Viral Marketing 101
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VIRAL MARKETING 101 @venchito14
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VIRAL MARKETING 101@venchito14
Venchito Tampon Jr.SEO ConsultantSole Authorwww.digitalphilippines.net
Viral marketing or word of mouth advertising is a
marketing technique that spreads an information or content
to other users, amplifying the reach to related and non-
related verticals.
Valuable Content +
Basic formula:
Emotional Drivers + Interested People
VIRAL
Viral marketing starts with content.
Content comes in various forms.
Videos
Visuals
Offerings (Products/Services)
Message
Content is good.
Valuable content is better.
Successful viral campaigns have perceived values
to share to their users.May it be:
Educational
Humorous
Controversial
Entertaining
Emotional Drivers
When you target emotions, you can drive your audience to take actions.
Interested People
Viral Marketing Cycle
Attracts new user
Compelled to share it
Shares it
Consumes the
content
Why viral marketing is important for your brand?
Brand awareness
Brand retention
Cost-efficient content promotion
Generate leads and sales in minimal time
