View Past Design Winners
Transcript of View Past Design Winners
Paper by Distributed by
Paper by Distributed by
Paper by Distributed by
Cover
Keaykolour Original Tangerine 300g
Book end
Curious Matter Goya White 135g
Text
Odela White 160g
Divider
Keaykolour Original Snow White 300g
Printed in Q4 2014
Design Section
Annual Report
Brochures
Communication Collaterals
Packaging
Corporate Identity
Prelude
Glossary
Judges
Award Shows in the Region
Best of Show in Design
Winners & Finalists
04
06
08
14
16
16
30
52
69
80
85
87 ANTALIS IN ASIA
P R E L U D E
P r e l u d e
Recognising the Heavyweights in Design and Print
Named after the heavy object that keeps papers in place, The Paperweight Awards honours those who have given the most creative weight to our collection of papers on commissioned works.
Organised by Antalis, in collaboration with Arjowiggins Creative Papers, the inaugural Paperweight Awards 2014, addresses Asia’s most talented designers and printers from China, Hong Kong, Malaysia, Singapore and Thailand.
The Paperweight Awards garnered great response, with many designers and printers taking part in the Awards for the first time.
Honouring the Mentors
The panel of judges for the Awards comprised of well-known and experienced professionals in the graphic design and printing industry from across Asia. These judges have been making notable contributions not only in their professional work, but also in sharing their design and print knowledge through classes, courses and seminars with many aspiring individuals over the years.
As part of the Awards presentation in Singapore, the Chief Judge for Design, Dr. Kan Tai-Keung from Hong Kong, shared his experience in merging interest in ink painting with graphic design. His engaging talk inspired many in the audience.
4
Inspiring through Paper
More than 120 works printed on papers from Arjowiggins Creative Papers – Conqueror, Curious Collection, Rives, Rives Sensation, Keaykolour and Village – were finalists and winners in The Paperweight Awards.
The works were entered for Design or Print, and in categories of
Annual Report
Brochure
Communication Collateral
Packaging
Corporate Identity (under Design) / Digital Print (under Print)
Each category rewards a Country Winner, who then competes for the Regional Category Winner and the overall Asia Winner for Design or Print.
Rewarding the Outstanding
The Country Category winners and Regional Category winners, each took home a trophy, a certificate and USD1,000 in cash. The overall Asia winners were presented with a round trip to the Arjowiggins Creative Papers mill in Aberdeen Scotland.
This book brings together the results of The Paperweight Awards 2014, made possible with the inspiring winning works, industry mentors and an audience who appreciate the power of creative paper.
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
5
J u d g e s
H o n g K o n gK L & K D E S I G NF o u n d e r & D i r e c t o r
S i n g a p o r eY e l l o w O c t o p u sF o u n d e r & M a n a g i n g D i r e c t o r
Dr. Kan Tai-Keung SBS
Mr. Kevin ThioCh i ef Jud ge
De sign Jud ge
As a world-renowned designer and artist, Dr. Kan is highly skilled in ink painting. He was the first Chinese to be included in “Who’s Who in Graphic Design” of Switzerland and the first designer elected as one of the “Hong Kong Ten Outstanding Young Persons” in 1979. He is now member of the Alliance Graphique Internationale. In 2005, Kan was awarded an Honorary Doctor of Design in the Hong Kong Polytechnic University and is commended officially by receiving the Honor of Silver Bauhinia Star in 2010.
Transformation begins with trust.
The key to Kevin’s success in delivering beautiful solutions is his keen ability to recognise and celebrate the beauty in the human spirit.
Since 1997, he has led Yellow Octopus to become the internationally recognised creative team it is today, winning several awards including Best of Show at HOW International Design Awards 2012 and the Red Dot Award for Communication Design 2012.
However, a true mark of his leadership is that Yellow Octopus has inspired clients and community alike, to trust that design excellence can and should be created for good – effecting positive change for a better society.
This affirmation is the axis on which Yellow Octopus’ diverse portfolio thrives, including work done for clients such as Angliss, Asia Pacific Breweries, Avery Dennison, Mastercard, Resorts World Sentosa, Sennheiser, Shell, Singapore Management University and more.
6
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
M a l a y s i aR i f a i e C h u a S e t h iP a r t n e r
T h a i l a n dT N O P D e s i g n F o u n d e r & C r e a t i v e D i r e c t o rMr. Mohamed
Asri Ahmad
Mr. Tnop Wangsillapakun
De sign Jud ge
De sign Jud ge
An Industrial Designer by qualification, Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia, Johan Design Associates, before being offered to be the Creative Director of Art & Magic, a design subsidiary of Bates Advertising in early 1991.
His experience spanning more than 30 years of design practice, extends across the core disciplines of branding and design namely, naming & identity, brand communication, packaging, interface design, environment & exhibition, event consultancy, creative content and activation.
Asri is the founding member of wREGA (Graphic Design Association of Malaysia) and a regular curriculum syllabus reviewer (CSR) for Multimedia University, an industry advisor for both University Sains Malaysia and Taylors University and gives regular talks/workshops to young designers and students. He is currently the creative director and partner of Rifaie Chua Sethi Sdn Bhd, a strategic brand consultancy.
TNOP is a Bangkok-based studio that focuses on creating a perfect balance between art and design. Found in Chicago in 2005 by Tnop Wangsillapakun, TNOP believes that a sharp design is about the critical balance of conceptual work and craftsmanship. His philosophy is to create a unique design that can represent client’s culture through distinct contemporary executions, materials and techniques.
TNOP has worked with a wide range of clients from global brands like Corbis Images, Nike, Coca-Cola, and IRENA (International Renewable Energy Agency) to a local businesses like Mitea, a tea shop in Chicago and Alongkorn, a high-level bespoke suit shop in Bangkok. The studio has won many awards and are featured in many books and renowned magazines around the world. TNOP has always been active in the Thai design community by giving lectures and conducting workshops as well as collaborated in art and design exhibitions from time to time.
7
AWARDSHOWS
REGIONIN THE
AWARDSHOWS
REGIONIN THE
CHINA
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
9
HONG KONG
A W A R D S H O W
10
MALAYSIA
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
11
A W A R D S H O W
SINGAPORE
12
THAILAND
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
13
B e s t o f S h o w
T h a i l a n d
Farmgroup
14
T h e P a p e r w e i g h t A w a r d s 2 0 1 4
‘NEVER BE NEVER’ PACKAGE
FOR NOBLE DEVELOPMENT
ANNUAL REPORT
NOBLE DEVELOPMENT PUBLIC
COMPANY LIMITED
PRINTED ON SKIN CURIOUS
COLLECTION BLACK 270G
Basing on Noble’s Company mantra, ‘be original’ comes a concept of ‘Never be Never’. The pieces expand on the idea of constantly moving forward and being ahead of it’s own time. The use of typography has been designed to create drama. It’s interactive pages are packed full of surprises.
15
A n n u a l R e p o r tC o u n t r y W i n n e r
Hong Kong Housing Society Annual Report 2012
Hong Kong Housing Society
printed on Rives Sensation Gloss Artist Bright
White 250g
H o n g K o n g
Ione Financial Press Ltd
Hon
g Kon
g
16
A n n u a l R e p o r tF i n a l i s t
Phoenix Satellite Television Holdings Limited
Annual Report 2012
Phoenix Satellite Television Holdings Limited
printed on Rives Sensation Gloss Artist Bright
White 250g
H o n g K o n g
Capital Financial Press Ltd
17
A n n u a l R e p o r tF i n a l i s t
Everbright International Annual Report 2012
Everbright International
printed on Rives Tradition Bright White 320g
H o n g K o n g
Gennex Financial Media Limited
18
A n n u a l R e p o r tF i n a l i s t
Everbright Annual Report 2012
China Everbright Limited
printed on Curious Metallics Ice Gold 300g
H o n g K o n g
Gennex Financial Media Limited
19
A n n u a l R e p o r tF i n a l i s t
China Overseas Land & Investment Ltd
Interim Report 2012
China Overseas Land & Investment Ltd
printed on Rives Basane Bright White 350g
H o n g K o n g
Ref Financial Press Ltd
20
A n n u a l R e p o r tR e g i o n a l W i n n e r
M a l a y s i a
CD Corporate Reports Sdn Bhd
AXIATA 2011 Annual Report
AXIATA
printed on Rives Sensation
Gloss Tactile Bright
White 270g
Every day, Axiata is Advancing Asia towards a better, brighter future. As an organisation that pursues excellence and innovation across our entire operations, Axiata touches the lives of millions of people in Asia by bringing the most advanced communication services to them.
21
A n n u a l R e p o r tF i n a l i s t
The Strength To Persist.
The Tenacity to Prevail.
MSC
printed on Rives Sensation
Gloss Shetland Bright
White 270g
In the face of harsh winds, the bamboo bends, but never breaks. Similarly, MSC Group bounces back, even from the most difficult times. Today, we face another challenge, but we are confident we will triumph. Like the bamboo, we have the strength to persist and the tenacity to prevail.
M a l a y s i a
Intact Communications (M) Sdn Bhd
22
A n n u a l R e p o r tF i n a l i s t
TM 2012 Annual Report
Telekom Malaysia berhad
printed on Conqueror
Iridescent Gold Dust 250g
Because, with TM, you’re getting services from a name you know and trust, backed by years of experience. With an incredible range of content and high speed connections, be it Streamyx or UniFi for homes, with complete end-to-end solutions for businesses, TM offers faster, richer and a more reliable customer experience. Whether is it entertainment, information or communications, we help you connect, communicate and collaborate. Our customers can count on us to deliver.
Trust us. We know broadband best. After all, we are Your Broadband Champion.
M a l a y s i a
CD Corporate Reports Sdn Bhd
23
A n n u a l R e p o r tF i n a l i s t
IOI 2012 Annual Report
IOI Corporation Berhad
printed on Conqueror
Iridescent Gold Dust 250g
As a global player in the palm oil industry, IOI Group is committed to adopting sustainable and responsible practices in all our businesses. Caring for the environment and society is at the heart of our operations as we invest in green technology, deliver innovative solutions and undertake socially responsible initiatives to nurture a sustainable and renewable growth. We will continue to plant seeds of innovation in our businesses to sustain long term growth in volume and profitability.
The cover design features icons within the text to represent our commitment to sustainable and innovative development in our three core businesses.
M a l a y s i a
CD Corporate Reports Sdn Bhd
24
A n n u a l R e p o r tF i n a l i s t
Loh & Loh Corp Bhd 2012
Annual Report
Loh & Loh Corp Bhd
printed on Rives Sensation
Gloss Tactile Bright
White 270g
“Out of the turbulence of the global economic crisis the Company has emerged stronger, having consolidated with prudent policies. Now that calm has been restored “Moving Forward” is our new rallying cry, as we look to the future with renewed confidence.”
M a l a y s i a
Hugh’s Design Network
25
A n n u a l R e p o r tC o u n t r y W i n n e r
Annual Report 2012 -
Weaving Long Term Value
Pacific Century Regional
Developments Limited
printed on Village
White 280g
The imagery of handloom weaving signifies Pacific Century Regional Developments Limited’s determination to pursue long-term value, with the uniformity and repetition of the lines alluding to the Group’s sustained focus and incessant drive. Designed to exude understated sophistication, the annual report features shades of ash brown to comprise a neutral colour palette, as well as subtle patterns creating a simple yet classy visual texture using specially selected paper – Village White.
S i n g a p o r e
Equity Communications Pte Ltd
S ingapo
re
26
A n n u a l R e p o r tF i n a l i s t
Annual Report 2011 -
All Set to Take On
The Altitudes
Cerebos Pacific Limited
printed on Rives Design
Ice White 250g
We wanted the annual report to parallel the growth of Cerebos Pacific Limited. So for 2010, we began the journey from base camp and in 2011, continued the concept of an ascent up a snowy peak. It surely is symbolic of a group of people striving towards a common goal.
S i n g a p o r e
Adrenaline Communications Pte Ltd
27
A n n u a l R e p o r tF i n a l i s t
S i n g a p o r e
Design Composite
EQ Insurance in 2012 -
Shaping up Stepping out
EQ Insurance
printed on Curious
Metallics Ice Silver
Recycled 250g
While embarking on the Annual Report design project for EQ, our concerns were to convey a clean modern and fresh impression to our clients. When Curious Metallics Ice Silver 250g was decided for the cover, there were no looking back. Perfect synergy.
28
A n n u a l R e p o r tC O U N T R Y W I N N E R
Glow in the Dark
GLOW Energy Public
Company Limited
printed on Curious
Metallics Ice Silver 250g
The design concept is to represent 20-year-successful growth of Glow Group. The primary fuels of its power generation process is Bituminous coal, ‘Curious Metallics Ice SIlver’ paper is the perfect choice for this concept as it has special shine effect representing the power of Bituminous coal. The cover is printed with dark grey color reflecting the Bituminous coal appearance and bright orange representing the light from the energy produced. The glittering remains in effect after printing, which can imply a continuous growth of Glow Energy business.
T h a i l a n d
Third Eye 1999 Co.,Ltd
Tha i land
29
B r o c h u r eC o u n t r y W i n n e r
华夏地产楼书 Real Estate
Brochure of Hua Xia
Real Estate
华夏地产 Hua Xia Real Estate
printed on Curious
Metallics Chocolate 120g
/ Rives Sensation Gloss
Tradition Bright
White 170g
Cover of the property brochure is mounting the paper of 120G curious metallics chocolate. And the inner pages is using the paper of 150G sensation arist with concertina fold. A dozen meters long of one drawing land map coherent a whole book, reflects a different luxury .This is combining excellent design, paper use and printing finishing process.
楼书封面用纸120克星域金属星彩巧克力裱板,内
页采用150克超感滑面超白进行拼接,采用风琴页
装订方式,背面一副十几米的江山图连贯全书,体
现了不一样的低调奢华,是一本将设计、纸张,工
艺结合的优秀作品。
C h i n a
广东省广告股份有限公司 GUANGDONG ADVERTISING CO., LTD.
Ch ina
30
B r o c h u r eF i n a l i s t
C h i n a
辛欣 Xin Xin
商业地产 Investment and Development of
Commercial Real Estate
万达集团 WANDA GROUP
printed on Curious Metallics Ionised 250g /
Curious Metalics Gold Leaf 250g
31
B r o c h u r eF i n a l i s t
天健上域画册 Artbrochure of Tagen Shangyu
天健地产 Tagen Real Estate
printed on Curious Metallics Chocolate 120g /
Rives Sensation Gloss Artist Bright White 250g
C h i n a
陈登 Chen Deng
32
B r o c h u r eR e g i o n a l W i n n e r
H o n g K o n g
Lo Wing Kit
PolyU Fashion Show
2013 Brochure
The Hong Kong
Polytechnic Universaty
(Institute of Textiles &
Clothing)
printed on Curious Cosmic
Blue Planet 360g
This book design is based on “illusion” which combined different text opacities and characteristic of the metallic cover paper. With the view of different angles, this cover paper reflects vary levels of lights so as to strengthen the theme of visual illusion.
33
B r o c h u r eF i n a l i s t
Ingenuity Follows Nature - A Poster Exhibition of
Asian Designers & Tong Yang-Tse’s Calligraphy
Hong Kong Design Centre
printed on Rives Sensation Gloss Artist 120g & 250g
H o n g K o n g
84000 Communications Limited
34
B r o c h u r eF i n a l i s t
H o n g K o n g
Toby Ng Design
The World
of 100 Postcards
Toby Ng Design
printed on Village
White 120g & 280g
The World of 100 provides answers to this question: If the world were a village of 100 people, what would its composition be? Statistics about the diversity of the world’s population are illustrated by a series of 20 vibrant and visceral infographics posters. Published as a postcard book for easier collection and circulation for greater impact.
35
B r o c h u r eF i n a l i s t
AmenPapa Spring / Summer 2013 Brochure
AmenPapa
Rives Sensation Gloss Artist Bright White 120g
H o n g K o n g
Rain B
36
B r o c h u r eF i n a l i s t
H o n g K o n g
Rain B
AmenPapa 2012 Blessing #002
AmenPapa
printed on Curious Translucents Clear 180g /
Village White 160g
37
B r o c h u r eC o u n t r y W i n n e r
IO Damansara Heights
Main Brochure
Mudajaya Corp
printed on Rives Sensation
Gloss Tradition Bright
White 170g / Curious
Metallics Ice Gold 120g /
SKIN Curious Collection
Extra White 270g
A conscious creative stream that mirrors the essence of the development, all elements of the brochure, from typography to paper choice, were composed to depict the design philosophy of harmony and exclusivity. Presenting space, form and texture in perfect equilibrium, the brochure is in effect a microcosm of the development.
M a l a y s i a
PWR DESIGN Sdn Bhd
Malays ia
38
M a l a y s i a
Mega Branding & Solutions Sdn Bhd
Setia Ecollection
Bandar Eco-Setia Sdn Bhd
printed on Rives Sensation
Gloss Linear 120g /
Rives Sensations Gloss
Tradition 270g
To showcase HUES @ Setia Eco Park’s diverse range of homes, we opted for multi-colored dog-ears for a seamless browsing experience that’s pleasant to the eyes. The paper type, Rives Sensation Gloss Linear, was aptly chosen for its contemporary texture of uncoated paper, which pays homage to the vibrant colours of the development.
B r o c h u r eF i n a l i s t
39
B r o c h u r eF i n a l i s t
Sunway College MBA
Sunway College
printed on Conqueror
Bamboo Wove Natural
White 120g
To bring out the true essence of the course, several circular symbols are used to represent the growth of the earth. It is also used to create the visual impact of a constant expansion. The design interplays with the headers, allowing readers to experience the material in a different manner.
M a l a y s i a
Derrick Li hua
40
B r o c h u r eF i n a l i s t
M a l a y s i a
Octagon Creative Sdn Bhd
Four Seasons Place
Main Brochure
VENUS Assets Sdn Bhd
printed on Rives Sensation
Gloss Tradition Bright
White 170g
Times change but the Four Seasons image continues to be dedicated to perfecting the luxury of comfort and style with elegant surroundings of the highest quality embodying a home away from home. The design of this brochure is designed to reflect the Four Season’s renowned stature.
41
B r o c h u r eF i n a l i s t
Sime Darby Property
Berhad “ The Glades “
Sime Darby Property
Berhad
printed on Rives
Sensation Gloss 100%
Recycled Shetland
Bright White 170g
The Glades is a truly unique green enclave which specially conceives around a series of waterways to deliver a breathtaking serene and harmonious lifestyle. This is true waterside living where the waterways is designed to inspire with its stunningly beautiful views & gently weave their way amongst majestic bungalows.
M a l a y s i a
Chimera Sdn Bhd
42
B r o c h u r eC o u n t r y W i n n e r
S i n g a p o r e
Splash Productions Pte Ltd
This Is A Creative Package
Singapore Workforce
Development Agency (WDA)
printed on Curious
Metallics Ice Gold 250g
Inspired by an empty canvas and its creative possibilities, we opted for a clean look and direct messaging. The string tie suggests that WSQ programmes provide links to the creative industries.
S ingapo
re
43
B r o c h u r eF i n a l i s t
Sheraton Towers
Wedding Brochure
Sheraton Towers
Singapore Hotel
printed on Conqueror
Bamboo Wove Natural
White 160g & 250g
Through the use of clean typography and layout, minimalist artistic touches to soft glowing images, the wedding brochure is bound in French folds to create a statement piece that is of elegance, luxury and finesse. The paper material – Conqueror Bamboo Natural White - is also carefully chosen to complete the design with its old world charm that adds a feeling of eternity to saying “I do”.
S i n g a p o r e
Concept Lab Communications Pte Ltd
44
B r o c h u r eF i n a l i s t
S i n g a p o r e
Fuse Creative LLP
NUS Alumni Awards 2013 -
Recognising Excellence
National University
of Singapore, Office of
Alumni Relations
printed on SKIN Curious
Collection Black 380g /
Conqueror Wove
Oyster 120g
To create a look of refined elegance and reflect the prestige of the Awards, we elected the design to be kept simple. Through the careful selection of material, texture and finishing, we brought out a feel that is classy and impactful without being brash.
45
B r o c h u r eF i n a l i s t
Evolutionary Cuisine
Tong Le Private Dining
printed on SKIN Curious
Collection Black
& Red 380g
This 160-page book was commissioned by Tong Le Private Dining, a luxurious restaurant. It documents the evolution of Tong Le’s cuisines as well as the design of the interior. Every aspect of this book, especially the editorial design, material and printing techniques, are meticulously considered to bring out the elegance of this restaurant.
S i n g a p o r e
Nimbus Design
46
B r o c h u r eF i n a l i s t
S i n g a p o r e
The Secret Little Agency
Chefs With Altitude 2012
Fairmont Singapore &
Swissotel The Stamford
printed on Rives Tweed
Bright White 120g /
Village White 100g
Masterchefs can make ordinary ingredients into the most unexpected dishes. For Swissôtel’s Chefs With Altitude, we challenged chefs to create dishes using the same base ingredients. A blank plate on the cover of our coffee table book plus stickers of the ingredients let guests try their hands at it too.
47
B r o c h u r eC O U N T R Y W I N N E R
ALILA KOH
RUSSEY Brochure
CITY STAR, CBRE
printed on Conqueror
CX22 High White 250g /
Conqueror Wove
Brilliant White 300g
The layout and copy style further reflects this ‘story telling’ approach and core values of the Alila Villas brand. A minimum of superlatives were used in the copy to make it as real as possible and the design was restrained to reflect the contemporary nature of the architecture and brand. This included much use of ‘white or negative space’ to allow the visuals an unclutterred display.
T h a i l a n d
Inhouse Brand Works
Tha i land
48
B r o c h u r eF i n a l i s t
Somboon Chinese
Menu 2014
Somboon Chinese
Restaurant
printed on Curious
Cosmic Pulsar Red 360g
The Chinese restaurant brand features authentic Cantonese cuisine and is well received by local and international public figures and businessmen.
T h a i l a n d
Practical Design Studio Co., Ltd
49
B r o c h u r eF i n a l i s t
MAYA Chiangmai Brochure
MAYA Development Co., Ltd
printed on Curious
Metallics Ice Silver 250g
The Arts of Retailtainment: The perfect combination of Retails & Entertainment that happening at the center of the Arts at Nimmanhemin.
T h a i l a n d
Dragon Ink Co., Ltd
50
B r o c h u r eF i n a l i s t
T h a i l a n d
Atthaya Soontarayon
The Diversity
of Enjoyable
Rangsit University
printed on Rives Design
Bright White 250g
Consider the time of classroom in university by using various colors to represent the diversity of faculty and expressing the emotion for each science of rangsit university. Informal layout arrangement to make enjoyable on every pages since the first touch texture from front cover.
51
C o m m u n i c a t i o n C o l l a t e r a lC o u n t r y W i n n e r
徐家汇源台历 CALENDAR of Xu Jia Hui Tourism Company
上海徐家汇源旅游发展有限公司 Shanghai Xu Jia Hui Tourism Development Co.Ltd.
printed on Rives Sensation Artist Bright White 250g
C h i n a
上海汉唐文化发展有限公司 创意部 Shanghai Hantang Culture Development Co.,Ltd. Creative team
Ch ina
52
C o m m u n i c a t i o n C o l l a t e r a lC o u n t r y W i n n e r
H o n g K o n g
Amazing Angle Design Consultants Ltd
Zero Dishonesty
Notebooks
Canon Hong Kong Co. Ltd.
printed on Keaykolour
Original Snow White 250g
A playful combination of “Z” and “D” forms different characters to represent the core topics of Zero Dishonesty staff training, this notebook set is a positive reinforcement on the principles of corporate ethics and values.
Hon
g Kon
g
53
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
H o n g K o n g
LCSD - HK Museum of History
HK Cheongsam story Bookmark
LCSD - HK Museum of History
printed on Curious Matter Black Truffle 270g /
SKIN Curious Collection Absynthe, Lavendar,
Orange, Pink 270g
54
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
H o n g K o n g
Eric Chan
Mercedes-Benz Invitation
Mercedes-Benz
printed on Keaykolour Original Jet Black 120g
55
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
H o n g K o n g
On Your Mark Design Laboratory
Global Design Network 2013
Hong Kong Federation of Design Associations
printed on Curious Matter Goya White 270g
56
C o m m u n i c a t i o n C o l l a t e r a lC o u n t r y W i n n e r
M a l a y s i a
JD Design Sdn Bhd
Fun Beyond
The Grid
JD Design Sdn Bhd
printed on Curious
Metallics Shadow 300g
People can be forgetful. Hence we designed a branded notepad so they can keep track of what’s important while keeping JD Design in mind too. And as a showcase of our creativity, just take a closerlook and discover an added twist that creates a lasting impression for all.
Malays ia
57
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
M a l a y s i a
Axis Communications Identity Sdn Bhd
Invite 31
AXIS Identity Group
printed on SKIN Curious
Collection Absynthe,
Orange, Pink, Extra
White 270g
A simple design manipulating colours and special die-cuts, the invitation card emphasizes on the date. The focal point are the cut-outs on different sections of the papers, each piece in a distinct colour, when placed together the date of the event is formed, creating a fun, playful, multi-dimensional and memorable card.
58
M a l a y s i a
Evelyn Ho
Setia Ecohill
Precinct 1 Leaflet
Setia EcoHill Sdn Bhd
printed on Conqueror
Bamboo Wove Natural
White 250g
Setia EcoHill is a brand new township which carrys the eco-friendly concept to suit the future generations. A series of illustrations telling a boy’s story where he enjoys his happy growing life in Setia EcoHill with his friends adds a personal touch to the whole design.
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
59
S i n g a p o r e
Blue Beetle Design
The Providore Press
Release Kit
The Providore
printed on Keaykolour
Original Snow White 300g
The Providore Press Release Kit is designed to showcase the company and its vast range of products. A specially designed box containing individual cards with simple pattern graphics and typography styling relating to the products are used to inject a fun and less formal approach. And it allows the press personnel to pick up any card featuring the product or company profile for reference with ease.
C o m m u n i c a t i o n C o l l a t e r a lC o u n t r y W i n n e r
S ingapo
re
60
S i n g a p o r e
Tofu Design Pte Ltd
Forest Greeting Card
Tofu Design Pte Ltd
printed on Conqueror
Bamboo Wove Natural
White 250g
Christmas is a special time of the year. A time that we at tofu believe should be magical. Yet like many others, we had neither time nor space to set up a beautiful tree. But what is Christmas without the glitter and sparkle of one? And if we could share a tree, why stop at one? Thus, we boxed and mailed out a snow-capped forest to each of our clients and loved ones.
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
61
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
S i n g a p o r e
Tofu Design Pte Ltd
Your Christmas To
Make Greeting Card
Tofu Design Pte Ltd
printed on Conqueror
Iridescent Silica
Blue 250g
For years, we are often the passive recipients of Christmas gifting. Thus this year, we think it’s time to put a spin on tradition and give the gift of Customisation instead. Tofu created a canvas of a scarf that allowed our recipients to participate and decide what design best suited their individuality. By folding or popping out the “knit” stitches to make a reindeer, mistletoe or polka dot pattern, the possibilities were endless. And the smiles and thumbs-up from our clients and friends were priceless.
62
S i n g a p o r e
Flava Design
Assembly Coffee Launch
Assembly Coffee
printed on Conqueror
Laid Brilliant White
120g & 220g
Assembly Coffee refines vintage brews to lead the third wave coffee movement locally. Blending the use of black and white imagery and graphics on textured paper, assembles a sense of nostalgia and richness with a tinge of modern visual flavour.
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
63
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
S i n g a p o r e
D3 Private Limited
Singaporeanism -
Calendar 2013
D3 Private Limited
printed on Village
White 200g & 240g
Singaporeanism celebrates the idiosyncrasies of Singapore and Singaporeans. It captures the essence of the country’s national identity by portraying the tangible characteristics as well as evokes a sense of nostalgia and recognition. The calendar also educates its users by providing little-known facts about Singapore and what it means to be a Singaporean.
64
T H A I L A N D
Farmgroup
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
VOGUE Invitation Card
VOGUE Thailand
printed on SKIN Curious
Collection Black 135g,
270g & 380g
Bangkok is a place where Haute couture meets street vendors daily. For the Vogue Thailand invitation design, Farmgroup’s intention was to play with that beautiful contrast of what is generally perceived as fashion, and Bangkok’s true identity. It is the representation of Vogue’s attitude towards fashion that fashion happens on the street not in the department stores.
65
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
T h a i l a n d
A-list Corporate Limited
The Only Son Packaging
for Press and Media Gift
at Spring Summer 2013
Collection Launch
A-List Corporate Limited
printed on Conqueror
Laid Calligraphy 3000g
In keeping with the minimalist aesthetic of the brand, the custom made packaging is timeless and have luxurious feel. Using embossed letters and outlines on matte black paper. Slits are placed to assemble the envelope and also hold the chain necklace on the card inside, with The Only Son tag attached above embossed symbol logo.
66
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
T h a i l a n d
Practical Design Studio Co., Ltd
Send postcard
to Santi
Santi Lawrachawee
printed on Conqueror
Wove Digital Brilliant
White 300g / Keaykolour
Original Biscuit 300g /
SKIN Curious Collection
Black 270g
The project, I have an idea of designing postcards in Thai with my name “ ” and post them to myself and others in many locations. In hope that the meaning of my name, “peace” will bring hope and cheerful spirit to everyone who has seen these postcards.
67
C o m m u n i c a t i o n C o l l a t e r a lF i n a l i s t
T h a i l a n d
Plan Grafik Co., Ltd
NoteBook of Love
Pavinee Subdeemeesuk
printed on Rives
Sensation Gloss
Tradition Bright
White 270g
Love is not just red. We can create love in many colors.
These notebooks are designed to emphasize the atmosphere of happiness, love and memories.
Marriage is the good moment to start something new, create a brighter world, fills smile and share great stories.
68
P a c k a g i n gC o u n t r y W i n n e r
C h i n a
温宇鹏 Wen Yu Peng
Ch ina
十二名家缘绘生肖 Drawing of Chinese
Zodiacs by 12 Masters
广州市东方红文化策划传播有限公司 Guangzhou Sun Rising
Culture Communication
Co.,Ltd
printed on Keaykolour
Particle Sunshine 150g
/ Curious Translucents
Gold 100g / Curious
Metallics Nude 300g
“Stamp” is one of the oldest communication tools in the world, and the hand-painted is also one of the most attractive in art world.
12 famous Chinese Zodiac knot with “缘”and “结” have deep bonding meaning of connection. Both also have auspicious and full of profound meaning.......Broad and profound Chinese Zodiac culture, attract six Chinese famous stamps designer and six painting masters to express the Zodiac culture with their own unique cultural perspective.This simple design let the world keep eyes on the new Chinese art style of hand-painted art.
“邮票”是当今是世界上最古老还在使用的交流工
具,而“手绘”亦是世界上最具魅力的艺术之一。
12位名家因生肖结“缘”
“结”有捆合与联结之意 。既吉祥又充满深刻含
义......。
博大而深厚的中国生肖文化,吸引来自中国艺术圈
中,六位中国生肖邮票设计家与六位画坛名家,用
各自有独特的文化角度表达生肖文化,他们由此“
结”下不解之缘。采用简约新中式设计,让真正的
目光停留在品味手绘艺术上。
69
P a c k a g i n gC o u n t r y W i n n e r
H o n g K o n g
Eric Chan
Shama Red Packet
Shama
printed on Curious
Metallics Gold Leaf
120g, Super Gold 120g, Ice
Gold 120g / SKIN Curious
Collection Pink 135g
To cope with Client’s briefing of designing a detailed and exquisite red packet. We used laser cut to present the fine traditional Chinese New Year graphics and pattern and chosen “Skin” and “Curious Metallics” paper stock for its extra durability.
Hon
g Kon
g
70
P a c k a g i n gC o u n t r y W i n n e r
S i n g a p o r e
Tofu Design Pte Ltd
It’s A Tofu New Year
Tofu Design Pte Ltd
printed on Curious Soft
Touch Milk 300g / Rives
Sensation Gloss Artist
Bright White 120g
多福多富 duo(1) fu(2) duo(1) fu(4) - our very own Lunar new year greeting graced slinky red packets with the year’s zodiac hero snaking down abstract paths of the ancient script of 福. Plus, a sleek foldable pyramid for your mandarin oranges.
S ingapo
re
71
S i n g a p o r e
Flava Design
The Art of Giving Red
Packet Series
Flava Design
printed on Conqueror
CX22 Diamond White
120g & 250g
In Asia, the ‘Red Packet’ given from the heart for celebration makes it the art of giving. This Series were designed to infuse traditional auspiciousness with loud colors, modern patterns and graphics artistry. Finished with print effects gives an interesting visual texture and feel.
P a c k a g i n gF i n a l i s t
72
P a c k a g i n gF i n a l i s t
S i n g a p o r e
Shirley Tan Hsueh Lee
Spring Blossoms Money
Packet 2013
International
Enterprise (IE) Singapore
printed on Curious
Metallics Red Lacquar
120g & 300g
Graphical peony and plum blossoms are designed to represent spring blossoms. The petals are die-cut from Curious METALLICS Red Lacquer to create depth. Each against IE Singapore’s corporate colours – green, red, teal, yellow. The colour contrast and differentiation create an interesting set of eight red packets for the festive season.
73
P a c k a g i n gF i n a l i s t
S i n g a p o r e
Chng Siew Luan
Flower in Blossoms
Money Packet 2012
International
Enterprise (IE) Singapore
printed on SKIN Curious
Collection Red 270g &
Extra White 135g / Rives
Sensation Gloss Artist
Bright White 250g
Peony and plum blossom, symbols of richness and honour in Chinese tradition are set against bright red and pink backgrounds, adding cheeriness to happy occasions. Splash of Teal, IE’s primary colour, is added not only to give it an IE identity, but also to arouse excitement through this clashing colour.
74
P a c k a g i n gF i n a l i s t
S i n g a p o r e
Achates 360
A Jar of Tradition
Money Packet 2014
Achates 360
printed on Curious
Metallics Ice Gold 120g
/ Keaykolour Original
Guardsmen Red 300g
These multi-racial cash packets are designed for festivals like Deepavali and Weddings, etc, promoting racial and cultural exchange.
For added humor, it is packed in Singapore’s iconic cookie container, featuring different ingredients inside each packet. Open the packet, and you’ll be surprised with the aroma of buttery cookies.
75
T h a i l a n d
Be Our Friend
The aesthetic of
the legendary
“Himmaphan” forest.
Starwoods Hotel &
Resorts, vanabelle
printed on SKIN Curious
Collection Mocha 270g
When the distinguished guest of Vana Belle steps in the room, he will found the Antalis Skin cartons packed with Sheaffer pen, just like an ancient time, but instead of the feathers on the top, he will find the squirrel’s tail spreading beautifully. Squirrel, one of the creatures in the legendary forest, is used to represent a warm welcoming to the guests. This welcome gift is designed by the linkage of the hotel’s signage system concept, which designed by us as well.
Tha i land
P a c k a g i n gC o u n t r y W i n n e r
76
T h a i l a n d
GMM Grammy Public Company Limited
2014 Gift Set Box
GMM Grammy Public
Company Limited
printed on Curious
Metallics Mandarin,
Violet, Chocolate &
Galvanised 120g
Boxes were create by human long time ago, this time I use white glossy foil typo stamp on the edge of box to make it look modern, the glittering of paper give it a hint of charm.
P a c k a g i n gF i n a l i s t
77
P a c k a g i n gF i n a l i s t
T h a i l a n d
The Leo Burnett Group Thailand
LIXIL Folder
Lixil ( Thailand )
Public Co.,Ltd
printed on Curious
Metallics Mandarin &
Shadow 120g
The concept was inspired by the function of a drawer, which facilitate the main user; architect or engineer, to use catalogs inside.
78
P a c k a g i n gF i n a l i s t
T h a i l a n d
SC Asset Corporation Public Co., Ltd
All Good Memories
(For Good Mornings)
SC Asset Corporation
Public Co., Ltd
printed on KeaykoLour
Original Sombre
Grey 300g
Because thumbdrives come in handy whenever you need to share/store good data or wonderful memory that is worth to collect.The creative idea that was inspired by the lyrics of the song “Baan Kong Wan Prung Nhee” or “(Home) For Good Mornings”. Every thumbdrive has the newest 2013 SC ASSET television advertisement and the song Baan Kong Wan Prung Nhee stored within.
79
C o r p o r a t e I d e n t i t yF i n a l i s t
C h i n a
上海应用技术学院 Shanghai Institution of Technology
随意鸟地方茶艺有限公司 T-HOUSE Corporate Stationery
随意鸟地方茶艺有限公司 T-House Tea House
printed on Conqueror Laid Brilliant White 220g & 300g
and High White 100g
80
C o r p o r a t e I d e n t i t yC o u n t r y W i n n e r
S i n g a p o r e
Trine Design Associates Pte Ltd
Corporate Branding
for Stamford Cellars
Stamford Cellars
Pte Ltd
printed on Village
White 150g & 280g /
Rives Sensation Gloss
Tradition Bright
White 270g
Stamford Cellars is in the business of ultra high security storage for rare and fine wines. To position the brand with its tagline “Salvum Et Securum” and its European heritage, the logo features an original coat of arms with two gryphons guarding a bottle of wine. The quality of the brand is evidenced in the careful execution of details - especially in print, through premium paper choice and hand-crafted print finishing.
S ingapo
re
81
S i n g a p o r e
SilverNeedle®
Hospitality
Corporate Stationery
for SilverNeedle®
Hospitality
SilverNeedle®
Hospitality
printed on Conqueror
CX22 Diamond White 120g &
320g / Curious Metallics
Ice Gold 250g
The key objective of this integrated marketing project is to amplify our corporate brand promise through-the-line: We live, breathe and deliver on our brand promise of Innovative Ideas, Flawlessly Executed through everything we do, everytime, all the time. We decided to use innovative design and striking imagery that will leave lasting impressions on the psyche of our target audience. Most importantly, the creative brief is to ‘keep it simple’ without getting into much ambiguity and without compromising on the actual representation or brand image of our company.
C o r p o r a t e I d e n t i t yF i n a l i s t
82
C o r p o r a t e I d e n t i t yR e g i o n a l W i n n e r
T h a i l a n d
Anuphop Sophitpiyakul
VS Stationery
King Power
International
printed on Rives Design
Bright White 120g
The creation of VS Stationery set is based on the modern yet credible design. “S” of the initials “VS” stands for Srivaddhanaprabha which is the family name bestowed by His Majesty King Bhumibhol. Thus, we especially select a premium choice printing material to represent the classy splendid design.
83
Dhara Dhevi Stationery
Dhara Dhevi Chiang Mai
printed on Conqueror
Laid Cream 100g & 120g
Living amidst the most elegant sophistication: ultra luxury hotel with sophistication lanna style.
C o r p o r a t e I d e n t i t yF i n a l i s t
T h a i l a n d
Dragon Ink Co., Ltd
84
G L O S S A RY
84000 Communications Limited
A-list Corporate Limited
Achates 360
Adrenaline Communications Pte Ltd
Amazing Angle Design Consultants Ltd
Anuphop Sophitpiyakul
Atthaya Soontarayon
Axis Communications Identity Sdn Bhd
Be Our Friend
Blue Beetle Design
Capital Financial Press Ltd
CD Corporate Reports Sdn Bhd
Chimera Sdn Bhd
Chng Siew Luan
Concept Lab Communications Pte Ltd
D3 Private Limited
Derrick Li Hua
Design Composite
Dragon Ink Co., Ltd
Equity Communications Pte Ltd
Eric Chan
Evelyn Ho
Farmgroup
Flava Design
Fuse Creative LLP
Gennex Financial Media Limited
GMM Grammy Public Company Limited
Hugh’s Design Network
Inhouse Brand Works
Intact Communications (M) Sdn Bhd
Ione Financial Press Ltd
JD Design Sdn Bhd
LCSD - HK Museum of History
34
66
75
27
53
83
51
58
76
60
17
21, 23, 24
42
74
44
64
40
28
50, 84
26
55, 70
59
14, 65
63, 72
45
18,19
77
25
48
22
16
57
54
G l o s s a r y
85
Lo Wing Kit
Mega Branding & Solutions Sdn Bhd
Nimbus Design
Octagon Creative Sdn Bhd
On Your Mark Design Laboratory
Plan Grafik Co., Ltd
Practical Design Studio Co., Ltd
PWR DESIGN Sdn Bhd
Rain B
Ref Financial Press Ltd
SC Asset Corporation Public Co., Ltd
Shirley Tan Hsueh Lee
SilverNeedle® Hospitality
Splash Productions Pte Ltd
The Leo Burnett Group Thailand
The Secret Little Agency
Third Eye 1999 Co.,Ltd
Toby Ng Design
Tofu Design Pte Ltd
Trine Design Associates Pte Ltd
Wen Yu Peng
上海应用技术学院 - Shanghai Institution of Technology
上海汉唐文化发展有限公司创意部 - Shanghai Hantang Culture Development Co.,Ltd.
Creative team
广东省广告股份有限公司 - Guangdong Advertising Co., Ltd
辛欣 - Xin Xin
陈登- Chen Deng
G L O S S A RY
33
39
46
41
56
68
49, 67
38
36, 37
20
79
73
82
43
78
47
29
35
61, 62, 71
81
69
80
52
30
31
32
G L O S S A R Y
86
A N TA L I S I N A S I AAntalis (Shanghai) Trading Co., Ltd
Tel: (86) 21 6218 8188Email: [email protected]
www.antalis.cn
ANTALIS (HONG KONG) LIMITED
Tel: (852) 2775 0196Email: [email protected]
www.antalis.hk
Antalis (Malaysia) Sdn Bhd
Tel: (603) 7627 8300Email: [email protected]
www.antalis.my
Antalis (Singapore) Pte Ltd
Tel: (65) 6417 2333Email: [email protected]
www.antalis.sg
Antalis (Thailand) Limited
Tel: (66) 2673 9222Email: [email protected]
www.antalis.co.th
Conqueror
Curious Collection
Rives
Rives Sensation
Keaykolour
Village
Glintt
Odela
PA P E R B R A N D S
C o n t a c t s
87