Partner KitA project of

TABLE OF CONTENTS

Introduction.......................................................................................................................... 3

Ideas for Your Action Plan.....................................................................................................4

Sample Promotional Social Media Text.................................................................................6

Sample Promotional Blog or Newsletter Post........................................................................7

How to Host a One Good Thing Party....................................................................................8

One Good Thing Logo.........................................................................................................10

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INTRODUCTION

Thanks for helping to spread the word about One Good Thing!

We’ve all seen the stories about trolls, bullies and hate mongers. But guess what? The majority of things that happen online are positive. So the goal of One Good Thing is to drown out whatever negativity exists by showcasing all the great things that people are doing online and with connected technology to make the world (and the Internet) a better place.

ConnectSafely launched its crowd-sourced One Good Thing (#OGT) campaign as part of Safer Internet Day 2014 to demonstrate how people are already making the Internet – and the world – better with acts of kindness big and small. [The theme for SID 2014 – and SID 2015 – is "Let's create a better Internet together."]

It’s all about telling us what you or someone you know has done to make the Internet a better place or the world a better place with the help of the Internet, mobile devices or social media. It can be a video (a short simple “selfie” is fine) or by text.

This kit offers some ideas on how you or your organization can participate. It includes: Ideas for your action plan Sample promotional social media text Sample promotional blog or newsletter post How to host a One Good Thing party Logo

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IDEAS FOR YOUR ACTION PLAN

Individuals

Submit One Good Thing or get a friend to – or even throw a One Good Thing party. Use social media to spread the word about One Good Thing #OGT. Follow @OGT for the latest One Good Thing news and submissions.

Non-profits

Post the One Good Thing logo on your website with a link to OneGoodThing.org. Use social media to spread the word about One Good Thing #OGT. Host a One Good Thing party with your constituents and showcase all the good they

and your organization are doing for a better Net and world. Post about One Good Thing in your organization's blog or website. Run an article about One Good Thing in your organization’s newsletter

Community groups

Use social media to spread the word about One Good Thing #OGT. Host a One Good Thing party. Post the One Good Thing logo on your website with a link to OneGoodThing.org.

Schools

Teachers can: Use our One Good Thing lesson plan at www.onegoodthing.org . Encourage your students to spread the word about One Good Thing #OGT.

Students can: Create One Good Thing videos in clubs or student leadership meetings (individual or

group ones as a class project). Encourage student activists and clubs to generate and submit OGTs. Promote One Good Thing in the student newspaper or website, including links to

OneGoodThing.org.

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Schools can: Encourage One Good Thing submissions in school announcements and other

channels for promoting a positive school climate. Ask faculty and staff sponsors if they'd like to encourage student organizations'

participation in One Good Thing.

Businesses

Use social media to spread the word about One Good Thing #OGT. Post the One Good Thing logo on your website with a link to OneGoodThing.org. Encourage customers and employees to participate in One Good Thing. Run an article or blog post about OGT in your employee or client newsletter.

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SAMPLE PROMOTIONAL SOCIAL MEDIA TEXT

Has anyone done #OneGoodThing online/in social media 4 u? For Safer Internet Day show your appreciation at OneGoodThing.org #SIDUS15 #OGT

Spread some kindness in social media--share your or your friends' #OneGoodThing stories 4 SaferInternetDay: OneGoodThing.org #SIDUS15 #OGT

What #OneGoodThing have u done online/in social media today? Spread the good at OneGoodThing.org #OGT

Help make the Net and/or world a better place: Do or share #OneGoodThing here: OneGoodThing.org #OGT

Just #OneGoodThing makes the Internet & world a better place--share your or a friend's #OneGoodThing at OneGoodThing.org #OGT

There's a lot of good happening online. Join us in sharing it. Tell us your #OneGoodThing at OneGoodThing.org #OGT

How are you making the Internet and world a better place? Share your stories with us! OneGoodThing.org #OneGoodThing #OGT @OGT

Have you seen a good deed online? Highlight it #OneGoodThing at OneGoodThing.org #OGT @OGT

YOU have the power to make the Internet a better place by spreading the word. Share #OneGoodThing at OneGoodThing.org/share #OGT @OGT

Get involved in growing positivity on the Internet and share #OneGoodThing you've seen online at OneGoodThing.org #OGT @OGT

Have you seen a good deed online? Pls spread it! Post a text or little short video about it at OneGoodThing.org/share #OGT @OGT

Small good things add up 2 giant good. Help grow the good on the Net by sharing your/a friend's good at http://OneGoodThing.org/share #OGT @OGT

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SAMPLE PROMOTIONAL BLOG OR NEWSLETTER POST

(CITY, STATE) We’ve all seen the stories about trolls, bullies and hate mongers.

But guess what? Most of the things that happen online are positive – by far! So the goal of the One Good Thing campaign is to switch up the conversation, ease the focus on negativity and amplify the good by showcasing what people are doing online and with connected technology to make the world (and the Internet) a better place. ConnectSafely launched the One Good Thing campaign as a way to inspire Internet users around the world to share their One Good Thing. “It was a simple idea – offer a counter to all the negative stories about the Internet and Net users that seem to dominate the news media by surfacing true stories about the good going on online,” says Anne Collier, co-director of ConnectSafely.org.

ConnectSafely is asking everybody to think of and share something good they've done or witnessed online. It could be as simple as sending well wishes in social media or as big as starting an online fundraising campaign for someone in need. Good can go viral on the Internet, starting with even the smallest of actions!

[Optional: Insert quote from someone at your business or organization about why you’re joining the One Good Thing campaign.]

Get Involved

Submit your One Good Thing at OneGoodThing.org Follow @OGT and tweet or post about it on social media. (Don’t forget to use

#OneGoodThing or #OGT on Twitter/Facebook/Instagram so ConnectSafely can find your One Good Thing and spread the good further!)

To see what #OneGoodThing people are submitting, visit www.OneGoodThing.org or follow One Good Thing on Twitter at @OGT.

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HOW TO HOST A ONE GOOD THING PARTY

“One Good Thing” (OGT) is a campaign of Safer Internet Day US that encourages Internet users of all ages, especially young people, to share one good thing they or people they know have done to make the Internet a better place or the world a better place with the help of the Internet, mobile devices or social media. An OGT party is a fun, one-hour event where people gather to create and submit their short, mobile-phone-based OGT videos at OneGoodThing.org.

Please note: This activity focuses on video OGTs, but if people aren't comfortable sharing via video, texts, tweets, emails, photos of a sign or poster about One Good Thing, etc. are just fine too! Tell your guests they have options!

Stuff You Need

An Internet connection or mobile service and a smartphone or digital camera

How To Do The Party

1. Invite all your friends, peers, club members, etc. IMPORTANT: Tell everybody who has one to bring their phone or video camera.

2. Once everybody’s said hello and is ready to listen, the coordinator explains “why we’re all here” – simple: to think of, create and post One Good Thing in honor of Safer Internet Day – and how we’re going to do this. You can read this: “Your mission, should you choose to accept it, is to share one good thing, small or big, that you or someone else or a group of people you know has done to make the Internet a better place OR the world a better place using the Internet.” Refer to OneGoodThing.org/discover for examples.

3. Take 1-2 min. for quiet thinking so everybody can think of the thing they want to share, then 5 min. for everybody to talk about it with their neighbor(s). Feel free to lead a short brainstorm session to get memories rolling.

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4. Ask everybody to divide up into groups of 2-5 to take videos of 1 to 3 people (or however many can fit into a frame) talking about that OGT. Remember, text or photos of posters or signs with text on them are fine too!

Instructions For Videotaping (read before people start) Full-frame faces (we love faces!) – zoom right in on the 1-3 people as they share. Try not to interrupt or speak over each other on camera – 1 speaker at a time. OGTs can be just 15-20 sec. Short is great. Even a couple of sentences is fine.

Longer’s ok if someone wants to tell a story. If it’s a group on camera, 1 person can tell the thing, with the other 1 or 2 reacting/explaining, etc.

Though it can be fun to videotape each other talking, selfie videos are fine too if anyone prefers to go it solo.

Submit The One Good Things

After everybody’s finished capturing or writing their OGTs, submit them at OneGoodThing.org/share. Enjoy refreshments. Or not. It's your party!

That’s it. The whole idea is for it to be FUN and EASY. These are just guidelines. Feel free to riff off them!

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ONE GOOD THING LOGO

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