Viral -

Marketing

A presentation by

Rahul Wane

Who is this?

Sabeer Bhatia One of the Co-founders, Hotmail

Who is this?

Jae-sang Park (PSY)Rapper, Dancer, Song Writer

Who is this?

Dhanush & AnirudhActor and Music Director

The Classic Example

Give away free e-mail addresses and services

Attach a simple tag at the bottom of every free

message sent out: “Get your private, free email at

http://www.hotmail.com” and,

Then stand back while people e-mail to their own

network of friends and associates,

Who see the message

Sign up for their own free e-mail service, and then

Propel the message still wider to their own ever-

increasing circles of friends and associates.

Marketing phenomenon that facilitates and encourages

people to pass along a marketing message.

word-of-mouth Marketing

Viral Marketing

Your Attention is the Target

Content is the King

Your role?

Developing a

King-Size Content

Remember!

Starting an Online

Word Of Mouth

Basic criteria for Viral Marketing

Environment

Message

Messenger

According to

marketing

professors Andreas

Kaplan, to make

viral marketing work,

three basic criteria

must be met, i.e.,

giving the right

message to the right

messengers in the

right environment

The New World Rule of Marketing

Stop Marketing at

people.

Play Your Role and

get out of the way.

Let people market your

Products to each other.

1) Give away products or services

2) Easy transfer to others

3) Scalability from small to very large

4) Exploit motivation and behaviours

5) Utilize existing networks

6) Take advantage of other’s resources

Six principles of Viral Marketing

Zero advertising cost

Leverage

Exponential growth

I.S.Y.O.T. effect

Benefits of Viral-Marketing

Thank You!

Any Questions?