testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande...
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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)
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Essentially a publicity release touting the Pharaoh's accomplishments, this provided the key to modern understanding about ancient Egyptian hieroglyphics:
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1)
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_______ A)
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Stories of the Acropolis.
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B)
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stone tablets. C)
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the Rosetta Stone.
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D)
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the Crusades. Answer:
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C
2)
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The word "propaganda" dates back to
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2)
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_______ A)
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the Republic of Venice. B)
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Pope Gregory XV in the seventeenth century. C)
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the Crusades. D)
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the American Revolution. Answer:
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B
3)
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Which is not a reason why public relations practitioners should use research with regard to reputation management?
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3)
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_______ A)
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communication audits.
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B)
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networking. C)
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social audits.
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D)
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environmental monitoring. Answer:
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B
4)
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Which is not associated with the legendary P.T. Barnum?
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4)
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_______ A)
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press agentry.
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B)
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Tom Thumb.
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C)
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Annie Oakley.
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D)
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Jenny Lind. Answer:
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C
5)
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Tom Paine's influential pamphlet "Common Sense" was written during the
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5)
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_______ A)
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Spanish-American War.
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B)
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Revolutionary War. C)
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Civil War.
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D)
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Vietnam War. Answer:
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B
6)
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A counselor to Andrew Jackson, he was likely the first presidential press secretary:
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6)
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_______ A)
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Elmer Davis.
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B)
![Page 56: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/56.jpg)
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Amos Kendall.
![Page 57: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/57.jpg)
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C)
![Page 58: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/58.jpg)
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Ivy Lee.
![Page 59: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/59.jpg)
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D)
![Page 60: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/60.jpg)
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George Creel. Answer:
![Page 61: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/61.jpg)
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B
7)
![Page 62: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/62.jpg)
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Which is not a correct "matching pair"?
![Page 63: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/63.jpg)
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7)
![Page 64: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/64.jpg)
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_______ A)
![Page 65: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/65.jpg)
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BBC/Great Britain. B)
![Page 66: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/66.jpg)
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Taiwan/nation-building. C)
![Page 67: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/67.jpg)
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Thailand/Pacific birthplace of public relations. D)
![Page 68: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/68.jpg)
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Krupp/Germany. Answer:
![Page 69: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/69.jpg)
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C
8)
![Page 70: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/70.jpg)
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Arthur W. Page advocated that public relations was a
![Page 71: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/71.jpg)
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8)
![Page 72: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/72.jpg)
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_______ A)
![Page 73: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/73.jpg)
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media-centric function.
![Page 74: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/74.jpg)
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B)
![Page 75: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/75.jpg)
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negotiating function. C)
![Page 76: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/76.jpg)
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humanistic function.
![Page 77: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/77.jpg)
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D)
![Page 78: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/78.jpg)
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management function. Answer:
![Page 79: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/79.jpg)
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D
9)
![Page 80: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/80.jpg)
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Which is not one of Edward Bernays' signature campaigns?
![Page 81: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/81.jpg)
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9)
![Page 82: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/82.jpg)
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_______ A)
![Page 83: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/83.jpg)
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Rockefeller/Ludlow reconciliation.
![Page 84: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/84.jpg)
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B)
![Page 85: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/85.jpg)
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Lights Golden Jubilee. C)
![Page 86: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/86.jpg)
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Ballet Russe.
![Page 87: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/87.jpg)
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D)
![Page 88: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/88.jpg)
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Ivory Soap. Answer:
![Page 89: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/89.jpg)
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A
10)
![Page 90: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/90.jpg)
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The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on first inviting key opinion leaders to their performances. In public relations, this technique is called
![Page 91: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/91.jpg)
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10)
![Page 92: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/92.jpg)
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______ A)
![Page 93: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/93.jpg)
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positioning.
![Page 94: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/94.jpg)
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B)
![Page 95: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/95.jpg)
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press agentry. C)
![Page 96: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/96.jpg)
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hype.
![Page 97: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/97.jpg)
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D)
![Page 98: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/98.jpg)
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third-party endorsement. Answer:
![Page 99: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/99.jpg)
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D
11)
![Page 100: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/100.jpg)
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Which is not a reason why there is an influx of women working in public relations?
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11)
![Page 102: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/102.jpg)
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______ A)
![Page 103: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/103.jpg)
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Women can start public relations firms without a lot of capital. B)
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Women have a better business or bottom-line sense than men. C)
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Women tend to have better listening/communication skills than men. D)
![Page 106: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/106.jpg)
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Women make more money in public relations than most comparable fields. Answer:
![Page 107: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/107.jpg)
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B
12)
![Page 108: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/108.jpg)
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The Creel Committee is best known as
![Page 109: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/109.jpg)
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12)
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______ A)
![Page 111: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/111.jpg)
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a group of muckrakers that helped break down the power of robber barons. B)
![Page 112: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/112.jpg)
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an assembly of premier communicators that provided a profound public relations boost to American efforts in World War I.
C)
![Page 113: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/113.jpg)
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a group headed by Elmer Davis that shaped propaganda in World War II. D)
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the forerunner to the Public Relations Society of America. Answer:
![Page 115: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/115.jpg)
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B
13)
![Page 116: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/116.jpg)
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Which is the most "balanced" or feedback-based of Grunig's four models of public relations?
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13)
![Page 118: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/118.jpg)
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______ A)
![Page 119: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/119.jpg)
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two-way asymmetric.
![Page 120: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/120.jpg)
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B)
![Page 121: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/121.jpg)
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press agentry/publicity. C)
![Page 122: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/122.jpg)
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two-way symmetric.
![Page 123: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/123.jpg)
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D)
![Page 124: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/124.jpg)
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public information. Answer:
![Page 125: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/125.jpg)
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C
14)
![Page 126: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/126.jpg)
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The "grande dame" of fashion public relations is
![Page 127: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/127.jpg)
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14)
![Page 128: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/128.jpg)
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______ A)
![Page 129: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/129.jpg)
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Eleanor Lambert.
![Page 130: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/130.jpg)
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B)
![Page 131: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/131.jpg)
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Jenny Lind. C)
![Page 132: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/132.jpg)
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Doris Fleischman.
![Page 133: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/133.jpg)
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D)
![Page 134: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/134.jpg)
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Leone Baxter. Answer:
![Page 135: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/135.jpg)
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A
15)
![Page 136: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/136.jpg)
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Which company hired painters and photographers to promote tourism in the American Southwest?
![Page 137: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/137.jpg)
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15)
![Page 138: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/138.jpg)
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______ A)
![Page 139: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/139.jpg)
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Burlington Railroad.
![Page 140: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/140.jpg)
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B)
![Page 141: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/141.jpg)
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Homestake Mining Company. C)
![Page 142: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/142.jpg)
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Santa Fe Railway.
![Page 143: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/143.jpg)
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D)
![Page 144: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/144.jpg)
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Southern Pacific Railroad. Answer:
![Page 145: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/145.jpg)
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C
16)
![Page 146: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/146.jpg)
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Which is not a correct "matching pair"?
![Page 147: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/147.jpg)
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16)
![Page 148: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/148.jpg)
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______ A)
![Page 149: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/149.jpg)
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1900s/press agentry model. B)
![Page 150: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/150.jpg)
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1920s-1960s/psychological and social effects of persuasion. C)
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1900-1920/public relations an extension of the journalistic function. D)
![Page 152: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/152.jpg)
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1960s/brought about need for issues management. Answer:
![Page 153: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/153.jpg)
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A
17)
![Page 154: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/154.jpg)
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The first president to make extensive use of press conferences was
![Page 155: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/155.jpg)
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17)
![Page 156: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/156.jpg)
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______ A)
![Page 157: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/157.jpg)
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Theodore Roosevelt.
![Page 158: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/158.jpg)
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B)
![Page 159: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/159.jpg)
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Andrew Johnson. C)
![Page 160: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/160.jpg)
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Harry Truman.
![Page 161: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/161.jpg)
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D)
![Page 162: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/162.jpg)
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Franklin Roosevelt.Answer:
![Page 163: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/163.jpg)
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A
18)
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Which term best describes new innovations such as YouTube and MySpace?
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18)
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______ A)
![Page 167: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/167.jpg)
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direct media.
![Page 168: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/168.jpg)
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B)
![Page 169: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/169.jpg)
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new media. C)
![Page 170: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/170.jpg)
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symmetrical media.
![Page 171: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/171.jpg)
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D)
![Page 172: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/172.jpg)
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social media. Answer:
![Page 173: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/173.jpg)
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D
19)
![Page 174: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/174.jpg)
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A budding young practitioner that assisted the World War I effort was
![Page 175: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/175.jpg)
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19)
![Page 176: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/176.jpg)
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______ A)
![Page 177: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/177.jpg)
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Paul W. Garrett.
![Page 178: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/178.jpg)
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B)
![Page 179: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/179.jpg)
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Elmer Davis. C)
![Page 180: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/180.jpg)
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George Creel.
![Page 181: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/181.jpg)
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D)
![Page 182: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/182.jpg)
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Edward L. Bernays. Answer:
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D
20)
![Page 184: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/184.jpg)
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Which term is not associated with Ivy Lee?
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20)
![Page 186: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/186.jpg)
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______ A)
![Page 187: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/187.jpg)
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Ludlow Massacre.
![Page 188: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/188.jpg)
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B)
![Page 189: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/189.jpg)
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John Rockefeller, Sr. C)
![Page 190: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/190.jpg)
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Declaration of Principles.
![Page 191: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/191.jpg)
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D)
![Page 192: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/192.jpg)
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Creel Committee. Answer:
![Page 193: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/193.jpg)
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D
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 21)
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Edward Bernays was known as the first influential person to coin or utilize the term "public relations counsel."
![Page 195: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/195.jpg)
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21)
![Page 196: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/196.jpg)
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______ Answer:
![Page 197: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/197.jpg)
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![Page 198: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/198.jpg)
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True
![Page 199: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/199.jpg)
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False
22)
![Page 200: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/200.jpg)
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In 1900, Henry Ford obtained coverage of the Model T automobile by demonstrating it to a reporter from the Detroit Tribune newspaper.
![Page 201: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/201.jpg)
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22)
![Page 202: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/202.jpg)
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______ Answer:
![Page 203: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/203.jpg)
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![Page 204: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/204.jpg)
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True
![Page 205: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/205.jpg)
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False
23)
![Page 206: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/206.jpg)
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Samuel Insull started the "bill stuffer" concept of communication.
![Page 207: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/207.jpg)
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23)
![Page 208: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/208.jpg)
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______ Answer:
![Page 209: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/209.jpg)
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![Page 210: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/210.jpg)
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True
![Page 211: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/211.jpg)
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False
24)
![Page 212: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/212.jpg)
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Relationship management builds specifically on the notion of asymmetrical communication.
![Page 213: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/213.jpg)
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24)
![Page 214: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/214.jpg)
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______ Answer:
![Page 215: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/215.jpg)
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True
![Page 216: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/216.jpg)
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![Page 217: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/217.jpg)
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False
25)
![Page 218: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/218.jpg)
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The Creel Committee oversaw public relations/propaganda efforts for president Woodrow Wilson during World War I.
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25)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
True
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
False
26)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
The fastest-growing minority audience in the United States is the African-American audience.
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26)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
True
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
False
27)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
Before the 1920s, public relations was seen as a simple extension of the journalistic function, with little consideration of feedback.
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
27)
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______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
True
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
False
28)
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Women in higher levels of management are now common in business and industry.
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
28)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
True
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
False
29)
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
The classic "positive" model for product recall is the Tylenol/Johnson & Johnson case.
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29)
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______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
True
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False
30)
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Women constitute about 70 percent of all public relations practitioners.
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30)
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______ Answer:
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
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True
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False
ESSAY. Write your answer in the space provided or on a separate sheet of paper. 31)
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Compare how the Ludlow Massacre was handled in comparison to a recent, major mine controversy/disaster such as the Sago Mines in West Virginia. How did the tactics, media coverage, and outcomes differ?
Answer :
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32)
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Note the recent push and campaigns by persons to have English as the "official" language of the U.S., in light of recent immigration reform and struggles. What are the key arguments and tactics on "their" side, as well as their opponents that try for a more "welcoming" approach to Hispanic/Latino audiences?
Answer :
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Full file at http://TestbankCollege.eu/Test-Bank-Public-Relations-9th-Edition-Wil
1)
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C 2)
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B 3)
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B 4)
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C 5)
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B 6)
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B 7)
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C 8)
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D 9)
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A 10)
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D 11)
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B 12)
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B 13)
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C 14)
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A 15)
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C 16)
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A 17)
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A 18)
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D 19)
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D 20)
![Page 278: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/278.jpg)
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D 21)
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TRUE 22)
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TRUE 23)
![Page 281: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/281.jpg)
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TRUE 24)
![Page 282: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/282.jpg)
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FALSE 25)
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TRUE 26)
![Page 284: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/284.jpg)
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FALSE 27)
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TRUE 28)
![Page 286: testbankcollege.eutestbankcollege.eu/sample/...9th-Edition-Wilcox.docx · Web viewThe "grande dame" of fashion public ... new media. C) symmetrical media. D) social ... Women in](https://reader033.fdocuments.in/reader033/viewer/2022051800/5ac31b407f8b9a5c558b6017/html5/thumbnails/286.jpg)
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FALSE 29)
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TRUE 30)
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TRUE 31)
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32)