Viocorp presentation nick bolton

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description

Viocorp organised a Digital Communication Forum which brought together industry experts from some of the most innovative organisations to help you develop and implement strategies to maximise the opportunities that online video presents today. Nick was asked to contribute an overview of Preparing Your Talent. Museum of Contemporary Art, The Rocks, New South Wales, Wednesday 19th September 2012 8.30am – 11.30am Nick was asked to speak about: Preparing your talent to be video ready – Tips on how to prepare your talent: C level executives, Finance Professionals, Lawyers etc for starring in corporate video.How to write a brief/treatment. Speaker: Nick Bolton, Fever Pitch.

Transcript of Viocorp presentation nick bolton

Page 1: Viocorp presentation nick bolton
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About Feverpitch

We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and more

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Creating the brief

Project overview

Objectives and Marketing Proposition

Target Market

Tone of voice

Timelines

Examples – good & bad

Stakeholders sign off

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The run sheet

First draft

Include creative overview

Audio, video and animations / overlays

Doesn’t have to be word for word unless using teleprompter

Get sign off from stakeholders

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The call sheet

Contact Details of Cast and Crew

Location, Parking, Transport

Schedule on the day

Wardrobe

Other production notes

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Location Location Location

Studio or Boardroom or On location

Sound

Light

Availability

Bumping in the gear

Dressing the set

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Staff v Talent

STAFF

No cost

Staff leave

Better educated

Poor performance

Very slow on set

Slower edit

TALENT

Cost

Image rights

Trained to deliver

Can be too polished

Much quicker on set

Quicker edit

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Talent Brief and Release Form

Create a Talent Brief eg age, gender, accent characteristics

If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration)

Talent Release Form. (recommended for staff as well)

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Wardrobe and Make Up

Talent providing own can be risky

Stripes are your enemy

Black suits and black backgrounds

Glasses and reflections

Lights and sweat

Audio lapels and ladies dresses

Ladies accessories

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Preparing the Talent – Pre Event

Talk through the production, and go through the Run Sheet and the Call sheet

What to wear

Rehearsal

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Preparing the talent – during the event

Always arrive early

Autocue or Interview

Making them at ease

Etiquette on set

The rehearsal and the safety

Always do an audio read of the script

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5 final tips for Boardroom Head and Shoulders video productions

1. Pre-production is your friend on Production Day

2. Keep people in room to a minimum

3. Do it conversational Interview style – talent looks off camera

4. Always do a Safety

5. Remember the Stakeholders / Director/ Talent etiquette

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Feverpitch Entertainment2 / 2 Hill Street, Surry Hills, Sydney NSW 2009

w: www.feverpitchentertainment.comt: @feverpitchente: [email protected]

Nick Bolton

Founder, Director

e: [email protected]

m: 0412 101726

t: @nickybee99

Template documents available at http://www.feverpitchentertainment.com/feverpitch-speak-at-viocorp-online-video-forum/