Vimal Paints

VIMAL PAINTS LIMITED

A

REPORT ON

RESEARCH WORK ON

(BRAND AWARENESS OF)

“VIMAL PAINTS LTD”

IS SUBMITTED TO:-

GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD

SUBMITTED BY

SUNSARA AMIT. – ROLL NO 110 M.B.A.

ACADEMIC YEAR 2009-2011

NSVKMS MBA COLLAGE VISNAGAR, Page No.1


For a student who is studying in M.B.A. and preparing to work with corporate

world, practical training is very helpful and essential. Only class-room discussion

is not sufficient, I shall be aware of practical world. I should know that as a student

so management course what people expect from them only practical study and

working with any well known organization can provide them to end knowledge

and working with any well known organization can provide them to end

knowledge.

This report seeks to describe the functioning of various departments of large-scale

business organization. The report covers specifically Human resource department

departments.

Project report on VIMAL PAINTS LTD. is prepared with the permission of a

company the purpose of preparing project report is to study the subject practical

studies. In this project report I have tried to include and those points which are

M.B.A. while going through the 6 to 8 Weeks training program I come to know

number of things which are quite difficult to learn in the class room. Through this

project report whatever get to knowledge in industry, I am training to share with

you.

Thank you,

SUNSARA AMIT

ROLL NO- 110.MBA



ACKNOWLEDGEMENT

Practical training is one of the most important requirements in M.B.A. We received

a very graceful encouragement from our professor Mr. Jayashish Shethi.

I am thankful to owners of the company and HR Manager Mr. , Transport mangers,

Production manager, for spending his valuable time with me and providing

necessary information required. I am also thankful to Subhash sir for granting my

permission. I am also thankful to staff for their cooperative behavior.

I am also thankful to our college authorities for conducting this training. for

imparting me an opportunity to put me in the stream of practical management.

Thank you,

SUNSARA AMIT M.

ROLL NO- 110

MBA



EXECUTIVE SUMMARYEXECUTIVE SUMMARY

A project report contains the marketing research on vimal brand awareness

and demand for potential market of paint products. This study is entitled as “A survey

report of brand awareness for the paint products at Mehsana city”. Here the

survey report is only mention the house paints.

This topic is concerned to their requirements as the vimal (authorized dealer)

want to know the awareness level and demand for paint product at Mehsana and also

to find the potential market. The information is collected through structured

questionnaire that include all the requirements what the Vimal paints Ltd wanted.

The questionnaire was administered for the paint product of the different company in

Mehsana city.

I am glad to present my report based on VIMAL PAINTS LTD.



INDEX


Sr. No. Particulars Page. No.

1 FRONT PAGE 2 PREFACE 2 3 ACKNOWLEDGEMENT 3 4 EXECUTIVE SUMMERY 4 5 COMPANY CERTIFICATE 5

6 CHAPTER 1 7 General information 8

Company profile 10 Company at glance 11

7 CHAPTER 2 12 Literature 13

Products of vimal paint 16 Swot analysis 18 8 CHAPTER 3 21

Sampling 22

Data collection methods 25 Measurement techniques 26

9 CHAPTER 4 27 Analysis and interpretation 28

Findings 51

Recommendation 52

Conclusion 53

Annexure 54 Questionary 55 Bibliography 58


CHAPTER-1



GENERAL INFORMATION

INTRODUCTION

The project entitled “A survey report of brand awareness of Vimal Paints products

at Mehsana city”. This is in partial fulfillment of requirement of MBA course in

Marketing under the banner of NSVKMS MBA COLLAGE, VISNAGAR.

It was an opportunity to learn the practical aspects of industry. This topic

selected because want to know the awareness level and demand for potential of

vimal paints products.

This Study helps to the organization for the purpose of taking decision like

who are the main target customers and who the potential buyers for this type are of

segment.

VISION

Our vision is to grow rapidly with the help of newer technologies and tapping

latent needs of the consumers. It is our firm belief that if we can provide

what consumers need, in a way they need, there is hardly a reason why

Vimal brand will not soon become one of the most preferred and trusted

brands. For this we will keep re-assessing and build upon our strengths and

improve upon our weaknesses. As part of the Vimal group, we, the Promoters

& the employees should never compromise on the promises of quality and

innovation. And the goals are ours to reach.



MISSION

Continue to provide value added products in an ethical and competitive way

to the community.

Businesses are to generate profits. The difference with us is how we define

profit. We believe that any exchange of goods and services should leave

both- the giver and taker- satisfied and pleased. This generates trust. This in

turn is, key to the growth and even survival of a company. On the other

hand, adapting to changing times – whether it is new technology or

consumer needs makes a business profitable. This profitability allows

continuity and growth of the business. In short, it is a two way process.

GOAL

"To satisfy our customers by giving all the paint and coating related solutions at their doorstep".



COMPANY PROFILE:

To decide right location is very important for any suitable location is very helpful to expand business.

Location of Vimal paints Ltd. Is very suitable the business.

PALNT OFFICE:

PLOTNO.32, GIDC ESTATE, PHASE-2, DEDIYASAN, MEHSANA-384001(NORTH GUJRAT) INDIA, PHONE: +91-2762-224401, 224402,224403

MARKETING OFFICE:

BASEMENT, PARTH SARTHI TOWER, NEAR TULSI BUNGLOWS B/H, SOMESHWAR PARK-3, THALTEJ, AHMEDABAD-380054, GUJRAT, INDIA PHONE: +917927467675, 27467882



COMPANY AT GLANCE

NAME OF ORGANISATION: Vimal paints Ltd

DATE OF ESTABLISHMENT : 1990

FORM OF ORGANISATION: Public limited.

COMPITITIORS Asian paints Nerolac Berger Others MANAGING BODY

Chairman: Mr. Chandubhai Patel

M.D: Mr. Ganpatbhai .K. Patel

Directors: Mr. Jayesh C. Patel

Mr. Mahendra V. Patel

Mr. Mukesh N. Patel

Mr. Harnarayan J. patel

BANKERS

Bank of India (Mehsana)

Bank of Baroda (Ahemedabad)



IDBI Bank (Ahemedabad)

CHAPTER-2



LITRETURE

Vimal paints Ltd., the flagship company of Vimal Group, was started in

1990 with the holy hand of Param Punjay Pramukh Swami Maharaj (Head BAPS),

in Mehsana, Gujarat, with a small 50-ton refinery, and today it has evolved into a

fully integrated and automatic processing unit with an annual turnover or Rs. 630

crores, listed with Ahmedabad and Bombay Stock Exchange.

A vimal paint is always committed to quality and integrity, and that’s what reflects

in our products that never fail to delight our customers. With a single goal of

offering our customers a superior range of products that they can choose as per

their needs. In that quest, we have broadened our business horizons by introducing

Wood primer, Vimal flat paint, Vim SEM cement paint, Vimal aluminum paint,

Vimal oil paint.

Despite the considerable success the company has achieved, it continues to invest

substantial resources in exploring and adopting the latest technological

advancements in their chosen field. Which is what enables their R&D to constantly

come up with new, innovative solutions?


VIMAL PAINTS LIMITEDThe Manufacturing facility comprises an integrated, continuous plant, set up by

Alfa Laval. All the packaging is done in-house. In fact the Company has gone in

for backward integration, by manufacturing its own packs. Be it Tins, HDPE jars,

PET bottles or corrugated boxes. This works out to be very cost-effective, and also

retains the quality of the product. The products are lab-tested at every stage, staring

with the raw material, and ending with final packaging.

With the immense experience of the Vimal Group, It has earned a solid reputation

for its vision, entrepreneurial spirit and competitive edge.

But the focus on the commercial aspects of their ventures has not made the

company lose their human touch. The organization cares for its people, as much as

it does for its products. And when we say ‘people’, we refer to all its stakeholders:

the staff, suppliers, clients, and shareholders...all the way to its end-users –the

customers, more so, as their products are meant for human consumption.

MARKET POTENTIAL:

Market potential is the limit approached by market demand as industry marketing

expenditure approach infinity for a given marketing environment.

The company share of the market demand depends on how its products, services,

price, communications, and so on are perceived relative to the competitors. If other

things are equal, the company’s market share would depend on the size and

effectiveness of its market expenditures relative to Competitors.

BRAND AWARENESS:

A brand is a name, term, symbol, or design, or a combination of these, that

identifies the maker or seller of a product or service. Brand is important part of a

product. To create the brand awareness the company can use the brand strategy


VIMAL PAINTS LIMITEDdecision. Company can use the strategy decision like Brand positioning, Brand

name selection, Brand sponsorship, Brand development.

On the basis of the survey we can assume that what how much the brand awareness

in customer mind, how much customer are know about that brand.

Here Vimal paints try is to create the more brand awareness toward the customer,

and more consumer can know about Vimal paints products.

PURPOSE OF THE STUDY

The purpose of the study is to get practical knowledge and is to get experience and

also to know how much customer aware for vimal paints Brand. And to create the

more awareness. This study also helps to the organization for the purpose of taking

decisions towards their target market and knows who are the potential customers

for paint products and thus formulate the strategies.

The main intention of choosing this topic is

To know the brand awareness for vimal paints.

To identify the factors which are influencing them to buy paint product.

To know the awareness level with respect other brands

To identify the consumer expectation towards paint products..

To find demand for paint


VIMAL PAINTS LIMITEDSCOPE OF THE STUDY

The main important purpose of the study is to know the brand awareness and

potential market for vimal paints. The study is conducted in Mehsana included the

customer of vimal paints and the competitor.

PRODUCTS OF VIMAL PAINTS

Product List

VIMAL WOOD PRIMER WHITE/PINK/GREY VIMAL CEMENT PRIMER (WATER THINNABLE)

VIMAL RED OXIDE METAL PRIMER VIMAL SUPER SYNTHETIC ENAMEL

VIMAL ACRYLICPLASTIC EMULSION VIMAL FLAT PAINT

VIMCEM CEMENT PAINT VIMAL ALUMINIUM PAINT

EPOXY ZINC PHOSPHATE PRIMER GREY/ RED

VIPIGARD ZINC RICH PRIMER

VIPIGARD ZINC CHROMATE PRIMER VIPIGARD MIO BROWN

VIPIGARD COALTAR EPOXY VIPIGARD FINISH


http://www.vimalpaints.com/product1.php
















VIMAL PAINTS LIMITEDCHLORO ZINC PHOSPHATE PRIMER GREY/ RED

VIPIGARD CHLORO MIO BROWN

VIPIGARD COALTAR EPOXY VIPIGARD FINISH

CHLORO ZINC PHOSPHATE PRIMER GREY/ RED

VIPIGARD CHLORO MIO BROWN

VIPIGARD CHLORO RUBBER FINISH SYNTHETIC RED LEAD PRIMER

SYNTHETIC ZINC CHROMATE PRIMER YELLOW/RED

SYNTHETIC ZINC PHOSPHATE PRIMER YELLOW/RED

HEAT RESISTING LUSTRE ALUMINIUM HEAT RESISTING CHIMNEY BLACK

H.T.SILICONE ALUMINIUM LUSTER PAINT VIMAL BLR 7

VIMAL BLR 9 SYNTHETIC MIO COATING BROWN / DARK GREY

ETCH PRIMER VIMCOAT PU FINISH


























SWOT ANALYSIS

The overall evaluation of a company’s strengths, weaknesses, opportunities and

threats is called SWOT Analysis.

Strengths:

The firm has strong position in Indian market.

1. High brand extension potentiality.

Easy availability of human skill.

Weaknesses:

1. Low brad awareness in ruler area.

2. Low domestic sales

3. There is Major competitor to compete.

4. Lack of scientific marketing research.

Opportunities:

1. Company has the opportunity for to create more brand awareness.


VIMAL PAINTS LIMITED2. Increase in consumption of paint due to increase in population and

urbanization.

3. Currently Asain paints has less domestic market so it can capture domestic

market very largely and also can take benefit of distribution cost with good

margin

Threat

1. High competition from local as well as multinational firms

2. People are much aware about the Vimal as comparisons to other

brand.

ABOUT THE COMPANY:

Vimal group has its roots in North Gujarat. One of the most respected groups now, it had its humble beginnings but with a clear vision. And today it has grown to be a conglomerate of 19 group companies. These thriving companies broadly cater to seven categories: Paint products, Dairy, Paints & Micronized Minerals, Ceramics tiles, Electricals, Engineering and Real Estate.

The days of the group's inception were challenging. Where private enterprise had to work very ingeniously to overcome bottlenecks of Industrial infrastructure and Investments; Shri C.I.Patel, the founder of the Vimal Group took it upon himself to steer the enterprising ambitions to greater heights in the era of regulated Indian markets of the 70s. The ingenious approach thus evolved was to take a route of mass participation and community benefiting businesses. Consequently, Shri C.I.Patel and those who followed him aligned business opportunities with the objective of


VIMAL PAINTS LIMITEDcommunity building. This approach remains enshrined in the Group's ethos to this day and will continue to guide the way forward.

The rich rewards thus reaped on solid foundation are evident in the year on year growth. The Vimal Group touched Rs 1500 crore revenues landmark in the year 2008-09. The rapid stride it took in the last decade envisions a wider role of the group in the industrial development of the region.

The Group's flagship company is also one of the most successfully publicly listed enterprises ----Vimal Oil & Foods Ltd. It stands apart from the rest

Vimal paints, segment of well established industrial family of vimal group of industries based at mehsana.we are an iso – 9001 certified company established in 1990 and currently having a reputed brand in the market harmony, vimal, more & metaguard. vimal paints is now into speciality coatings to cater a premium segment. vimal paints is focused to pan india supply and exports. we have entered into distributer & dealer networks to reach darkest corner of colour world. vimal paints intiates with apply-supply concepts.



CHAPTER-3



SAMPLING

Sample: Representation of a particular population. And is the subset of the

population. Concerned to the project, the sample represented is, as sample size of

100 people in number & the sample is consisting of the who is user of paint

product regular and non-regular in Mehsana.

Stages in the selection of a sample

The target population


VIMAL PAINTS LIMITED Specify the sampling frame

Specify sampling unit

Specify sampling method

Determine sample size

The target population:

Concerned to the project, selected the target population as, the people of Mehsana

city.

Select the Sampling frame:

Concerned to the project, the sampling frame here is basically in Mehsana. People

who use paints product.

Sampling unit:

Concerned to the project, the sampling unit is retailer, marketing managers.

Sampling method:

Concerned to the project, the method used is convenience random sampling



Determination of the sample size:

Concerned to the research, sample size selected is 100.

RESEARCH DESIGN:

1) Management problem classification:

The company can create the brand awareness on the basis of it’s features,

performance quality, conformance quality, durability, reliability, reparability,

style, design, service etc, In Indian paint industry, Pouch of paint product

segments have played a very crucial and significant role due to its economy. But

there are so many competitors are come into existence with that kind of segment.

Hence in the meeting with sales manager and service manager, a research project

was discussed where both the managers wanted to analyze the buying behavior

and the brand preferred by the customers.

The study will provide solutions to the problem of the management.

a) Management will know the most preferred brand by the customers.

b) Management will know the buying behavior of the customers.

2. Specification of information required:


VIMAL PAINTS LIMITEDa) To know the features considered by the customer while purchasing selected brand for paint product.

b) To know the facilities/services expected by the customers from the as comparison to other brand.

c) How they are become aware about the brand.

.

DATA COLLECTION METHODS

Primary Data Collection:

Interview: The administrator of a questionnaire to an individual or group of

individuals is called an interview.



Type of Interview: Structured Interview, it refers to the extent to which an

interviewer is restricted to following the wording and instructions in the

questionnaire.

Concerned to the project, using the structured questionnaire with open-ended, close

ended. And the questionnaire was addressed to the customers who visited the

outlets and also those customers who visited the market area through convenience

sampling.

Measuring Tools:

Descriptive type of research, using the questionnaire was being incorporated

MEASUREMENT TECHNIQUES

QUISTIONNAIRE:

This is most easy technique that is sought after and one of the easy methods to

gather primary information and is a core source for primary data and this type


VIMAL PAINTS LIMITEDof data collection technique is being incorporate by me through the

questionnaire. And the questionnaire would be given to those customers who

visit these outlets.

OBJECTIVES

1. To find the potential market for paint product.

2. To identify the factors which are influencing them to buy a paint product?

3. To find its awareness level with respect to other brands

4. To identify the consumer expectation towards new paint product.

5. To find demand for paint product.

LIMITATION:

Restricted sample size is 100

Survey is restricted to Mehsana city



CHAPTER-4

ANALYSIS AND INTERPRETATION

1) Are you aware about paint products?

Yes

Frequency Percent100 100.0



INTERPRETATION:

On the basis of the survey we can say that all the customers are aware of paint

product. 100 of 100 are aware of paint product..

2) If yes which company?

Frequency Percentage

Vimal 26 26.0 Asian 22 22.0

Nerolac 24 24.0 Berger 18 18.0 Other 10 10.0


Yes


Frequency

26%

22%24%

18%

10%

Vimal

Asian

Nerolac

Berger

Other

INTERPRETATION:

From the above graph we can see the customer are aware of Vimal, Asian,

Nerolac, Berger And some are aware about the other company paint product, still

there are more people are aware of vimal paints.. We can see Asian and Nerolac

are also near to Vimal as comparison above data. 26% of them said they are aware


VIMAL PAINTS LIMITEDof vimal paints, 22% of them said they are aware of Asian, and 24% of them said

Nerolac, 18% are aware of Berger.

3. Basic criteria for choosing the above mentioned company?

Frequency Percent Brand name 30 30.0 Packaging 7 7.0

Price 32 32.0 Product loyalty 31 31.0

Total 100 100.0



Frequency

30%

7%

32%

31%

Brand name

Packageing

Price

Product loyalty

INTERPRETATION:

The product loyalty is more affecting to consumer. Then brand name and price is

also more Affecting to consumer. Packaging is not much affecting from the source

of field survey, out of100 respondents 30% of them said with brand name and 7%

of them are packaging and 32% of them said price is affecting to their buying


VIMAL PAINTS LIMITEDbehavior and 31% respondents are said product loyalty. . Therefore price and brand

name plays very important role while choosing the paint product.

4. Whenever you think of house paint product which brand come to your mind?



Vimal 28 28.0

Asian 24 24.0

Nerolec 20 20.0

Burger 15 15.0

Other 5 5.0

Total 100 100


INTERPRETATION:

According to the survey out of 100 respondent, 28% are said Vimal, so we can

say that there is a image of the Vimal in customer mind. There is a image for

the other brand paint is like this 24% of them said Asian paints., 20% of them

are said Nerolec and, 15% of them said Burger and 5% remain are said about


Frequency

31%

26%

22%

16%

5%

Vimal

Asiani

Neroleci

Burger

Other

VIMAL PAINTS LIMITEDother brand Therefore Vimal brand name is well positioned in the minds of

customer.

5. Are you aware of vimal paints products?


Frequency

Percentage

Yes 74 74.0 No 26 26.0

Total 100 100.0

VIMAL PAINTS LIMITEDINTERPRETATION:

We can see that people are aware of paint product of Vimal. From the above graph

we can see that 74% of the respondents are aware of paint product and 26% of

them not aware. There is scope to create more awareness about the paint product in

the city.

6. Which kind of house paint product you like to purchase?


Oil paint 18 18.0

Distemper paint 52 52.0

Aluminum paint 14 14.0

Flat paint 16 16.0

Total 100 100.0



INTERPRETATION:

There are more customers who like to purchase Distemper paint. Then oil paint

is also purchase by customer. From the above graph we see that out of 100

respondents, 52% of them said destamber paints, 14% of them said Aluminum,

18% of them said flat paint. So the customers are more use the products of the

destamber paint. And the company has needed a make strategy for this segment.


Frequency

18%

52%

14%

16%

Oil paint

Distemper paint

Aluminum paint

Flat paint


7. Which media create the awareness for you?

Media Frequency

Percentage

1 Television 29 29.0 2 Friends 20 20.0 3 Newspaper/

magazine23 23.0

4 Hoardings 28 28.0 Total 100 100.0



Frequency

29%

20%23%

28%

Telivision

Friends

Newspaper/magazine

Hordings

INTERPRETATION:

Television is the best media to create the awareness then hoardings is most

powerful media for create the awareness. So we can say for the vimal It can use the

both advertising tools for create the awareness. From the above graph we can see

that out of 100 respondents 29% are said Telivision, 20% of them said Friends,


VIMAL PAINTS LIMITED23% of them said News paper and magazine, and 28% of them said Holdings. So

we can that there is a big part of Media like the Telivision, Friends, Newspaper/

Magazine and Holdings to create the awareness for the customer.

8. Which unique feature do you want to know in Vimal paints?

Frequency Percentage 1 Colour 33 33.0 2 Quality 35 35.0 3 Price 32 32.0

Total 100 100.0



INTERPRETATION:

There are more customers who want to know quality of the vimal paint product

products. Then taste and price is also near to the quality. Which also main

feature for the customer. Out of 100 respondents 33% of them said Colour and

35% of them said Quality and 32% of them said price. So we can say on the

basis of above graph people wants to know in paint product It is a Quality. Then

second and third is taste and price.


Frequency

33%

35%

32%

ColourQualityPrice


9. What do you expect from new Vimal paint products?

More Quality as expect from new paint products.

Frequen Percent


VIMAL PAINTS LIMITEDcy

1 54 54.0 2 29 29.0 3 17 17.0

Total 100 100.0

Brand loyalty from the new paint product products.

Frequency

Percent

1 40 40.0 2 36 36.0 3 24 24.0

Total 100 100.0

It should be expect different types of shades from new products?

Frequency

Percentage

1 45 45.0 2 31 31.0 3 24 24.0

Total 100 100.0

Validity of paint product?


Frequency Percentage 1 56 56.0 2 34 34.0 3 10 10.0 Total 100 100.0


What do you expect from Paint products?

Rank 1 2 3

Quality 54 29 17Brand loyalty 40 36 24Shades 45 31 24Validity 56 34 10

INTERPRETATION:

Customers have give the rank for the new paint product to vimal paint. So the

people are expected more quality, brand loyalty, Shades, Validity for the new

products. So the company should keep in the mind this thing. 54% customer has


0

10

20

30

40

50

60

Quality Brandloyalty

Shades Validity

1

2

3

VIMAL PAINTS LIMITEDgive the rank to quality, 40% customer has give the rank to brand loyalty, 45% has

give Shades, and then 56% has give 1st rank to validity.

10. Which are the factors that influence while purchasing Vimal brand paint

product?

Frequency Percentage 1 Brand loyalty 22 22.0 2 History&

Image24 24.0

3 Price 32 32.0 4 Word of mouth

communication

22 22.0

Total 100 100.0



Frequency

22%

24%

32%

22%

Brand loyalty

History& Image

Price

Word of mouthcommunication

INTERPRETATION:

The factor of price is most influence while purchasing vimal brand paint product.

Then history& image, brand loyalty, word of mouth communication is most

influence shile purchasing vimal paint product products. So the company should

also keep in the mind this thing. From the graph it is clear that out 100 respondents

22% said brand loyalty, 24% said history& image of the company, 32% said price

is affecting, and 22% said word of mouth communication is affecting to their

while purchasing the paint product. So Brand loyalty, History& image, Price,


VIMAL PAINTS LIMITEDWord of mouth communication is playing the main role for the purchase the paint

product

.

11.Are you regular user of particular brand?

Frequency

Percent

Yes 48 48.0 No 52 52.0

Total 100 100.0



4852

Yes No

INTERPRETATION:

There is not much customer who is regular user of particular brand. And few

customers are regular user of particular brand. Out of the 100 responded 52% said

they are not regular user of particular brand, and 48% said yes for they are regular


VIMAL PAINTS LIMITEDuser of particular brand. So the company has the chance for non-regular using

customer.

12.Which segment of paint product do you prefer to buy?


VIMAL PAINTS LIMITEDFrequency Percentage

50 KG Tin 10 10.0

20 Tin 18 18.0

10 KG Tin 16 16.0

5 KG Tin 21 21.0

2.5 KG Tin 20 20.0

1 KG Pouch 10 10.0

500 Gram 5 5.0

Total 100 100.0

Frequency

10%

18%

16%

21%

20%

10%5%

50 KG Tin

20 Tin

10 KG Tin

5 KG Tin

2.5 KG Tin

1 KG Pouch

500 Gram



INTERPRETATION:

There are more people who are purchasing 5 KG TIN and We can see in the

above graph that 10KG Tin, 2.5 KG Tin Not the much customer are purchase in

500 Gram and 50 KG. So the company has the chance for to create the awareness

for that kind of segment.

FINDINGS

Company should properly use the advertising tools. From use of the

advertising tools it can be more affect to the customer awareness.

There are more people are aware of vimal paint product. But it is not

efficient.

There are major competitor to compete the Vimal like the Asian, Nerolac

and Berger. So the company has to make the marketing strategy.

Customer has given the rank for the new paint product products to vimal

paint product. So the people are expected more quality, brand loyalty,


VIMAL PAINTS LIMITEDcolour, validity for the new products. So the company should keep in the

mind this thing. 54% customer has give the rank to quality, 40% customer

has give the rank to brand loyalty, 45% has give shades, and then 56% has

give 1st rank to validity. So company has to keep in the mind customer

expectation.

The company has to maintain properly the quality,shades and price as a

customer expectation.

RECOMMENDATIONS

Majority of the people are ready to purchase a Vimal paint product in future

therefore there is a lot of demand for paint product, so there is large potential

market for Paint product in Mehsana. Hence company can start formulating

strategies to enter and grab the market.

Most of the people are aware of Vimal paint product, People are also aware

of which kind of paint product is available in market? Because of the major

competitor the company have to use the marketing strategy and properly use

the advertising tools for create the awareness.


VIMAL PAINTS LIMITED Awareness of the paint product can be create more for the vimal paint

product in the future. To create the awareness they can use the different kind

of tools for the advertising.

Due to high in the price of the paint product most of the respondents they are

move to another paint product products, which is much costly. So the

customer is expected it should be easy in the price.

While purchasing paint product Price is the most influential factors. History

and image of the company, word of mouth, Brand loyalty is also influential

factors while customer are purchase the paint product.

CONCLUSION

There is a awareness of the paint product in Mehsana city. But the company can

create the more awareness for the customer. Some customer is regular user of

particular brand, and some are not. So the company can use the advertising tools to

create the more awareness for its brand. There is demand for paint product.

Therefore Mehsana is potential market for paint product products. So the company

and dealers should carry more promotional activities like giving ads in News

paper, local TV channel, and hoardings. The company should also satisfied their


VIMAL PAINTS LIMITEDexpectation at the maximum level, the company can satisfied regarding the it’s

quality, it’s taste and it’s loyalty with the products etc. Thus company can create

the brand awareness.



ANNEXTURE



APPENDIX

QUESTIONARY

Dear sir/madam,

I am pleased to introduce myself as MBA student of NOOTAN SERVA

VIDYALAYA KELAVANI MANDAL SANCHALIT MBA COLLAGE,

VISNAGAR. As a part of curriculum I have undertaken a research “A survey

report to know the brand awareness for paint product at Mehsana city”. The

information provided by you will be strictly kept confidential and used for

academic purpose only. Please co-operate.

1. Are you aware about paint product?

1) Yes [ ] 2) No [ ]

2.If yes which company?

1) Vimal [ ] 2) Asian [ ] 3) Nerolac [ ] 4) Berger [ ] 5) Other [ ]

3. Basic criteria for choosing the above mentioned company?

1) Brand Name [ ] 2) Packaging [ ] 3) Price [ ]

4) Product loyalty [ ]

4. Whenever you think of a paint which brand come to your mind?

1) Vimal [ ] 2) Asian [ ]


VIMAL PAINTS LIMITED 3) Nerolac [ ] 4) Berger [ ] 5) Other [ ]

5. Are you aware of Vimal Paint product? 1) Yes [ ] 2) No [ ]

6. Which kind of Paint product you like to purchase? 1) Oil paint [ ] 2) distember paint [ ] 3) aluminium paint [ ]

4) Flat paint [ ]

7. Which media create the awareness for you?

1) Telivision [ ] 2) Friends [ ] 3) Newspaper/ Magazine [ ] 4) Holdings [ ]

8. Which unique feature do you want know in Vimal paint product?

1) Colour [ ] 2) Quality [ ] 3) Price [ ]

9. What do you expect from new Vimal paint products?

Rank the following attributes (Rank from 1 to 2, 1 for highest and 3for least)

1) More quality [ ]

2) Brand loyalty [ ]

3) Shade [ ]


VIMAL PAINTS LIMITED 4) Validity [ ]

10. Which are the factors that influence while purchasing Vimal paint

product?

1) Brand loyalty [ ]

2) History& image [ ]

3) Price [ ]

4) Word of mouth communication [ ]

11. Are you regular user of particular brand?

1) Yes [ ] 2) No [ ]

12. Which segment of Paint product do you prefer to buy?

1) 5O KG Tin [ ] 2)20 L Tin [ ] 3) 10 L Jar [ ]

4) 5 L Jar [ ] 5) 2 L Jar [ ] 6) 1 L Bottle [ ] 7) 1 L pouch [ ]

Name: _________________________ Occupation: ______________________

Address: ________________________

_________________________


VIMAL PAINTS LIMITED Thank-You for Your co-operation

BIBLIOGRAPHY

REFERENCE BOOKS

1 Philips kottlar, “Marketing Management”11th edition.

2 Survey report on brand awareness

MATERIALS

Magazines, Journals, Newspaper and Books

WEBSITE

1 www.vimalpaints.com 2 www.google.com


http://www.vimalpaints.com/

Vimal Paints

Documents

Transcript of Vimal Paints