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Vigilante is a comic book retail shop, located in Wicker Park of Chicago, IL. It sells local artist-created zines, renowned professional graphic novels, and everything in between.

Business

OverviewVigilante strives to offer a relaxing and unique environment to chat, read or enjoy a cup of coffee. It’s biggest selling point it that it offers its costumers a wide variety of choices. It has been opened for a mere five months, and has been slowly picking up speed and generating a modest customer base. However, it is still relatively unknown in the Chicago land area as a whole.

Target MarketVigilante’s customers are mainly men and women, ages 20-40. Most live nearby in Wicker Park, or just outside of it. Vigilante attracts mostly college graduates, the sort of crowd that has steady jobs and money to spend. The shop sees some buyers under 18, but more than 90 percent have attended at least one year of higher education.

ObjectiveThe company’s main goal attract new customers into the store (of this same demographic). They hope to accomplish this with a new logo, touchpoints and ads throughout the city. Vigilante is still new, and few people outside of Wicker Park even know it exists. With a new visual identity, Vigilante hopes to generate curiosity amongst Chicagoans, and make the shop known.

CompetitionVigilante’s primary competitors are the other trendy text-retailers in Chicago, especially those also located in the Wicker Park neighborhood. The primary competitors are Quimby’s Bookstore and Myopic Books, both of which are located in Wicker Park and sell textual media. They also each boast a rugged, local, arts-and-craftsy style. Outside of Wicker Park, there are a few other comic retailers, including Graham Crackers Comic Books and Chicago Comics. While these stores aren’t immediately near Vigilante, they’re located in Chicago and are fairly well-established among buyers.

Logo

The visual identity for Vigilante will be entirely different from those of its competitors. It will reject the hand-crafted style of it’s Wicker Park competitors, as well as the playful and almost juvenile style seen at other comic book shops. The vigilante logo will lend itself easy to ad campaigns and posters. It will be both pictorial and a letter mark, capable of existing alone, as a graphic, or with the company’s word mark. The ad campaigns will seek to send the main message that Vigilante has a wide variety of choices of comic books to buy, as this is the shops number one selling point.

CleanSmipleRecognizable

Marketing MixThe Marketing mix for Vigilante comics will include a three-ad campain, an smart phone application, and a number of touchpoints. Among the touchpoints will be a line of tote bags, t-shirts, stationary, posters, a customer rewards cardm and more.

Three-Ad Campaign

Three-Ad Campaign

Three-Ad Campaign

Three-Part Poster Series

Smart Phone App

Vigilante

Store Locator

Hours

News and Updates

Vigilante Tip of the Day How to Be a Vigilante

When choosing a sidekick, make sure the person is loyal, funny, and almost (but not quite) as good-looking as you.

Tip of the Day

Touchpoints

Touchpoints

Touchpoints

Touchpoints

VIGILANTECOMICS818 N Milwaukee Ave Chicgao IL

vigilantechicago.com

MACWALLNER

VIGILANTECOMICS

@vigilantechicago.com312 224 4378

Letterhead and Business Card

FontsHelveteca NeueEurostilePhotographyFound images altered and manipulated by Eavan WallnerProgramsInDesign, Illustrator, Photoshop CS5

© 2012 Eavan Wallnereavanwallner.com