View on Evolution of Mobile-Phone Usage · BANGLADESH B U R M A THAILAND L A O S VIETNAM NORTHKOREA...

View on Evolution ofView on Evolution ofMobile-Phone UsageMobile-Phone Usage

March 6th, 2003March 6th, 2003

Yutaka Yasuda, Dr. Eng.

General ManagerService Development Departmentau Strategic Business Planning Division

KDDI Corporation　

Yutaka Yasuda, Dr. Eng.Yutaka Yasuda, Dr. Eng.

General ManagerGeneral ManagerService Development DepartmentService Development Departmentau Strategic Business Planning Divisionau Strategic Business Planning Division

KDDI CorporationKDDI Corporation　　

1. Mobile Communication Service Growing1. 1. Mobile Communication Service GrowingMobile Communication Service Growing

KDDI Proprietary InformationKDDI Proprietary Information 22

Increase of Mobile Handset SubscribersIncrease of Mobile Handset SubscribersAccessible to InternetAccessible to Internet

January, 2003i-mode: 36.6 millionEZweb: 12.0 millionJ-SKY: 11.7 million

January, 2003Total: 60.2 million(Total Mobile PhoneSubscribers: 73.9 million)

（millions）

TelecommunicationsCarriers Association

Subscribers of EZweb、i-mode、and J-SKY

0

10

20

30

40

50

60

70

80

2 5 8 11 2 5 8 11 2 5 8 11 2 5 8 11

　i-mode

EZweb

J‐SKY

2002200120001999

Mobile Handset Subscribers


2.4kbps 9.6kbps 28.8kbps

64kbps

14.4kbps 64kbps

384kbps（FOMA）

Faster

2Mbps ?

Packet(DoPa)

32kbps(PIAFS)

128kbps(Deployment ofpacket service)

PDC

PHS

CDMA

9393 9494 9595 9696 9797 9898 9999 0000 0101 0202 03030202

packetpacket

W-CDMA

　144kbps　(CDMA２０００ 1ｘ)

1X EV-ＤＯ(HDR)

Maximum

2.4Mbps

~100Mbps?4G Service

(including high speedwireless LAN)

0404

Evolution of Data Transmission Rate andEvolution of Data Transmission Rate andProspectProspect


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

95 96 97 98 99 00 01 Fiscal Year

Total Subscribers(10 thousands)

Text Data

Picture

Movie

Module Multimedia

ConsumerMarket

+ New Market(Business, Cars, etc.)

6912

6094

5114

4153

3152

2087

1020

・・・・・・・・・・・・・・・・・・

・・・・・・

Macro Trends ofMacro Trends ofthe Mobile Handset Marketthe Mobile Handset Market


MarketingResearch

Surveys onAccidents

ExchangingInformation with

Other Cars

Satellite Office

K A Z A K H S T A N

I N D I A

N

E

P A

L

BA

NG

LA

DE

SH

B U R M A

T H A I L A N D

L A

O S

V I E T N A M

N O R T H

K O R E A

K O R E AS O U T H

J A P

A N

A F G .

R U S S I A

K I R G H I Z I A

T A J I K I S T A N

M A I N L A N D

C H I N A

M O N G O L I A

TA

IW

AN

S O U T H

C H I N A

S E A

B A Y

O FB E N G A L

P E K I N G

S H A N G H A I

C A N T O N

T A I P E I

G O B I D E S E R T

H O N G K O N G

U L A A N

B A A T A R

Y i n c h u a n

N

Gr

ea

t W

al

l

C H I N A a n d M O N G O L I A

W a l lC a p i t a lC i t i e s

5 0 04 0 03 0 02 0 01 0 0 M I0

0 1 0 02 0 03 0 04 0 05 0 0K M

Providing aPhoto

Location of aFriend

Traffic Info

Sales InformationProviding

Music

Ubiquitous Network

DSRC

MobileHandset

ExchangingInformation on

hobbies

PHS

WirelessLAN

FTTH

ADSL

PDA

Concept: Car connected to the Internet

Internet ITSInternet ITS


Handset Evolution (The Three Trends)Handset Evolution (The Three Trends)

Remote Control

Remote Monitoring

(Conversion of Cameraand Communication)

Utilizing Location Information

Substitute forWallet/Commuting

Pass

Movie Submission from aHandset

-Remote Control Using aHandset-Remote Control

PrivacyCountermeasures

Core Functions inthe UbiquitousEnvironment

Core Functions inthe UbiquitousEnvironment

Mobile CommerceSecurity

CountermeasuresPersonal Identification

Attribute Identification

Car NavigationMan Navigation

Management of Personnel,Products and Vehicles

Handset Market Trend - From a GrowthHandset Market Trend - From a Growth in Quantity to Growth in Quality in Quantity to Growth in Quality


ezmonitoezmonitor (Trial Service)r (Trial Service)–– Remote video monitor application using ezmoiveRemote video monitor application using ezmoive–– Uploads an image from a fixed point observation cameraUploads an image from a fixed point observation camera–– An ubiquitous monitoring is possible through ezmovie handsetsAn ubiquitous monitoring is possible through ezmovie handsets–– Fit for monitoring nurseries, home, pets, offices, etc.Fit for monitoring nurseries, home, pets, offices, etc.

ADSL etc.Internet

USB Camera

Vacant Home

ezmonitor server[Hardware+

Software]

PC　+ezmonitoruploadersoftware

Outdoor

ezmoviehandset

CDMA2000/1X BaseStation

ExampleExampleFixed Point Camera Image Providing System “ezmonitor”


Urban Environment Rural Environment

GPSNetwork Base

Underground

Indoor measurement technology

Outdoor, Indoor, Underground…wherever one may be, an user can receive service from a location informationacquirable depending on one’s present location

ExampleExampleLocation Base Service Providing TechnologyLocation Base Service Providing Technology


ExampleHandset as a Substitute For a Wallet

　　　　　　　

Virtual Shop

Settlement Institution

Certification Authority (CA)

Authorization ElectronicSettlement

E-Commerce

UIM Card

＊Local Interface(Bluetooth, IrDA, Contactless IC, Bar Code)

●Communication Security

●IC Card Application

Vending

Machine

POS

Register

Traffic

Facility

Multimedia

Kiosk

Deployment for Virtual usage

Deployment for Real usage

＋＋＋

Provides Digital Certificate

Internet

2. Deployment of the Seamless Serviceof Fixed and Mobile(FMC)

-Collaboration with Communication and Broadcast-

2. 2. Deployment of the Seamless ServiceDeployment of the Seamless Serviceof Fixed and Mobile(FMC)of Fixed and Mobile(FMC)

-Collaboration with Communication and Broadcast--Collaboration with Communication and Broadcast-


Tie-U

p

Tie-U

p

Fiscal Year

GenuineUbiquitous Broadband

Era

Tie-U

p

Tie-U

p

2002 　　　　　　　2004 　　　　　　　2006 　　　　　　　2008

ITS

Home Network

Tie-U

p

Fixed (Broadband Internet)

Cellular(3G System ,etc.)

Digital Broadcast（BS/CS,Terrestrial,CATV）

Wireless(Hot Spot, FWA)

Deployment of Individual

Service

FMC

(Fixed Mobile Convergence)

Integration of

Communication and Mobile

Roadmap for Providing Seamless ServiceRoadmap for Providing Seamless Service


Mobile HandsetMobile Handset

PCPDA

Digital CameraWatch

Car RadioCar RadioCar TVCar TV

TVSTB

Digital AV Equipment

CollaborationCommunicationCommunication

(faster, multi-function,(faster, multi-function, smaller) smaller)

BroadcastBroadcast(Digitalization)(Digitalization)

Land digital broadcastLand digital broadcastS-band broadcastS-band broadcastBS/CS broadcastBS/CS broadcast

AM/FM radioAM/FM radioMobileMobile

communicationcommunication

FixedFixedcommunicationcommunication

Attachment of thecommunication

module

(Mobile handset,Wireless LAN)

Attachment of thebroadcast receiverfunction

Personal mobilePersonal mobilehandsethandset Collaboration

CarCarNavigationNavigation

Collaboration of Communication andCollaboration of Communication andBroadcast Through Mobile HandsetBroadcast Through Mobile Handset


・Management Delivery and Allocation ・Remote Fixing

ITS法人ｿﾘｭｰｼｮﾝ

Indoor Network

・Schedule・Electrical Memo・Electrical Newspaper

・SOHO・B to C

・Information Link between

Mobile Phone and Car Navigation

・Theft Notice

ITS car multi media for consumers

Consumer

Internet Appliance Remote Operation ・Intercom and Houseguest Notice・Confirmation in Refrigerator・Program Reservation

In-Office Network・SFA

・Household Security Conformation for the Elders・Internet Refrigerator・Game of Network Match-Up・In-House EC

In-VehicleNetwork

- Internet Car Navigation- Emergency Notice Service- Downloaded Audio- Digital Radio- Driving Assistance

- Delivery Monitoring- Remote Repairing

ITS as a business solution

Ubiquitous ServicesUbiquitous Services


Data Transmission

Set Top Box

Information

Appliance

PC/Personal Browser

<Office>

Goods Purchase

Settlement

Location Notification

Navigation Service

Wallet/Card/

Authentication

RemoteController

PDA

PersonalNavigation

Commuter Pass

Ticket

<Inside Home><Outside Home>

Media PlayerMusic Player

TV

PersonalGateway

Application

Software

Variety of functions are realized through a cellularhandset in a ubiquitous gateway

Key

Cellular Handsets as a Personal GatewayCellular Handsets as a Personal Gateway

Download/

Update

3. Usage Examples of the Mobile Handset in The Future3. 3. Usage Examples of the Mobile Handset in The FutureUsage Examples of the Mobile Handset in The Future


Maximum Telop length:

80 letters(20 letters x 4 image)

Apply SubMenu

I’m in Washington!

Japan

I‘m gonna take a movie ofWashington D.C. and

mail the image to my boyfriend!

Oh, an E-mail from my girlfriend traveling in USA!

Wow! It’s a movie!

USA

Send an E-mail from abroad!

Photos and movies taken abroad will be able to be sent toother handsets and PCs by attaching the file to the E-mail!

Send Photo/Movie in place of a postcard!

Sending Movie from Abroad!Sending Movie from Abroad!


Future Cultural ExchangeFuture Cultural ExchangeUsing the Mobile HandsetUsing the Mobile Handset

富士山の写真、送ります！

Attached is thephoto of Fuji-San.

元気？

How are you?

AutomaticTranslation

AutomaticTranslation

You can send E-mail...

You can directly talk to them...

Automatic translation function enables you tocommunicate with friends all over the world!


Digital mapNewspaper

Sends the photo with locationinformation attached from the

GPS handset

＜Editor＞

School Newspaper Using the GPS HandsetSchool Newspaper Using the GPS Handset


Aroma CommunicationAroma Communication(+ Voice Guidance)(+ Voice Guidance)

（Handset）E-mail from your Mommy!

（Mother）” Tonight’s supper is curry rice! Come back home!”

（Handset）You can smell it! Push the button!(simple user interface)

The smell of the curry mademe hungry, and I’m goinghome now!

Tonight’s supper is curryrice! Come back home!

■ by adding “aroma” to the communication, it is more easier to communicate one’sfeelings and emphasize one’s presence


I‘m not workingovertime today.

Where am I?How do I getback home?

Mommy!

GPSPochi is in the

park.A stranger!

Oh no, a crook in thehouse. I must call the

police!

John is mad atsomething. What

is it?

If one could understand the dog’s feelings...

I‘m feeling good today.I wanteveryone to come back home early!

Bow! Bow! Bow!

I‘m lonely and I’mhungry. I wantsomeone back

home...

I'll buy something goodand go back soon.

Communications With AnimalsCommunications With Animals

Example 3Example 3

Example 1Example 1

Example 2Example 2


Designing The FutureDesigning The FutureDesigning The Future

The End

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