Views · nowthis is a distributed media company mobile social video. social media is now the...

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VIEWS (TARGETING MESSAGES BY PLATFORM)

Transcript of Views · nowthis is a distributed media company mobile social video. social media is now the...

Page 1: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

VIEWS(TARGETING MESSAGES BY PLATFORM)

Page 2: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

HI I’M NEIL!(@SOLVNKY)

()

(DIRECTOR OF INSIGHTS @ NOWTHIS MEDIA)

Page 3: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

NOWTHIS IS A DISTRIBUTED MEDIA COMPANY

MOBILE SOCIAL VIDEO

Page 4: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

SOCIAL MEDIA IS NOW THE ENDPOINT FOR CONSUMPTION

Page 5: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.
Page 6: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

SCALE ON SOCIAL IS ENORMOUS

13MILLION

SOCIAL FOLLOWERS

9PLATFORMS

35PRODUCERS

2.3 BILLION VIEWS

Page 7: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

AN EXAMPLE

Page 8: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

THINKING ABOUT THE INTERNET

Page 9: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

RULE ONE

Platforms have a purpose. Don’t forget the context.

Page 10: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

RULE TWO

Platforms are about people. Find out why your audience is coming to you.

Page 11: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

RULE THREE

Don’t just talk to your audience, listen to what they are saying, even if they are not saying it.

Page 12: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

RULE FOUR

Figure out what the platform is trying to tell you.

Page 13: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

RULE FIVE

It’s not just about knowing what you’re doing right, it’s just as important to find and fix what you’re doing wrong.

Page 14: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

HOW WE EVALUATE

OUR CONTENT

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QUALITATIVE(CREATIVE THINKING)

QUANTITATIVE IDEA(DATA)THE BEST IDEAS

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REWORK YOUR

FAILURES

Page 17: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules.

WHICH PERFORMED BETTER?

a b

Video “a” had 18% more video views than video “b”

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INSIGHTS SHOULD BE GUIDELINES

NOT RULES

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TECH!

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EVALUATE IF THE PLATFORM IS WORTH THE INVESTMENT

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GIVE A SH*T

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“I learned that working with the negatives can make for better pictures” -Aubrey Drake Graham

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END


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