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TOWNS ALIVE BENCHMARKING

MEASURING THE PERFORMANCE OF TOWN CENTRES

ABERGAVENNY

2014 REPORT

Mike King

Senior Consultant

[email protected]

07818068982

mailto:[email protected]

EXECUTIVE SUMMARY

General

57% of the units in the town centre are A1 Shops which is slightly higher than the National Small Towns average of 53% and Large Towns average of 54%.

Comparison shops; Traditional retail theory suggests that the retail offering in a town centre should be at least two thirds comparison and one third convenience. In Abergavenny town centre, 86% of the A1 Shops mainly sell comparison goods.

Convenience shopping; Replicating the National and Regional patterns 35% of the town centre users visited Abergavenny for convenience shopping.

Shops was the most common cited facility used in the town centre, a number of comments then cited Restaurants/ Cafes, Market, Banks/ Building Society, Post Office and Library.

Both independent and High St. names; 59% of the A1 Shops in Abergavenny are unique to the town centre which is 2% higher than the National Large Towns average, but 9% lower than the National Small Towns figure. 37% of the A1 Shops have a nationwide presence, 3% higher than the Large Towns and 12% higher than the Small Towns figures.

Car parking; 96% of car parking in Abergavenny town centre is off street. 87% of all car parking is available for more than 4 hours, nearly double the National Small Towns figure.

Overall on the Market Day, 16% of car parking spaces were vacant, whilst correlating with the lower footfall this figure doubled on the Non Market Day to 32%. Both figures are lower than the National Large Towns (29%/38%), National Small Towns (28%/36%) and Regional averages (30%/41%).

Limited availability of on street parking; In terms of on street parking on the Market Day only 1% of parking was vacant, whilst this increased slightly to 6% on the Non Market Day, much higher than the National Small Towns averages (14%/22%).

A town for locals and tourists; 41% of the post codes gathered were from those who were ‘Locals’, whilst 29% were from ‘tourists’ living more than 30 minutes away, 9% higher than the National Large Towns, 13% higher than the National Small Towns and 14% higher than the Regional averages.

2AMT Town Benchmarking 2014 Report

Positive

Low vacancy rates; 6% of the units in Abergavenny town centre were vacant at the time of the audit which is lower than the National Small Towns (8%), Large Towns (10%) and Regional (7%) figures. To place the data even further in context in March 2014 The Local Data Company reported that vacancy rates in town centre’s across Great Britain was 14%.

High Footfall; Footfall on the Market Day, 446 persons per ten minutes, is vastly higher than on the Non Market Day, 211 persons per ten minutes. The footfall figures on the Market Days are noticeably higher than the National Small Towns (122), National Large Towns (281) and Regional (112) figures. Non Market Day figures are a vast increase on the National Small Towns (90) average and slightly higher than the National Large Towns. (202)

Outside Boots is the busiest part of the town centre.

RECCOMENDATION; Towns Alive are aware that footfall counts can be dependent on many aspects such as weather and seasonal fluctuations, thus it is advisable that relevant town partnerships/ organisations adopt the Benchmarking methodology to regularly review figures. It is also important to replicate the footfall counts on key calendar dates such as festivals and events.

Business confidence; 51% of businesses reported that compared to last year their turnover had increased, higher than the National Small (36%) and Large Towns (38%) and Regional (43%) figures. Similarly, 40% stated that profitability had increased over the last 12 months, 10% higher than the National Large Towns average. 63% of businesses reported that over the next 12 months their turnover would increase, 19% higher than the National Large Towns and 29% higher than the National Small Towns figures.

High customer spend; 42% of town centre users spent £10.01-£20.00 on a normal visit to Abergavenny, 10% higher than the National Small and Large Towns average.

A visit recommended; 88% of town centre users would recommend a visit to the town centre.

Large regular market; The figure for the average number of traders at the Tuesday Market in Abergavenny was 97, more than triple the National Large Towns figure of 30. 64% of town centre users stated markets were a positive aspect, nearly double the National Small Towns average (34%).

High proportion of Restaurants/Cafes; 14% of the units are A2 Financial and Professional Services whilst 13% are A3 Restaurants and Cafes, higher than the National Large (9%) and Small Towns (8%) averages. 66% of town centre users stated Cafes/ Restaurants was a positive aspect of the town centre, 22% higher than the National Small Towns figure.


Room for Improvement

Outside the Swan Hotel, Lower Cross Street recorded the lowest footfall counts averaging 107 persons per ten minutes and 87 persons on the two Market Days and dropping down to 38 persons per ten minutes on the Non Market Day audit.

RECCOMENDATION; Other Benchmarked towns have used disparities in footfall within the town centre to focus attention on the areas with lower counts. Activities have included increased and improved signage and hosting events and festival in the affected areas.

Retail offer; Improvements to the retail offer were cited and included a range of issues such as limiting the number of charity shops and increasing the number of independent and multiple retailers. Substantiating the qualitative comments 46% of town centre users rated the retail offrt as negative aspects of Abergavenny.

Car parking charges; 39 % of town centre users rated car parking as negative aspect and the introduction of free parking was a theme to emerge from both the Business and the Town Centre Users Surveys.

Physical appearance; Improving the physical appearance of the town centre was a theme to emerge from the qualitative suggestions in the Business Surveys. Physical Appearance (41%) and Cleanliness (45%) were classed as negative aspects of the town centre by users.


CONTENTS PAGE

KEY PERFORMANCE INDICATOR Page NumberKPI : Commercial Units; Use Class 8KPI : Commercial Units; Comparison/Convenience 11KPI :Commercial Units; Trader Type 12KPI : Commercial Units; Vacancy Rates 14KPI : Markets 15KPI : Footfall 16KPI : Car Parking 18KPI : Business Confidence Surveys 20KPI : Town Centre Users Surveys 27KPI : Shoppers Origin Surveys 46APPENDIX 47


INTRODUCTION

THE APPROACH

AMT Town Benchmarking has been developed to address the real issues of how to understand measure, evaluate and ultimately improve town centres. The approach offers a simple way of capturing data on 12 Key Performance Indicators selected by those involved in town centre management. By having the tools to measure performance, strategic decision making is both encouraged and improved. By considering performance, forward strategies and action planning can be more focused and effective.

AMT Town Benchmarking licenses allow users to collect data on the 12 Key Performance Indicators from 1st January to 31st December in a systematic manner. All license holders are provided with a Town Benchmarking Handbook and associated data collection sheets to ensure standardization. Once the data has been collected it is sent to amt-i, the research division of national membership organization and registered charity Action for Market towns for analysis and report production.

THE SYSTEM

The Benchmarking system is divided into two sections:

Large Towns; consisting of those localities with more than 250 units Small Towns; consisting of those localities with less than 250 units

Towns, depending on their size, contribute to either the Large or Small Town analysis. Abergavenny with 290 units is classed as a Large Town. The analysis provides data on each KPI for the Benchmarked town individually and in a Regional, National and where possible Typology context. Regional figures are an amalgamation of the data for all the towns in a specific region. The National figure is the average for all the towns which participated in Benchmarking during 2013 and data on both Large and Small Towns has been included.

Information on towns contributing to Benchmarking in 2013, whether they are part of the Large or Small Town cohort, Region and Typology can be found within the Appendix.


THE REPORTS

The Annual AMT Town Benchmarking report provides statistical analysis of each of the KPI’s. Individual towns are encouraged to add their own commentary to the analysis, noting specific patterns or trends and using local knowledge to provide specific explanations. The reports are used by a variety of key stakeholders such as local authorities, town and parish councils, local partnerships and universities to;

Benchmark clusters of towns to ascertain high performers / under achievers understand their locality in a Regional, National and Typology context measure town centre performance year on year identify strengths, weaknesses, and opportunities for improvement measure the impact of initiatives and developments within the town centre act as an evidence base for funding applications create an action plan for town centre improvements

METHODOLOGY

Each KPI is collected in a standardized manner as highlighted in the Table below.

KEY PERFORMANCE INDICATOR DATA COLLECTION METHODOLOGYKPI : Commercial Units; Use Class Visual Survey KPI : Commercial Units; Comparison/Convenience

Visual Survey

KPI :Commercial Units; Trader Type Visual Survey KPI : Commercial Units; Vacancy Rates Visual Survey KPI : Markets Visual Survey KPI : Footfall Footfall Survey on a Busy/Market Day and a

Quiet/ Non Market DayKPI : Car Parking Audit on a Busy/Market Day and a Quiet/

Non Market DayKPI : Business Confidence Surveys Postal Survey KPI : Town Centre Users Surveys Face to Face Surveys/ Online SurveyKPI : Shoppers Origin Surveys Shoppers Origin Survey

Before any KPI data is collected the core commercial area of the town centre is defined. The town centre area thus includes the core shopping streets and car parks attached or adjacent to these streets.


KEY FINDINGS

KPI : COMMERCIAL UNITS; USE CLASS

It is important to understand the scale and variety of the “commercial offer” throughout the town. A variety of shops and a wide range of services in a town are important to its ability to remain competitive and continue to attract customers. Sustaining a balance between the different aspects of buying and selling goods and services ensures that the local population (and visitors from outside) can spend time and money there, keeping the generated wealth of the town within the local economy. Importantly, it forms the employment base for a substantial proportion of the community too, helping to retain the population rather than lose it to nearby towns and cities.

The following table provides a detailed breakdown of each of the Use Classes

CLASS TYPE OF USE CLASS INCLUDESA1 Shops Shops, retail warehouses, hairdressers,

travel and ticket agencies, post offices (but not sorting offices), pet shops, sandwich bars, showrooms, domestic hire shops, dry cleaners, funeral directors and internet cafes

A2 Financial and Professional Services Financial services such as banks and building societies, professional services (other than health and medical services) including estate and employment agencies and betting offices

A3 Restaurants and Cafes Food and drink for consumption on the premises- restaurants, snack bars and cafes

A4 Drinking Establishments Public houses, wine bars or other drinking establishments (but not nightclubs)

A5 Hot Food Takeaways Sale of hot food for consumption off the premises

B1 Businesses Offices (other than those that fall within A2) research and development of products and processes, light industry appropriate in a residential area

B2 General Industrial Use for industrial process other than one falling within class B1 (excluding incineration purposes, chemical treatment or landfill or hazardous waste)

B8 Storage and Distribution Warehouses, includes open air storageC1 Hotels Hotels, boarding and guest houses where

no significant element of care is provided (excludes hostels)


C2 Residential Institutions Residential care homes, hospitals, nursing homes, boarding schools, residential colleges and training centres.

C2A Secure Residential Institution Use for a provision of secure residential accommodation, including use as a prison, young offenders institution, detention centre, secure training centre, custody centre, short term holding centre, secure hospital, secure local authority accommodation or use as a military barracks.

D1 Non Residential Institutions Clinics, health centres, crèches, day centres, schools, art galleries (other than for sale or hire), museums, libraries, halls, places of worship, church halls, law court. Non residential education and training centres.

D2 Assembly and Leisure Cinemas, music and concert halls, bingo and dance halls (but not nightclubs), swimming baths, skating rinks, gymnasiums or area for indoor or outdoor sports and recreations (except for motor sports, or where firearms are used).

SG Sui Generis (Unique Establishments)

Theatres, hostels providing no significant element of care, scrap yards. Petrol filling stations and shops selling and/ or displaying motor vehicles. Retail warehouse clubs, nightclubs, laundrettes, taxi business, amusement centres, casinos, haulage yards, transport depots, veterinary clinics, dog parlours, tanning and beauty salons and tattoo studios.


The following table provides a detailed analysis of the commercial offering in the town centre by Use Class. The figures are presented as a percentage of the 274 occupied units recorded.

National Large Towns%

National Small Towns%

South West Small Towns% Abergavenny%

A1 54 53 54 57A2 13 14 14 14A3 9 8 8 13A4 4 4 4 3A5 3 5 4 3B1 3 3 2 3B2 1 0 1 0B8 0 0 0 0C1 1 1 1 1C2 0 0 0 0

C2A 0 0 0 0D1 6 6 8 5D2 1 1 1 1SG 5 5 4 1

Not Recorded 0 0 0 0

57% of the units in the town centre are A1 Shops which is slightly higher than the National Small Towns average of 53% and Large Towns average of 54%. 14% of the units are A2 Financial and Professional Services whilst 13% are A3 Restaurants and Cafes, higher than the National Large (9%) and Small Towns (8%) averages.


KPI : COMMERCIAL UNITS; COMPARISON VERSUS CONVENIENCE

A1 Retail units selling goods can be split into two different types Comparison and Convenience.

Convenience goods – low-cost, everyday items that consumers are unlikely to travel far to purchase. Defined as;

food and non-alcoholic drinks tobacco alcohol newspapers and magazines non-durable household goods.

2. Comparison goods – all other retail goods.

Books Clothing and Footwear Furniture, floor coverings and household textiles Audio-visual equipment and other durable goods Hardware and DIY supplies Chemists goods Jewellery, watches and clocks Bicycles Recreational and Miscellaneous goods Hairdressing

The presence of a variety of shops in a town centre is important to its ability to remain competitive and continue to attract customers. A balance of both comparison and convenience retail units is therefore ideal in terms of encouraging visitors / potential customers.

The following table provides a percentage of the A1 Shops which sell mainly Comparison Goods/ Convenience Goods.




Comparison 82 79 80 86Convenience 18 21 20 14

Traditional retail theory suggests that the retail offering in a town centre should be at least two thirds comparison and one third convenience. In Abergavenny town centre, 86% of the A1 Shops mainly sell comparison goods.


KPI : COMMERCIAL UNITS; TRADER TYPES

The vitality of a town centre depends highly on the quality and variety of retailers represented. National retail businesses are considered key attractors and are particularly important in terms of attracting visitors and shoppers to a town. However, the character and profile of a town often also depends on the variety and mix of independent shops that can give a town a “unique selling point” and help distinguish it from other competing centres. A sustainable balance of key attractors and multiple names alongside local independent shops is therefore likely to have the greatest positive impact on the vitality and viability of a town.

The following shops are considered Key attractors by Experian Goad.

Department Stores ClothingBHS BurtonDebenhams Dorothy PerkinsHouse of Fraser H & MJohn Lewis New LookMarks and Spencer Primark

River IslandMixed Goods Retailers TopmanArgos TopshopBootsTK Maxx Other RetailersWH Smith Carphone WarehouseWilkinson Clarks

ClintonsSupermarkets HMVSainsbury’s O2Tesco SuperdrugWaitrose Phones 4 U

VodafoneWaterstones

Multiple traders have a countrywide presence and are well known household names. Regional shops are identified as those with stores / units in several towns throughout one geographical region only and Independent shops are identified as those that are specific to a particular town.


The following table provides a percentage of the A1 Shops which are Key Attractors, Multiples, Regional and Independent to the locality.




Key Attractor 8 6 4 8

Multiple 26 19 14 29

Regional 9 7 10 3Independent 57 68 73 59

59% of the A1 Shops in Abergavenny are unique to the town centre which is 2% higher than the National Large Towns average, but 9% lower than the National Small Towns figure. 37% of the A1 Shops have a nationwide presence, 3% higher than the Large Towns and 12% higher than the Small Towns figures.


KPI ; COMMERCIAL UNITS VACANCY RATES

Vacant units are an important indicator of the vitality and viability of a town centre. The presence of vacant units over a period of time can identify potential weaknesses in a town centre, whether due to locational criteria, high rent levels or strong competition from other centres.

The following table provides the percentage figure of vacant units from the total number of commercial units.




Vacancy Rate 10 8 7 6

6% of the units in Abergavenny town centre were vacant at the time of the audit which is lower than the National Small Towns (8%), Large Towns (10%) and Regional (7%) figures. To place the data even further in context in March 2014 The Local Data Company reported that vacancy rates in town centre’s across Great Britain was 14%.


KPI ; MARKETS

Good quality markets provide competition and choice for consumers. A busy and well-used street market can therefore be a good indicator of the vitality of a town centre. Conversely, if a market is in decline (e.g. empty pitches reducing numbers), it can be an indication of potential weaknesses in the town centre e.g. a lack of footfall customers due to an inappropriate retail mix or increased competitor activity. Street markets can also generate substantial benefits for the local economy. Markets can also provide a local mechanism for a diverse range of local enterprises to start, flourish and grow, adding to the sustainable mix of shops services on offer throughout the town.

The following table provides the average number of market traders at regular (at least once a fortnight) weekday markets within the locality.

National Large Towns

National Small Towns

South West Small Towns Abergavenny

Av. No. 30 17 16 97

The figure for the average number of traders at the Tuesday Market in Abergavenny was 97, more than triple the National Large Towns figure of 30.


KPI : FOOTFALL

The arrival and movement of people, whether as residents, workers, visitors or a shopper is vital to the success of the majority of businesses within the town centre. The more people that are attracted to the town, the better it trades and the more prosperous the businesses in it become, provided there is ample available disposable income in that population. Measuring passing people in a consistent manner in the same place, at the same time builds up a picture of the town, its traders and their relative success over the weeks and months.

The following table provides the average number of people per 10 minutes between 10am and 1pm from the busiest footfall location in the locality, Boots junction of Market Street,

National Large Towns

National Small Towns

South West Small Towns Abergavenny

Market Day 281 122 112 446

Non Market Day 202 90 84 211

The table illustrates that footfall on the Market Day, 446 persons per ten minutes, is vastly higher than on the Non Market Day, 211 persons per ten minutes. The footfall figures on the Market Days are noticeably higher than the National Small Towns (122), National Large Towns (281) and Regional (112) figures. Non Market Day figures are a vast increase on the National Small Towns (90) average and slightly higher than the National Large Towns. (202)

The tables below provide details on each and every footfall count and location.

WH Smith, Frogmore St

7th May Non

Market Day

13th May Market

Day

20th May Market

Day

10.15-10.25 106 178 16411.15-11.25 156 218 24212.15-22.25 179 230 235

Total 441 626 641Average 147 209 214


Boots Junction of Market Street

7th May Non

Market Day

13th May Market

Day

20th May Market

Day

10.35-10.45 186 369 43511.35-11.45 201 421 44512.35-12.45 245 473 459

Total 632 1263 1339Average 211 421 446

Swan Hotel, Lower Cross St

7th May Non

Market Day

13th May Market

Day

20th May Market

Day

10.50-11.00 25 103 12411.50-12.00 52 125 8012.50-13.00 37 93 58

Total 114 321 262Average 38 107 87

Outside the Swan Hotel, Lower Cross Street recorded the lowest footfall counts averaging 107 persons per ten minutes and 87 persons on the two Market Days and dropping down to 38 persons per ten minutes on the Non Market Day audit.

The highest individual footfall count was recorded between 12.35-12.45 on the Market Day, 13th May audit at the Boots junction of Market Street. (473)


KPI : CAR PARKING

A large proportion of spending customers in a town centre come by car. In the rural setting, the car tends to be an essential tool, used by both those who come to spend and those who come to work. The provision of adequate and convenient car parking facilities is therefore a key element of town centre vitality. An acceptable number of available spaces with a regular, quick turn-over for shoppers are the ideal while adequate longer stay, less convenient spaces for local owners/ workers and visitors must be considered too.

The following tables provide a summary of the Car Parking offering broken down into the;

Provision of total number of spaces in designated car parks Provision of total number of short stay, long stay and disabled spaces in designated

car parks Percentage of vacant spaces in designated car parks on a Market Day and on a Non

Market Day. Provision of total number of on street car parking spaces Provision of total number of on street short stay, long stay and disabled spaces Percentage of vacant on street spaces on a Market Day and on a Non Market Day... Overall provision of car parking spaces Overall provision of total number of short stay, long stay and disabled spaces Overall percentage of vacant spaces on a Market Day and on a Non Market Day.

Car Park:

Nat. Large Towns

%

Nat. Small Towns

%

South West Small Towns

%

Aberg. No.

Aberg.%

Total Spaces: 90 88 81 1513 96Short Stay Spaces: (4 hours and under) 38 47 39 64 4

Long Stay Spaces: (Over 4 hours) 57 41 48 1381 91Disabled Spaces: 4 4 5 68 4Not Registered 1 8 7 0 0

Vacant Spaces on a Busy: 29 30 34 251 18Vacant Spaces on a Quiet Day: 40 38 45 506 33


On Street:Total Spaces: 10 12 19 68 4

Short Stay Spaces: (4 hours and under) 82 56 37 46 68Long Stay Spaces: (Over 4 hours) 12 36 53 0 0

Disabled Spaces: 6 4 4 22 32Not Registered 0 4 6 0 0


OverallTotal Spaces: n/a n/a n/a 1581 n/a

Short Stay Spaces: (4 hours and under) 42 48 39 110 7Long Stay Spaces: (Over 4 hours) 53 40 49 1381 87

Disabled Spaces: 5 4 5 90 6Not Registered 1 7 7 0 0


96% of car parking in Abergavenny town centre is off street.

87% of all car parking is available for more than 4 hours, nearly double the National Small Towns figure.

Overall on the Market Day, 16% of car parking spaces were vacant, whilst correlating with the lower footfall this figure doubled on the Non Market Day to 32%.Both figures are lower than the National Large Towns (38%/29%), National Small Towns (28%/36%) and Regional averages (30%/41%). To place these figures further in context, in 2013 at a British Parking Association Conference it was noted that if provision, policy and pricing are aligned vacancy rates should be 15%.

Interestingly in terms of on street parking on the Market Day only 1% of parking was vacant, whilst this increased slightly to 6% on the Non Market Day, much higher than the National Small Towns averages (14%/22%).


KPI : BUSINESS CONFIDENCE SURVEY

In regards to the ‘business confidence’ by establishing the trading conditions of town centre businesses, stakeholders can focus their regeneration efforts on building on existing strengths and addressing any specific issues.The following percentage figures are based on the 55 returned Business Confidence Surveys. Please note that all the businesses listed in the Appendix received a survey and that due to the consultation work surrounding a proposed Business Improvement District the Benchmarking questions were part of a wider survey.

National Large

Towns%

National Small

Towns%

South West Small

Towns%

Aberg.%

Nature of BusinessRetail 62 59 58 64

Financial/ Professional Services 17 18 20 12Public Sector 1 2 2 0

Food and Drink 15 12 10 14Other 5 10 11 11

Type of BusinessMultiple Trader 16 11 10 4

Regional 7 6 5 5Independent 77 83 85 91

How long has your business been in the town

Less than a year 4 7 7 16One to Five Years 20 21 22 36Six to Ten Years 13 15 14 11

More than Ten Years 63 57 57 37


Compared to last year has your turnover

Increased 36 38 43 51Stayed the Same 27 34 33 32

Decreased 37 28 24 17

Compared to last year has your profitabilityIncreased 27 30 36 40

Stayed the Same 31 37 32 35Decreased 42 33 32 25

Over the next 12 months do you think your turnover will

Increase 34 44 47 63Stay the Same 39 40 38 24

Decreased 27 16 15 13

51% of businesses reported that compared to last year their turnover had increased, higher than the National Small (38%) and Large Towns (36%) and Regional (43%) figures. Similarly, 40% stated that profitability had increased over the last 12 months, 13% higher than the National Large Towns average. 63% of businesses reported that over the next 12 months their turnover would increase, 29% higher than the National Large Towns and 19% higher than the National Small Towns figures.


What would be your top 3 ideas for improving Abergavenny Town further?

Four key themes emerged when businesses were asked to provide their three suggestions for improving Abergavenny Town further. Improvements to the retail offer were cited and included a range of issues such as limiting the number of charity shops and increasing the number of independent and multiple retailers;

More independent shops that aren't charity shops or phone shops Emphasis on independent shops reduce the number of charity shops restriction on number of charity, coffee & phone shops providing affordable shops on main streets (so low rent) and so making it a more interesting

place to shop Keeping small independent businesses in the town centre. Better variety of shops (Independents) decrease the amount of charity shops Attract some more big name retailers To include more 'top brand' names trading in the town Encourage new business into Cibi Walk Attracting wider variety of stores

Physical appearance improvements was another theme;

Improve the "look" of the town. Repainting of key facades, and improving outstanding architectural features.

Improve streetscape esp Floral decorations in summer Improved physical regeneration of Town centre To tidy up shop fronts Decoration and maintenance of town centre Invest in a tidy up of the structure of the town to give a much more professional and friendly

feel to visitors. Improve entry points to Abergavenny i.e. Hardwick Roundabout could be planted with flowers

and regularly maintained to present a good image to visitors. Encourage business owners to keep their premises attractive and clean.

Work to make Abergavenny immaculately presented CLEANLINESS encourage higher level of maintenance of property

The introduction of free car parking was also cited;

Reduce car parking charges Reduced or Free parking at key Christmas period Remove car park fees Free car parking on some occasions making it free to visit all year

Increased promotion and hosting of events was the final category;

National Promotion re shopping, eating as a destination all year round


Dynamic market manager creating more quality market events/fayres A very large information board for locals and visitors re events happening now and in the

future Creation of strong brand for Abergavenny, marketing/PR strategy to implement and deliver. TOURIST INFORMATION IN TOWN CENTRE SHOWING ALL SHOPS WITH DESCRIPTION Clear strategy and direction of becoming a destination town as we are unique and in a great

location with massive population around us To create a board that is represented by ABC, ADTA and other networking groups to take

Abergavenny forward as a destination Make Abergavenny a destination Strategic programme of annual events for Abergavenny. Promotion market the town outside the area Support your local business - loyalty scheme Improved marketing of Abergavenny as a shopping destination Shop local campaign Tourist Information Centre Use the huge space behind the market for regular events relating to the market - or just any

event.

The table below provides a colour coded analysis of all comments.

Retail OfferPhysical AppearanceCar ParkingPromotions and Events

Lower rent and rates for local businesses so we aren't clogged up with chain stores and charity shops

Free Parking PROMOTE A FASHION WEEKEND FOR ABERGAVENNY Help our schools supply our future employees. Provide KHS with additional resources, staffing

& facilities Town manager more support for local business attract more independent shops Improve the "look" of the town. Repainting of key facades, and improving outstanding

architectural features. Improve streetscape esp Floral decorations in summer National Promotion re shopping, eating as a destination all year round Dynamic market manager creating more quality market events/fayres More independent shops that aren't charity shops or phone shops Improved physical regeneration of Town centre To tidy up shop fronts Give pedestrians priority on street from Wetherspoons to cenotaph Decoration and maintenance of town centre A very large information board for locals and visitors re events happening now and in the

future free parking Encourage landlords to keep properties decorated


Emphasis on independent shops One website for Abergavenny Central Board organising more frequent well run events in town PARKING CHARGES Free Parking more short term free parking Car parking Reduce the number of charity shops Repaint Town facelift esp red square pedestrianised area restriction on number of charity, coffee & phone shops Better signage of what it has to offer Invest in a tidy up of the structure of the town to give a much more professional and friendly

feel to visitors. Modern, stylish street furniture and floral displays and Christmas decorations Encourage independent retailers (particularly in creative industries) Creation of strong brand for Abergavenny, marketing/PR strategy to implement and deliver. The central offering of the town - ie what is in the town Free car parks to massively increase footfall Better car parking charges (cheaper) Better road signs providing affordable shops on main streets (so low rent) and so making it a more interesting

place to shop making it free to visit all year Improve entry points to Abergavenny i.e. Hardwick Roundabout could be planted with flowers

and regularly maintained to present a good image to visitors. Encourage business owners to keep their premises attractive and clean.

Promoting that there are shops at the Frogmore St end of town Investment in Market Hall. Keeping small independent businesses in the town centre. Keep car

parking charges low Free parking. Better variety of shops (Independents) Better facilities, especially toilets. A vehicle to co-ordinate all web sites. Update and refurbish produce market. Provide shelter

cover rear of market and Brewery Yard. Local businesses working together Better Signage Information about Town Business TOURIST INFORMATION IN TOWN CENTRE SHOWING ALL SHOPS WITH DESCRIPTION Provide network of safe cycle routes across town. Clear strategy and direction of becoming a destination town as we are unique and in a great

location with massive population around us internet cafe for youngsters decrease the amount of charity shops Town Planning - ie identifying & encouraging missing facilities & areas of retail. Shouldn't the

MCC Planning Dept have been doing this all these years? Attract some more big name retailers Reduce car parking charges Central "What's On" website More financial help for small businesses Reduced or Free parking at key Christmas period To include more 'top brand' names trading in the town Encourage new business into Cibi Walk


Good signage maybe a interactive shop directory in key areas A pop in shop where visitors and locals could collect offer and money off vouchers to eat and

shop locally .This has proved to be very popular in other areas More car parking areas Remove car park fees To create a board that is represented by ABC, ADTA and other networking groups to take

Abergavenny forward as a destination Work to make Abergavenny immaculately presented CLEANLINESS Clean streets encourage higher level of maintenance of property Attracting wider variety of stores Improve Frogmore Street (bottom end) rate reduction Better access to pedestrians to lower Cross Street Make Abergavenny a destination Free car parking on some occasions Develop integration between the river bank and the town centre so it becomes accessible i.e

family orientated activities such as walks, picnic areas and outdoor activities. Colour theme (6 or 7 colour palette) for the 1st and 2nd floors of all buildings in the town

centre Greater lobbying on planning decisions in locale Strategic programme of annual events for Abergavenny. Accessibility and ease of entry Cleaner streets Cleanliness Promotion making it free to visit all year Lower parking charges to encourage more shoppers Grants to Improve Image of Main Shop Premises FREE PARKING ON ONE WEEKDAY TO BRING IN MORE CUSTOM Replace all tarmac repairs with original block pavers. Ensure all stake holders engage and deliver completely cover Cibi Walk Shopping Centre Encouraging the individuality of the town, ie outstanding food, art, gift shops and walking

facilities. market the town outside the area Support your local business - loyalty scheme Free parking Better farmers markets and food events Reduce the bargain shops & charity shops Promote to Monmouthshire as a local alternative for shopping, visits etc Cheaper parking - or more time options(eg 30mins 20p, 1hr 40p etc) For all empty shops to be used for something, even if it is to use the windows inside to

advertise the amazing shops and events that are in Abergavenny More events Complete overhaul of indoor market Pedestrianising Tudor Square to create a seating and mixed use area Help all shops in Abergavenny to offer great product / service/ attention to detail all round REDUCE BUISNESS RATES HELP SHOPS TO INVEST


Adequate public toilets relaxation of use of pavements eg around cafes Improved marketing of Abergavenny as a shopping destination Financial support to encourage individual small businesses to open extranet for town and associated rural enterprises Shop local campaign FREE PARKING Tourist Information Centre Improve public car parking for the west end of Abergavenny's retail shops. Diverting large lorries on the A40 from coming through Abergavenny - an accident waiting to

happen. Vastly improved council! Dedicated personnel to champion Making the streets and surroundings clean and attractive Traffic wardens Improve the inside of the market - a fantastic space that is cold and not welcoming inside. Use

the huge space behind the market for regular events relating to the market - or just any event. This market is beautiful it needs more love.

making it free to visit all year


KPI : TOWN CENTRE USERS SURVEY

The aim of the Town Centre Users Survey is to establish how your town is seen by those people who use it. By asking visitors, of all types, a more detailed picture can be obtained as what matters to regular visitors can be very different to someone who has never been to the place before.

The following percentage figures are based upon the 150 completed Town Centre User Surveys.

National Large

Towns%

National Small

Towns%

South West Small

Towns%

Aberg.%

GenderMale 39 38 37 45

Female 61 62 63 55

Age16-25 7 8 7 326-35 12 10 11 736-45 16 17 16 1446-55 22 19 19 1656-65 20 20 19 27

Over 65 23 26 27 33What do you generally visit the Town

Centre for?Work 24 15 12 16

Convenience Shopping 25 42 39 35Comparison Shopping 12 5 6 3

Access Services 14 17 21 15Leisure 16 13 13 13

Cultural Activities n/a n/a n/a 5Other 9 9 10 13

‘Other’ comments included

"Voluntary meetings" "occasionally" "meetings, events" "for a look" "Its my old home town , so i suppose a holiday for me." "Visit certain shops that sell local items as I now live away from the town" "Flea market." "I live in the town"


"Day trip" "Day trip" "Day trip" "Day visit trip" "Resident" "Market & lunch" "I live here" "I live here" "Canal Boats" "Canal Boats" "Canal Boats" "Because every other town is shut on Bank Holiday and bus access." "We liked the sound of the name also near Brecon Beacons" "Specialist Mother of the Groom shop" "Its our nearest town" "Optician appointment and meeting friends afterwards" "Convenient place to meet a friend whilst we are on holiday in the area." "Visit a friend" "Visitor" "Holiday weekend" "Convenient for Bristol"

Replicating the National and Regional patterns 35% of the town centre users visited Abergavenny for convenience shopping.

How often do you visit the Town Centre?

Daily 27 29 27 23More than once a week 31 39 41 40

Weekly 14 15 16 16Fortnightly 7 5 5 1

More than once a Month 5 3 3 1Once a Month or Less 12 7 7 10

First Visit 3 2 2 9Who did you visit the town centre with

today?On your own n/a n/a n/a 39

With family members n/a n/a n/a 36With friends n/a n/a n/a 10

Both family and friends n/a n/a n/a 10Other n/a n/a n/a 6


How do you normally travel into the Town Centre?

On Foot 29 37 42 34Bicycle 1 2 2 2

Motorbike 0 1 1 1Car 59 53 48 57Bus 8 6 6 2

Train 1 1 0 1Other 1 1 1 3

On average, on your normal visit to the Town Centre how much do you normally

spend?Nothing 3 3 2 2

£0.01-£5.00 14 13 14 8£5.01-£10.00 21 26 27 21

£10.01-£20.00 30 32 34 42£20.01-£50.00 25 20 18 21

More than £50.00 7 6 5 6

79% of those interviewed visited Abergavenny at least once a week whilst 57% travelled into the town centre by car.

39% of town centre users visited Abergavenny on their own.

42% of town centre users spent £10.01-£20.00 on a normal visit to Abergavenny, higher than the National Small (32%) and Large Towns (30%) averages.

What are the positive aspects of the Town Centre?

Physical appearance 56 46 62 49Cleanliness n/a n/a n/a 28Retail Offer n/a n/a 54 32

Customer Service n/a n/a n/a 42Cafes/ Restaurants 44 44 47 66Access to Services 75 74 79 77Leisure Facilities 28 24 26 18

Cultural Activities 24 29 29 39Pubs/ Bars/ Nightclubs 37 30 42 25

Transport Links 43 37 45 29

Ease of walking around the town centre 75 76 74 78

Convenience e.g. near where you live 70 53 69 72

Safety 48 45 49 31Car Parking 46 31 44 41


Markets 34 42 42 64Other 7 4 14 6

Replicating the National trend, access to services (77%), ease of walking around the town centre 78(%) and convenience (72%) were classed as the most positive aspects of Abergavenny. 66% stated Cafes/ Restaurants was a positive aspect, 22% higher than the National Small Towns figure, whilst 64% stated markets, nearly double the National Large Towns average (34%).


What are the negative aspects of the Town Centre?

Physical appearance 38 29 22 41Cleanliness n/a n/a n/a 45Retail Offer n/a 42 38 46

Customer Service n/a n/a n/a 6Cafes/ Restaurants 24 28 26 12Access to Services 5 10 10 3Leisure Facilities 33 37 36 27

Cultural Activities 26 37 31 19Pubs/ Bars/ Nightclubs 25 27 22 19

Transport Links 22 22 21 14Ease of walking around the town centre 7 9 10 5

Convenience e.g. near where you live 10 8 7 3

Safety 16 13 13 7Car Parking 48 39 41 39

Markets 23 29 22 11Other 10 12 19 13

Cleanliness (45%) and Retail offer (46%) were rated as negative aspects of Abergavenny, Physical appearance (41%) and car parking (39%) were also classed as negative by town centre users the former higher than the National and Regional figures.


How long do you stay in the Town Centre?

Less than an hour 19 36 36 91-2 Hours 39 40 43 502-4 Hours 26 12 12 254-6 Hours 4 3 2 5

All Day 11 8 6 9Other 1 1 1 2

Would you recommend a visit to the Town Centre?

Yes n/a n/a n/a 88No n/a n/a n/a 12

59% of those interviewed stayed in the town centre for less than 2 hours.

88% of town centre users would recommend a visit to the town centre.

Reasons for choosing Abergavenny as a destination?

The main reason for choosing Abergavenny as a destination was unsurprisingly that it was where the respondent lived/ close to where the respondent lived.

"I live there. It is a pleasant town" "I like to support local businesses" "Convenience." "A community town that has a good foot fall of local people and visitors,

historical and walker friendly, a reasonable infrastructure of local facilities and transport."

"It is one mile from my home." "I live here" "live in Abergavenny" "Because it is my home town and I like to support local businesses rather

than supermarkets and multiples. Abergavenny has a wide range of shops and I can do ALL my shopping in the town and the shop keepers and market stallholders are so welcoming and friendly."

"Stupid question. I live here." "Ten minutes walk from my home" "We live near and the shops are excellent, with a wide range of independent

shops. It's possible to buy nearly all the weekly food shopping without resorting to supermarkets. The 'ambience' is attractive, though the town is looking a bit dowdy and could do with a facelift."

"Meetings held there - like helping the town" "I LIVE HERE" "Compact town centre, variety of shops, including independents and

boutiques. Indoor market. Good atmosphere." "Because I live on the outskirts of the town and have a convenient bus


service." "local centre" "If I happen to be in the area." "We live here. We try to limit our car use and walk everywhere." "Nice market town" "It is where I work and is the closest town to my home" "It is where I work and is the closest town to my home" "Because I live there but also range of choice" "Walking distance from my home" "It's close and has 90% of what I need." "Because it's closest to where I live" "I live here" "Mountains, access to train station." "To support town and is within walking distance." "Because I live ten minutes from the centre by foot" "Because I live and work there" "I can walk there" "It's an excellent place to live. Theatre, cinema, places to eat and drink,

independent shops, good rail/ road links." "I live in Abergavenny and enjoy the countryside and easy access to other

places using car and public transport" "Because I live in Abergavenny" "Its our local town" "Because I live here" "Local to me - five miles away -undertake other linked trips with shopping" "Live here" "I live here" "closest town to where i live" "Home" "I live within walking distance of the town centre and prefer to do most of my

shopping at the market and other independent shops rather than supermarkets & chains"

"Live here" "I live in Abergavenny" "Close to home" "Variety of facilities" "I live there" "I live five miles away and like to support local shops, I can find most of what

I need locally" "I live in Abergavenny." "It is the town I live in" "Coffee No 1!" "live here" "It is local and within walking distance" "Convenient to where I live." "Grew up there, still have family there." "I Live in Gilwern" "I live in the town centre." "It is my nearest and main town" "Live in town"


"It is close, it has reasonable shops." "Nearest town to my home and reasonable variety of shops, which cater for

most of my needs" "I live here" "Nearest shopping centre / cultural centre to my home" "Convenience: I live 2.5 miles from Abergavenny, so able to travel in by

bicycle." "I live here" "I was born and brought up in Abergavenny even though I now live in London

I still visit friends and relatives." "I visit my caravan locally most weekends and love the hustle and bustle of

the town, the cafés and the market hall." "It is my home town." "Family live nearby" "Closest town to where I live" "Because that is where my work is" "Nearest town" "Convenient" "To go to butchers & market & bank" "Banks nearest shops etc food" "Work" "I work & live here" "I live near the town." "Local town" "Live here" "My home town" "To meet friends" "Because I live here." "Work in Waterstones Abergavenney" "local" "Nice ride from where I live." "A nice place to visit." "Work" "It has a relaxing feel to the town also good parking and easy to walk to the

centre of town." "Live nearby so can walk to have a coffee and shopping." "I live in Abergavenny" "I live nearby." "Live here" "It's a place where I'm employed." "Live here" "Live on outskirts" "Weight watchers class" "It's our weight watchers class." "I live here" "Work one day a week." "Market" "To use the bank" "Work" "I live here."


"Book sale & breakfast" "Close to home. Live in Abergavenny, but used to travel here anyway." "Flea market" "Because everything is close/easy access. Fun independent shops." "Wanted to be somewhere close to home." "Live here" "Banking & food, market shopping." "Bank market shopping" "We haven't been hear before!" "I hadn't been here before." "Cadbury Pensioners Club doing this day trip." "Market and bowl of soup at Emmalines." "To go to the weekly market to get shopping and lunch in Emmalines" "Live here" "Work" "Work" "Resident of Abergavenny" "Live locally!" "I live here!" "I live here" "Because I work here." "Live near Abergavenny" "It is local to me and it is where I go to work." "Local resident" "I don't 'choose' it - it's local" "It is nearest to where I live." "I live there" "I live here" "Canal Boats" "Canal Boats" "Canal Boats" "Becuse every other town is shut on Bank Holiday and bus access." "We liked the sound of the name also near Brecon Beacons" "Specialist Mother of the Groom shop" "Its our nearest town" "Optician appointment and meeting friends afterwards" "Convenient place to meet a friend whilst we are on holiday in the area." "Visit a friend" "Visitor" "Convenient to shelter from the weather" "Holiday weekend" "Convenient for Bristol"

What facilities do you use in the town centre?

Shops was the most common cited facility used in the town centre, a number of comments then cited Restaurants/ Cafes, Market, Banks/ Building Society, Post Office and Library.

Shops inc bookshops, butcher and baker


Restaurants/CafesMarketBanks/ Building SocietyPost OfficeLibrary

"cafe, bank, bookshop, car park "Bank, Dentist, market, cafes/restaurants, cinema, theatre various retail outlets" "Bank, shops, restaurants, coffee shops." "Walking routes, pub and restaurants local shops and market" "Library, banks, one stop shop, cafes, markets, shops, car parks, doctors, vets,

garage." "café market baker bank building society charity shops Tesco florist various shops" "shops and cafes" "Shops, market stalls, farmers' market, cafes and restaurants (Pubs), community

halls and church halls, toilets, bus station, station, one-stop shop (council), Doctors' surgery, dentist, car parks, parks and gardens, castle and museum."

"Shops" "Market, shops, theatre, banks, post office" "Shops, market stalls, farmers' market, cafes and restaurants, community halls and

church halls, toilets, bus station, station, one-stop shop, Doctors' surgery, dentist, car parks, parks, castle and museum."

"Town hall, pubs, post office, bank, building society, book shops" "BANK, POST OFFICE, CINEMA, CHURCH, MARKET, SHOPS" "Parking. Information centre for walks and events. One stop shop. Market. Post

office, banks." "bank hairdresser post office coffee shop food shopping butchers newsagent a pub

or restaurant for lunch occasionally the market" "shops services toilets food drink offer" "Shops, café...depends what I am doing.....Nevil Hall visits...events at Angel Hotel...." "Bank, Cafes Market Butcher & other shops" "General shopping theatre Cafe" "Shops, post office, architects services, hairdressers, market, car park" "Shops, post office, architects services, hairdressers, market, car park" "Shops, theatre, pubs, cafes" "Toilets One stop shop Cafés Market Shops Theatre" "Restaurants, banks, PO.shops" "Shopping Eating" "Bank, library, shops, theatre, markey,cafe/restaurant,estate agents,pubs, clothes

shops, toilets, seats,castle, church,river." "Market, cafes, bank, individual shops, Post Office, theatre, rail station." "Supermarket Bank Market (tues) Cafe" "Market. Shops. Library. Cinema and theatre. cafes." "My office, local cafes and other retail outlets as needed" "Market, chemist, bank, cafe, Museum, Tithe Barn, Library, dentist, optician ,retail

shops, book shops, food shops" "shops, market, coffee shops" "food shops, market, bank. GPO, Drs, chemsist" "Sometimes cafés, shops, surgeries" "Bank, Tesco, Waitrose, Market, Chemist."


"Bank, post office, book shops, paper shop" "Banks Post office Shops Market Hall Cafes" "Food stores" "Bank, cafe, restaurant, Supermarket, other shops" "cafes, shops, and meeting venues." "Banks, food shopping, book shop, market,pubs,cafes,post office,other shops." "Bookshops Chemist GP surgery Market Pub where my reading group meets

Independent cafes Theatre Bank Cinema" "bank library" "Bank coffee shop" "Shops, cafés, pubs" "Bank, market, bookshop, pub" "Independant shops, butchers, deli etc. post office. Library. Bank" "Post office, bank, cinema, butcher, baker, stationery store, hairdresser" "Shops, Banks, cafes" "Restaurants, banks, theatre" "Toilets behind the market" "Shops market Cafes Library Market Bank Bld soc Garage" "Bank, market, book shop." "The shops, castle, the park." "Butchers" "Market Shops (food; stationery; pharmacy; flowers; music shop; books) Post Office

Banks Cafes and restaurants Doctor's surgery Bus and train stations Church and chapels Linda Vista Gardens Library Optician"

"Tythe barn, theatre, cinema, market, shops, banks." "Butchers,bank,pubs,market,bookshop," "shops, banks, market, car park, restaurants," "Toilets, library, charity shops, shops, car park, coffee shops." "Shops Banks Post office Library Doctor Dentist" "Parking" "Supermarkets, shops, library, museum, theatre, cafés, banks," "Post office, banking, smaller specialist shops, bike parking, children's playgrounds.

Market." "Shops, St Mary's church, Car Parks" "Shops Cafés Castle meadow as i bring my dogs to town Cultural events" "Market. Shops. Occasionally the. Library" "Not many to choose from anymore, unless you want a coffee" "General food /clothes shopping / library / bank" "Retail and eating facilities. also enjoy the Theatre regularly and the pubs" "Cafe, shops, library, market, theatre." "cafe, butchers, craft shop, supermarket, bank" "cafe, butchers, market, bank" "bank, cafe, tel shop" "Tesco, work" "Car park, cafe." "Shops" "Tesco, Coffee bar (Kibi Walk), Fruit & Veg stall (Kibi Walk)." "Parking, shops." "Not toilets because they are dirty." "Shops & cafes"


"Miserable cow coffee shop" "Banks, shops, coffee bar." "Shops, cafe." "Shops, cafe." "Card shop & bank" "Shops and coffee shops." "Coffee bar (Miserable Cow), Post Office and chemist." "Bank, coffee shop." "Cafe, shops, post office." "Miserable cow cafe bar, bank." "Wilkinsons, Iceland." "Bank, cafe" "Cafe" "Weight watchers class, Tea & Toast in cafe, shopping." "Cwtch Cafe, Savers, veg shop." "Post office, market, butchers, cafe." "Cafe, car parking, shops, bank." "Cafe, market" "Bank, cafe" "Cafe, market, butchers & post office." "Cafe, toilets, car park (disabled), general shopping." "cafe, toilet, car park, market, general walk about" "Toilets, back of market. Toilets are never properly cleaned. The smell is foul.

Properly cleaned there would be no smell." "Library, bank, market, hall, Cwtch, Morrison." "Cafe - lunch. Shop - food." "Supermarket, cafe" "market shopping chemist restaurants" "Restaurant" "Emmelines" "Market, Emmalines" "Market place, cafe/restaurant" "Bank, library, shops" "Tesco" "Shop - florist. Tesco." "Bakers, bank, unemployment centre." "Tesco's, Doctor's Surgery, post box, library" "Library, Tescos, St Mary's bakery." "Greggs" "Library, post office, coffee shop" "I use the library and the banks mainly. I like to visit the parks, gardens and river and

I sometime like to shop." "Bank Some local shops" "Coffee No1, Santander Bank" "Shops Post office Banks Market Toilets" "Shopping, Event" "Tourist Info Centre. Cafe" "Information Centre" "Info Bureau- positive experience, nice service friendly." "Tourist Info for accommodation. Cafe."


"Parking, Cafe, Shops" "Tithe Barn, Garage, Shops, Market" "Cafe" "Public toilets. St Marys Cafe. Optician" "Cafe" "Cafe" "Cafe. Shops." "Cafe. Shops"

What TWO suggestions would you make to improve the town centre?

Improving the retail offer, car parking and improvements to physical appearance of the town centre were the three key themes to emerge from the qualitative suggestions. Each of the comments have been colour coded in the table below.

Examples concerning improving the retail offer provided below. There were a number of suggestions within this category which concentrated on the need for independent traders and a limit on the number of charity/ coffee shops.

"More independent food shops, fish monger, veg shop. "i) A decent baker who sells organic and sourdough bread. I can't buy bread I like

anywhere in Abergavenny." "I would try and encourage more retail outlets not just estate agents, charity shops

and coffee shops to the town and try and encourage shops to be a little different though not too off the wall stocking items the locals will want to buy. A nice bakery not a chain or a deli especially as Vin Sullivans no longer trades."

"For more independent & local businesses to be able to open and survive. More clothes shops for women & children."

"Cut the amount of a) (High Street) coffee shops eg cost, no 1 b) Charity shops c) mob phone shops encourage small retailers/tea rooms. Abergavenny needs a 'face lift', it's not uplifting to shop here - quite depressing - visitors have also mentioned this."

"Bring something to interest people rather than charity shops and cafes!!! Some boutiques for younger people! No more cheap shops we have plenty! Some middle of the range shops!"

"More quality shops, less charity shops & pound stores. Abergavenny will never improve its image with current store offerings."

"Get rid of some of the charity shops. Too many. Same goes for Cafes." "More ladies retail shops. Less cafes & charity shops." "More food shopping" "Revert to small shops as that was the culture of the town." "Too many coffee shops." "Encourage more local retail shops"

Examples of improvements to car parking, centred on the introduction of free parking.

" Shops and car parking, more spaces and no increase with an incentive of certain times later in the day of free parking, to encourage more people to shop local"

"Stop pavement and illegal parking to improve disabled access Improve and staff public toilets"


"Paying at car parks is the one major reason people do not shop in town. So stop charging - or improve."

"There is a definite shortage of on street parking - if I only need to spend 10 mins in the town, ie to buy a pint of milk/loaf of bread I resent having to pay 2 hrs car parking - and will travel elsewhere or use Aldi/Waitrose (free parking) rather than Iceland/Tesco or town centre shops. Why not offer 20p for 20 mins or such? Or even free for half hour!"

"Free car parking." "Free car parking two selected days a week." "Cheaper car parking for people who work in town." "Free car parking to encourage people to use the town. This is proven to have a

positive effect in Cwmbran." "Free Car Parking"

Physical improvement suggestions concentrated on the need to tidy and smarten the appearance of the town;

"Tidy up the area behind Boots get the Hen & Chicks to polish the brass again - daily if possible. It made a lot of difference to that rather drab little street."

"upgrade some of the older public realm areas - central shopping streets signage and information"

"Smarten up the town centre Cross St, High St, Frogmore St. Get derelict building in Lower Cross rebuilt ASAP as absolute eye sore for any visitor on entry to town either on foot or by car"

"Cleaner and a more enhanced High Street environment" "Get rid of litter Make empty shop windows more attractive with pictures in them" Update & improve the access appearance into town from the Monmouth Road end

of the town. Dowdy shop front and building works on shop fronts do not create a good impression."

"A lot of buildings need to be painted/tidied up. Especially the George pub." "Lower end of town towards bus station needs serious renovation - town almost

looks derelict when entering from that end. Toilet facilities are very poor." "Tidy up buildings." "Deal with rubbish bags and when using the meadows too much human rubbish, ie

cans, bottles & food wrappers." "Tidier appearance - and more in keeping with the traditional architecture"

"Cleanliness" "Improve signage. Improve the appearance of retail properties (decoration and

repair)" "Improve cleanliness and keep car parking reasonably priced." "Re paint outside of the main shopping areas Shops and car parking, more spaces

and no increase with an incentive of certain times later in the day of free parking, to encourage more people to shop local"

"Stop pavement and illegal parking to improve disabled access Improve and staff public toilets"

"Paying at car parks is the one major reason people do not shop in town. So stop charging - or improve. Help to make it a vibrant centre with independent or interesting shops - so low rents/rates"


More attractive shop frontages, better paving." "1. Developing the torn-down livestock market site with eco housing and small shops

instead of a Morrison's supermarket and car park that is planned by the council! 2. A local food shop selling locally grown food and other UK produced food and groceries - maybe a community shop."

"Stop the Morrison supermarket. It is now unnecessary and in the wrong place anyway"

"cleaner toilets, open longer hours less cafes" "1. Developing the livestock market site with eco housing and small shops instead of

a Morrison's supermarket and car park. Possibly 2 or 3 national chain shops to replace those which have closed. 2. A local food shop selling locally grown food and other UK produced food and groceries - maybe a community shop."

"more pedestrianisation" "Improve the buildings and paving. Street animation" "ENHANCE THE MARKET HALL AND REDESIGN THE PUBLIC REALM" "More types of markets and events in market hall. Central information point for

events." "Tidy up the area behind Boots get the Hen & Chicks to polish the brass again - daily

if possible. It made a lot of difference to that rather drab little street." "upgrade some of the older public realm areas - central shopping streets signage

and information" "Take away the £2.50 charge for parking on a Tuesday in the car park behind the

Angel Hotel (down the embankment). Traffic is a problem but that is the same everywhere."

"In a perfect world, I'd increase the diversity of shops- less chain, more individual. Some street art/ culture projects, preferably interactive."

"More considerate parking fees. More interesting small shops and not so many charity and coffee shops."

"Free parking - appearance of empty or boarded up shops" "More diverse retail offer. Upgrading of shop fronts" "Pedestrianisation of Frogmore St. Better use of market as food destination eg

farmers market at rear of market every Saturday and grouping together of the food stalls in a defined section of the market hall. I would then shop for food every Saturday in the market."

"More independent food shops, fish monger, veg shop. Free parking for 4 hours or 4hrs for £1"

"Reduce the amount of Coffee bars and Charity shops. Give two hours free parking at all times for residents. Could be organised using car discs purchased by residents"

"Less through traffic, especially large transport vehicles More greenery" "Smarten up the town centre Cross St, High St, Frogmore St. Get derelict building in

Lower Cross rebuilt ASAP as absolute eye sore for any visitor on entry to town either on foot or by car"

"i) A decent baker who sells organic and sourdough bread. I can't buy bread I like anywhere in Abergavenny. ii) Have a proper farmer's market on a Saturday twice a month like the one in Usk"

"Better parking control on streets. Cleaner streets" "smarter appearance to the shops, less litter" "do not allow any more "chain" stores in town, lower business rates to encourage

independent shops. ." "1 Fill the empty shops 2 restrict number of cheap shops, coffee shops"


"Stop parking in Main Street outside town Hall, less signs on pavements" "Give the carparks back to the people." "Regular weekly farmers market. Much better quality products in the ordinary

markets/ craft markets ( they are seriously downmarket and shoddy)" "Better range of shops and services Cleaner and a more enhanced High Street

environment" "Less charity and coffee shops, cheaper or free parking" "get rid of litter Make empty shop windows more attractive with pictures in them" "Improve the interior of the market hall. It's not very friendly or warm at present.

More community events." "Some premises need tidying up. A better range of real ale in pubs." "No more chain shops/cafes More frequent farmers markets" "More ladies clothes shops. More decent shoe shops." "Not so many empty shops / charity shops.. Encourage new retailers to the town. I

think shops like white stuff and mistral would appeal to visitors to Abergavenny." "More diverse shops less phone & charity shops" "Clean up toilets. Open up empty shops to community groups" "Weekly farmers market. Investment in better street appearance - paint, signage,

etc" "That the county council does more to help small shops, There should be some free

parking to encourage local shopping" "Pedestrianise the High Street outside tesco. Reduce the number of charity shops" "Trafficfree zone from the Angel Hotel onwards to encourage pavement cafes and

general browsing. Encourage individual small shops to set making the town varied in its retail offerings"

"Higher class of retailer (less or BM, Poundland etc) more independant food sellers the butchers are good but where are the bakers and quality veg providers. We have great local produce lets get people to sell it. With the food festival getting bigger we should capitalise on this to become a "foodie retail"destination"

"less cafes less phone shops" "More interesting range of independent shops. Fewer coffee shops." "The town centre badly needs more independant stores, it has to set its self apart

from a retail outlet, were everything is just cheap, it has to have a arty, cultural feel to it to set it apart and draw people in"

"Cut the rates for shopowners so there are less empty shops. Get rid of parking charges"

"Fewer empty shops. Tidying up and brightening up round Tesco's" "Ensuring that any future development is in keeping with the town's historical

background. Too many lovely buildings and shopfronts have been lost and it is only through the efforts of the Griffiths Family that some lovely buildings have been restored and maintained and have set a standard that should be followed."

"Smarten the west end of the main thoroughfare." "An additional niche festival, e.g. photography festival." "Improved access for disabled users and parents with pushchairs etc More

pedestrianisation" "Stop cafés from using the pavement for their business. Stop this town turning into a

town full of cafés, charity shops & card shops." "Tidy up empty shops, repair fire damaged shop in Cross Street" "Better bicycle facilities (Parking, lanes). Less traffic, more independent shops, better

library."


"Convince more retailers to open on Sundays. Make empty properties more visually appealing"

"I would try and encourage more retail outlets not just estate agents, charity shops and coffee shops to the town and try and encourage shops to be a little different though not too off the wall stocking items the locals will want to buy. A nice bakery not a chain or a deli especially as Vin Sullivans no longer trades. Also stop people selling the big issue its the wrong image that the town is trying to promote."

"A little tidy up and something to occupy the big empty shop almost down near the war memorial"

"Try to stop the shops closing and get the town especially the approach roads cleaned up."

"No more coffee shops No more charity shops" "There is a definite shortage of on street parking - if I only need to spend 10 mins in

the town, ie to buy a pint of milk/loaf of bread I resent having to pay 2 hrs car parking - and will travel elsewhere or use Aldi/Waitrose (free parking) rather than Iceland/Tesco or town centre shops. Why not offer 20p for 20 mins or such? Or even free for half hour!"

"Free car parking. National fast food outlets" "Shuttle bus to hospital (from town centre). Traffic lights at tesco's junction." "Free car parking two selected days a week. Ditch the supermarket and make it a

small business park for production of local goods and services i.e. let the locals benefit from work & keep the revenue local."

"Cheaper car parking for people who work in town. Better shops." "Paving on pedestrian area in High Street by Nationwide to be improved. A decent

wine bar/bistro open in evenings serving tapas & meals & drinks & live music. Sustaining food festival vibe throughout the year with different market events."

"Have more choices of clothing stores for younger children. Have clean updated public toilets."

"More variety of shops (no more charity shops or cafes). Stop painting it pink." "Update & improve the access appearance into town from the Monmouth Road end

of the town. Dowdy shop front and building works on shop fronts do not create a good impression. Restaurants and coffee bars should be allowed to provide more outdoor tables and seats."

"Improve leisure centre. More retail shops for younger people, less charity shops." "Improve the toilets and entrance into town. More shops, less charity shops &

cafes." "Different shops other than charity & mobile shops. Something like childrens clothes,

Primark, a general selection of shops. So as we don't have to travel out of town." "Somewhere that specialises in DVDs and music. No more chuggers (charity

muggers)." "For more independent & local businesses to be able to open and survive. More

clothes shops for women & children." "Put Fair on Bailey's park NOT car park." "To have a voucher shop where all businesses (local) can take part if they wish by

placing money off voucher, special offers etc into the voucher shop - where locals & visitors are encouraged to eat, drink & shop in the town. Very well used in Lancashire!!"

"Sort the paving (bricks) out in town centre. Advertising boards in Main Street need to be kept out of the walkways in town."

"1) A pub or wine bar serving food. 2) A small M&S Food Express."


"More men's clothes shops that are affordable to everyday people. Less mobile phone shops as we have 5 mobile phone shops."

"A lot of buildings need to be painted/tidied up. Especially the George pub. Less national companies/shops and more local businesses. * Less nation/global coffee shop chains* *What about our local businesses! Lower rates. Less supermarkets - how many do we need?! More council funding for the cinema, so it can open more often and lower prices. The cattle market should never have been moved out of town. Too late now! NB I am not an Aber Business Owner."

"Lower end of town towards bus station needs serious renovation - town almost looks derelict when entering from that end. Toilet facilities are very poor."

"More ladies fashion shops. Free parking for certain events to bring the people into town."

"Less street collectors/touts." "M&S food and lower rates to attract more individual shops." "Too many coffee shops (chains) and too few individual coffee shops. Reduce parking

charges. Parking in High Street bad - buses can't get through because of big lorries and cars on double yellow lines. The whole place needs a face lift."

"Cut the amount of a) (High Street) coffee shops eg cost, no 1 b) Charity shops c) mob phone shops encourage small retailers/tea rooms. Abergavenny needs a 'face lift', it's not uplifting to shop here - quite depressing - visitors have also mentioned this."

"More street entertainment. Cleaner toilets. More permanent seating." "Other shops other than charity shops & cafes. As the market has now been

destroyed, a retail park could benefit Abergavenny. Last thing we need is another supermarket! The Tesco is useless - no parking and never can findwhat you need!"

"Parking. Tidy up buildings." "Free car parking to encourage people to use the town. This is proven to have a

positive effect in Cwmbran." "Bring something to interest people rather than charity shops and cafes!!! Some

boutiques for younger people! More night events! No more cheap shops we have plenty! Some middle of the range shops!"

"Variety in street performers & clean clean toilets." "Get rid of town centre cars (traffic crossings are bad). Permanent sunshine." "Leisure facilities - we need a proper swimming pool & astro turf wrapped in a

leisure centre with good classes & gym. We also need a mid range shopping facility - like a small M&S or say mini John Lewis or House of Fraser or Next with limited stock not to affect current retailers."

"Stop heavy goods lorries during the day. Police/traffic warden needs to check use of blue badges."

"Stop letting chains open up - encourage independent/different shops. Have more events on to encourage usage of independent shops and market/fruit sale."

"Deal with rubbish bags and when using the meadows too much human rubbish, ie cans, bottles & food wrappers. And support local cafes, not Costa, Nero, coffee +1."

"More quality shops, less charity shops & pound stores. Abergavenny will never improve its image with current store offerings. Tourist information in town centre. Current one is too far away."

"Not to let too many cheap shops into the centre. And make sure the indoor market will survive."

"More crossings. Terrible to cross some roads." "1) Make the property owners improve the interior/EXTERIOR instead of sweating


the buildings to the point of collapse. 2) Ensure adequate social facilities for people - public toilets etc."

"More local shops. Too many closed shops, maybe reduce rents to encourage poeple to rent shops."

"Get rid of some of the charity shops. Too many. Same goes for Cafes." "More ladies retail shops. Less cafes & charity shops. Better parking." "Better parking facilities. Affordable clothing shops. Cleaner public toilets." "More food shopping" "Revert to small shops as that was the culture of the town." "Too many coffee shops. More things for young teenagers to do." "Although transport access is good, I think more trains would be great." "No more super markets and please keep what little history we have left!" "Encourage more local retail shops. Remove coffee shops" "Better variety of shops - not just card shops and discount shops. Tidier appearance

- and more in keeping with the traditional architecture" "Free Car Parking" "Increased variety of retail offer. Improvements to townscape/landscaping/more

seating for elderly in main thoroughfare" "Smarten up bottom end by Tescos. Restrict Morrisons building avoiding traffic

congestion." "Shuttle service from train station. Better signage for visitors to town." "More signage from station." "Difficult to say but convenience for tourists is important (signage paths) Need a

centre marketing plan." "Obviously a festival in town which we should have researched. Great having freely

available wi fi for bookings and maps." "More independent retailers. Development of facilities. Walking improvements and

anythong to make outdoor activities more attractive. e.g. cafe at sugar loaf car park." "The public toilets are in a poor state and reflect badly on Abergavenny. Free

parking." "Antique Shops. Art Gallery." "Antique. Bric a Brac shops."

KPI : SHOPPERS ORIGIN SURVEY

The Shoppers Origin Survey tracks the general area that your town centre visitors originate from. The data can be used to target local marketing or promotional literature. It can also be used as evidence of the success of such campaigns by gauging the penetration into the population.

891 postcodes were gathered from shoppers at the point of sale by businesses and via face to face town centre user interviews. The post codes were split into 3 categories to be able to compare with other towns. The categories are:

Locals; those who live within a Post Code covering the town Visitors; those who live within a Post Code less than a 30 minute drive away Tourists; those who live within a Post Code further than a 30 minute drive away





Locals 47 53 52 41

Visitors 33 31 33 30

Tourists 20 16 15 29

41% of the post codes gathered were from those who were ‘Locals’, whilst 29% were from ‘tourists’ living more than 30 minutes away, 9% higher than the National Large Towns, 13% higher than the National Small Towns and 14% higher than the Regional averages.


APPENDIX

PARTICIPATING TOWNS IN 2013

The following towns all contributed to the Benchmarking System in 2013.

Town Name Small or Large Region TypologyClay Cross S East Midlands 6

Melton L East Midlands 2Bury St Edmunds L East of England 2

Diss S East of England 2Ely S East of England 5

Huntingdon S East of England 4Ramsey S East of England 4St Ives L East of England 4

Wickham Market S East of England 2Alnwick S North East 2Amble S North East 6

Ashington S North East 6Bedale S North East 2

Bedlington S North East 6Berwick L North East 6

Blyth S North East 6Cramlington S North East 6Haltwhistle S North East 2

Hexham S North East 5Hornsea S North East 2Morpeth S North East 1

Ponteland S North East 1Prudhoe S North East 6

Ripon S North East 2Alsager S North West 1Alston S North West n/a

Appleby S North West 2Buckley S North West n/a

Colwyn Bay L North West n/aCongleton S North West 8

Connahs Quay S North West n/aCrewe L North West n/aDisley S North West 1Flint S North West n/a

Handforth S North West n/aHolmes Chapel S North West 8


Holywell S North West n/aKendal L North West 2

Kirkby Stephen S North West 2Knutsford S North West 5Llangefni S North West n/a

Macclesfield L North West n/aMiddlewich S North West 4

Mold S North West n/aNantwich L North West 2Penrith L North West 2Poynton S North West n/a

Queensferry S North West n/aRhyl L North West n/a

Saltney S North West n/aSandbach S North West 8Shotton S North West n/aWigton S North West 7

Wilmslow L North West n/aWrexham L North West n/aBarrhead S Scotland n/a

Forfar S Scotland 2Bagshot S South East 4

Basingstoke (Top of Town) S South East n/aHungerford S South East 4Sandwich S South East 5

Stony Stratford S South East n/aAmesbury S South West 4Blaenavon S South West n/a

Bradford On Avon S South West 5Callington S South West 2

Calne S South West 4Chepstow S South West n/a

Cirencester L South West 2Corsham S South West 2Cricklade S South West 8Devizes L South West 2Frome S South West 2

Liskeard S South West 2Ludgershall S South West 4Melksham S South West 2

Pewsey S South West 2Royal Wootton Bassett S South West 8

Tavistock S South West 2Trowbridge L South West 2


Warminster S South West 2Westbury S South West 2

Westbury on Trym S South West n/aWilton S South West 2

Winchcombe S South West 3Alcester S West Midlands 2

Great Malvern S West Midlands 2Ledbury S West Midlands 2Ludlow S West Midlands 2

Newport S West Midlands 8Southam S West Midlands 4

Tenbury Wells S West Midlands 2Upton Upon Severn S West Midlands 3


TYPOLOGY CLASSIFICATION

Group 1 : Middle Aged, Managerial Jobs

236 places (14.7%)

This group is characterized by relatively high values on young/middle age groups (25–44), intermediate and managerial occupations, people working in public administration, education and defence, detached housing, households with adult children and a high proportion of carers. It has low numbers of residents with no qualifications. Geographically the group is found on the outskirts of the big cities and towns outside London and along the south coast from Essex and Kent and into Devon and Cornwall.

Group 2 : Single Persons, Routine Jobs

261 places (16.3%)

Places in this group are particularly characterized by persons living alone (separated/divorced and pensioners), as well as people in routine and lower supervisory and managerial occupations and people living in rented accommodation. Car ownership is low whilst travel to work by public transport is relatively high. Geographically this group is well scattered across the rural areas of the country but particularly in the East of England (Norfolk and Suffolk), in the South West (Wiltshire, Cornwall and Devon). There are few examples of this type of place around the main population centres.

Group 3 : Older Persons, Leisure Jobs

123 places (7.7%)

This group is characterized by older persons, single pensioners, workers in hotels and restaurants, and part time workers, especially among men. It also has high numbers of people working from home and of second homes. This group of places is found overwhelmingly in coastal areas (for example, on the Isle of Wight and in Devon and Norfolk) and in attractive rural areas(e.g. Hampshire, Gloucestershire and North Yorkshire).

Group 4 : Young Families, Administrative Jobs

129 places (8%)

The group is typified by high proportions of people in the 25 – 44 age groups and women looking after the home. Occupations tend to be in the higher managerial and professional groups and in public administration (including defence, teaching and social security).Most places in this group are located in what geographers have called the ‘Golden Belt’ a stretch of country going from north Wiltshire, through Oxfordshire, Buckinghamshire, Bedfordshire to Cambridgeshire with an ‘offshoot’ in Berkshire. This area grew rapidly in the period 1981-


2001 and continues to do so. There are few places of this type outside this area but where they do exist they are in the rural areas around sizeable towns.

Group 5 : Professionals, Commuting

188 places (11.7%)

This group is characterized by high proportions of professional and higher managerial workers and by people employed in intermediate managerial occupations. There are high proportions of people in financial service occupations and people who commute over 20 kilometers to work. Use of public transport is also proportionately high. There comparatively high proportions of Asian/British Asian households relative to the other groups of settlements. As might be expected from its social and occupational description, this group of rural places is predominantly located within commuting belt around Great London and particularly along the major rail routes into London. There are, however, examples of these types of places around other cities, especially Leeds/Bradford and Greater Manchester.

Group 6 : Disadvantages, Routine Employment

181 places (11.2%)

This group includes high proportions of census measures that have been used to identify social and economic disadvantages of various kinds. These include: routine and low skill occupations, lack of qualifications, unemployment, long term illness, lone parents, lack of a car and the presence of social housing. The geography of most of the members of this group is overwhelmingly that of the former coalfield areas, namely, Notts/Derby, South and West Yorkshire and Northumberland/Durham. Other, smaller, geographical clusters of places in this group are the Cumbrian coast, Teesside and east Lancashire. Places not in such clusters include Hayle (Cornwall), New Addington (Greater London) and Withernsea (East Riding of Yorkshire).

Group 7 : Routine Jobs, Agriculture/Manufacturing

209 places (13%)

This group is similar to Group 6 in that it is characterized by routine and low skill occupations and lack of qualifications. However, this also typified by high percentages of people working in agricultural and manufacturing occupations and in the wholesale trades. Unemployment (in April 2001) was low. As might be expected this group maps onto two main types of area: rural areas and generally those with labour intensive agricultural production of various kinds (e.g. Norfolk, the Fens, mid Somerset and Lincolnshire/North Lincolnshire) and around the major manufacturing centres of the West and West Midlands, West Yorkshire and Humberside.

Group 8 : Age Mix, Professional Jobs


290 places (18%)

This, the largest single group in the typology, is also typified by professional and managerial workers and high levels of educational qualifications but is distinguished from Group 1 by a broader age range (relatively high numbers of young people, but also of middle aged and older people) and from Group 6 by lower levels of longer distance commuting. Also unlike either of these groups there are high proportions of households in detached houses and very low levels of public transport use. The geography of this group is similar to Group 4 in that it is mostly concentrated within the ‘Golden Belt’ of Middle England. However, it is nationally more widespread than Group 4 and includes locations on the outskirts of all the major urban centres outside London with the notable exception of Tyneside where only Castle Morpeth and Coxhoe (both somewhat distant from the conurbation), are of this type.


BUSINESS UNIT DATABASE

No Street Name Use Class Notes

Monk Street Tourist Information Centre d1 n/a n/a 11 Monmouth Road ATS Garage b2 Monmouth Road Aldi a1 conv mult

7 Mill Street Homes of Elegance a1 Comp ind

5 Mill Street Pink Saffron a3 n/a n/a 32 Cross Street Town Gate a5 n/a n/a 31 Cross Street Balti Delight a3 n/a n/a 30 Cross Street Pick a Pizza a5 n/a n/a 29 Cross Street Vegetpia Cafe a3 n/a n/a 2 Park Crescent Premier a1 conv mult 26 Cross Street Heathdene b1 n/a n/a 25 Cross Street AF Thomas and Sons a1 comp reg 25 Cross Street Computer Centre a1 comp reg 23a Cross Street Cinamon Tree a3 n/a n/a 23 Cross Street Abergavenny Music a1 comp ind 22 Cross Street Hilarys Floral Design a1 comp ind 22a Cross Street Boonta Too a3 n/a n/a 20-21 Cross Street Sing Lee a5 n/a n/a 18 Cross Street CABx b1 n/a n/a 18 Cross Street Baroque Boutique a1 comp ind 17 Cross Street Fulgoni Opticians a1 comp ind 16 Cross Street Amanada Jayne a1 comp ind 15 Cross Street The Angel c1 n/a n/a 14 Cross Street Love Lily a1 comp ind 13 Cross Street Alison Todd a1 comp ind 12 Cross Street Rosemary a1 comp ind 11 Cross Street Roberts and CO a2 n/a n/a 10 Cross Street Luigis a3 n/a n/a 9 Cross Street The Wool Croft a1 comp ind 8 Cross Street The Art Shop a1 comp ind 7 Cross Street Barnfields a1 comp ind 7 Cross Street Annies Place a1 comp ind 6 Cross Street Barnardos a1 comp mult charity5 Cross Street Savers a1 conv mult 4 Cross Street Halifax a2 n/a n/a 3 Cross Street British Heart Foundation a1 comp mult charity

2 Cross Street Boots Pharmacy a1 comp key att

1 Cross Street British Red Cross a1 comp mult charity3 Flannel Street H J Edwards a1 conv ind Flannel Street Hen and Chickens a4 n/a n/a


Flannel Street Grasshoppers n/a n/a n/a Vacant1 St Johns Square Post Office a1 conv mult 29 St Nevill St Kings Arms c1 n/a n/a Castle Street Methodist Church d1 n/a n/a

Castle Street Rehoboth Centre Meeting Place D1 n/a n/a

Castle Street Castle Street United Reformed Church d1 n/a n/a

Lower Castle Street Philip Goode a1 comp ind 13 Lower Castle Street Core b1 n/a n/a 25 Nevill Street Feodora a1 comp ind Nevill Street Next to Feodora n/a n/a n/a Vacant23 Nevill Street Hacker Young a2 n/a n/a 17 Nevill Street Parrys a2 n/a n/a 18 Nevill Street Sue Ryder Care a1 comp mult charity19 Nevill Street Get Connected a1 comp mult

1 The Stables Mews, Lewis's Lane Foy Williams a2 n/a n/a

15 Nevill Street Gladrags a1 comp ind Nevill Street The Hidden Garden a1 comp ind Nevill Street Tindle House b1 n/a n/a 11 Nevill Street Gartsides a2 n/a n/a 9 Nevill Street Pink Angels a2 n/a n/a 7 Nevill Street Les Beckett a2 n/a n/a Nevill Street O Brien and Partners a2 n/a n/a 5 Nevill Street R George Davies a2 n/a n/a 3 Nevill Street Shackleton Photographic a1 comp mult 1 Nevill Street Shackleton Pharmacy a1 comp mult Lewis's Lane Framed by John a1 comp ind Lewis's Lane Eazability a1 comp ind 63 Frogmore Street Fielding Financial Services a2 n/a n/a Lewis Walk, Lewis Lane Key Shoes a1 comp ind

The Stables Mews, Lewis's Lane Shiraz a1 comp ind

02-Mar Lewis Walk Annettes a3 n/a n/a

1 Lewis Walk, Lewis Lane Headmasters a1 comp ind 3 Lewis Walk, Lewis Lane La Brasseria a3 n/a n/a Lewis Lane H J Davies and Son sg n/a n/a Lewis Lane Baker Street Cinema d2 n/a n/a

The Old Police Station, Baker Street Sevacare a2 n/a n/a

The Old Police Station, Baker Street Eclectic a1 comp ind

Baker Street Grofields a4 n/a n/a

The Old Police Station, Baker Street Martins Framing and Gallery a1 comp ind


Baker Street Library d1 n/a n/a

Unit 3 The Old Police Station, Baker Street Emmelines a3 n/a n/a

02-Apr Baker Street Smiles Better d1 n/a n/a

16-17 High Street Burton a1 comp key att

19 High Street Mountain Warehouse a1 comp mult 20 High Street Fat Face a1 comp mult 21 High Street Nationwide a2 n/a n/a 22 High Street Greggs a1 conv mult 23-24 High Street Bon Marche a1 comp mult 2 St John Street Parsons a3 n/a n/a 3 St John Street Harrys a3 n/a n/a 6 Nevill Street Cooks Gallery a1 comp ind 10 Nevill Street Ghurm Corner Restaurant a3 n/a n/a 12 Nevill Street Hoffy Coffee a3 n/a n/a 14 Nevill Street The Trading Post a3 n/a n/a 16 Nevill Street Deli Delicious a3 n/a n/a 70 Frogmore Street Miles Morgan a1 comp mult The Card Shop a1 comp mult 68 Frogmore Street Principality a2 n/a n/a 67 Frogmore Street Specsavers a1 comp mult 65 Frogmore Street Card Factory a1 comp mult 64 Frogmore Street Marie Curie a1 comp mult charity63 Frogmore Street William Hill a2 n/a n/a 62 Frogmore Street Vision Express a1 comp mult 61 Frogmore Street Extons a1 comp reg 60/60a Frogmore Street Clarks a1 comp key

att

59a Frogmore Street For the love of cake a1 conv ind 59 Frogmore Street The Smokers Angel a1 conv ind 58 Frogmore Street Oxfam a1 comp mult charity57 Frogmore Street Barclays a2 n/a n/a 56 Frogmore Street Yorkshire Building Society a2 n/a n/a Next to Goodies n/a n/a n/a Vacant55a Frogmore Street Goodies a1 comp ind 54 Frogmore Street Powells a1 comp ind Frogmore Street The Gallery a3 n/a n/a 52 Frogmore Street www.thatslovelythat.com a1 comp ind 51 Frogmore Street The Britannia n/a n/a n/a Vacant49-50 Frogmore Street Parkers a1 comp ind 46-48 Frogmore Street Richards n/a n/a n/a Vacant45 Frogmore Street Subway a3 n/a n/a 44 Frogmore Street Carpaninis a1 comp ind Frogmore Street Next to Carpaninis n/a n/a n/a Vacant13 Cross Street Alison Todd n/a n/a n/a Vacant


http://www.thatslovelythat.com/

37 Frogmore Street Sigma 3 a1 comp mult 37 Frogmore Street The Barber Shop a1 comp ind 36a Frogmore Street Halls Furniture a1 comp ind 36b Frogmore Street M and D Cycles a1 comp ind 36 Frogmore Street Serendipity a1 comp ind Aberavenny Kebab House a5 n/a n/a 34 Frogmore Street Blondies a1 comp ind 33a Frogmore Street Jaybee a1 comp ind 11 Brecon Road P Witherstone and Son a1 comp ind 9 Brecon Road Abergavenny Guns and Tackle a1 comp ind Brecon Road Hannahs Music n/a n/a n/a Vacant5 Brecon Road Gateway Cycles a1 comp ind St Michaels Road Mayzmusik a1 comp ind 1 Brecon Road Abergavenny Model Centre a1 comp ind Mount Street 2 me 2 u a1 comp ind Gateway Cycles a1 comp ind 31-31A Frogmore Street Hair Base a1 comp ind

Frogmore Street Salvation Army a1 comp mult charity Carpet Shop (no name) a1 comp ind Frogmore Street 28 Frogmore Street n/a n/a n/a Vacant Frogmore Street Baptist Church d1 n/a n/a Church d1 n/a n/a Park Road Judd Brothers sg n/a n/a

26 Frogmore Street Tesco Metro a1 conv key att

25 Frogmore Street Auberge A3 n/a n/a 24a Frogmore Street Prfect Pets a1 comp ind 24 Frogmore Street Lingerie (No Name) a1 comp ind 23 Frogmore Street Eat Your Heart Out a3 n/a n/a 22 Frogmore Street Cat Protection a1 comp mult charity21 Frogmore Street The Codfather a3 n/a n/a 20 Frogmore Street Cable News a1 conv ind 18-19 Frogmore Street Nichols a1 comp ind 17 Frogmore Street Intersport Tony Pryce a1 comp ind Frogmore Street Ladbrokes a2 n/a n/a 15 Frogmore Street St Marys Bakery or Brecon a1 conv reg 2 White Horse Lane Little Angels a1 comp ind 3 White Horse Lane Y Fenni Gifts a1 comp ind

4 White Horse Lane The Leather Glass and Tobacco Shop a1 comp ind

14 Frogmore Street Robin Elt Shoes a1 comp ind 14 Frogmore Street Gus Jones a1 comp reg 13 Frogmore Street Wales Air Ambulance a1 comp mult charity12 Frogmore Street Thomspn a1 comp mult 11 Frogmore Street Retreat Clothing a1 comp ind Cibi Walk, Frogmore Street WHSmith a1 comp key


att16 Cibi Walk, Frogmore Street Martins Jewellers a1 comp ind Cibi Walk, Frogmore Street Thorntons a1 conv mult 14 Cibi Walk, Frogmore Street M Fine Arts and Antiques a1 comp ind 13 Cibi Walk, Frogmore Street Thats Lovely That n/a n/a n/a Vacant2 Cibi Walk Roman a1 comp mult Cibi Walk, Frogmore Street Shoe Zone a1 comp mult

10 Cibi Walk Superdrug a1 conv key att

Cibi Walk, Frogmore Street Wilkinson a1 conv key att

Cibi Walk, Frogmore Street Clintons a1 comp key att

12 Cibi Walk, Frogmore Street Y Fenni Fruit and Veg a1 conv ind 7 Cibi Walk Peacocks a1 comp mult 4 Cibi Walk, Frogmore Street Yeomans a1 comp mult 8 Cibi Walk, Frogmore Street Iceland a1 conv mult Cibi Walk, Frogmore Street General Tool Store a1 comp mult 17 Cibi Walk Rymans a1 comp mult Park Road Robert Price a1 comp mult Lushuz a1 comp ind

Lion Works, 2 King Street Argos a1 comp key att

Lion House, King Street Cafe Box a3 n/a n/a 25 Lion Street First Base n/a n/a n/a Vacant

Newmarket Chambers, Lion Street Newland Rennie a2 n/a n/a

34 Lion Street The Farmers Arms a4 n/a n/a 30 Lion Street Montague and Harris a2 n/a n/a 32 Lion Street Dianes Hair Chairs a1 comp ind 36 Lion Street Fair Lady Boutique a1 comp ind 5 Market Street mmm Crumbs a3 n/a n/a 7 Market Street The Bayleaf a3 n/a n/a 7A Market Street j Straker and Chadwick a2 n/a n/a Auction Rooms sg Market Street The Greyhound Vaults a3 n/a n/a Church d1 n/a n/a T K's Coffee Shop a3 n/a n/a 9 Market Street Cash Brokers a2 n/a n/a 11 Market Street Julian Dyer and Co a2 n/a n/a Market St Rest a3 n/a n/a 13-15 Market Street Market St Fish and Chips a5 n/a n/a

17 Market Street Seventeen Traitors Lane Art Studio b1 n/a n/a

19 Market Street Rawlings a1 conv ind Market Street Next to Rawlings n/a n/a n/a Vacant Market Street Raw to Go a1 conv ind


Market Street Pizzorante a3 n/a n/a 36a Lion Street K and J Crafts a1 comp ind 36 Lion Street Hydrogeo b1 n/a n/a Lion Street Vacant unit next to Hydrogeo n/a n/a n/a Vacant Lion Street Morgans Solicitors a2 n/a n/a Lion Street NFU Mutual a2 n/a n/a 7a Lion Street Head Quarters a1 comp ind

1 Horingtons Yard, Lion Street Keith Evans a2 n/a n/a

7 Lion Street Harrhy Carpets and Beds a1 comp ind 7 Lion Street Sues Salon a1 comp ind 5 Lion Street Jasmines sg n/a n/a 3 Lion Street Pontyrock Records and Hi Fi a1 comp ind Lion Street The Coloseum a4 n/a n/a 6a Frogmore Street Go Mobile a1 comp mult 6 Frogmore Street Cafe Nero a3 n/a n/a 07-Aug Frogmore Street Retro Diner a3 n/a n/a

5 Frogmore Street New Look a1 comp key att

4 Frogmore Street EE a1 comp mult 2 Frogmore Street HSBC a2 n/a n/a 1 Frogmore Street Blue Cross a1 comp mult charity14 High Street Coffee #1 a3 n/a n/a

15 High Street Monmouthshire Building Society a2 n/a n/a

13 High Street Santander a2 n/a n/a

12 High Street The Carpohone Warehouse a1 comp key att

11 High Street Costa a3 n/a n/a 9 High Street Nat West a2 n/a n/a 07-Aug High Street B and M a1 comp mult

6 High Street Edinburgh Woollen Mill a1 comp mult

5 High Street Phones 4 u a1 comp key att

4b High Street Holland and Barrett a1 conv mult

4 High Street Waterstones a1 comp key att

2 High Street Cancer Research a1 comp mult charity3a High Street Johnsons a1 conv mult 1 High Street Abergavenny Bookshop a1 comp ind Town hall, Cross Street Borough Theatre d2 n/a n/a Market Hall, Cross Street One Stop Shop b1 n/a n/a Cross Street Market Hall a1 n/r n/r 59 Cross Street Kings Head a4 n/a n/a 59 Cross Street Venue 59 a3 n/a n/a


58 Cross Street Crutch Cafe a3 n/a n/a 57 Cross Street St Davids Hospice a1 comp mult charity56 Cross Street Cariad Wales a1 comp ind 54/55 Cross Street Lloyds a2 n/a n/a 53 Cross Street Sure Homes a2 n/a n/a 52 Cross Street Fiore a1 comp ind 50-51 Cross Street The Optic Shop a1 comp ind 8 Monk Street Antiques and Vintage a1 comp ind 12 Monk Street Cobra a2 n/a n/a Monk Street Tithe barn a3 n/a n/a Monk Street St Marys d1 n/a n/a 14 Monk Street Jean @vision a1 comp ind 16 Monk Street Broadleaf Books a1 comp ind 18a Monk Street Learn About Us d1 n/a n/a 20 Monk Street Twilights a1 comp ind 20 Monk Street Victoria Valentine a1 comp ind 26 Monk Street Dorrell Oliver a2 n/a n/a

St Mary's Chamber, Monk Street Fonseca a2 n/a n/a

Monk Street The Sundarbun a3 n/a n/a 5 Monk Street Divalution a1 comp ind 5b Monk Street The Jewellery Workshop a1 comp ind 40 Cross Street The Great George n/a n/a n/a Vacant48 Cross Street Head Room a1 comp ind 47 Cross Street Fable a1 comp ind Cross Street Forty Six a1 comp ind 46a Cross Street Jacobi a1 comp ind 45 Cross Street Abergavenny Bargain Centre a1 comp ind 44 Cross Street The Gateway d1 n/a n/a

43 Cross Street Abergavenny Indian Takeaway n/a n/a n/a Vacant

Nemo a5 n/a n/a 41 Cross Street Coach and Horses a4 n/a n/a 22 High Street Greggs a3 n/a n/a 39a Cross Street Janus 11 a1 conv ind 39b Cross Street Revue a1 comp ind 38 Cross Street The Teddy Bear Shop a1 comp ind 37 Cross Street The Pot and Pineapple a1 conv ind 36 Cross Street The Little Wedding House n/a n/a n/a Vacant44 Cross Street Marmaris a5 n/a n/a 33 Cross Street The Swan a4 n/a n/a Monk Street Gateway Church d1 n/a n/a 26a Monk Street The Multi Agency Centre b1 n/a n/a AB Comp Practice d1 n/a n/a 23 Lower Monk Street MPS Surveying a2 n/a n/a 30 Monk Street Lulworth House b1 n/a n/a


Cabsand Co a2 n/a n/a


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