Vinylcomfort Amorim MadridForest 2013

Vinylcomfort and Artcomfort

2013 Update

Amorim Revestimentos

18/07/2012

showroom-venta-almacén Juan Montalvo 5, 28040 Madrid 91 554 31 44 / 618 259 012

New Products 2013

2

1) Vinylcomfort - New Registered Embossing Solution

2) Vinylcomfort 2013 collection

3) Artcomfort Update

New Products 2013

3

1) New Registered Embossing Solution


4

• Positioning


5

• Statement

SYNCHRONIZED PERFECTION OF WOOD GRAIN AND KNOTS

With the registered embossing revolutionary technology, Wicanders is

able to perfectly synchronize impressive surface textures to each

luxurious design intensifying the feeling of depth.

The result is a high quality floor where the natural textures can hardly be

told apart from real materials.

Authentic embossed texture for a natural look and feel…


6

• Target Segment

RUSTIC VISUALS


7

• Visuals

Century Fawn Pine

Century Morocco Pine

Rustic Pine with Knots

Stained in 2 dark colours:

• Dark brown with some bordeaux influence

• Dark golden brown tone


8

• Visuals


Castle Raffia Oak

Castle Toast Oak

Sawn Twine Oak

Arcadian Rye Pine

Arcadian Soya Pine

Washed weather-beaten Alpine Larch

Stained in 2 colours:

• Dark tone

• Light tone


9

• Visuals


Castle Raffia Oak

Castle Toast Oak

Brushed Antic Oak


• Light beige

• Medium earthy brown


10

• Visuals


Castle Raffia Oak

Castle Toast Oak

Sawn Bisque Oak

Sawn Twine Oak

Sawn White Washed Oak


• Light grey beige

• Light brown

1) New Registered Embossing Solution • Visuals

Century Fawn Pine


Arcadian Rye Pine

Arcadian Soya Pine

Castle Raffia Oak

Castle Toast Oak

Sawn Bisque Oak

Sawn Twine Oak

13

• Main Benefits


• Plank dimension – 1220x185/ 1230x150mm (competitors: 1230x305mm, 1230x225mm)

• Good range of design textures – 4 different designs in the collection (Century Pine, Arcadian

Pine, Castle Oak and Sawn Oak)

• The first glue down LVT flooring with extreme comfort properties such as: warm touch,

walking comfort and extreme acoustic (sound) insulation properties

• Wicanders designs are unique-copyright/no copy

• Good Warranty - 25/15 years


14

• Delivery Conditions

• To be launched in January 2013

• Orders available from November 2012 onwards

• Until the end of July, we need to know which markets will launch this

new collection in Jan. 2013


15

• Marketing Pre-Launch Tools

Objective: Position & Explain Registered Embossing

To Support 1st Sales approach to Distributors

and get their feedback

Target: Distributor

Vinylcomfort Registered Embossing Flyer


16

• Flyer


17

• Flyer

New Products 2013

18

2) Vinylcomfort 2013 collection

2.1) New Visuals Floating 0,3mm


2.3) Out-of-mix articles – Delivery Conditions


19

• Wood - New 2013 Visuals

Frozen Oak Olive Ash Croft Oak Brume Oak Sucupira Bark Oak Light Beech


Best-sellers

20

Slow movers

Sucupira

OUT-OF-MIX

2013

OUT-OF-MIX

2013

OUT-OF-MIX

2013

OUT-OF-MIX

2013


2013 Collection

21

Light Beech

Frozen Oak

Olive Ash

Croft Oak

Brume Oak

Sucupira

Bark Oak


22

• Stone Visuals – Actual Collection


23

White Ceramic

• Stone – New 2013 Visuals

Beige Ceramic

Beige Ceramic


24

• Wood Visuals – Best-sellers


25

• Wood Visuals – Best-sellers

Washed Pine

Nature Oak

Rustic Sand Pine

Rustic Limed Gray Oak

Limed Dark Oak

Autumn Rustic Pine

Smoked Rustic Pine


• Wood Visuals – Slow-Movers

26 Auburn

Oak

OUT-OF-MIX

2013

Exotic Cherry

OUT-OF-MIX

2013


27

• Wood – New 2013 visuals

Light Beech

Maple

Nordic Ash

Claw Silver Oak

Claw Brass Oak

Dry Smoked Oak

European Cherry

2.2) New Visuals Floating 0,55m

28

• Stone Visuals – Actual Collection

Sandstone Volcanic Stone

2.3) Out-of-mix articles

29


• Availability until stocks phase-out

• Stocks available:

DESCRIPTIONSTOCK AVAILABLE

(m2)

AUBURN OAK 3.043

EXOTIC CHERRY 5.547

CANYON OAK 3.496

CHERRY 5.400

AMERICAN WALNUT 6.790

PALISANDER 3.802

2.3) Out-of-mix articles

30


• Additional deliveries possible, but:

• Min. quantity per year = 3.000m2

• Lead time = 4 months

2.3) New 2013 Articles

31


• To be launched in January 2013

• Orders available from November 2012 onwards

• Until the end of July, we need to know which markets will launch the

new visuals in Jan. 2013

New Products 2013

32

3) Artcomfort Update

3.1) Fashion collection available in HPS

3.2) Artcomfort WRT visuals available with Beveling

3.2) Visuals available with Beveling

33

• Wood visuals:

• Markets prefer a soft beveling, following the surface colour

• The 4 sides beveling will be painted, but with a maximum of 3

colours

• Stone visuals:

• The beveling solution obtained was considered not to be acceptable:

• Impact on the current visual colours

• The 605x445mm does not allow the use of a painted beveling

• Only HPS micro-BV


34

• Wood visuals:

• The 3 colours will be distributed by the 21 references:

• Grey / Beige /Brown

Metal Rustic Pine

Coral Rustic Ash

Glacier Rustic Pine

Blizzard Carve Oak

Ferric Rustic Ash

GREY

Prime Pine

European Light Cherry

Pastel Rustic Pine

Sierra Carve Oak

Prime Hickory

Khaki Oak

Prime European Cherry

Desert Rustic Ash

BEIGE

Sorrel Carve Oak

Blaze Oak

Fox Oak

Prime American Walnut

Prime American Cherry

Prime European Walnut

Nougat Oak

Prime Zebrano

BROWN


35

• Wood visuals:

• Beige Beveling - Desert Rustic Ash


36

• Wood visuals:

• Beige Beveling - Prime European Cherry


37

• Wood visuals:

• Brown Beveling - Prime Zebrano


38

• Wood visuals:

• Brown Beveling - Prime European Walnut


39

• Wood visuals:

• Grey Beveling – Coral Rustic Ash


40

• Wood visuals:

• Grey Beveling – Ferric Rustic Ash

Vinylcomfort Amorim MadridForest 2013

Documents

Transcript of Vinylcomfort Amorim MadridForest 2013