Viral Marketing for Speakers
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Transcript of Viral Marketing for Speakers
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Touching the WorldWith Your Message
Using Online Marketing
Touching the WorldWith Your Message
Using Online Marketing
The Keys of Viral MarketingThe Keys of Viral Marketing
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What Is Viral Marketing?What Is Viral Marketing?
Word-of-Mouth ViralBuzz
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What Is Viral Marketing?What Is Viral Marketing?
Spreading a message around
the world without having to travel
the world
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First Key of Viral MarketingFirst Key of Viral Marketing
1.Funny2.Wow3.Emotional
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Second Key of Viral MarketingSecond Key of Viral Marketing
It’s not about you
Both in message and delivery
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Example Viral MarketingExample Viral Marketing
• Live video• Flash video• Interactive• Facebook/Myspace
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Original Viral Movie ExampleOriginal Viral Movie Example
Go to www.TheTimeMovie.com now, then come back to this slide
• Launched in 2004/05• Over 4,000,000 views• 250,000 newsletter subscribers• Over 1,000 speaker kit requests• Over $100,000 in product revenue• 1,540 Yahoo links, 400 from Google• Mentioned by Fast Company and Wall Street
Journal• The key to building a following is the landing page
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*Notice the landing page is all about the reader!!!
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Third Key of Viral MarketingThird Key of Viral Marketing
Define Your Success
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Fourth Key of Viral MarketingFourth Key of Viral Marketing
Be PreparedFor Success:
My Server
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Fifth Key of Viral MarketingFifth Key of Viral Marketing
Be PreparedFor Success:
Subscribers
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Sixth Key of Viral MarketingSixth Key of Viral Marketing
Be PreparedFor Success:
Speaking Requests
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I DIDN’T SEND THEM OUT!! AHHHHH!!!!
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Seventh Key of Viral MarketingSeventh Key of Viral Marketing
Be PreparedFor Success:
Products
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I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…
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Seventh Key of Viral MarketingSeventh Key of Viral Marketing
You don’t have to stockpile.. Just have the
resources standing by
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Brand New ExampleBrand New Example
Newest Clientto show you
In oneminute
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Tylenol Package – We give youTylenol Package – We give you
• Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion
• Guarantee 25,000 views in 7 days or you keep the $ AND the movie
• Payment plans up to 10 months• Five a month since it’s personal• You get the domain, CD version to
play at events and screensaver to sell or give away as incentive
• Usually $10k, $8900 for Les Brown conference attendee’s today only
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Tylenol Package – We give youTylenol Package – We give you
• Have made 54 in three years• Inspiration, Motivation,
Funny, Niched (women, pet owners, real estate, MLM)
• Top movie is at 40 million+ views, $5 million in product sales
• 10 are over 1 million views• You get this, you get us• Never, ever stops
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Brand New ExampleBrand New Example
Newest Clientto show you
Go to www.un-marketing.com/les/
to see it
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Touching the WorldWith Your Message
Using Online Marketing
Touching the WorldWith Your Message
Using Online Marketing
The Keys of Viral MarketingThe Keys of Viral Marketing