Charlie CrosbyLevel 06OUGD301VIEW

A branding and editorial based brief with a focus on holographicimaging. With this brief I wanted to improve the e!ciency in whichVHL (View Holographics Ltd) communicate to their client base.

Through editorial layout and type I aimed to create a range of printedmedia that would then be utilised within the work environment andexternally at crucial events and business meetings.

Concept.

viewholo raphics

blue frequency606-668 THz

wavelength450-495 nm

Green frequency526-606 THz

wavelength495-570 nm

Redfrequency400-484 THz

wavelength620-750 nm

Holography is a complex subject and the problem I’m trying to solveis communication. So I set out to create a bespoke typeface to brandthe publication which demonstrates a complex process to create theform but remains legible and readable.

The design has been heavily in"uenced by the process of making ahologram. At VHL they use RGB lasers to create the coherent sourceof light that exposes the image.

Using the three lasers as a a basis for my ideas I design a system to formthe type. The three #ll patterns above represent the three lasers used torecord the holograms. The density of the line going across them isrelevant to the frequency and wavelength of that colour of light in thespectrum. To complete the type design I created a skeletal structurewithing the boarder of the characters to give a 3D e$ect whilst thetype remains 2D, this re"ects the appearance of the holograms again.Lastly I rounded the edges of the boards to make the type #t moreappropriately with the company’s current branding.

Publication. I’ve designed the publication to be a high spec print that VHL can sendto clients and to potential investors. The design is meant to look like a lotof e$ort has gone into it to evoke the idea that VHL will put the samee$ort into their holographic products.

I’ve made the layout so that it reads in the easiest way possibly as thepurpose is to make holography easier to understand. The content itselfhas been source from Peter Crosby (employee at VHL), a resource andreference book ‘Practical Holography’ (used by VHL) and myself.

Skills development. When Starting the brief I didn’t know which skills I speci#cally wanted todevelop but as the brief progressed it became more and more apparantthat I needed to be working more with #nishing my products.

Book binding has always been an interest of mine but I rarely practice itso by doing this brief it has pushed me into re learning and re#ning myknowledge of book binding and tailoring books to speci#c purposes.

I considered my stock choice a lot more than in past briefs and overallcreating publications and working with type and layout is somethingthat I would liek to develop and incorporate into future briefs.

I have a great passion for print and print #nishes so I really enjoyedexploring the di$erent possibilities of #nishes.

I’ve used foil block for the #nal product as I was able to access a speci#cholographic foil and do it myself using the college facilities. The foilingrelfects the process of holography and strengthens the #nal outcomegiving it the high spec #nish that I was aiming to achieve.