Vietnamese Sand Art Painting Product - Tranh Cat Viet Nam

The road to Singapore

MARK 1121- International Marketing & Operations ManagementMr Alan Go

Vietnamese Sand Art Painting Product

Bananas & Potatoes Group:1. Do Ton Minh Khoa - 0007527422. Tran Long - 0007524453. Nandadevi - 0007524474. Chen Jia Bei - 0007541615. Ricardo Junius - 000752343

Content

1. Product & Company 2. Host country analysis 3. Competitive Analysis 4. Recommendations & Conclusion

natural sand Sand art

painting product

transparent glass container

use a spoon

long-lasting

decoration item

aesthetic taste of the

owner

Strengths

Weaknesses

first mover

high quality productmaterial and labour

control

international trade

marketing function

low brand awareness

Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion

Singapore


near

Vietnam

friendly business environment

stable political environment

multi-Racial

small population

5.36m people

inhabitant rise thanks to immigration

rising demand for art

ornaments

designs & ideas avoid offending available religions or beliefs

Economic landscape


sound financial system transparen

t & prudent

policieshandicraft goods market can be exploited

current exchange rate

promotes Vietnam’s export

to Singapore


ICTICT

MediaMedia

Transportation

Transportation

Technology & Infrastructure household internet peneration is

71% 3G user rate is

74.21%newspaper TV

radio

TV advertising

acquires 57%

Public roads for

local freight

Distribution system

Distribution system


simple

direct

open

Over 250 shopping

malls with 55.7m m2 retail area

experienced distributors

Potential to direct marketing either via reseller

or own retailer

Industry analysis


Fine Arts, Crafts & Collectibles (Visual Arts)

total operating receipts

$453mGovernment’s support in

infrastructure

low level of private sector’s

sponsorship

lack of skilled creative manpower & cultural audiences

a numerous

competitors

extremely high threat from

substitutes

11

44

1. Competitive products

2. Pricing

3. Distribution

22

33

4. Promotion

Market conditions


museums

commercial galleries

online shops

department stores

Consumer buying habitbranded products boost

the personal value

favor both central and suburban shopping malls

past-midnight shopping habit

high price-sensitive

high brand loyalty

stress on value for money


Generic strateg

y


limited market

size

High threat from substitutes

broad range of buyers

differentiation


adapt the demand and cultural trends

diverse portfolio

cover material and shipping cost, techniques

average and affordable

specialized shopscompany-owned

galleries

exhibitionseco-friendly product

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Vietnamese Sand Art Painting Product - Tranh Cat Viet Nam

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