· Web viewYou are required to pass necessary journal entries in the books of Baba traders. (...

ZANTYE BROTHERS EDUCATIONAL FOUNDATION’SNARAYAN ZANTYE COLLEGE OF COMMERCE

BICHOLIM-GOA

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT) NEW SYLLABUS

SEMESTER END EXAMINATION, OCTOBER, 2013

ACCOUNTING - I

DURATION: 2 HOURS DATE: - 15/10/2014 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80

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INSTRUCTIONS: - 1) Q.No.1 is compulsory.

2) Answer Any Three questions from remaining.

3) Figures to the right indicate full marks.

4) Working notes carries marks.

Q1. On 1.1.09 M/s Arya ltd purchased Machinery on Hire purchase system from Aditya tools ltd on

the following terms:

Cash price Rs 40000 Down payment Rs 10811

Five annual installments of Rs 7700 which includes interest. The first installment to start at the end of 12 months from the date of down payment. The rate of

interest is 10% and depreciation at 10% at written down value method.

Prepare : (20 marks)

In the books of M/s Arya ltd:

- Pass necessary journal entries only for first 3 years.

- Also Show working note of depreciation for 5 years.

Q2.A) What do you mean by call in advance? (2 marks)

B) Baba trader’s ltd. Invited applications for 3000 equity shares of Rs. 100 each at a discount of

Rs.10 per share the amount is paid as follows:

On applications - Rs 25

On allotment - Rs. 40 (Rs. 10 discount)

On first call - Rs. 20

On final call - Rs. 15

Public applied for 2500 shares which were allotted immediately. All the amounts due were collected

in full with the exception of Mr. Nakul who failed to pay the first and final call on 100 shares. All

these shares were forfeited by the company and 50 shares of these were reissued to Mr. Mayur at Rs.

90 per share as fully paid-up.

You are required to pass necessary journal entries in the books of Baba traders. ( 18 marks)

Q3. A) Differences between Hire purchase & Installment selling System. (2 marks)

B) Vedanta mining co. ltd leased a Ore mine from Mr. Prakash at a minimum rent of

Rs. 40000 P.a. at a royalty of Rs. 3 per tonne with a right to recover royalty over first 3

years of the lease. The lease agreement was made on 1.1.07. The output for the first five

years was:

Year output

(in tons)

2007 10000

2008 12000

2009 14000

2010 20000

Prepare: ( 18 marks)

In the books of Vedanta mining ltd

Pass necessary journal entries only for first 3 years (without minimum rent A/c)

Also prepare Royalty A/c & Landlord A/c

Q4. A) Answer the following ( 3 x 2 = 6 marks)

i) Write a short note on Recoupment of short working.

ii) Write a short note on “Bonus shares”.

B) ITC. Ltd offered for public subscription 5000 equity shares of Rs 10 each at a premium of

Rs. 2 per share payable as follow:

On application- Rs. 1

On allotment - Rs. 5 ( including premium)

On first call - Rs. 2

On Final call - Rs. 4

All these shares were subscribed.

Pass necessary journal entries only for issue of shares. ( 14 marks)

( 16 marks)

Q5.A) Vishwa ltd has 4000 6% reedemabe prefrence shares of Rs. 100 each fully paid. the company

decided to reedem the shares on 31st December 2011 , at a premium of 8%. The company

makes the following issues for the purpose of redumption:

- 2000 equity shares of Rs 100 each The issue was fully subscribed and all allotments were received. The redemption was duly

carried out.

The company has a general reserve of Rs 375000.

Give necessary journal entries for recording the above transactions. ( 4 marks )

B) The board of directors of a company decided to issue minimum number of equity shares

of Rs. 10 each @ 10% discount to redeem 5000 preference shares of Rs 100 each at par.

The maximum amount of divisible profit available for redemption is Rs. 300000.

Calculate Minimum No. of shares to be issued by the company to ensure that provision

of section 80 are not violated.

Q6. A) What do you mean by Divisible & Non Divisible profit? State any 2 examples of both.

(2 marks)

B) Manohar traders purchased Truck from ACGL ltd on 1.1.09, under installment selling

system by paying Rs. 12000 on delivery and the balance in 4 installments payable at the end of each

year on 31st December, including interest at 10% p.a. First installment Rs 25600, Second installment

Rs. 19600, Third installment Rs. 14000 & Fourth installment Rs. 8800. The cash price of the

machine was Rs. 68000. The company charged depreciation at 10% p.a. on written down value

method.

Prepare : ( 18 marks)

In the books of Manohar traders

a) ACGL Ltd. A/c

b) Interest suspense A/c

In the books of ACGL Ltd.

a) Manohar traders A/c

b) Interest suspense A/c

*****GOOD LUCK*****

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT ) NEW SYLLABUS


ADVERTISING – I (VOC)


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INSTRUCTIONS: - 1) All questions are compulsory, however internal choice is available.

2) Figures to the right indicate maximum marks.

Q.1) Write short note on Any Four of the following: - (4X4 = 16)

i) Explain the limitations of Advertising.

ii) Benefits of Advertising to manufacturer.

iii) Explain any four methods of Outdoor advertising.

iv) Explain Service Advertising.

v) Distinguish between Advertising V/S Publicity.

vi) Explain active participants in advertising.

Q.2) Write short note on Any Four of the following: - (4X4 = 16)

i) Explain different forms of unethical advertising.

ii) Write brief note on Consumer Psychology.

iii) Explain AIDA formula in Advertising.

iv) Distinguish between Buying Motives and Selling Point.

v) Explain briefly Abraham Maslow’s hierarchy of human needs.

vi) Explain any four measures to avoid waste in advertising

Q.3) A) Explain the meaning of advertising and features of advertising. (12)

OR

B) What is indoor advertising and explain different forms of indoor advertising. (12)

Q.4) A) Define Waste in advertising and discuss the causes of waste in advertising in detail. (12)

OR

B) Explain how to make an effective appeal in a advertisement. (12)

Q.5) A) Explain Commercial & Non- Commercial advertising and public relations (12)

advertising.

OR

B) Explain the benefits and limitations of newspaper, Television and magazine as mode

of advertising in detail . (12)

Q.6) A) Define buying motive. Explain the various types of buying motives with suitable

examples. (12)

OR

B) What do you mean by truth in advertising and Explain the importance of truth in

advertising . (12)



COST ACCOUNTING - I

DURATION: 2 HOURS DATE: - 15 /10/2014 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80

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2) Answer Any Three questions from Q.No.2 to Q.No.6.

3) All questions carry equal marks.

Q.1) The following are the receipts and issues of a company. Prepare stores ledger on the basis of

a) First in First out Method b) Last in First out Method (20)

1st Jan Opening balance of stock 10 kgs at Rs. 240/- per kg

4th Jan Purcahsed 5 kgs at Rs. 260/-per kg

5th Jan Issued 3 kgs


13th Jan purchased 3 kgs at Rs. 250/- per kg



30th Jan purchased 4 kgs at Rs. 280/ per kg

31st Jan issued 3 kgs

State the closing balance of Stock

Q.2) a) One parcel containing two important materials was received by a factory and the invoice

pertaining to the same discloses the following information (16)

Material I 500 kgs @ Rs. 2 per kg Rs. 1000.00

Material II 600 kgs @ Rs. 1.60 per kg Rs. 960.00

Insurance Rs. 39.20

Sales Tax Rs. 98.00

Freight Rs. 55.00

Due to mishandling in the factory’s store a loss of 10 kgs of material I and 6 kgs of

material II was noted. What rate would you adopt for issuing these vital components to the

job, if a provision of 10% is to be kept for probable risk of obsolescence.

b) Explain the advantages of Cost Accounting in brief. ( 04 )

Q.3) a) Explain the functions of a Store-Keeper. ( 04 )

b) Two components, A and B are used as follows :- ( 16 )

Normal usage :- 50 units per week each

Maximum usage :- 75 units per week each

Minimum usage :- 25 units per week each

Reorder quantity :- ‘A’ --- 300 units

:- ‘B’ --- 500 units

Reorder period :- ‘A’ --- 4 to 6 weeks

:- ‘B’ --- 2 to 4 weeks

Calculate for each material:-

1) The Reorder level

2) The Minimum Stock level

3) The Maximum Stock level

4) The Average stock level

Q.4) a) A company requires 1200 units of raw material per year. Cost of placing an order is Rs. 15

while a unit of article cost Rs. 25. The carrying cost is 10% per annum. Find out the quantity

to be ordered at one time and also find the number of orders to be placed. (10)

b) Prepare a statement showing the pricing of issues on the basis of weighted average method from

the following information and show the closing stock. (10)

March 1st Opening Stock 100 units @ Rs, 10 each

March 2nd Purchased 200 units @ Rs. 10.20 each

March 5 Issued 250 units

March 7th Purchased 300 units @ Rs. 10.50 each

March 10th Purchased 200 units @ Rs. 10.80 each

March 13 issued 200 units


March 20 Purchased 100 units @ Rs. 11 each


Q.5) The directors of a manufacturing business require a statement showing the production results

of the business for the month of march. The accounts reveal the following information.

Rs. (20)

Stock on hand 1st March

Raw material 25,000

Finished Goods 17,360

Stock on hand 31st March

Raw materials 26,250

Finished Goods 15,750

Purchase of Raw material 21,900

Work in Progress 1st March 8,220

Work in Progress 31st March 9,100

Sale of finished goods 72,310

Direct Wages 17,150

Indirect Wages 830

Work expenses 8,340

Office and Administrative expenses 3,160

Selling & Distributing expenses 4,210

You are required to construct a statement so as to show :

a) The Value of materials consumed

b) The Total Cost of Production

c) Cost of Goods Sold

d) Net Profit for the Month

Q.6) Write short notes on Any Four of the following. (4x5 = 20)

a) Overheads

b) Bin card

c) Methods of coding

d) Types of purchases

e) Treatment of Scrap

*****GOOD LUCK*****

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT ) NEW SYLLABUS


ENGLISH


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INSTRUCTIONS: - 1) All questions are compulsory.


Q.I) Write Short notes on ANY FOUR (4x5 = 20 marks )

i) Full Block form of layout

ii) Draft a classified advertisement to sell your old motorbike

iii) Role of Head Address in a letter

iv) Draft a classified advertisement to purchase a shop in Bicholim

v) “ Signature ” in a letter

Q.II) A) Change the voice. (4 marks)

i) My friend will deliver the lecture

ii) The thief was arrested by the police.

iii) Students are playing cricket

iv) His umbrella was robbed

B) Make sentences with the following phrasal verbs (3 marks)

i) Break into.

ii) Call off.

iii) get through

C) Rewrite sentences following the instructions given in the brackets. (6 marks)

i) The refrigerator defrosts __________ ( Use reflexive pronoun)

ii) They loved _________ ( use reciprocal pronoun).

iii) ________ of you can take part in quiz competition.

iv) He hid himself _______ the bushed ( use preposition)

v) The brave boy saved the little girl __________ drowning ( use preposition)

vi) Put the oranges ______ that corner table ( use preposition)

D) Punctuate the following. (4 marks)

the growth of large scale industries leads to concentration of economic activities in a

few big cities this also leads to urbanization with a host of other concomitants over

crowding atmospheric pollution nervous tension soaring prizes and unhealthy

competition

E) Fill in the blanks with suitable articles ‘a’ ‘an’ ‘the’. (3 marks)

i) ______ woman standing at the door is the child’s mother

ii) The workers have formed ______ union.

iii) My father works in _______ office.

QIII) Answer the following

i) Display advertisements play important role. Explain with the help of examples. ( 7 )

ii) Draft a letter of sympathy to your friend who failed in B.Com examination. ( 6 )

iii) Look at the following table and write a paragraph interpreting the data ( 7 )

Cont… page 2

--2--

Biscuit Brand mostly purchased by people

A- BRAND ANALYSIS

Income Group

Brands

IG1 IG2 IG3 IG4 Total

Britannia ( Miscl) 10 10 08 13 41

Marigold 16 09 07 09 41

Treat 04 02 - - 06

Gooday 14 13 10 10 47

50-50 07 04 02 04 17

Time Pass 02 - - - 02

Crem Cracker 02 01 01 01 05

Nutri Choice - 01 - 01 02

Tiger Crunch 16 10 08 05 39

BRITANNIA TOTAL 200

Parle 09 08 12 07 36

Krack –Jack 06 03 02 02 13

Hide n seek 06 10 12 14 42

20-20 04 01 01 01 07

Monaco 02 - 01 - 03

Choco 01 01 01 - 03

Glucose - - - 01 01

PARLE TOTAL 105

Cadbury ( Miscl) - - - 02 02

Oreo 05 06 03 03 17

CADBURY TOTAL 19

Sunfeast 06 10 14 18 48

Dark Fanntancy - - - 01 01

ITC Total 49

Priya Gold 02 02 01 02 07

Salty 01 - 01 - 02

Zig Zag 01 - - - 01

Butter Bite - 01 01 01 03

Snacks 07 06 02 03 18

SURYA FOOD TOTAL 31

Fati ( Local) 04 01 - 04 09

Coconut 02 - - - 02

Local Total 11

Bourbon 03 02 07 01 13

Total 138 101 94 102 428

Q.IV) Read the following passage and answer the questions given below: (10 marks)

Socrates was frank and fearless. His outspoken remarks often annoyed a number of people. He pricked the pride of many and hurt the vanity of many more. He told those who claimed to be wise and learned that they were cruel and ignorant. His free and frank talk made him many enemies. Some considered him a crazy person who stood for a whole day and night, lost in his own thoughts. When he said that he had heard voices and seen visions, they mistook him for a mad man. Aristophanes, the great dramatist, has presented Socrates in his drama, The Clouds, as a half crazy old man who corrupts young men of the town. But there were many who admired him and followed him as his disciples in search of truth and wisdom. Among them was plato, the great philosopher who has revealed the living Socrates in his dialogues.

Questions:

1) Why was Socrates unpopular ?

2) What was the opinion of his enemies about him?

3) Do you agree with that opinion? Give reasons for your answer?

4) What has plato done for Socrates?

5) Explain the difference between pride and vanity

Q.IV) Write an Essay on the following topic (10 marks)

i) Role of youth in Nation Building

F.Y.B.COM. SEMESTER – I (REGULAR)


ENVIRONMENTAL STUDIES-I

DURATION: 1 and 1/2 HOURS MAX.MARKS: 40

DATE: - 21/10/2014 at 10:00 a.m. to 11:30 a.m.

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3) Draw Diagrams/ Sketches wherever necessary

Q.1) Write a short note on Any Two of the following not less than 100 words: (4X2 = 8)

i) Ecological Succession.

ii) Food web.

iii) Species diversity.

Q.2) Answer Any Two of the following not less than 100 words (4X2 = 8)

i) Briefly describe the importance of environmental studies.

ii) Explain the different types of biodiversity.

iii) Discuss the problems associated with the food resources.

Q.3) Answer Any One of the following not less than 200 words (6)

i) What are the causes for deforestation in India?

ii) Describe the role of an individual in conservation of water resources.


i) Describe the various impact of mining on the environment of Goa

ii) What are the factors responsible for the rising demand for energy


i) Give an account of Desert Ecosystem

ii) Give an account of Forest Ecosystem


i) What are the various human causes for Biodiversity extinction ?

ii) What are various strategies of ex-situ conservation of Biodiversity?

*****GOOD LUCK*****



FINANCIAL ACCOUNTING

DURATION: 2 HOURS DATE: -14/10/2014 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80

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2) Answer Any Three questions from the remaining.

3) All questions carries 20 marks.

4) Figures to right indicate full marks.

(20 marks)

Q.No.1) A Second Hand Machine was purchased on 1/1/2010 for Rs. 4,00,000. Installation

expenses for the same machine amounted to Rs. 1,00,000. Another machine was

purchased for Rs.2,00,000 on 1/7/2010. On 1/7/2012, the machine installed on

1/1/2010 was sold for Rs. 2,50,000. Dismantling charges for the machine sold on

1/7/2012 were Rs. 10,000.

On 30/09/2012, another machine was purchased for Rs. 8,00,000. The Company adopted calendar year as its financial year. Under the existing practice the company provides depreciation at 10% p.a. on original Cost.

In 2013 it changed the method of depreciation to diminishing Balance Method @ 15% p.a. The change is not to be made with retrospective effect.

Prepare Machinery Account from 2010 to 2013.

(20 marks)

Q.No.2) M/s Goodluck agencies Ltd, Mapusa maintained in analytical Petty Cash Book

which is closed daily

Their petty cash transactions for the month of February 2014 is as follows :

2014

February 1. Paid Rs. 2,000 as salary to Ms. Sweety for January 2014

1. Paid Rs. 450 for Cab service for official visit to Margao and back

1. Electricity Bill paid as per bill No 7143 Rs. 940.

6. Paid Rs. 3,400 to Dr. Devi as per Bill No 2146 towards medical expenses

of staff

7. Paid Rs. 550 to Ruchik Resturant as per Bill No: 1234 for providing

refreshment to staff.

7. Wages paid to Ramlal for the month of January 2014 Rs. 400

9. Paid to contractor for supply of 4 male workers @ Rs. 100 per day, per

head and 2 female workers @ Rs. 50 per day, per head for 3 days.

9. Telephone Bill paid Rs. 1,700

10. Purchase of stationery for Rs. 2,150 from M/s Shetye & Sons as per their

Bill No :- 1982

10. Paid for purchases to M/s Feelgood as per their Bill No 3589 for Rs. 4,321

Petty Cash Book folio is 230.

Prepare necessary Petty Cash Vouchers and Petty Cash Book. No Vouchers are

prepared incase, the bills are available.

(20 marks)

Q.No.3) On July 2003, Glory Ltd purchased a machine for Rs. 1,10,000 and spent Rs. 6,000

on its installation. The expected life of the machine is 4 years at the end of which the

estimated scrap value will be Rs. 16,000. Desiring to replace the machine on the expiry of its life, the company establishes a Sinking Fund. Investment are expected to realize 12% interest.

On 30th June, 2007 the machine was sold off as scrap for Rs. 18,000 and the investments were realized at 5% less than Book Value. On 1st July 2007, a new machine was installed at a cost of Rs. 1,25,000. Sinking Fund table shows that Re. 0.2092 invested each year will produce Re1 at the end of 4 years at 12%.

Prepare a) Machine Account b) Sinking Fund Account

c) Sinking Fund Investment Account for 4 years

(20 marks)

Q.No.4) A Kept his Books of Account on Single Entry system. However, he gives you the

following information for the year 2013.

Cash Book

Adjustment :-

1) During the year Rs. 500 had to be written off as Bad debts

2) Machinery was to be depreciated at 15%

3) Outstanding expenses were Rs. 800.

1-1-2013 31-12-2013

Cash at Bank 2,000 3,600

Stock 30,000 26,000

Sundry Debtors 25,000 29,000

Machinery 40,000 40,000

Sundry Creditors 20,000 18,500

Receipt Amount Payment Amount

Balance b/d

Received from Debtors

Cash Sales

Sales of old Newspaper

Loan from Mrs. A

( at 6% on 1-7-2013)

2000

86,500

4,200

200

2,000

Paid to Creditors

Wages

Salaries & expenses

Building Purchased

Drawing

Balance c/d

55,000

10,100

6,600

15,000

4,600

3,600

94,900 94,900

Prepare a) Debtors Account b) Creditors Account

c) Statement of affairs as on 1-1-2013

d) Trading and Profit & Loss Account for the year ending 31-12-2013 and the

Balance Sheet as on that date.

( 20 marks)

Q.No.5) Jek & Co. Ltd was formed to take over the partnership Business of M and N who

share profit and losses in the ratio of 2 : 1.

The Balance Sheet of the firm was as under :-

The Company agreed to take over the assets at book value except the Building and

stock which are to be taken over at Rs. 45,000 and Rs.20,000 respectively. The

investments are retained by the firm and are sold by them for Rs. 4,200. The firm also discharged the loan of Mrs. M. the Company takes over the remaining liabilities including the Bank Overdraft. The value of goodwill is fixed at Rs, 28,600.

The Purchase Consideration is discharged by the issue of 10,000 equity shares of Rs. 10 each as fully paid and the Balance in Cash.

Prepare :- a) Realisation Account

b) Partners Capital Account

c) Jek & Co. Ltd Account

Q.No.6) Answer the following:- (5x4 = 20 marks)

Liabilities Rs. Assets Rs

Bank Overdraft

Creditors

Loan from Mrs. M

Capital Accounts

M

N

8,000

20,800

3,200

61,000

43,000

Building

Machinery

Stock

Debtors

Investments

Cash at Bank

Goodwill

40,000

20,600

24,000

29,000

4,800

9,600

8,000

1,36,000 1,36,000

(a) Explain Accounting Standards pertaining to revenue recognition.

(b) Discuss the limitation of Single Entry System

(c) Explain the annuity method of providing depreciation

(d) What are the different methods of calculating purchase consideration?

(e) What are Vouchers ? Explain in brief Payment Vouchers.

*****GOOD LUCK*****



GENERAL MANAGEMENT - I


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Q.1) Answer Any Four of the following: (4X4 = 16)

i) Write a short note on administration.

ii) Contribution of scientific approach.

iii) Features of bureaucratic organisation.

iv) American style of management.

v) Areas using quantitative approach.

vi) Objectives of marketing management.

Q.2) Answer Any Four of the following: (4X4 = 16)

i) Types of Stress.

ii) Organizational and personal decisions

iii) Difficulties in effective decisions.

iv) Features of creativity in decision-making.

v) Disaster Management

vi) Individual and group decisions.

Q.3) A) Explain briefly the meaning and importance of management. (12)

OR

B) Are administration and management the same or different? Explain. (12)

Q.4) A) Explain the meaning and features of Japanese style of management. (12)

OR

B) Comment on systems approach to management. Explain key concepts of system

approach . (12)

Q.5) A) Suggest advantages and importance of rational decision-making. (12)

OR

B) What is decision making? Explain steps in decision making process. (12)

Q.6) A) Explain briefly the steps in event management process. (12)

OR

B) Explain the meaning and features of logistics management. (12)

*****GOOD LUCK*****

F.Y.B.COM SEMESTER – I ( REGULAR & REPEAT) NEW SYLLABUS

SEMESTER END EXAMINATION, OCTOBER – 2014

INFORMATION TECHNOLOGY

DURATION: 2 HOURS DATE :- 16/10/2014 MAX.MARKS: 80

TIMING: 10:00 a.m. to 12:00 noon

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INSTRUCTIONS: - 1) Attempt all questions.

2) Internal choice is available.


Q.1) Answer the following questions (Any Four). (4x4=16)

a. Discuss the application of IT in education.b. Write full form of USB. What is the purpose of USB port?c. Write a note on memory card.d. What is MPEG?e. Write a note on authoring tool.f. Discuss the features of Windows operating system.

Q.2) Answer the following questions (Any Four) (4x4=16)

a. What is the difference if a customer is buying a product from a virtual on – line

store and physical store?

b. Discuss the risks of e-payment system.

c. Write a note on M-commerce.

d. What is Human computer interaction?

e. Explain the relationship between hardware and software.

f. Write a note on fair use.

Q.3) Answer the following question. (2+10=12)

A) What is data backup? Discuss various types of backup techniques.

OR (2+2+8=12)

B) What is data? Differentiate between data and information .Discuss various

data types with suitable examples.

Q.4) Answer the following . (2+10=12)

A) What is programming language? Discuss various types of programming languages.

OR

B) Write notes on (i) Linux (ii) Multi boot system(iii) Compiler. (4+4+4=12)

Q.5) Answer the following .

A) Write notes on (i)Web based multimedia (ii)Morphing(iii)Tweening. (4+4+4=12)

OR

B) What is computer ethics ? Compare and contrast between freeware and (2+10=12)

open source software.

Q.6) Answer the following . (4+4+4=12)

A) Write notes on (i) Phishing (ii) Shopping cart(iii) Credit card.

OR ( 3+9=12)

B) Mention hardware requirements of E- commerce. Explain trade cycle of E- commerce.

xxxxxxxxxxxxxxxxxx

F.Y.B.COM. SEMESTER – I (REGULAR & REPEAT ) EXAMINATION, OCTOBER, 2014

MANAGERIAL ECONOMICS ( NEW SYLLABUS )


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3) Calculator is allowed.

Q.1) Answer Any Four of the following. (4X4 = 16)

i) State the relationship of managerial economics with mathematics and economics.

ii) What is cross elasticity of demand ?

iii) Briefly write the subject matter of managerial economics.

iv) How is elasticity of demand useful in decision making ( Any 4 Points).

v) What is market equilibrium?

vi) State and explain four factors affecting supply.


i) What are economies of scope?

ii) Define production function and list the features of production function.

iii) Briefly discuss the terms real cost and money cost.

iv) Explain any two stages of Law of Returns to Scale.

v) Write a short note on technology as a factor of production.

vi) Explain the concept of costs of a multi- product firm.

Q.3) A) Discuss any four types of price elasticity of demand with the help of graphs. (12)

OR

B) List and explain the different types of demand. (12)

Q.4) A) Describe the features of land and labour as factors of production. (12)

OR

B) Explain the law of variable proportions with the help of a suitable diagram. (12)

Q.5) A) Explain cost analysis in the short run period with the help of graphs. (12)

OR

B) What is cost-output function? Elaborate upon the determinants of cost output

function. (12)

Q.6) A) Explain graphically the concept of change in demand and variation in demand. (12)

OR

B) Lalit Company of Bicholim has incurred following cost in production of

agarbattis from the cost schedule of the company given below Calculate

1) Calculate Total Variable Cost , Average Variable Cost, Average Fixed Cost,

Average Cost and Marginal Cost.

2) Define fixed cost and variable cost.

Cost Schedule of Lalit Company ( 10 + 2= 12 )

Output ( in units )

Total Cost ( in Rs.)

Total Fixed Cost ( in Rs.)

1 250 150

2 320 150

3 380 150

4 450 150

5 510 150

6 570 150

7 650 150

8 720 150

*****GOOD LUCK*****



MARKETING COMMUNICATION


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i) Explain in brief, types of feedback.ii) Write a short note on visual communication.iii) Explain the term communication. (with at least one example) iv) Write a short note on Persuasion & Warningv) Explain Advantage & disadvantages of written communication.vi) Explain SILENCE as one of the method of communication.


i) Elucidate the objectives of marketing communication.ii) State advantages & disadvantages of Grapevine communication.iii) Write a short note on oral communication.iv) Explain briefly the elements of communicationv) Explain any four features of advertising.vi) Explain advantages & limitations of direct marketing.

Q.3) A) Is it, effective communication is important in business? Support the statement. (12)

OR

B) Enumerate different types of communication. (12)

Q.4) A) Explain different barriers to communication & suggest remedial measures to tackle

them. (12)

OR

B) Discuss principles of communication. (12)

Q.5) A) State & explain steps involved in developing effective marketing communication. (12)

OR

B) Bring to light importance of marketing communication. (12)

Q.6) A) Discuss the different platforms of marketing communication mix. (12)

OR

B) Discuss the factors considered in setting the marketing communication mix. (12)

*****GOOD LUCK*****



MARKETING MANAGEMENT - I


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INSTRUCTIONS: - 1) All questions are compulsory.


Q.1) Write short note on Any Four of the following. (4X4 = 16)

a. Marketing

b. Marketing research

c. Market Segmentation

d. De-marketing

e. Selling V/S Marketing

f. Production Concept


a. Participants in buying process

b. Niche Marketing

c. Psychological factors determining consumer behaviour

d. Retailing

e. CRM

f. Societal Marketing

Q.3) A) What is Marketing Mix? Discuss the Variables of Marketing Mix. (12)

OR

B) Explain the functions of marketing in detail. (12)

Q.4) A) Explain Marketing environment and the factors influencing the marketing

environment . (12)

OR

B) Explain the importance of segmenting the market. (12)

Q.5) A) Explain the steps in Consumer buying process in detail.

OR

B) Explain the cultural and social factors determining consumer behaviour. (12)

Q.6) A) Discuss the major trends in marketing that emerged over the years. (12)

OR

B) Discuss the concepts of telemarketing and rural marketing in detail. (12)

*****GOOD LUCK*****



MATHEMATICAL TECHNIQUES - I

DURATION: 2 HOURS Date :- 18/10/2014 at 10:00 a.m. to 12:00 noon MAX.MARKS: 80



3) Calculators are not allowed.

Q.1) a) X = {x/x is even number, 2 ≤x ≤ 18} Universal set (5)

A = {2,4,10,12,14,16} B = {4,8,10,12,14,18}

Verify (A∩B)' = A'UB'

b) Using result on combination,find value of ‘r’ (5)

( 26c4 + 26c5 + 27c6 + 28c7 + 29c8) = 30cr

c) Find sum of following progression:- (5)

102 + 105 + 108 …………………. 198

d) If A = [2 2 22 2 22 2 2] is matrix given. (5)

Show that A2 = 6A

OR

Q.1) w) A = {Letters of word ‘school’}

B = {Letters of word ‘college’} (5)

C = {Letters of word ‘Nursery’}

Verify following statement

A ∩ (B -C) = (A ∩ B) - (A ∩ C)

x) Committee of 7 Students are formed from group of 5 Science Students and 6 Commerce(5)

Students. In how many ways this can be done so as to keep majority of commerce students.

Y) Two jobs are offered to a person for 1st job starting salary is Rs 2,400 per year, with (5)

annual increment of Rs 120. For 2nd job starting salary is Rs 1380 per year with annual

Increment of Rs. 180. Find which job she will accept in 20 years of service.

Z)Two Matrices are given (5)

A = [2 31 −2] B =1 −2 3

0 −1 2

Find i) A x B

ii) B x A if it exist.

Q.2) a) Construct truth table for following statement and verify for tautology or fallacy. (5)

~ (p → q) ʌ (~p ˅~q)

b) Solve following equations using Cramer’s rule of determinant. (5)

2x–

3y = 11, and

4x–

1y = 6

c) Find value of ‘n’. for following condition given. (5)

30 x n p = n p

4 5

d) Find sum Sn for following Geometric progression. (5)

5+55+555---------n terms.

OR

(5)

Q.2) w) Translate following compound statement in to simple notation and then construct truth

table and verify for tautology or fallacy

“If I am hungry and tired then I cannot concentrate in Studies.”

x) Find value of ‘p’ for following determinant. (5)

2 3 - 4

p - 2 -7 = 0

8 - 5 - 3

y) Find number of arrangements can be done out of word ‘COSTING’ so that (5)

i) consonants are not separated or (they are together).

ii) vowels together and consonants together.

z) A sum amount to Rs 6,300 is to be repaid in 6 monthly installment. Each installment is (5)

double the value of previous installment. Using geometric progression find first and

last installment.

Q.3) a) From 200 literate people of a village 60% read newspaper Navhind Times. (5)

55% people read Gomantak.

20% people does not read any newspaper.

i) Find people reading both newspapers.

ii) Using Venn diagram find people reading only Navhind Times.

b) i) Find number of arrangements can be made out of word “MESSAGE”

ii) How many of these arrangements have vowels togethers.

c) The income of 3 persons A,B and C to each other are given in ratios 3:4:5. (5)

If monthly income of A is Rs. 3000/- Find monthly income of B and C.

d) A dealers allows 15% trade discount and 10% cash discount. Find selling price , (5)

if marked price of article is Rs 400/-

OR

Q.3) w). n(x) =100 n(A')=70 n(B')=80 (5)

n(AUB)'=55 find n(A∩B)? where x→ Universal set, A',B' Complement of A and B.

x). i) Find number of arrangement can be made out of word “OFFICIAL”

ii) How many of these arrangements can be done by keeping 2 letters ‘O’ and ‘L’

fixed for starting and ending. (5)

y) which is more profitable to buyer? (5)

1) a discount of 30%

2) a discount of 20% and 10%

3) a discount of 15% and 15%

Z) Ajay purchased a T.V. set for Rs. 15000/- and sold it to Sameer at a profit of 12% (5)

Sameer then sold it to Rahul at a profit of 7%. How much percent more did Rahul

Pay then Ajay For T.V. set

Q.4) a) Test validity for following argument. (5)

“If it rains then there is a holiday for college . There was no holiday for college .

Therefore it did not rain

b) In Arithmetic progression (5)

T7 = 15 (i.e. seventh term = 15)

T13 = 27( i.e. thirteenth term = 27)

Find ‘a’ and ‘ d’ i.e. first term and common difference.

c) A= [1 30 3 ] is a Matrix given (5)

Show that A2-4A+3I=0 Where I is identify matrix of order 2.

I = [1 00 1]

d) i) An agent charges 6% of sales as commission for selling bags. If a total (3)

commission amount to Rs. 1080 .Find amount of sales.

ii) If 16 employees can do job in 30 days . How many days will be required (2)

by 24 employees to complete the job.

OR

Q.4) w).Statements are given. (5)

a:It is hot today.

b: It is raining today.

c: Today it is clear.

d: Yesterday was cold.

Describe following statements:

i) c→~(b ʌ a).ii) d↔c.iii) c↔ (b ʌ~a)vd.iv) d ʌ (c ˅ b).v) c→ (b˅a).

x). Show that following sequence is Geometric progression. (5)

Tn = 3x4n-1

Write up to 5 terms. Find ‘a’ and ‘r’.

y). Matrix given: (5)

A = [2 12 4] B=[ 1 2

−3 0]

Find Matrix ‘X’ such that

3A +4B -2I -4X =0

Where I is identity matrix of orders ‘2’ I=[1 00 1]

z).i) The purchase received discount of 5% on the selling price of item. (3)

If he paid Rs.380, what was selling price of items?

ii) Travelling at a speed of 35 km/hr a certain distance can be covered . (2)

How long will it cover the same distance at a 30 km/hr in 2 hours.

****GOOD LUCK ******

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