Virtual Assistant (VA) Training

Module 2 – Day 2

Personal Story and Message (Business Branding)

Review from Day 1:What is a Virtual Assistant (VA)What it IS NOTWho can become a VA?What do I need to start?What DO I WANT to BE?Employee vs. EntrepreneurDREAMS and GOALSSMART goals for short, medium and long term goals

Topics:Where to start questionsPersonal story and messageDefine your skills, services and target audienceDefine your ideal clientStrengthen your message by brandingBusiness name, theme, color and logoMarketing via Social MediaOnline toolsRecommended Sites10 Ways to build Authority

Where Do I Start?

Start with thinking what you really want to doAsk yourself questions and write the answers.What kind of job I like doing?How much do I want to earn?Why do I want to set up a business?If I’d be doing something for free, what is it?If you’ve reached your financial goal, would you stop working? WHY?

Determine Your Story & Message

Start writing your own BiographyDetermine key points in your lifeMilestonesChallengesSuccessesPeople you met that influenced you mostLessons you can’t forget and want to pass onAdvocaciesYour life’s purpose

Define Your Services and Target Audience

From the list of what you can do and WANT to do, GET those YOU WANT DOING.

Think of the kind of people you want to work with.Are they Teachers, Restaurant owners, Lawyers, Doctors, Fitness Instructors, etc.Picture them as if they’re real.Give them a name.What they look like, attitude, etc.Think where they hangout.

Strengthen Your Story & MessageBusiness BRANDING

Choose your Business Name

One that resonates to you or your message

One that you want and feels good about

Color or theme 2-3

Fonts 2-3

Slogan or Tagline that connect to your Ideal Client

Convert the ideas to your LOGO

Think about what you want your audience to feel when they visit your website

Put your chosen story as BIO in About me page

Put your Message in the HOME Page Talk to your ideal client directly

Give their benefits

What’s in if for THEM?

If I don’t have a Website YET?

Start Creating Pages in Social MediaStart with your favoriteJoin GroupsJoin challengesStart Posting for your Ideal ClientsCreate RelationshipsOffer help in relation to your skills

DO NOT GIVE YOUR RESUME!

YOUR skills, abilities and knowledgeRemember, a business owner doesn’t

apply for a J-O-B!Start creating portfoliosIf can, collate previous projects and put

them in Social MediaAsk for referralsKeep DOING!

MARKET, Network and TALK!

Talk about what you doShow your skillsREAD, WATCH and LEARN as much as you canAsk questions in groups. Don’t be

SHY!Answer other’s questions, too!Share your skills!Make friends.

Recommended Sites & Videos

www.leapfrovanetwork.com- Sheila Davis

www.techiementor.com - Susan Mershonwww.liveyourmessage.com

- Marisa Murgatroydwww.professionalvas.com

- Rochefel Riverawww.nathalielussier.com

- Nathalie Lussier

Once everything is in PLACE…

Price and Service PackagesContractsSOPMarketing PlanBusiness PoliciesWelcome KitTOOLS to use

Online Tools… What are they?

Social Media – Hootsuite ($10/month)

Freshbooks** – Bookeeping and Time Tracking ($19.98/month)

Lasspass – for password protection

GoogleDOCS

1. Blog about your chosen Niche.2. Create Newsletters and eZines. 3. Make videos. 4. Hold FREE and PAID webinars5. Create Podcasts. 6. Write a Book. 

10 Ways to Build Authority

7. Post related topics to all your social media pages.

8. Join and Create Social Media Groups.

9. Create Challenges and DO them, too!

10. Be AVAILABLE at ALL times. 

Review:

Any Questions?

Where to start questionsPersonal story and messageDefine your skills, services and target audienceDefine your ideal clientStrengthen your message by brandingBusiness name, theme, color and logoMarketing via Social MediaOnline toolsRecommended Sites10 Ways to build Authority

Module 3 Topics:

Your Story and Message Review QuestionsNiche and Niche MarketingShowing you sample of Filipino online

jobs’ ratesRecommended Social Media PagesSocial Media Groups, Circles, Lists,

FansImportance of LinkedIn

GET READY for Module 3