Vinny O'Brien - Inbound Dublin (13/11/13)
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Transcript of Vinny O'Brien - Inbound Dublin (13/11/13)
InboundDublinNovember 13th
September 2012@vinnyobrien@micksgarage
#InboundDublin
About MicksGarage...
472004
6.1M
70/4
Data
Content
Lead & Change
#InboundDublin
The market is changing...The market is changing...
The revolution: Anything, anytime,
anywhere
Tradeboundaries
are blurring between online and offline
Retailersof all sizes must
reach buyers in new and innovative ways
Trends shapehow consumers shop
and pay
Local
Digital
Mobile
Online world
Offline world
MOBILE
SocialGlobal
competition
Pac
e of
inno
vatio
n
Millions of buyers
Sole proprieters
Multi-channel
SMEs
Large Retailers
#InboundDublin
An Idiot Inbound… I’m a cynic #InboundDublin
The market is changing...What does Inbound mean to ecommerce….
Be relevant
Understand
ABCEngage
#InboundDublin
The market is changing...Challenges posed…
Data/Content
Listen ActIterate & Iterate
#InboundDublin
The market is changing...Focus on…
ROI Infrastructure
SomethingPeople – Both Internal & Customers
#InboundDublin
Thank YouIf buying me a drink, I like a Cab Sauvignon
September 2012@vinnyobrien@micksgarage
#InboundDublin