Vietnam Tourism
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Transcript of Vietnam Tourism
VIETNAM TOURISM
Group 2
Hoa Sen Uninersity & Upec
CONTENT
Overview
SWOT
Vietnam vs Thailand
Why VIETNAM
• Capital city: Hanoi• Surface area: 332,000 sq km• Population: 86.3 million
• Official language(s): Vietnamese
Overview
Key national information
• VietNam War more than Viet Nam as a hole• Beauty country• Friendly people
• Richness of culture, cultural heritage
Overview
Overview
2004
• 2.9 million international arrivals
2008
• 4.218 million international passengers
2009
• 3.8 million international passengers
2010
• On-track to receive 4.4 million international visitors• Forecast:4.5-4.6 million international foreign tourist, 28 domestic
tourist agency• 190 foreign direct invest projects with total registered capital of
$4.64 billion
STATISTICAL DATA OF VIETNAM TOURISM
SWOT
STRENGTHS
Proactive government policy approach, prioritizing the tourism sector Vietnam advertising on
Vast landscape and land funds develop tourism industry in the
futureMajor investment in Vietnam Airlines
Weakness
HR staffs: 850.000 50% trained Be weak in foreign
languages (Japanese, Chinese, Korean)
Most of them are below English standard
The government is still prone to arbitrary and
disruptive policy decisions at
microeconomic level.
Health services in provinces still
be inlow
standard
• Tax breaks offered to foreign investors.
• Government is easing visa requirements.
Opportunities
• Tax breaks offered to foreign investors.
• Government is easing visa requirements.
Threats
VIETNAM VS
THAILAND
MOUNTAIN
DELTA
RIVER
Vietnam & Thailand
Tourism
Thailand Vietnam
Related to the political disturbances during April and May 2010, the second quarter arrivals of 2010 were low
International visitors to Vietnam in September, 2010 estimated 383,463 arrivals, increasing by 26.0% over the same period last year. Total international arrivals in 9 months reached 3,731,919 representing a 34.2% growth.
WHY VIETNAM
WHY VIETNAM?
Open policyStable environment
Vietnam – The hidden charm
OPEN POLICY
• Clear policy to promote tourism development
• Strengthening professional skills & service quality
• Tax breaks offered to foreign investor
STABLE POLICY
• Domestic political risks • Social instability risks • Institutional
weaknesses • Human resource risks • Infrastructure risks • External political risks
Source: http://www.nagacorp.com/eng/images/overview/risk_compare.jpg
Civilwar in
Thailand
Natural landscape
Bà Nà
Hidden charms
Đà Nẵng Mộc Châu
Hue Nha trang Phan thiet
World natural heritages
Multiple traditional festivals
TẾT HOLIDAY
FESTIVAL IN HƯƠNG TEMPLE
Spiritual heritages
CỒNG CHIÊN
NHÃ NHẠC
Culinary art & cuisine
Thanks for
Enjoying