Today, in the era of advanced technology, globalization and the integration of various cultures, young people, particularly in Vietnam are changing themselves to adapt to this situation. However, they are overwhelmingly influenced and have no direction in terms of having a proper mindset and lifestyle to develop in this modern world.

Vietnam Youth Icon is a project run by AIESEC Hanoi from June to July 2013. This project aims at providing students from 16 to 22 year old an international platform to debate, to discuss about current Vietnamese youth issues and to generate initiatives as well as solutions from different perspectives. They are offered the unique opportunities to challenge and equip themselves with practical skills in terms of presenting, debating and public speaking. Besides, it encourages all the attendees and interns to boost the cross-cultural understanding through various culture exchange activities. Especially, this project gives the engaged youngsters the insight into AIESEC knowledge, values and culture.

We – the OC team of Vietnam Youth Icon 2013 create this report not only to provide the deep insight into Vietnam Youth Icon past activities but also to recommend this idea to be considered as a project of Vietnamese Youth, run by Vietnamese Youth and for Vietnamese Youth

1. Report Overview2. Main activities3. External Relations Report4. Promotion Report5. Interns and Attendees Testimonials6. Conclusion

CONTENT

REPORT OVERVIEW

Indoor Camp (4 days)Indoor Camp can be basicly devided into 3 main parts: Training, Competition and Culture Exchange

Training: The attendees are equiped with public speaking and debating skills which are necessary for the competition.

Competition:- After consolidating the application forms, the OC team has chosen 3 youth issues: Lack of proactivity in self-development, Culture preservation and Social networks addiction.- There are 3 main stakeholders: Family, Youth and Government.-Each team has to generate the solution for their chosen issue from the perspective of one stakeholder, then persuade all the people to accept it to be the best one through 3 rounds: Presentation, Debate and Personal Approach

Culture Exchange:- Global Culture: The interns introduces about their own culture.- Vietnamese Culture: The attendees introduces the Vietnamese culture to all the interns.-AIESEC Culture: The OC team and the interns who are members of AIESEC introduces about the organization and its culture.

International Youth Day (1 day)International Youth Day is organized with the cooperation of the OC team, interns and the attendees of Vietnam Youth Icon Camp. This is the last step of the experiential learning process. All groups of attendees and interns get involved in organizing this event to reflect their experiences, generalize knowledge and transfer it into reality. These followings are the objectives:

Offer the attendees from Vietnam Youth Icon camp the opportunities to interact more with the OC and interns and to gain practical experience in organizing an event.

Expand project’s impact to external students by raising their awareness about global youth issues and enhancing their cross-cultural understanding

MAIN ACTIVITIES

Partner Sponsorship Package Sponsorship Value

Thang Long University Venue Sponsor

Self – learning room (level 6) for 4-day-camp.Conference hall and hallway for International Youth Day

Smartcom English Center

Gold sponsor

16 partial scholarships ($65 each) for 4-day-camp winners. Total value reached approximately VND 20,000,000

Summit English Center Venue Sponsor

-3 rooms for project Recruitment.-5 scholarships (VND 3,000,000 each). Total value reached VND 15,000,000.

X-Factory Bronze Sponsor

-4 vouchers 100% (VND 1,000,000 each).-6 vouchers 50% (VND 500,000 each).Total value reached VND 7,000,000.

EXTERNAL RELATION

Duration of Promotion May 27th to July 31st

Fan page

Address www.facebook.com/vietnamyouthicon

Number of likes 1476 (update 18.08.2013)

Number of articles per day Average 3 posts/day

Content of news

Information (event, activities…) about project.- Article related to project topic.- Update about project (what’s happening, time, venue of upcoming event…

Average reach of posting 1023 (183289 total reach over 176 posts on fanpage)

Number of response mess 55 people send us messages on facebook

Website

Number of articles on other websites 10

Content of articles News about the 4-day-camp and International Youth Day

Vietnam Youth Icon Project attracted the attention of the mass media including various online and offline magazines, newspapers and TV channels:

1. Tin 24/7. 2. Đọc Báo Việt. 3. Tầm Tay. 4. Báo Mới. 5. Smartcom. 6. Vietmaz. 7. VOV. 8. Báo Kinh Tế Việt Nam (Vietnam Economic News) 9. Vietnam Breaking News.

10. Citinews. 11. Báo Phụ nữ. 12. Kinh tế & Môi trường. 13. Tạp chí công thường. 14. YMC Online. 15. Sức khoẻ và đời sống. 16. VTV3. 17. VTC 10. 18. HN1. 19. Info TV

PROMOTION

MASS MEDIA

“The reason that I selected this project is this project targeted "youth". When I searched GCDP opportunities in Myaiesec.net, most project targeted children and the job was teaching English or something to them. However, Vietnam Youth Icon was totally attractive in terms of the issue and targets. Interns could communicate and share a lot of things with yourths in Viet Nam and we also could learn from them.I think this mutual communication and sharing among youths in the world including Viet Nam is one of the most key success factors of this project.”

“I believe that indoor camp was a very well designed programme. It could integrate Vietnamese Youth into discussing and understanding the youth issues deeply besides developing social skills and forming good friendships. I feel that the things that we tried to transfer to attendees have been delivered in a special, friendly way, which makes the impact stronger.”

“Vietnam Youth Icon was a very successful project! We satisfied all our objectives and had an over lasting impact on the attendees personal, leadership and teamwork skills. There was alot of positive feedback from them and enthusiasm that shows we had an impact on them. There desire to talk and interact with us made it more rewarding.”

INTERNS AND ATTENDEES TESTIMONIALS

Kim Myeong-Jin - Korea

Buğrahan Namdar - Turkish

Shikha Shah - Australia

HOANG TUAN ANH – ORGANIZING COMMITTEE PRESIDENT

“Interns, external students and OC team have a fulfilling experience with impactful personal leadership, enhanced cross-culture understanding and meaningful relationships” As a project leader – the communicator of vision, I am fully aware of hundreds of mistakes we have made, but still dare to say that together we achieved the above “seem-to-be-unrealistic” dream. Facing all doubts and scares, finally we changed the status quo. However, this is only the beginning of the journey. How truly impactful this project is depends on how many people dare to take action after this experience. Just remember that it is good to be inspired but it is great to inspire.”

With “Vietnam Youth Icon 2013”, we are proud to bring youngsters an insight into AIESEC Core: Leadership development through Culture exchange. We are happy to see them be inspired exactly in the way we used to be in AIESEC conferences. Delivering AIESEC impact to external students is hard but possible. To some extents, we have managed to prove it in this project.

Organizing Committee of Vietnam Youth Icon 2013

CONCLUSION