Viral Marketing Examples for Content Creation
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Transcript of Viral Marketing Examples for Content Creation
How to Create Viral
Content
The 6 Emotions of Viral Content
According to the Wharton School of Business, there are 6 “emotional triggers” that are commonly associated with viral content.
Awe
Anger
Fear
Joy
Lust
Surprise
The 6 Emotions of Viral Content
#1 Awe: Content that evokes a sense of “awe” includes uplifting stories, remarkable events, or exhaustive educational content on a singular subject or topic.
The 6 Emotions of Viral Content
#2 Anger: Content that evokes “anger” makes people want to raise their voice in outrage. When content hits a nerve on someone’s opinion, anger has successfully been evoked.
The 6 Emotions of Viral Content
#3 Fear: Content that evokes “fear” is the kind of content that keeps people up at night with anxiety. This content should make people feel like they’re missing out on something.
The 6 Emotions of Viral Content
#4 Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
The 6 Emotions of Viral Content
#4 Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
The 6 Emotions of Viral Content
#5 Lust: Content that evokes “lust” is simply content that makes people desire something. The lust doesn’t have to be sexual in nature, it could mean a desire for wealth, health, etc
The 6 Emotions of Viral Content
#6 Surprise: Content that evokes “surprise” can also be described as secret content. It reveals something previously uncommonly known, or goes against common knowledge.
3 More Key Takeaways
The research study also mentions 3 more important takeaways relating to what makes content go viral.
#1 — Positive vs. Negative
The study noted that positive content was far more likely to go viral than negative content.
#2 — Emotional Arousal
The study noted that content that evoked high arousal emotions (positive or negative) was more likely to go viral.
#3 — Practically Useful
The study noted that content that was practically useful was the most likely to go viral.
SparringMind.com