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Virginia E. Daffron

www.virginiadaffron.com

Professional writer and brand journalist with strong interviewing, research, writing, editing,

photography, design, social marketing and speaking skills. Specializes in creating feature

articles, proles, case studies, blog posts, newsletters, white papers and bylined expert

articles.

Freelance Writer and Marketing Consultant, Asheville, NC

June 2005 to present

Conceptualize and create articles, content for social media, marketing collateral and

integrated marketing programs

Take photos, shoot video and create graphics to enrich and expand stories

Margulies Perruzzi Architects and Fort Point Project Management, Boston, MA

Director of Marketing and Business Development, April 2003 to May 2005

Led marketing, business development and strategic planning efforts for 50-person

architecture rm and 15-person project management rm Pursued new business opportunities, resulting in a doubling of the architecture rms

billings and staff over two years

Oversaw all communications and marketing functions for both rms, including

websites, collateral materials, proposals, presentations, project photography, special

events, media relations, direct mail and internal communications

Developed and implemented an online strategy, including new websites

incorporating content management functionality

Wrote press releases and developed relationships with contacts in the media

Served as spokesperson for media and community contacts

ONeill & Associates, Boston, MA

Director of Marketing and Business Development, July 1998 to August 1999 Led marketing and business development activities for public affairs and public

relations consulting rm

Served as a member of a team responsible for presenting the rm to a prospective

buyer, culminating in its protable sale to an international organization in 1999

Managed successful pursuits of major client accounts including Sovereign Bank,

PriceWaterhouse Coopers, Walgreens and NStar

Wrote press releases and served as a resource for media contacts

Vanderweil Engineers, Boston, MA

Marketing Manager, April 1997 to July 1998

Managed corporate marketing and communications functions for a 500-person, $50

million consulting engineering rm

Drafted and monitored marketing budget

Coordinated the marketing efforts of staff members in ve branch ofces and six

business divisions

Created marketing communications materials including a 20-page annual report

Symmes, Maini & McKee Associates, Cambridge, MA

Corporate Marketing Coordinator, January 1996 to March 1997

Margulies & Associates, Boston, MA

Ofce Manager, December1994 to November1995

PROFILE

PROFESSIONAL

EXPERIENCE

7/31/2019 Virginia Daffron, Freelance Writer, Web

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Virginia E. Daffron

www.virginiadaffron.com

PROFESSIONAL

ACTIVITIES &

RECOGNITION

The University of the South, Sewanee, TN

B.A., Philosophy (cum laude), 1992

Talented writer for a wide variety of communications platforms and materials

Meticulous editor and fact checker

Creative generator of story ideas

Organized project manager with ability to deliver projects on tight deadlines

Capable photographer and videographer

Effective user of Adobe Creative Suite, Microsoft Ofce and social media platforms

Condent networker with proven ability to interact with clients and connections at all

levels to gather information and check facts

Dependable and mature professional with high standards for personal and professional

integrity

Public Relations Association of Western North Carolina

Best of the Mountains award, 2006

Presenter of two national teleconferences on marketing professional services, 2006

Society for Marketing Professional Services

National Communications award, 2004

Speaker at 2004 BuildBoston Convention

Author of articles published in professional and business journals

New England Women in Real Estate, former Chair of Communications Committee and

Steering Committee member

CoreNet Global, New England Chapter, former Education Committee member Society for Marketing Professional Services, Boston Chapter, former Chair of

Communications Committee

Hobbies include hiking, reading, sewing, swing dancing and gardening

Former whitewater raft guide at the Nantahala Outdoor Center

German speaker and former exchange student to Germany

Husband, Eric, is an architect; one son, Finn, is a teenager

PERSONAL

KEY SKILLS

EDUCATION