VIPR 2013 Conference In Miami Florida - Fitness Trends

ViPRBryan K. O’RourkeViPR 2013 Distributors’ ConferenceMiami, Florida

@bryankorourke

Market Trends & Opportunities

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ViPR Conference 2013 | @bryankorourke

WAVEof change in fitness

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The fitness business is changing . New economic models and innovation (NEWISM), changing consumers (Millennials) and technologies are creating a new world where new products and services will flourish while others will become extinct.

@bryankorourke

OPPORTUNITY & ADVERSITY

Some Will Take Advantage And Others Will Suffer

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A BIG SHIFT IS UNDERWAYIn the fitness business@bryankorourke

“Brands will be built and

others will fall on the backs

of these trends.”

CONVERGENCE DRIVING IT

CONVERGENCE OF 3 KEY MACRO DRIVERS4

@bryankorourke

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1 3

consumers

new models technology

1 NEW BUSINESS MODELS

A SERIES OF THINGS CREATING THE NEW

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CREATIVE DESTRUCTION

1. NEW REPLACING OLD - MICRO GYMS - NEWISM 6

@bryankorourke

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FSTR - FASTER

2. Excitement and Attention Accelerating - NEWISMKickstarter enables any one to test, fund and launch an idea.

Pebble received $10 Million in 37 days via

Kickstarter.

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@bryankorourke

2FROM IDEA TO LAUNCH IN DAYS

EXPERIENCE CRAMMING

3. UNIQUE VARIED & IN LESS TIME - NEWISM

Experiences that few others can or have had is a sure-fire status symbol

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@bryankorourke

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STATUS STREAMING

4. CONSUMERS STATUS and SOCIAL MEDIA - NEWISM

“Social Status comes from

being ‘in-the-know’, part of

the 'NEW'.”

Nike launched a number of highly collectible limited edition sneakers using a Twitter reservation system

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@bryankorourke

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TRYSUMERS

5. LESS COMMITMENT and LOWER COST - NEWISM

S e e o r H e a r ; Check Reviews; Try for FREE

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@bryankorourke

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(H)OLD

6. DIGITAL - PORTABLE - NO STUFF - NEWISM 11

Technology enables new ways of consuming . Trade in, upgrade, or

engage in entirely new ways.

@bryankorourke

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TRADITION HAS ITS PLACE

What NEWISM is NOT - ALWAYS RELEVANT

Not all consumer attention will be focused on the new.

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@bryankorourke

2 CONSUMER SHIFTS

MILLENNIALS BOOMERS AND THE C GENERATION

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8095®Millennials

Not An Age Range - A Mindset

Test How Millennial Are You ?

8095®

The benchmark 8095® study in 2010 revealed four insights.

Brands are a partnership and form of self-expression

Information is a key to influence

Taking action on behalf of brands is a core value

There is a reverberation effect taking place online, offline and increasingly on mobile devices

8095 Study - Millennials

How Consumers Think Is Changing

8095®8095 Study - Millennials

Don’t Trust Tradition

Global UrbanizationFor the first time more people live

in cities or suburbs.

ImplicationSmaller Fotprints for Gyms

Flexiblility In Fitness ModalitiesUrban Identification

1. United Nations Department of Economic and Social Affairs/Population Division World Urbanization Prospects: The 2011 Revision

GLOBAL URBANIZATION

Demographics - Heavy Urban Concetration 17

Experiences Over StuffThe economy is forcing delayed

purchases and demand for a new level of value from brands.

ImplicationServices must demonstrate value.

Pressure on traditional PT and opportunity for group.

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LOWER INCOMES

Demographics - Fueling the Value Game

Increased Diversity & Changing Roles

Traditional gender roles are shifting. Six in 10 college students are female1,

and men are taking over more household responsibility.

ImplicationGroup will not be as female

oriented in the future as diversity increases and roles evolve.

1. (Digest of Education Statistics, 2010) 19

SHIFTING ROLES

Diversity Is Everywhere

3 TECHNOLOGY

TECHNOLOGY IS THE SECERT SAUCE

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The Inescapable Digital Transformation

SMARTPHONES

Significant Penetration In

US, Western EU and AU.

REDEFINING TRANSACTIONSMOBILECOMMERCE

Booking and payment services for classes with moile devices

BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013

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CANCER COMMONSCROWDCancer Commons uses the crowd to help find a solution - Technology enabled harnessing of the CROWD

-EXPRESS


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WELLAHOWellaho is a dedicated social network and web portal for the chronically ill

TRIBE-FACTURING


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4 GROUPING

A Significant Trend In The Fitness Industry

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GROUPING

From 2009 - 2011 Programs Set To Music Grew 15% . Mindbody

Classes Grew 17%. IHRSA Consumer Report 2012

An Important Trend In The Fitness Industry

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GROUPING - BIZ MODELS

NEW FORMATS - GROUP FITS THE EVOLUTION 27

@bryankorourke

GROUPING - EXPERIENCE

EXPERIENCE CRAMMING

Experiences that few others can or have had is a sure-fire status symbol

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@bryankorourke

GROUPING - TRYSUMER

NEW MEANS TO TRY THINGS USING TECHNOLOGY

S e e o r H e a r ; Check Reviews; Try for FREE

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@bryankorourke

STATUS STREAMING

4. CONSUMERS STATUS and SOCIAL MEDIA - NEWISM

“Have You Tried @Vipr_Fit ? Its

Fantastic ;)”

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@bryankorourke

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OPPORTUNITY & ADVERSITY

Some Will Take Advantage And Others Will Suffer

31ViPR Can Take Advantage Of The SHIFT

@bryankorourke

“Brands will be built and

others will fall on the backs

of these trends.”


@bryankorourke

Why ViPR Is Significant In

The Market

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New

Millennial Friendly

Technology Fit

Group Format

ViPR - Thinking Differently


@bryankorourke

Thank You ;)

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VIPR 2013 Conference In Miami Florida - Fitness Trends

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