Electromagnetic Interference), which has both physical impact (damage to electronics) and Cyber-like

impact (changing data states, and corrupting data). These exploits are further troubling because they are

often used in concert with each other representing “blended attacks,” where IEMI can be used to

“soften or erode existing defenses” whether they be physical or Cyber .The threat will be discussed,

along with the potential impact and resolution strategies.

DCM22: Cyber Security, What Really Matters?

Harry R. Haury, CTO, Bick Laboratories

Not all risks are equal when it comes to the data center and applications running within them, in the

new cloud computing environments. It is well known that 85% of real vulnerabilities can be dealt with if

we just concentrate on a limited number of issues. Find out the best practices surrounding risk

mitigation strategies and how these techniques can be leveraged by existing facilities and new data

centers of all sizes.

DCM23: The Solution to Data Center Efficiency

Mark Evanko, Principal Enginee, BRUNS-PAK

Data center efficiency encompasses multiple technical and management disciplines that continuously

change. The job of the data center manager is to orchestrate each of these individual processes so they

work together in creating a much more cohesive and effective operation than any of them bring to the

table individually. The overall data center efficiency solution includes the integration of computer

hardware, computer software, telecommunications (data/tele), facilities, disaster recovery, and

personnel. Learn how you can bring these elements together the most efficiently, and how by doing so

they will contribute to “greening,” energy efficiency, virtualization, cloud computing, and modularity.

The demand is for totally efficient data center solutions that can scale as IT services evolve. This session

provides insights to the solution process.

Facilities Management Track

FM01: What’s inside your fire sprinkler system?

Tim Davis, COO, Fire Protection Systems Corrosion Management, Inc.

Fire sprinkler systems are one of the least understood systems in data centers; yet leaks and failures of

fire sprinkler systems are a serious life safety issue. Corrosion in fire sprinkler systems can quickly lead to

unplanned downtime and extensive property damage. Understanding and selecting a fire sprinkler

system corrosion control strategy for your mission critical facility saves significant dollars and avoids

potential code and liability issues. Attend this session and learn how to avoid costly mistakes and find

out what corrosion control strategies other mission critical facilities are currently implementing.

FM02: Integrating Solar PV for Reliability, Efficiency and Flexibility

Dr. Matt Donnelly, Chief Technology Officer, Senergy Energy Systems, LLC

The data center environment provides some unique opportunities for introducing a renewable energy

component to the energy supply mix. This presentation will describe and contrast two different

approaches for integrating Solar PV into the data center with an eye toward reliability and efficiency

metrics. In addition to the technical information, attendees will receive information regarding credit and

rebate programs and how these affect the cost/benefit analysis.

FM03: DC Power in the Data Center: Becoming Lean and Green

Chip Bronk, General Manager, Cableco Technologies, Division of Methode Electronics Power Solutions

Group

Increasing power demands are driving the data center industry to find more efficient ways to distribute

power. The conversion of power from AC to DC is an inefficient process, ultimately increasing the PUE of

your facility and generating unnecessary heat. Power can be converted as many as six times from when

it enters the data center to the time it reaches the processor. Direct DC distribution down to the

cabinets, rather than typical AC to DC conversion, can reduce costs, increase efficiency and drive a green

solution into your data center. This session will present an overview of industry trends and the benefits

of utilizing direct DC power distribution in the data center.

FM04: Sustainability and the Green Data Center

Jessica Kennedy, California Operations Director, Brightworks

This presentation will review the value proposition for sustainability as it applies to data centers and

provide several case studies of data center facilities that have made decisions to focus not just on

energy efficiency but also water use reduction, healthy indoor air quality, corporate "greening" policies

and other green operational practices. The session will review up-to-date information on the incentives

to design and build data centers with a sustainability-based approach.

FM05: How to Delay or Avoid Data Center Build Outs

Sean Nicholson, Director of Product Management, Aperture, Emerson Network Power

If it ain’t broke, don’t fix it – but if your data center is maxed out, what do you do? With the cost of

building new infrastructure running into the millions of dollars, the most cost-effective strategy for

accommodating business growth is optimizing performance of what you already have in place. This

session will outline data center infrastructure management strategies for better utilizing existing data

center resources to delay or eliminate the build out of new racks, zones or entire data centers.

Attendees will discover management strategies to utilize power and cooling resources closer to their full

capacities.

FM06: The Top 10 Most Misunderstood Design/Build Practices

Mike Hagan, Executive Vice President, Sales & Marketing Lee Technologies

As capital becomes more available, many data center managers will be building or expanding their

facilities. Additionally, they may want projects to include a reliable Tier design, lower PUE and smaller

price tag. While these elements should be easy to achieve, a fast approach done the wrong way could

jeopardize project success and leave data center managers with challenges for years to come. Although

Tier standards and PUE measurements are trends throughout the industry, larger facilities and 1-3MW

facilities address these issues in very different ways. This session will review the 10 most misunderstood

practices in planning, building and expansion projects, and outline solutions that can help attendees

avoid design problems while incorporating Total Cost of Ownership, reliability, efficiency and speed-to-

market into their data center design plans.

FM07: Data Center Builds and Expansions: From Concept to Completion

Michael Petrino, Vice President, PTS Data Center Solutions, Inc.

Before you begin expanding an existing data center or building a new one, it is necessary to understand

the design, engineering and construction process for these types of projects. Data center managers

should put a tremendous effort on the planning and pre-design phase, forming a clear vision of the

outcome of the project, and use this vision against which to benchmark progress. This session will cover

the entire process – from concept to completion, and include success tips and pitfalls to avoid during a

data center expansion or build.

FM08: Cabling Infrastructure: Charting a Course for the Coming Decade

Rick Dallman, Sr. Data Center Infrastructure Architect, CXtec

This presentation will detail the latest, leading-edge technology in optical infrastructure connectivity

design and distribution, utilizing products and manufacturing techniques that far exceed today's

industry standards. It will include best practices for infrastructure, equipment and cabling design to

future-proof the high-speed data center at speeds of 40, 100, 120 gigabit and beyond. The discussion

will address how to increase efficiency, decrease material and installation costs, and reduce

environmental controlled real estate by incorporating innovative, best-in-class connectivity solutions,

reliability and performance.

FM09: Optimizing Existing Chilled Water Production – An Overlooked Opportunity

Michael Flaherty, General Manager, tekWorx, LLC

Data center cooling optimization efforts have focused almost entirely on techniques to use cooling more

efficiently in the raised floor area, while practically nothing is being done to produce cooling more

efficiently in the first place. This lack of focus presents a wide open opportunity for operating cost and

carbon footprint reduction in data centers that are cooled with chilled water. Since increased efficiency

yields more cooling output from the same plant, optimization can extend the life of plant and delay

capital expenditures.

FM10: Demystifying 400V Power Distribution

Rajan Battish, PE, Principal, BKM Mission Critical Facilities

This session discusses bringing 400V power distribution technology to the raised floor, including the

engineering and implementation benefits and pitfalls. Detailed examples of single lines with challenges

faced in effectively implementing the 400V system will be given. Come discover how using 400V power

can benefit your organization through greening and CapEx and OpEx savings.

FM11: Data Center UPS Batteries: The Final Frontier for Preventing Downtime

Sean A. Blaylock, Director Business Development, Exide Technologies

This session will focus on the key criteria to consider when specifying and applying lead acid batteries for

data center applications. In addition, a discussion of how sealed Valve Regulated and Flooded Wet Cell

technologies can help when undertaking a successful project to install, operate, and test stationary

battery banks. Factors that limit the life of lead acid batteries will also be explored.

FM12: Proper Grounding and Surge Protection Techniques for Your Data Center

Jonathan Rodriguez, Sr. Product Manager, SPD, Thomas & Betts Power Solutions

This comprehensive educational session provides an overview for proper methods for grounding your

data center for safety and reliability of the system. Additionally, the discussion will present various

techniques to protect your critical equipment from transient voltage anomalies that may occur within or

external to your facility.

Product Information Sessions

In conjunction with Data Center World Expo, leading vendors offer sessions about how technologies and

services in the market can assist in your data center success.

*Please note: These product-specific sessions are presented by official Data Center World Expo

exhibitors and will run concurrently with educational sessions.

P01: Asset Tracking - The Next Generation

Larry Lozon, General Manager, AIS, Methode Electronics - Data Solutions Group

Through advancements in RFID tracking systems, Methode Electronics’- Data Solutions Group is

introducing the next step in data center asset tracking. Now assets are instantly located for real-time

inventory control, automated reporting and serviceability. With Methode’s new ATS RU, assets are

instantly located, right down to the rack unit location within your data center. Come to this informative

session to learn about the latest advancement in managing your assets in real-time, now and forever.

P02: Schneider Electric’s Critical Alarm and Reporting Software

Rick McKay, LEED AP, National Sales Manager – Data Center Solutions, Schneider Electric

Data center owners list reliability and energy efficiency as their two most important objectives in

building design standards. Schneider Electric is positioned to deliver these requirements by providing

software solutions that help companies achieve their goals. The continuum system combines building

automation, critical alarm monitoring, energy reporting and integration to business software. This

presentation will discuss a "single pane of glass" approach to viewing key data and managing

information. Topics will include how information gathering, software tools, information dashboards for

management, and energy reporting methods that assures building efficiency throughout the life of the

data center.

P03: Optimizing the Data Center Ecosystem with Real-time Power & Environmental Intelligence

Craig Compiano, President, Chief Executive Officer, Modius

This session will help data center managers understand the ease and value of capturing comprehensive

power, cooling and environmental data across all critical computing locations to improve performance,

capacity and availability. The session will illustrate that performance metrics are important to

developing a comprehensive measurement scheme, and how these can be used to federate intelligence

to other tools in the data center, including asset management, virtualization, and controls systems.

P04: An Alternative to Spot Cooling Solutions That Maximizes Efficiency and Reliability

Nick Gangemi, Regional Sales Manager, Data Aire, Inc.

Increasing heat densities and cooling costs have given rise to a number of proposed solutions being

offered to data center managers. Some do a good job solving part of the problem but none offer a

comprehensive solution. Unity Cooling by Data Aire maintains the highest level of reliability and

availability while maximizing energy efficiency of the entire cooling system. By dynamically following the

IT cooling load we are able to provide real-time cooling consumption detail while maintaining exact

thermal control based on the actual IT cooling demand.

P05: Simulate Airflow and Temperature to Meet Your Cooling Challenges

Suhas V. Patankar, President, TileFlow

You can now create a computer simulation of the entire airflow and temperature distribution to identify

and overcome cooling problems. The simulation shows how to save energy and create a “Green” data

center. The software product, TileFlow, allows you to model your data center and calculates air

velocities and temperatures. TileFlow is delightfully easy to use, runs very fast, and produces useful

plots. This presentation will include a live demonstration of the capabilities of TileFlow, show a

spectacular display of the results, and thus convey the power of simulation.

P06: Containment Readiness

Carl Cottuli, Vice President of Product Development & Services, Wright Line

Current data center industry practice isolates hot exhaust air from cold supply air. There are three

primary methods to accomplish an effective isolation and containment strategy – hot aisle containment,

cold aisle containment and rack-based heat containment. Each has its advantages and disadvantages.

How can the data center manager make an educated decision? Perform an assessment that will identify

cooling infrastructure capabilities and site deficiencies that inhibit optimum results. This session will

explore your options.

P07: Who is Killing Who? Not So Smart Data Center Decisions

Carrie Higbie, Global Director Data Center Solutions and Services, Siemon

The decision-making process can make or break any number of departments from facilities and

networking to servers and security. By first reviewing case studies and standards for every data center

component, you’ll have a better grasp on how decisions can positively or negatively impact every

discipline in the data center ecosystem. Though tomorrow’s faster networking requirements are based

on moves made today, decisions must be well-founded and thought out, keeping every department in

mind.

P08: Factory Wired vs. Field Wired Continuous Infrastructure Systems: The Model T vs. Rolls Royce

Martin Olsen, Vice President, Global Channels and Business Development, Active Power

Data center and infrastructure containerization is similar to Henry Ford’s Model T, a standardized,

repeatable product with little to no defects. This session will highlight the performance and economic

benefits behind a system that is pre-assembled and factory tested offsite. Included will be a discussion

of a recent study by Mass. based consulting firm MTechnologies, Inc., which identified up to 1200 times

the disparity in anticipated defect rates in a field wired system (conventional brick and mortar facility)

compared to a system that is factory wired.

P09: Data Center Maintenance Management Software – Case Study Examples of Improved

Maintenance Management

Dave Cole, Manager, Data Center Maintenance Management & Education Services, PTS Data Center

Solutions

This presentation will discuss computerized maintenance management systems (CMMS) and present

DCMMS, an innovative software application from PTS Data Center Solutions that was specifically

designed for managing data center maintenance. The software was released in spring 2010 and the

presentation will review, in case study format, current client use of the solution including live examples

of client use, management of assets and parts, tracking of maintenance schedules, costs, recurring

product problems and issues related to effective and efficient preventative maintenance management

in the data center.

P10: Multistack Keeps Your Data Center Online

Mike Clatworthy, Worldwide Sales and Distribution Director, Multistack

Data centers have clearly defined critical cooling needs. Multistack has over 20 years experience

supporting the extreme redundancy needs of data centers. The Multistack modular concept allows you

to match the number of chillers running with the demands of your facility and provide exceptional

redundancy at the same time. There is a reason why Multistack air-cooled and water-cooled modular

chillers protect data in more than 175 U.S. embassies worldwide, and this session will provide the

details.

P11: Introducing the Newest Innovation in Thermal Management from the LOK Family of Solutions

Lars Strong, Senior Engineer, Upsite Technologies

P12: Best Practices for Complete Wire-Free Instrumentation of Your Data Center

Chris Gaskins, our Vice President of Product Development, RF Code

With the move toward a greener data center, environmental dynamics have taken center stage. Real

time monitoring is one of the key tools data center managers use to get the macro- and micro

information they need to provide the most comprehensive environmental protection possible. This

session looks at how to instrument your data center using affordable, easy-to-deploy wire-free solutions

to provide the most comprehensive monitoring possible for a greener, more efficient data center.

P13: Data Center Infrastructure Management Strategies for Optimizing Performance and Cost

Tracy Yarbrough, Director of Product Marketing, Aperture – Avocent

The data center has become the “nerve center” of business. To meet the needs of today's complex data

centers and ensure infrastructure and applications function optimally, a single, cohesive strategy for

analyzing and managing energy, capital resources and processes in the data center is vital. This session

examines key areas – monitoring and control, managing physical assets and resources, and managing

people and processes – where organizations need to focus in order to unite facilities and IT, create a

unified view of resources, gain insight into data center operations, and optimize complex physical

infrastructures.

P14: Solutions for Achieving Efficiency without Compromise

Matt Kightlinger, Solutions Manager, Emerson Network Power – Liebert

Discover how to achieve efficiency without compromise with the latest data center power, cooling and

monitoring solutions that capitalize on infrastructure management, eco availability, high density and

flexible capacity strategies to balance uptime and efficiency. See how innovative aisle containment, row-

based cooling, transformer-based power and flexible rack designs can cut data center design and

deployment time, reduce operating costs and enhance management and planning success, all while

maintaining—or improving—data center availability.

P15: Airflow Utilization (AUE) Improves Cooling and Energy Utilization (PUE)

Tom Weiss, Sr. Vice President, Triad by NxGen, LLC and Gary Meyer, Founder, Triad by NxGen, LLC

By managing to an AUE of ten or lower, data center managers can reduce cooling energy utilization by

up to forty percent. “Data center managers can save four percent in energy costs for every degree of

upward change in the set point,” according to Mark Monroe, the director of sustainable computing at

Sun Microsystems (JAVA). Come hear how Triad’s Airflow Utilization Efficiency (AUE) proves how

airflow, efficiently used, can cool servers in a very cost effective way.