Vietnam Pocket Reference Book 2011

2011 Pocket Reference Book: Vietnam

KNOW your consumerGROW your business

BANK

$

HOW TO GET VIETNAMESE SAVING IN A BANK AND NOT A PIGGYBANK?

WANT THE ANSWER? JUST ASK NIELSEN. ®

AND DID YOU KNOW?

Attract them with interest rates, no-fuss processing and try not to ask for proof of income (they're quite sensitive about it!)

There is high interest in earning money and savings but banks are not clearly in that picture as wealth management practices are still home-based.

more question?email us at [email protected]

A steady finger on the Vietnamese financial pulse with over 5,000 bank and non-bank users. The latest Personal Finance Monitor showed that 9 out 10 urbanites still save money at home. Not just cash but also gold and some foreign currency.

food health clothes household

WHAT ARE THE TOP CONCERNS OF VIETNAMESE CONSUMERS LATELY?


AND DID YOU KNOW?

Apart from feeling the inflation effects on food and utilities, Vietnamese consumers still put health on top of their list.

Majority of the Vietnamese worries are related to economic issues such as inflation and employment. However, health still holds the utmost concern.


Nielsen Omnibus -For fast, cost-effective and flexible way of obtaining a specific topic or questions. Suitable for “Toe in Water” research. Latest wave showed top 3 concerns - Health, Increasing food prices, Increasing utility bills

WHICH MEDIA VEHICLE GIVES THE HIGHEST ROI WHEN COMPARED AGAINST TV?


AND DID YOU KNOW?

Digital Media gives almost 2.4 times the ROI compared to Televesion

Of magazines, radio and Out of Home, only Out of Home gives a lower ROI compared to TV


Nielsen Marketing ROI analysis helps marketers prioritise their above the line and below the activities to get the best results for their brands.

brandprice

promotion

flavor

new

fromdiscount


AND DID YOU KNOW?

Green Tea Here, Green Tea There. How Do My Consumers Make Their Decisions?

Given the large amount of information that our brain needs to cope with, and the shortage of time, we have an inherent need to simplify choices. We create rules to avoid going through the entire decision process again. However, sometimes those rules are challenged making consumers changed their decisions. Uncover-ing the decision experience and triggers are the keys to unlocking consumer choice.

DeltaQual is understanding consumer behavior by focusing on how consumers think and act as opposed to focusing on how they perceive the product. Consum-ers rely on simple ‘rules’ to avoid a lengthy decision-making process. Interviewing techniques used recreate previous purchase occasions to uncover these rules and what challenged them.


NIELSEN INSIGHTS - AT A GLANCE 01

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

Nielsen Global Consumer Confidence Survey

The Nielsen Global Consumer Confidence Survey is conducted online in Europe, Asia Pacific, North America and the Middle East about consumers’ confidence levels and economic outlook. The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their personal finances and readiness to spend. The survey is conducted quarterly across 55 countries. The following results are from the Quarter 4, 2010 survey.

NIE

LSEN

INSI

GH

TS

NIELSEN INSIGHTS - AT A GLANCE02

118 117106

9785

109101

119

88

103

0

20

40

60

80

100

120

140

2007-Q1 2007-Q3 2008-Q1 2008-Q3 2009-Q1 2009-Q3 2010-Q1 2010-Q2 2010-Q3 2010-Q4

2007 - 2010 Consumer Confidence Index: Vietnam

Asia Pacific (AP) Country Abbreviations

Australia AU

China CN

Hong Kong HK

India IN

Indonesia ID

Japan JP

Malaysia MY

New Zealand NZ

Philippines PH

Singapore SG

South Korea KO

Taiwan TW

Thailand TH

Vietnam VN



Global Country Consumer Confidence Rankings

Consumer Confidence Fell in 25 of 52 Countries in Q4 2010

Nielsen Business Barometer Survey

The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted every April and the second wave is conducted September every year.


31

616

10 9 9 9 102 5 6 2 1 1

10

59

73 5860 60 58

51 4853 46 42

39

147

45

7

1620 25 23 28

2636 37 40 45

49

5457

31

1 1 2 1 32

4

2 5 4 5 6

30 34

9

IN SG PH MY AU ID CN VN HK NZ TH TW KO JP AP

Excellent Good Not so good Bad

Base : All respondents n=10088

Perceptions of local job prospects over the NEXT 12 Months

Perceptions of state of personal finances over the NEXT 12 Months

18 17 159

311

4 7 9 8 5 3 3 18

66 6458

5862

5258 55 53 52

51

33

20

10

47

12 1421

26 29 31 30 31 32 32 36

49

53

53

33

1 1 2 5 3 4 6 6 4 4 310 24

33

9

IN ID PH AU SG MY HK NZ VN CN TH TW KO JP AP





Perceptions of Good / Bad time for people to buy the things they want and need over the NEXT 12 Months

8 10 10 6 7 3 2 3 7 2 5 2 1 1 4

49 4640

41 3941 41 36 31

29 26 2819 15

30

34 3741 49 49

41 4845 50

4959

54

47

39

49

8 4 63 4

14 713

1115

914

2644

15

AU IN PH ID TH HK SG NZ MY TW VN CN JP KO AP



How to utilize spare cash after covering essential living expenses -VN


29

30

7

31

16

49

23

29

14

4

6

55

39

47

32

38

15

31

3

3

9

39

31

27

34

2

57

31

19

8

7

19

34

2

58

26

23

16

10

6

34

27

25

27

Putting into savings

Holidays / vacations

New technology products

Home improvements / decorating

New clothes

Out of home entertainment

Paying off debts / credit cards / loans

Investing in shares of stock / mutual funds

Retirement fund

I have no spare cash

Don’t know/undecided

%

Q1 2010Q2 2010Q3 2010Q4 2010


Major Concerns over the next 6 monthsAsia Pacific Average

13121110

56

432221111

22

1414

1211

885

64

433

1

20

1

12

1

01

21

1

The economyIncreasing food prices

Work/life balanceHealth

Job securityIncreasing utility bills (electricity, gas, heating, etc)

Childrens' education and/or welfareParents' welfare and happiness

Political stabilityIncreasing fuel prices

Global warmingDebt

CrimeTerrorism

WarImmigration

Tolerance towards different religionsTolerance towards other countries’ values

Lack of understanding of other culturesOther concern

No concerns

%

Biggest concernSecond biggest concern



Major Concerns over the next 6 monthsVN

1418

1379

42322121

2

1314

1014

129

654

42

2

11

18

12

1

1

Job securityHealth

Work/life balanceIncreasing food prices

Increasing utility bills (electricity, gas, heating, etc)The economy

Increasing fuel pricesParents' welfare and happiness

DebtChildrens' education and/or welfare

Political stabilityWar

CrimeGlobal warming

TerrorismTolerance towards other countries’ values

ImmigrationTolerance towards different religions

Lack of understanding of other culturesOther concern

No concerns

%

Biggest concernSecond biggest concern



Do you think your country is in an economic recession at the moment?


79 75 71 69 6855 55 51 51

30 26 24 1912

41

21 25 29 31 3245 45 49 49

70 74 76 8188

59

JP TH KO NZ PH ID VN MY TW IN CN HK AU SG AP

%

Yes No

Do you think your country will be out of an economic recession in the next 12 months?

Base : All Respondents who answered Yes Q8 (Code 1) n=3425

55

37 35 34 30 29 26 25 25 2417 15 14

6

23

22

36

2232

31 31 3848

33 38 46 45 41

78 47

24 27

4334 38 40 35

27

41 37 37 41 45

1630

IN VN SG TH MY PH CN HK ID NZ KO AU TW JP AP

%

Yes No Don’t Know

Executive Insights• Business leaders are still positive about the economy, though not

to the same extent as in the first half of 2010– Nearly 80% of manufacturers have achieved or exceeded their target set at the

beginning of the year – Around half believe that business conditions in Vietnam have improved versus a

year ago

• Moving forward, senior leaders are highly optimistic about 2011:• 90% of companies are expecting double-digit growth in the next 12 months,

driven by increased consumer demand and business expansion plans• Advertising spend is anticipated to increase strongly• ‘Going rural’ increases in importance

• Competitive pressures, inflation and how to pass on price increases to consumers remain the top three concerns. Concerns around corruption and government’s actions also showing greater importance.

• Consumer trends toward savings and buying Vietnamese products is expected to continue

1) Competitive pressure /activity / growth (69%)

2) Ability to pass on price increase (55%)

3) Inflation (49%)

6) Low GDP growth (14%)

4) Labor force skill shortage (39%)

8) Others (VND devaluation, Govt.’ regulations, Govt.’s support

for local brands (12%)

5) Wages growth (18%)

7) Impact of corruption (14%)

Source: Nielsen Business Barometer 2010 , Wave 4

2010 1st half

3) Inflation (56%)

7) Global Economic Crisis (10%)

4) Labor force/ skill shortage (29%)

1) Competitive pressure/activity / growth (68%)

2) Ability to pass on price increase (59%)

8) Others (Government regs, currency depreciation (10%)

6) Wages growth (12%)

5) Petrol prices (22%)

2010 2nd half

What are top concerns of business leaders?




How do these concerns compare with consumers’ concerns?

Source: Nielsen Business Barometer 2010 , Wave 4 & Nielsen Omnibus November 2010

Top 5 supplier / mfr concerns

1) Competitive pressure / activity / growth

2) Ability to pass on price increase

3) Inflation

4) Labor force / skill shortage

5) Wages growth

Top 5 consumer concerns

1) Increasing food prices

2) Health

3) Increasing utility bills (gas, electricity, water...)

4) Job security

5) Increasing fuel/ petrol prices

$


Majority of manufacturers have performed at least on par with their 2010 target, yet mid-year evaluation was more optimistic

4 2 7

25

12

17

30

4032

26

17

14

28

23

23

0%

20%

40%

60%

80%

100%

2009 2nd half 2010 1st half 2010 2nd half

Significantly better

Somewhat better

On par with target

Somewhat worse than target

Significantly worse than target

Business performance compared to overall target


Around half believe that business conditions in Vietnam have improved versus last year, though being less positive compared to 1st half

3 2 2

24

9 12

30

3038

4140

3 8

54

5

0%

20%

40%

60%

80%

100%


Improved significantly

Improved somewhat

Remained the same

Deteriorated somewhat

Deteriorated significantly

Business Conditions in Vietnam (Now vs Year Ago)




Consumer trend towards savings and buying Vietnamese brands is expected to continue. At the same time, about one third of senior leaders predict an upgrading trend

22

22

22

37

41

49

44

Trade down tocheaper products

Trade up to morepremium/indulgent

products

Not buy some'non-essentials'

Change channel tosave money

Purchase more onpromotion

Buy bigger packsto save money

Purchase morelocal/ Vietnamese

brands

2010 1st half

10

12

22

31

35

51

41

Buy less / smallerpacks of the same

products

Not buy some'non-essentials'

Change channel tosave money

Purchase morelocal/ Vietnamese

brands

Trade up to morepremium/indulgent

products

Buy bigger packsto save money

Purchase more onpromotion

2010 2nd half


Beverages, Dairy and Household products are likely to be impacted the most by the trend

2010 1st half

3

14

19

22

28

44

44

50

36

OTHERS

Dry grocery

Frozen food

Dairy

Tobaccoproducts

Confectionery

Householdproducts

Health & beauty

Beverages

2

7

21

26

30

35

53

60

35

OTHERS

Tobaccoproducts

Frozen food

Confectionery

Health &beauty

Dry grocery

Householdproducts

Dairy

Beverages

2010 2nd half


Senior leaders in multinational companies are concerned that the ‘buy Vietnamese’ trend will impose certain negative impacts on their business

7 7

47 50

2021

20

721

0%

20%

40%

60%

80%

100%

2010 2nd half-Total

Significantly improve our business

Somewhat improve our business

Do not impact our business

Somewhat deteriorate our business

Significantly deteriorate our business

Impact of local brands on business

2010 2nd half –Multinational companies


Rural market increases its importance as an engine to drive growth for majority of businesses

2

25 2617

58

58

1725

53

18

0%

20%

40%

60%

80%

100%


Increase significantly

Increase somewhat

Neither increase nor decrease

Decrease somewhat

Decrease significantly

Rural areas to drive company growth





Choice of media channels remains unchanged, and TV advertising stands out as the most dominant channel

6%

5%

7%

7%

14%

40%

15%

Others

Internet

Outdoor posters /Billboard

In-storebanners/posters

Newspaper /Magazine (print)

Point-of-Sale-Materials (POSM)

TVC

2010 1st halfN=56

16%

37%

15%

7%

5%

4%

3%Others

Internet

Outdoor posters /Billboard

In-storebanners/posters

Newspaper /Magazine (print)

Point-of-Sale-Materials (POSM)

TVC

N=60

2010 2nd half


GDP growth rate expectation is in line with government statistics, while expected industry growth remain relatively unchanged

11.3

5.7

13.6 13.7

4.9

6.1

0

2

4

6

8

10

12

14

Est. Next 12 months GDP growth rate All industry est growth rate

%

2010 1st half2009 2nd half 2010 2nd half

Expected GDP growth rate Expected industry growth rate



Key observations

• Consumer confidence index drops as they are less positive about job prospects, their status of personal finance and readiness to spend

• Senior leaders appear to be less optimistic about business conditions in Vietnam compared to half a year ago

• Inflation and how to pass on price increases continue to appear in the top three concerns, yet on top of these, there have been rising concerns about corruption and impact on GDP growth

Rising food and utility prices, coupled with VND devaluation and gold price increases from Q3, have impacted consumers’ confidence and business leaders’ optimism:

• Double-digit growth is expected from increasing consumer demand and business expansion plans

• Most are looking at expansion into rural areas and the modern trade channel, as well as launching into new product categories

• Advertising spend is expected to increase, with TVC remaining the key media form, together with emerging channels such as Internet

Nevertheless, business leaders are getting geared towards a better year, as they are highly confident of the 2011 outlook:


Key observations

• Look into rural areas as the next frontier of growth• Effectively invest in modern trade channels• Identify new potential categories to expand into• Diversify communication platforms to include emerging

channels such as internet and mobile advertising• Effectively control ever-increasing costs • Develop and retain talent to avoid skilled labor shortage

• Consumers are seeking savings via promotions or big pack sizes, hence you should consider addressing this in a relevant way to your category and brand

• Purchasing of Vietnamese products/ brands trend has emerged out of consumers’ search for value for money and supported by the government campaign. Therefore, multinational businesses should constantly prove good value to their consumers through innovation and effective communications.

In addition, timely reactions to consumer trends is also vital for success:


To continue to grow in the Vietnam market, or to enter the market successfully, you need to consolidate your competitive strengths and have the right expansion plans:



This ad-hoc study looks at differences on how male and female attract each other, their differences in consumer behavior and opportunities for marketers.

The qualitative phase includes 12 focus group discussions and the quantitative phase covers 600 respondents. The study was conducted in May 2010.

Male vs. Female - Gender Marketing Insights



The Female Brain is Wired Differently Than the Male Brain

2010 © NeuroFocus, Inc. All Rights Reserved. Confidential and Proprietary.

a larger prefrontal cortex/seat of reason/

a larger insula/center of “gut feelings”/

a larger anterior cingulate cortex/seat of worry/

a larger corpus callosum, the region connecting the two hemispheres of the brain/greater ability to multi-task and see “big picture” connections/

a smaller amygdala /sex and aggression/

Expectations are similar but women are in it for the long - term

Ideal Man

Well behaved/ Polite Well behaved/ Polite

Family-oriented Family-oriented

Understanding Understanding

Self-confident Stable job

Stable job Self-confident

She said..He said…

“Manliness in looks and manner”

“Family man”



Men are different so women need to be understanding

Ideal Woman

Decent manners when speaking Family-oriented

Family-oriented Decent manners when speaking

Well behaved/ Polite Well behaved/ Polite

Feminine looking Tidy looking

Understanding Feminine looking

She said..He said…

“Well-groomed, takes care of family”

“Family first, good with in-laws”

Traditional roles still abound

Bread winner

Pillar andProtector

Smart, macho,

successful

Expect to do big things

Home-maker

Care-giver

Weak/ Needs

protection

Gentle, feminine

submissive What men really want &

What women find attractive =SUCCESS

“All males want to earn a lot of money…that’s going to get females’

respect and attraction”

Emergence of female bread winners

30% earning for self/ family



Expectations and aspirations drive value of appearance

88% Appearance is important

I want to be respected by others 52 I want to be respected by others 56

I want to feel confident to the people I meet 47 I want to feel confident to the

people I meet 49

I want to be attractive to the opposite sex 34 I want to create a professional

image at work 32

I want to create a professional image at work 29 I want to look good for myself 31

I want to look good for myself 26 I want to be attractive to the opposite sex 25

I want to stand out from the crowd 25 I want to stand out from the crowd 23

% Very Impt

% Very Impt

Tools for success

Men use accessories but women expect men to smell good as well

Clothes (97%)

Shoes (87%)

Personal care products (56%)

Mobile phones (94%)

Motorbikes (82%)

Products men use to attract women

Products women expect men to use

Clothes (86%)

Perfume/ Cologne (40%)

Shoes (64%)

Motorbikes (65%)

Mobile phones (66%)

NIELSEN INSIGHTS AND REPORTS 19


Women could use more scent and sparklesProducts women use to attract men

Products men expect women to use

Clothes (96%)

Mobile phones (85%)

Shoes (87%)

Motorbikes (67%)


Clothes (87%)

Shoes (64%)

Perfume/ Cologne (79%)

Accessories/ Jewelries (55%)


Confidence gained from appearance is driving curiosity for personal care products

Motivation for using Personal Care Products

Electronic devices (79%)

Beverages [Beer] (52%)

Finance (12%)

Personal care (55%)

Products interested to try [Males]

76

68

39

37

23

74

64

72

33

29

To be more confident

To have a good personalhygiene

To look good for myself

To attract the oppositesex

To have a goodimpression to others

Males

Females

It is common for males to use

personal care. Grooming is a

way to show our respect to

others.

I think it’s quite good when males

also groom for themselves. I’d be proud of my boyfriend if he’s

well-groomed and confident.

NIELSEN INSIGHTS AND REPORTS20

The grooming evolution

Sophisticated

Basic

•Males look for simple products that have clear functionality and problem solving benefits

•Males care more about their hair, their clothes & shoes than their face & body.

•Certain sophisticated needs are yet to be recognized • Females are willing to

invest more time and effort in personal care/ personal grooming

• Females care about their body from top to toe and are willing to use almost any products to look better & feel better

Learn from the females

100

97

97

89

84

71

62

60

56

51

19

10

14

15

19

24

19

11

22

24

12

17

Shampoo

Body wash

Hair conditioner

Facial wash

Cosmetic

Fragrances

Deodorant

Lipcare

Facial moisturizer

Body lotion/cream

Hair gel

Current use

Will use more

Product Usage More needs, more benefits, more

products

For me, using moisturizer and body lotion is critical as it

helps to keep my skin smooth and moist. Also they help to

prevent skin aging. Facial wash can only keep your face clean. It’s not sufficient for

the skin.



More products are becoming non-exclusive

Beer

RazorsWine

Cigarettes

Hygiene wash

Lipcare

Anti-shadow eyes cream

Moisturizer

Body cream/ lotion

Sun block

Life Insurance

Credit cardsLaptop/PC

TVs

Shampoo

Mobile phones Bar Soap

Toothpaste

DeodorantsShower gel Facial

Cleanser

Milk

Hair Conditioner

Beer

Point 2: Understand gender shopping behavior

“When we go into a fashion store, we can try different shirts but only

buy 1 or 2 that fits us the most.Females are different, they can buy 3-4 shirts for example, even though

they only try 1-2 of them.”

“We males normally have a plan of what to buy before shopping.

Females might just go unplanned and end up buying a lot of things.”

“I don’t like to bargain. If I find a good quality product that suits me, I will just pay for it and go. My wife is different, she always takes time to

bargain down the price.”

Bargain-hunter, impulsive, easy to influence

Quality-seeker, grab and go, planned

shopping

Needs Fulfillment Journey


No matter what industry you’re in…Tickle women with a price discount and assure men of quality

78

59

40

38

25

19

9

6

6

4

2

70

48

25

28

14

18

19

15

31

3

17

Product quality

Durability

Functions

Value for money

International brand

Product design

Vietnamese brand

After sale services

Discounted price

Advertising

Promotions

MalesFemales

Important shopping

considerations

33

37

22

8

27

42

25

5

I like to watch advertisements andusually be affected by what is exposed

in the ads

I like to watch advertisements but I don'tbelieve most of things exposed in the

ads

I don't object the ads but I also don't paymuch attention on them

Generally I don't like advertising MalesFemales

Show me the benefit…and the price!

Functional benefits (64%)

Attitude towards advertisement

70% are almost

unaffected

Exciting ambience

(33%)

Attractive prices (53%)

Attracting elements of TVC



The Young Generation - Mobile Study

This study looks at the mobile habits of young users, such as handset selection criteria, parental influence, value added service usage and more.

The study is a compilation based on 8 focus groups in Hanoi and HCMC, Nielsen Mobile Insights Survey 2010 (n=5,000), and Generation V Study.

Youth market with a narrow age range 15 to 24 alone make up about 20% of the population. Half of them have already subscribed to mobile services. Another half is yet to be explored.

Populations

Youth Market

< 24 years old

<15 years old

<15 -24 years old

Current users

Prospective users

Non-users


Youth segment is split into two segments as they are in different developmental stage, with different level of decision making too.

Types

Age and needs at current stage

Teenagers (13-17) Young Adults (18-22)

• Who :– Is developing self identity yet

longing to be a part of the group– Start to have more activities of

their own, not with the family

• Who :–Lack of experience, thus highly

dependent on parents/ family–Start to establish stronger

relationship with friends

•Source : FGD

• Choices are mainly driven by parents

• Has some influence over choices. However lack of experience leave decision making made by parents.

• Start to have their own choices• Being given authority to make decisions

on minor issues, e.g to manage their own pocket money

• Choices are influenced by more factors, not only by parents, but also friends and ATL and also from their own experience

Decision making and influence



Leisure time is spent mostly on connecting with friends and to enjoy entertainment …

At Home Outside

Self-Entertainment

Socializing

Internet surfing: Zing, Kenh24, Nhaccuatui, MP3, dantri, vnexpress, etc

Playing game: Đế Chế, Thiên Long Bát Bộ

Watching TV: HBO, Disney Channel,

VTV3, VTV6, Bibi

Going to cinema

Chatting with friends:Phone: sms and OlaInternet: Yahoo messenger

Texting

Meeting friends at:Milk Tea shop “Quan tra sua”

Yoghurt shops

Shopping

Listening to music

Relationship with mobile phone starts when parents give it to their children to conveniently monitor their activities …

“I started using phone when I was in grade 6 because my parents want to control me”

Hanoi’s teenager

“I started using phone when I was in grade 7.

The reason to use phone is to call my mother to pick me up ”

HCM’s teenager

Parents choose SIM card and

handset

Parents pay for the mobile spend directly

and control usage

Youth start to choose SIM card and handset

brand…

… and manage mobile spend their

own, with their pocket money

… but youth gain more control of the usage as they grow

older …

Target the communication to teens as well as the parents

Target the communication to youth on their needs in mobile contexts

.. However, the child still has an influence on the selection of handset and sim card

.. the selections are influenced by informations they get mainly from friends and ATL

“I started using phone when I was in grade 10 because my school is far from home and my parents want to contact with me”Hanoi’s student


Parents start to give a mobile to

monitor their children activities

Teens use the mobile mainly to

contact their parents

Start to use it more to connect with their friends

than family

Start to use mobile for

entertainment

Start to use mobile to chat

and to socialize

Start to use mobile to

browse latest info

Camera, MP3 player, music (Zing MP3) and games

download

Ola Msgr, Facebook,

Personal Blog Mainly via SMS

Google, Hi Hi He He

… and along the way the youth start to use the mobile for their own purposes

Mainly calling

Youth are heavy texters. Not only because it’s cheap, but it’s fun and practical too …

sms

musicinternet

cameravideo

game

call

What they say :

• SMS is cheap, fun, allow me to express myself, helps me killing time, and I am not worried of disturbing people around me

• Call is used only to call family or for urgent matters

• Data services are accessed through memory card. They downloaded games, music, applications, video first to their PC (using stationery internet?)

Importance

High

Low High

Usa

ge



How do they choose their SIM card?

Promotion

Network

Number

Tariff

Tariff

Promotion

Number

Network

Teenagers(13-17)

Young Adults (18-22)

At the younger stage, all they care about is economical concerns. i.e. tarrif, promo. As they go along they want more convenience, but still with reasonable spend ..

Talking about cheap rate is a must to be chosen, especially when teens

with their pocket money

.. To the more experienced users, we need to talk about network quality and

its benefits

Therefore, ability to manage spending becomes more important when they have to pay the mobile service themselves. Though they would normally running on low fuel, promo can shorten top-up period …

Teens Young Adults

Who Pays Parents Self : Pocket Money

Amount 50,000vnd -100,000vnd/ each

time.

50,000vnd is more preferred.

Frequency 2-3 times a Month 2-3 times a month

Promotions Top up on need basis Wait for promotions, top up even if not needed in promo

period


… a phone with memory card provided is more favorite if it meets all their requirements such as design, price, features, quality and brand.

Design

Price

Features

Small, easy to use, various color and has soft keyboard

2,500,000vnd – 3,000,000vnd

Entertainment functions: music, internet, camera, video and game

Quality

Brand

Durable, long-life batteries

Well-known, popular, prestigious

Memory cards are a must, for storing games, music and sharing music

Memory

How do they choose their handset?

.. and keep themselves updated of the latest model and features …

“I am always seeking to have New and Unique Things” - 54%

“Being Different from others is Cool” – 37%

Lost their phoneDamaged

Getting bored with the old oneNot having a certain feature

(camera with lower pixel, no chat function, etc.) that they want to.Prefer a new model that just

launched in the market

Functional Emotional

*Source FGD, Statements data from GenV study



Youth are High Data Users compared to other segments. which must be nurtured to establish the future market for data services …

Young Generation Avg. Other Ages

10% 06%

01% 00%

18%

09% 03%

07%

2009 2010 2009 2010

Mobile Internet

Multimedia Services

*Source Mobile Insights 2010,2009

Still very little knowledge on 3G. Should educate on the benefits and its relevance to daily life.

“Not many people use 3G so even we use it we still can’t see others while speaking”

HCM and HN’s respondents

Knowledge3G = Video Call

.. Is all they know about 3G

Barriers Expensive, No 3G phone, Others don’t have 3G phone, so can’ t make a Video call

Limited NeedsGPRS is enough to meet needs of chatting and browsing


How to get them:

It Starts with the Parents!; Target this segment of your subscribers and the market having children in this age group, promote Parent-Children plans!

Get their Friends to get them : Reward them to Get their friends on the Network!

-How about 3 free calls between Parents and Childs connection every day?-Or “Top up your account with 100 K VND and get 10 K VND on Childs phone free”

-How about get your friend to subscribe and get 100 K VND of talk time-Get Your Friends to subscribe and Enjoy 50 Free SMS with him every Month

Making them Stick?

Even if they change Handsets every year, make sure it’s your brand every year!

Network Quality

- Meeting their social Needs, “Flash your XYZ Brand Handset / SIM Brand and get a 5% off at Yogen Fruz, milk tea shops every time you visit” -Mobile Coupons for Cinemas

- At teen age , network quality is not important , but as they grow to enter the young adults , they will stick to the operator only if the network quality and coverage is good! -Communicate about your strong network quality to this population is important.



3G for YG

Educate Them

Services of their Interest

-On television through local channels such as VTV3, HTV (HCM) and internal channels include Disney, HBO, Star Movie.-Through Local Websites Like Hi Hi He He, ZingMe, etc.-Discount Coupons with 3G info

-English and other Tutorials via 3G Video, even parents will like this!-Disney Shows, Korean Soaps, Bring them their missed episodes on Phone, Make sure the revenue comes from Ads not Customer


Nielsen Personal Finance Monitor

This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending, internet banking usage and more.

The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying. Results from this wave were conducted Jan 2010 – May 2010.



Despite all of the rapid changes and the positive indicators Vietnam is currently a very crowded financial market place with approaching 100 financial service suppliers operating.

Debit & Credit cards see high levels of future

usage intention. Savings are still

largely untapped.

Half of the target remain unbanked

and amongst those around 50%

are either self-employed or have involvement in a

business

Customer service expectations are rising coupled

with an increase in multiple

account holdings

Highlights – Customers

Who to target?

Future Intentions

Keep your customers satisfied

Target Market is around 4 million

customers.50% of which are currently using

banking services

Triggers to attract new customers?

(*): target population from 18-50 years old in class ABCD residing

in Hanoi and HCMC.(Source: Nielsen database 2009)

A young urban population with

high internet penetration but still almost no

engagement with internet banking.

Why?

Internet


2

17

81

14Banks

3Banks

2Banks

1 Bank

Number of Banks Used

Total(n=596)

U35(n=344)

O35(n=252)

Class AB(n=262)

Class CD(n=334)

At this stage many customers still only use a single bank but this is changing. Whilst switching is rare, secondary accounts are increasing.

2

13

84

1

1

22

77

0

3

23

73

1

1

12

87

0

Mean score 1.22 1.20 1.25 1.33 1.14

1st

2nd

3rd

Inconvenience – 45%

Procedures - 9%

Others – 23%4th

Poor customer service – 14%• No branch close to my house (30%)

• Not enough ATM’s (8%)

• Not convenient to use only one bank (5%)

Reasons for switching main banks

Q15 - Could you please let me know reasons why you stop using the service of your first bank?

• Staff are not enthusiastic (14%)

• Staff are not happy (9%)

• No demand (5%) • Complicated procedures (9%)

• ATM card is expired (9%)



ATM/Debit Card23%

(~1.4 mil people)

Credit Card1%

(~0.02 mil people)

• No demand• Knowledge

• InconvenienceDebit Card 24%

Credit Card 7%

• Broader coverage of ATM’s 71%

• ATM’s placed in Convenient and safe place 62%

• Safety of the card 52%• Issued by a trustworthy

bank 35%

Highlights – Cards

Future Intention

Reason for not using

Ownership

What could attract more customers?

(Source: Nielsen database 2009)

100

62

46

13

10

0

37

15

100

54

43

10

10

0

33

13

24

0

0

0

8

14

0

92

Card type awareness

* Base: Not Code 12 in Q9c

Awareness of both Debit and Credit cards has increased significantly over the past 5 years among the banks customers.

Q36a - Which kind of cards are you aware of?

ATM

Credit card

Debit card

Multi-functional card

Student associated card

Associated card

Integrated card

None of the above

21

0

0

0

9

8

0

91

2006 (n=1000)

2008 (n=1000)

Q2 - 2010 (n=891)*

2006 (n=500)

2008 (n=500)

Q2 - 2010 (n=413)*

2006 (n=500)

2008 (n=500)

Q2 - 2010 (n=478)*

19

0

0

0

9

5

0

91

Total HCM HN

98

23

15

0

0

2

0

0

99

22

15

0

0

1

0

0

97

25

13

0

0

3

0

0

100

32

35

2

8

0

23

6


Page 10

2nd

No demand 59%1st

Reasons for no use – Credit Cards

3rd Inconvenience 13%

Key responses :

• No demand (majority)

• Already have ATM card

• Do not prefer use credit

Key responses:

-I am not qualified to open a account

-Complicated procedures

-Not many places accept card payment

Knowledge 31%

Q38R2: Could you please let me know the reason why you do not use/own any credit card?

Key responses :

• Do not know how to apply for

• Do not know much about this service

• Do not know much about the credit function

The same is primarily true for Credit Cards but with inconvenience being given more importance.

Highlights – Savings & Investments

• Competitive interest rate 60%• Prestigious bank 56%• Highly recommended by others 52%• Good customer service 50%

Saving at non-bank sources 53% (~ 2.1 mil people). Saving at bank 10% (~0.4 mil people)

• Put money into my own business 61%• Gold trading 35%• Real estate 23%

Savings

Why I choose it as my main bank?

Main Banks

•ACB 21%• Vietcombank 14%• Agribank 14%• Sacombank 11%•Vietinbank 11%

Top 3 current Investment methods

(Source: Nielsen database 2009)



Non-banking Savings

Q9a - Which of the following FINANCIAL SERVICES are you aware of? [MA]Q9b - Which of the following FINANCIAL SERVICES did you ever use? (but stopped) [MA]

Q9c - Which of the following FINANCIAL SERVICES are you currently using? [MA]

Base: All Respondents (n=1800)

85% of the target customers have savings that are not held in a bank. This suggests a lack of understanding of the benefits of using banks for these services.

Life insurance

Saving (not at banks)

Loans (from other sources apart from banks)

Investment (into real estate, securities, etc.)

100

99

95

91

Aware Currently using Lapsed

7

85

9

6

3

7

23

3

Barriers to banking?Barriers are largely around a perceived lack of value or convenience. Coupled with this is a reluctance to submit personal financial information.

Lengthy application procedures

63%

Valued pledged assets

required49%

High interest rates

38%

Financial evidence required

48%

Q60 – Could you please let me know reasons why you do not use banking services?

Base: those who are not using banking services

Affordable interest rate

63%

Simpleapplicationprocedures

58%

No financial/ income

evidence required

38%

Prestigious banks39%

Potential Triggers

(n=909)

Q61 – Could you please let me know some factors that can help encourage you to use banking?

Key Barriers to Banking

(n=909)


Summary – Vietnam is heating up!

• Education – one should not underestimate the lack of understanding that exists around banking products amongst many customers. Communication and education will be an essential part of building relationships with those groups currently untapped.

• Youth – Vietnam has a large, young population and the signs, across all sectors, are that they are increasingly exposed to new products and services and they are increasingly open to investigating them.

• Operations & Channels – the best brand promise in the world must be backed up by operational delivery. Be bold with your channel delivery. Almost 50% of business leaders in Vietnam said that the internet will see an increase in spend as a communications channel this year.


Exercised preference of a consumer would drive brand share in the most competitive scenario

Nielsen Enreach helps manufacturers establish the over or under leveraged position of their brands to ascertain the need of ATL, BTL or

both activities


In A Scenario Where No Brands Enjoy A Distribution Advantage, What

Drives Brand Sales?

How Big Is The Opportunity In Rural Vietnam For Mass FMC Categories Like, Tooth Paste And Laundry Products?


Almost 2/3rd of the sales for these product categories comes from Rural Vietnam


Nielsen Vietnam's Business Barometer reflects that more than 80% of business leaders have an increased focus on Rural Vietnam.

VIETNAM RETAIL OVERVIEW 39


VIETNAM RETAIL OVERVIEW

RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009

Year Retail sales At Current Prices % Of GNI

% Of Final Private

Consumption Prel.2009 1,214,532 77% 99%

2008 1,007,213 70% 108% 2007 746,159 67% 109% 2006 596,207 63% 97% 2005 480,294 58% 90% 2004 398,525 57% 86% 2003 333,809 55% 82% 2002 280,884 53% 81% 2001 245,315 52% 79% 2000 220,411 51% 75% 1999 200,924 51% 73% 1998 185,598 53% 73% 1997 161,900 52% 72% 1996 145,874 54% 72% 1995 121160 53% 72%

Unit: Bil. DongsSource: 2010 Statistical Yearbook of Vietnam

VN

RE

TAIL

OV

ER

VIE

W

VIETNAM RETAIL OVERVIEW40

RETAIL SALES OF GOODS AND SERVICES

Unit: Bil. Dongs Source: Statistical Yearbook of Vietnam 2009

1115

810 11

14

19 1921

24 25

35

19

25

12.6

19.9

6.5

14

29

20

9.2

0.84.0 3.0

9.5 8.4 6.6

12.7

4.5 3.60.1 -0.6

0100,000200,000300,000400,000500,000600,000700,000800,000900,000

1,000,0001,100,0001,200,0001,300,0001,400,0001,500,000

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Prel.2

009

2010

-10

0

10

20

30

40

50

Retail Sale At curren t Pr ice Year On Year Growth Year On Year In flation

YEARLY CPI

Price Index based on unit selling price of top 50% share items per category existing over last 13 periods in 6 cities. Overall weighted by total category value. Based on Nielsen tracked FMCG categories.

Source: Nielsen Vietnam Retail Audit 2010

Volume CPI - FMCG Overview

90.0

95.0

100.0

105.0

110.0

115.0

120.0

125.0

DEC09 JAN10 FEB10 MAR10 APR10 MAY10 JUN10 JUL10 AUG10 SEP10 OCT10 NOV10 DEC10

Overall Categories Total Personal Care Total Household CareTotal Beverage & Cigarette Total Food Total Milk Based Products



RETAIL SALES STRUCTURE

Source: Statistical Yearbook of Vietnam 2009

RETAIL STRUCTURE – OFF PREMISE STORE NUMBERS (CAN THO, DA NANG, HANOI, HAI PHONG, HCMC, NHA TRANG)

CHANNELS 2008 2009 2010Modern Trade (SM / MM) & Convience 416 537 642Traditional Grocery Store 82,255 89,584 91,515Street Vendor 2,087 1,595 1,782Personal Store 3,671 4,082 3,779Market Stall – Mixed Business 3,295 3,378 3,138Market Stall – HPC (Health & Personal Care) 4,082 3,672 3,223Market Stall – Chap Pho 5,736 4,581 4,650Cosmetic Store 716 577 1,045Beverage Store 6,718 7,097 8,728Dairy Shop 699 807 778Milk /Biscuit/Spirits Store 923 561 608Market Stall – MBS 254 186 201Cigarette Kiosk 9,370 8,524 7,400Soft Drinks / Ice Cream Outlets 3,353 3,196 3,603Pharmacy 8,743 9,010 10,114Liquor Shop 204 244 323Biscuit / Confectionery Store 200 303 358TOTAL OFF-PREMISE 132,322 137,934 141,887

Source: Nielsen Vietnam Census 2010

8 3 8 2 7 9 7 9 7 9 7 8 7 8 7 7 7 8 7 9 7 9

1 1 1 2 1 3 1 2 1 1 1 2 1 2 1 2 1 1 1 1 1 16 6 8 9 1 0 1 0 1 0 1 1 1 1 1 0 1 0

0

5 0

1 0 0

2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 P r e l .2 0 1 0

%

T r a d e H o t e l , R e s t a u r a n t T o u r i s m , S e v i c e s


NATIONAL FMCG RETAIL MARKET STRUCTURE

(*) Six Cities, 30 Cities and Rural store numbers and ACV from Census results; 53 Cities estimated.Source: Store number and FMCG ACV -Nielsen Vietnam Census 2010, Population & Retail sals –Government.

6961

46

27

45

4

14

69

10 22

21 2540 37

0

20

40

60

80

100

Population 2009 Store 2010 FMCG ACV 2009 Retail Sales 2006Estimated

6 CITIES

30 CITIES

53 CITIES

RURAL



STORE NUMBER BY TIERS – OFF-PREMISE VS. ON-PREMISE 2010

Unit: 000s stores; (*) 53 Cities 2010 Store number is estimated based on store number contributionSource: Nielsen Vietnam Census 2010

221144

60 49 36 53 31

468

240

160

71 50 39 52 29

271

461

304

13199 74 105

60

739

0

200

400

600

800

VIETNAM 6 CITIES HCM HN 4 CITIES 30 CITIES 53 URBANCENTERS

RURAL

Off Premise On Premise Grand Total

OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS

(*) 53 Cities Store number is estimated based on store number contribution

Source: Nielsen Vietnam Census 2009 & 2010

223,554

139,905

53,263

30,387

227,527

143,884

53,099

30,354

0

50000

100000

150000

200000

250000

VIETNAM (URBAN) 6 CITIES 30 CITIES 53 CITIES

2009 2010


FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM OFF PREMISE

(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.Source: Nielsen Vietnam Census 2009 & 2010

100

38

115

47

100

40

104

46

0

20

40

60

80

100

VIETNAM 6 CITIES 30 CITIES 53 CITIES RURAL

2009 2010

OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE TYPES


Source: Nielsen Vietnam Census 2009 & 2010

669 2,564 5,557 18,108 772 9,115 912 11,908 12,937 955 6,886751 8837,527

122,784

14,01810,183

994

11,132

1,252

16,884

5,2222,688

125,449

0

50,000

100,000

150,000

ModernTrade

Trad.Grocery

StreetVendor

PersonalStore

MarketStall

CosmeticStore

BeverageStore

MBS CigaretteKiosk

Pharmacy DairyShop

Other

2009 2010



OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE


230 2 6 0 4 1 2 4 2

25

2

55

42251

510

52

0

20

40

60

80

100

ModernTrade

Trad.Grocery

StreetVendor

PersonalStore

MarketStall

CosmeticStore

BeverageStore

MBS CigaretteKiosk

Pharmacy Other

2009 2010

NUMBER OF MODERN TRADE STORES


669

537

132

751

642

109

0

100

200

300

400

500

600

700

800

36 CITIES 6 CITIES 30 CITIES

2009 2010


MODERN TRADE CONTRIBUTION BY FMCG DEPARTMENT

78.8

84.1

87.3

91.1

97

99.8

21.2

15.9

12.7

8.9

3

0.2

0 20 40 60 80 100

Personal Care

Home care

Foods

Milk Based

Beverage

Cigarette

HCMC + HN_TT MT HCM+Hanoi

77.2

83

85.3

90.2

96.9

99.6

22.8

17

14.7

9.8

3.1

0.4

0 20 40 60 80 100

Personal Care

Home care

Foods

Milk Based

Beverage

Cigarette

HCMC + HN_TT MT HCM+Hanoi

Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010

Value % Share of Trade – MAT LY Value % Share of Trade – MAT TY

89

48 46 4335

9

90

51 48 4536

10

51 48 4637

1011

91

Singapore Malaysia Thailand Philippines Indonesia Vietnam

2006 2007 2008 2009

Source: Nielsen Retail Audit - all FMCG, Vietnam – Yearly census

SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS



ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS

Source: Nielsen Vietnam Census 2010 (*) 53 Cities is estimated based on Census 36 Cities and growth rate

240,476

160,824

50,71528,937

263,567240,476

159,861

51,74829,221

270,863

0

100000

200000

300000


2009 2010

FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM ON PREMISE


100

41

94

46

100

41

94

45

0

20

40

60

80

100


2009 2010


TOP 10 CATEGORIES IN 6 CITIES


VALU E % SH AR E

22.2

19.4

7.5

5.4

4.9

4.7

3.8

3.2

2.9

2.4

21.5

20.7

6.2

5.8

5.8

4.7

3.6

3.5

2.9

2.3

Ciga re tte

Be er

Milk P ow der

RTDM

Soft Drink

RTDT

Insta ntNoodle

Ene rgy Drinks

Cooking Oil

La undry

2009 2010

20 10 vs . 200 9

15.5

27.6

-1.0

28.1

39.6

20.2

15.6

31.1

21.1

13.6

3.9

20.8

-7.8

17.6

31.6

14.7

7.0

18.5

8.9

4.6

Ciga rette

Be e r

Milk Pow de r

RTDM

S oft Drink

RTDT

Insta ntNoodle

Ene rgy Drinks

Cooking Oil

La undry

Va lue % Chg YA V olum e % Chg YA

MARKET COMPLEXITY – 3 YEAR TRENDS


Number of SKUs

0

2,000

4,000

6,000

8,000

Beverage Food + MilkBased

Personal Care Household Care Cigarrette

2008 2009 2010



PENETRATION OF BEVERAGE CATEGORIES

0%10%20%30%40%50%60%70%80%90%

100%

CSDRTDT

RTDM EDBeer PW

Instant C

offee FJ

Soya M

ilk

Teabag

TFD

Sport Drin

ks

RTDCoffee

Off 6 cities HRC 6 cities

0%10%20%30%40%50%60%70%80%90%

100%

CSDRTDT

RTDM EDBeer PW

Instant C

offee FJ

Soya M

ilk

Teabag

TFD

Sport Drin

ks

RTDCoffee

Off 30 cities HRC 30 cities


PENETRATION OF BEVERAGE CATEGORIES

0%10%20%30%40%50%60%70%80%90%

CSDRTDT

RTDM EDBeer PW

Instant C

offee FJ

Soya M

ilk

Teabag

TFD

Sport Drin

ks

RTDCoffee

Off Rural HRC Rural

• Off: Off-premise• HRC: On-premise• CSD: Carbonated Soft Drink• RTDT: Ready To Drink Tea• RTDM: Ready To Drink Milk• ED: Energy Drink• PW: Packaged Water• FJ: Fruit Juice• TFD: Tonic Food Drinks• RTDCoffee: Ready To Drink Coffee

Source: Nielsen Vietnam Retail Census 2010

HOW CAN I MAKE SURE MY NEW PRODUCT IS

SUCCESSFUL?

BASES helps clients grow through successful innovation on their brands. This is done via impactful consulting that capitalizes on BASES industry-leading forecasting models,our rich databases, and our proprietary analytical techniques. With over 90,000studies done, BASES is the most widely used test market systems making sure new products will be successful


AND DID YOU KNOW?

Follow 5 simple steps in New Product Development

New Product Development (NPD) links marketplace insights to internal innovation and development capabilities to improve the chances of new product success.• Drives growth through ideas for new products that meet emerging consumer and marketplace needs• Revitalizes current brands through re-launch or line extensions, e.g. new flavors, packaging, usage occasions, benefits, etc.• Optimizes the return on investment in new products and product innovations.


Step 1 Analyze Consumer & Market

Step 2Create Ideas (Ideate) and Qualify

Step 3Develop, Test & Plan

Step 4 Optimize Launch Execution

Step 5Monitor & Respond

CAN PROMOTIONS MAKE MY STORE ATTRACTIVE TO NEW CUSTOMERS?

30%off

50%off

ffo elasffo elas sale off


AND DID YOU KNOW?

It may not attract a lot of new customers as they seldom change stores just because of promotions but it will surely make your current customers more loyal.

Store choice based on promotions is not a common practice among shoppers. They are likely to go the same store but would be hunting for good-buys while shopping there.

ShopperTrends has been monitoring Vietnam's retailer landscape for years. This is definitely the ultimate information source for the booming modern trade channel. This year's findings show that only 1 out of 10 actually base store-choice on promotions.


HOUSEHOLD INCOME CLASSIFICATION 51


HOUSEHOLD INCOME CLASSIFICATIONHousehold Income Band (HIB) Classification System Overview

This classification system is based on gross monthly income.

HIB Household Income band (VND)

A5 150,000,000 or higher

A4 75,000,000 - 149,999,999

A3 45,000,000 - 74,999,999 A2 30,000,000 - 44,999,999 A1 15,000,000 - 29,999,999 B 7,500,000 - 14,999,999 C 4,500,000 - 7,499,999 D 3,000,000 - 4,499,999 E 1,500,000 - 2,999,999

F 0 - 1,499,999

HIB Distribution by Key Cities 2010

HIB HA NOIHAI PHONG

DA NANG HCMC

CAN THO

5 KEY CITIES

Urban Urban Urban Urban Urban UrbanA2+ 0% 0% 0% 1% 0% 0%A1 4% 2% 3% 6% 1% 5%A 4% 2% 3% 7% 1% 5%B 40% 23% 23% 34% 9% 32%C 43% 50% 50% 41% 27% 42%D 11% 23% 22% 15% 39% 17%E 2% 2% 3% 3% 22% 4%F 0% 0% 0% 0% 1% 0%

Source: Nielsen Database 2010

HO

USE

HO

LD IN

CO

ME

HOUSEHOLD INCOME CLASSIFICATION52

HIB Distribution at Country Level 2010

HIB VIETNAMURBAN RURAL TOTAL

A 4% 1% 2% B 22% 4% 9% C 40% 21% 27% D 26% 45% 39% E 8% 26% 20% F 1% 4% 3%

Source: Nielsen Database 2010

HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC

HOUSEHOLD EXPENDITURE (Unit: VND)

HANOI HCMC

Urban Rural Total Urban Rural Total

15,000,000 - 29,999,999 1% 1% 1% 1% 0% 1%

15,000,000 or higher 1% 1% 1% 1% 0% 1%

7,500,000 - 14,999,999 12% 4% 8% 8% 5% 7%

4,500,000 - 7,499,999 47% 20% 31% 32% 16% 29%

3,000,000 - 4,499,999 31% 46% 40% 42% 43% 42%

1,500,000 - 2,999,999 8% 25% 18% 15% 29% 18% 0 - 1,499,999 1% 5% 3% 2% 6% 3%

Source: Nielsen database 2010

Which Channel Gets Impacted As Modern Trade & Specialty Stores (Cosmetic | Personal Care | Baby Stores) Gain Importance?


Surprisingly it is not Traditional Grocery stores, it is Market Stalls

Latest census conducted by Nielsen reflects that Market Stalls is the channel with the biggest drop in store numbers too


WHICH IS THE SECOND BIGGEST CHANNEL AFTER TRADITIONAL GROCERY THAT SELLSFAST-MOVING CONSUMER GOODS IN VIETNAM?


AND DID YOU KNOW?

Eateries (excluding Café and Restaurants)

On-Premise channels together account for a third of all FMCG sales in Vietnam


Annual store census conducted by Nielsen Vietnam estimates 1.2 Million FMCG stores across urban and rural Vietnam. According to the latest census, On-Premise channels account for 42% of all stores selling FMCG products

VIETNAM BY THE NUMBERS 53


DEMOGRAPHICSPOPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2010

AGE GROUP TOTAL FEMALE MALE

TOTAL 86,024,600 43,418,267 42,606,333

0 1,523,321 716,548 806,773

1-4 5,990,559 2,835,460 3,155,099

5-9 6,857,681 3,286,428 3,571,253

10-14 7,322,309 3,511,122 3,811,187

15-17 5,310,817 2,559,217 2,751,600

18-19 3,430,940 1,697,827 1,733,113

20-24 7,899,060 3,968,672 3,930,388

25-29 7,596,491 3,828,867 3,767,624

30-34 6,808,211 3,389,906 3,418,305

35-39 6,530,739 3,243,539 3,287,200

40-44 6,010,967 3,022,031 2,988,936

45-49 5,488,521 2,815,997 2,672,524

50-54 4,540,653 2,398,250 2,142,403

55-59 3,050,031 1,636,897 1,413,134

60-64 1,987,106 1,089,283 897,823

65-69 1,596,758 912,072 684,686

70-74 1,457,869 859,404 598,465

75-79 1,229,037 727,230 501,807

80-84 752,637 471,101 281,536

85+ 640,893 448,416 192,477

Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010

VN B

Y TH

E N

UM

BER

S

VIETNAM BY THE NUMBERS54

POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2010


TOTAL 25,443,777 13,024,451 12,419,326

0 443,300 207,477 235,823

1-4 1,678,632 786,617 892,015

5-9 1,819,418 864,492 954,926

10-14 1,774,576 850,091 924,485

15-17 1,326,403 647,689 678,714

18-19 1,060,830 553,904 506,926

20-24 2,561,868 1,349,872 1,211,996

25-29 2,475,720 1,297,932 1,177,788

30-34 2,139,329 1,088,558 1,050,771

35-39 2,046,836 1,033,659 1,013,177

40-44 1,820,421 927,818 892,603

45-49 1,732,029 892,659 839,370

50-54 1,465,637 767,843 697,794

55-59 961,511 521,082 440,429

60-64 611,999 338,793 273,206

65-69 473,635 263,744 209,891

70-74 395,779 230,301 165,478

75-79 316,971 182,801 134,170

80-84 192,677 118,257 74,420

85+ 146,206 100,862 45,344




POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2010


TOTAL 60,580,823 30,393,791 30,187,032

0 1,080,021 509,071 570,950

1-4 4,311,927 2,048,818 2,263,109

5-9 5,038,263 2,421,936 2,616,327

10-14 5,547,733 2,661,031 2,886,702

15-17 3,984,414 1,911,528 2,072,886

18-19 2,370,110 1,143,923 1,226,187

20-24 5,337,192 2,618,800 2,718,392

25-29 5,120,771 2,530,935 2,589,836

30-34 4,668,882 2,301,348 2,367,534

35-39 4,483,903 2,209,880 2,274,023

40-44 4,190,546 2,094,213 2,096,333

45-49 3,756,492 1,923,338 1,833,154

50-54 3,075,016 1,630,407 1,444,609

55-59 2,088,520 1,115,815 972,705

60-64 1,375,107 750,490 624,617

65-69 1,123,123 648,328 474,795

70-74 1,062,090 629,103 432,987

75-79 912,066 544,429 367,637

80-84 559,960 352,844 207,116

85+ 494,687 347,554 147,133



POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009

TOTAL VIETNAM 80,468,400 81,437,700 82,393,500 83,313,000 84,221,100 85,122,300 86,024,600

Red River Delta 18,617,500 18,807,900 18,976,700 19,108,900 19,228,800 19,473,700 19,625,000

Ha Noi 3,000,300 3,071,400 3,133,400 3,184,800 3,228,500 6,381,800 6,472,200

Ha Tay 2,587,300 2,649,100 2,702,900 2,742,400 2,773,700

Vinh Phuc 1,134,100 1,145,200 1,157,000 1,166,000 1,174,100 993,800 1,003,000

Bac Ninh 975,300 983,200 991,100 999,800 1,009,400 1,018,100 1,026,700

Quang Ninh 1,068,400 1,081,800 1,096,100 1,109,300 1,122,500 1,135,100 1,146,600

Hai Duong 1,673,700 1,680,400 1,685,500 1,689,700 1,694,700 1,700,800 1,706,800

Hai Phong 1,741,000 1,757,800 1,773,400 1,789,100 1,806,500 1,824,100 1,841,700

Hung Yen 1,097,000 1,104,300 1,111,000 1,116,400 1,121,300 1,126,200 1,131,200

Thai Binh 1,790,900 1,791,200 1,790,500 1,787,400 1,783,900 1,782,700 1,784,000

Ha Nam 792,300 791,900 791,300 790,000 788,400 786,900 786,400

Nam Dinh 1,866,300 1,859,400 1,851,000 1,839,400 1,829,700 1,826,100 1,826,300

Ninh Binh 890,900 892,200 893,500 894,600 896,100 898,100 900,100

Northern Midlands and Mountain 10,559,500 10,681,000 10,798,700 10,904,300 11,004,200 10,997,300 11,095,200

Ha Giang 656,200 669,000 681,700 693,400 704,900 716,200 727,000

Cao Bang 500,800 502,800 504,900 506,800 508,600 510,500 512,500

Bac Kan 284,400 286,500 288,400 290,000 291,800 293,600 295,300

Tuyen Quang 701,900 707,500 712,100 715,700 719,400 723,500 727,500

Lao Cai 634,200 573,900 581,400 590,200 598,300 606,500 614,900

Yen Bai 706,800 713,500 719,500 725,400 731,600 737,500 743,400

Thai Nguyen 1,079,500 1,089,000 1,098,500 1,106,500 1,113,000 1,120,300 1,127,400

Lang Son 716,700 720,500 724,100 726,300 728,200 730,700 733,100

Bac Giang 1,522,600 1,530,300 1,537,300 1,543,000 1,548,800 1,554,600 1,560,200

Phu Tho 1,286,300 1,291,700 1,297,300 1,301,500 1,305,600 1,311,500 1,316,700

Dien Bien 423,300 438,500 452,700 466,000 479,300 493,000

Lai Chau 684,700 351,300 356,700 360,700 364,400 367,900 371,400

Son La 974,500 994,600 1,014,500 1,033,500 1,050,800 1,067,200 1,083,800

Hoa Binh 810,900 827,100 843,800 858,600 872,800 778,000 789,000

North and South Central Coast 18,459,600 18,538,500 18,608,600 18,667,400 18,729,100 18,797,900 18,870,400

Thanh Hoa 3,449,800 3,442,600 3,436,400 3,428,000 3,417,300 3,408,800 3,405,000

Nghe An 2,884,900 2,890,000 2,895,600 2,900,100 2,905,200 2,912,100 2,919,200

Ha Tinh 1,256,300 1,252,200 1,247,800 1,243,600 1,239,000 1,234,000 1,230,300

Quang Binh 819,800 825,000 830,300 834,500 838,500 843,500 848,000

Quang Tri 586,300 588,600 590,300 591,900 594,100 596,700 599,200

Thua Thien Hue 1,064,200 1,068,600 1,072,900 1,076,900 1,081,000 1,084,900 1,088,700

Da Nang 760,700 784,800 805,700 825,900 847,500 868,800 890,500

Quang Nam 1,398,600 1,403,000 1,407,400 1,410,800 1,413,900 1,417,800 1,421,200

Quang Ngai 1,203,200 1,206,500 1,210,000 1,212,600 1,214,800 1,217,000 1,219,200

Binh Dinh 1,473,100 1,475,500 1,477,800 1,480,100 1,482,300 1,485,600 1,489,000

Phu Yen 824,800 832,000 838,200 844,300 850,300 856,700 863,000

Khanh Hoa 1,091,100 1,104,000 1,115,000 1,125,200 1,137,500 1,149,300 1,159,700



Ninh Thuan 538,200 543,500 547,900 551,400 555,800 560,700 565,700

Binh Thuan 1,108,600 1,122,200 1,133,300 1,142,100 1,151,900 1,162,000 1,171,700

Central Highlands 4,561,200 4,664,200 4,768,200 4,860,900 4,948,000 5,036,700 5,124,900

Kon Tum 361,500 373,700 386,000 396,600 408,100 420,500 432,900

Gia Lai 1,119,100 1,147,100 1,174,600 1,200,500 1,225,500 1,251,300 1,277,600

Dak Lak 1,995,600 1,635,600 1,658,500 1,677,800 1,696,600 1,715,100 1,733,100

Dak Nong 0 403,400 423,600 440,900 457,300 474,400 492,000

Lam Dong 1,085,000 1,104,400 1,125,500 1,145,100 1,160,500 1,175,400 1,189,300

South East 11,629,900 11,990,700 12,380,600 12,822,800 13,266,400 13,683,600 14,095,700

Binh Phuoc 754,600 777,400 799,600 819,000 838,300 858,000 877,500

Tay Ninh 1,017,900 1,029,200 1,038,200 1,046,400 1,053,000 1,060,500 1,067,700

Binh Duong 973,100 1,037,100 1,109,300 1,203,700 1,307,000 1,402,700 1,497,100

Dong Nai 2,176,100 2,220,500 2,263,800 2,314,900 2,372,600 2,432,700 2,491,300

Ba Ria - Vung Tau 899,100 918,900 938,800 955,700 970,200 983,600 996,900

HCMC 5,809,100 6,007,600 6,230,900 6,483,100 6,725,300 6,946,100 7,165,200

Mekong River Delta 16,640,700 16,755,400 16,860,700 16,948,700 17,044,600 17,133,100 17,213,400

Long An 1,369,000 1,382,200 1,393,400 1,405,200 1,417,900 1,428,200 1,438,500

Tien Giang 1,634,000 1,642,700 1,650,100 1,655,300 1,661,600 1,668,000 1,673,900

Ben Tre 1,282,800 1,277,600 1,273,200 1,269,300 1,264,800 1,259,600 1,255,800

Tra Vinh 982,500 986,300 990,200 993,700 997,200 1,000,800 1,004,400

Vinh Long 1,018,400 1,020,100 1,021,600 1,023,400 1,025,400 1,027,600 1,029,800

Dong Thap 1,614,300 1,626,600 1,639,500 1,646,800 1,654,500 1,662,500 1,667,700

An Giang 2,096,300 2,107,400 2,118,100 2,125,800 2,134,300 2,142,600 2,149,200

Kien Giang 1,578,900 1,599,100 1,619,800 1,637,800 1,654,900 1,672,300 1,687,900

Can Tho 1,873,500 1,138,100 1,149,000 1,160,500 1,172,000 1,180,900 1,189,600

Hau Giang 749,800 751,500 752,800 754,700 756,300 758,000

Soc Trang 1,237,400 1,249,800 1,258,600 1,265,600 1,276,300 1,285,100 1,293,200

Bac Lieu 789,100 801,300 812,800 823,800 835,800 847,500 858,400

Ca Mau 1,164,500 1,174,400 1,182,900 1,188,700 1,195,200 1,201,700 1,207,000

Source: Statistical Yearbook 2010

POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009


POPULATION BY PROVINCE - URBAN/RURAL - 2010

REGION\PROVINCE TOTAL URBAN RURAL

TOTAL VIETNAM 86,024,600 25,466,000 60,558,600

Red River Delta 19,625,000 5,737,100 13,887,900

Ha Noi 6,472,200 2,641,600 3,830,600

Vinh Phuc 1,003,000 224,900 778,100

Bac Ninh 1,026,700 242,300 784,400

Quang Ninh 1,146,600 577,000 569,600

Hai Duong 1,706,800 326,000 1,380,800

Hai Phong 1,841,700 849,100 992,600

Hung Yen 1,131,200 138,700 992,500

Thai Binh 1,784,000 175,700 1,608,300

Ha Nam 786,400 77,200 709,200

Nam Dinh 1,826,300 323,600 1,502,700

Ninh Binh 900,100 161,000 739,100

Northern Midlands and Mountain 11,095,200 1,781,700 9,313,500

Ha Giang 727,000 87,300 639,700

Cao Bang 512,500 88,800 423,700

Bac Kan 295,300 47,800 247,500

Tuyen Quang 727,500 93,800 633,700

Lao Cai 614,900 130,300 484,600

Yen Bai 743,400 144,600 598,800

Thai Nguyen 1,127,400 288,900 838,500

Lang Son 733,100 141,700 591,400

Bac Giang 1,560,200 150,200 1,410,000

Phu Tho 1,316,700 209,700 1,107,000




Dien Bien 493,000 74,700 418,300

Lai Chau 371,400 53,300 318,100

Son La 1,083,800 150,700 933,100

Hoa Binh 789,000 119,900 669,100

North and South Central Coast 18,870,400 4,540,300 14,330,100

Thanh Hoa 3,405,000 355,400 3,049,600

Nghe An 2,919,200 368,500 2,550,700

Ha Tinh 1,230,300 183,900 1,046,400

Quang Binh 848,000 128,100 719,900

Quang Tri 599,200 165,400 433,800

Thua Thien Hue 1,088,700 393,000 695,700

Da Nang 890,500 773,500 117,000

Quang Nam 1,421,200 264,600 1,156,600

Quang Ngai 1,219,200 178,900 1,040,300

Binh Dinh 1,489,000 413,600 1,075,400

Phu Yen 863,000 188,800 674,200

Khanh Hoa 1,159,700 460,500 699,200

Ninh Thuan 565,700 204,400 361,300

Binh Thuan 1,171,700 461,700 710,000

Central Highlands 5,124,900 1,423,800 3,701,100




Dak Lak 1,733,100

389,300

1,343,800

Dak Nong 492,000 72,900 419,100

Lam Dong 1,189,300 450,400 738,900

South East 14,095,700 8,052,300 6,043,400

Binh Phuoc 877,500 147,300 730,200

Tay Ninh 1,067,700 168,600 899,100

Binh Duong 1,497,100 448,300 1,048,800

Dong Nai 2,491,300 828,000 1,663,300

Ba Ria - Vung Tau 996,900 496,100 500,800

TP.Ho Chi Minh 7,165,200 5,964,000 1,201,200

Mekong River Delta 17,213,400 3,930,800 13,282,600

Long An 1,438,500 251,700 1,186,800

Tien Giang 1,673,900 230,500 1,443,400

Ben Tre 1,255,800 125,900 1,129,900

Tra Vinh 1,004,400 154,000 850,400

Vinh Long 1,029,800 158,800 871,000

Dong Thap 1,667,700 287,500 1,380,200

An Giang 2,149,200 610,000 1,539,200

Kien Giang 1,687,900 453,900 1,234,000

Can Tho 1,189,600 783,100 406,500

Hau Giang 758,000 149,700 608,300

Soc Trang 1,293,200 252,100 1,041,100

Bac Lieu 858,400 226,100 632,300

Ca Mau 1,207,000 247,500 959,500


Gia Lai 1,277,600 364,800 912,800

Kon Tum 432,900 146,400 286,500




HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010


TOTAL VIETNAM 22,609,558 6,724,596 15,884,962

Red River Delta 5,607,143 1,637,286 3,969,857

Ha Noi 1,797,833 733,516 1,064,317

Vinh Phuc 271,081 60,722 210,359

Bac Ninh 285,194 67,306 217,889

Quang Ninh 318,500 160,206 158,295

Hai Duong 517,212 98,788 418,425

Hai Phong 541,676 249,713 291,964

Hung Yen 332,706 40,923 291,783

Thai Binh 557,500 55,193 502,308

Ha Nam 238,303 23,354 214,949

Nam Dinh 553,424 97,956 455,468

Ninh Binh 257,171 46,034 211,138

Northern Midlands and Mountain 2,773,800 443,808 2,329,992

Ha Giang 161,556 19,387 142,169

Cao Bang 125,000 21,500 103,500

Bac Kan 75,718 12,266 63,452

Tuyen Quang 186,538 24,063 162,475

Lao Cai 146,405 31,038 115,367

Yen Bai 190,615 36,026 154,589

Thai Nguyen 331,588 84,887 246,702

Lang Son 183,275 35,372 147,903

Bac Giang 410,579 39,416 371,163

Phu Tho 365,750 58,154 307,596

Dien Bien 107,174 16,290 90,883

Lai Chau 77,375 11,065 66,310

Son La 246,318 34,238 212,080

Hoa Binh 197,250 29,982 167,268

North and South Central Coast 4,965,895 1,196,781 3,769,114

Thanh Hoa 896,053 93,189 802,863

Nghe An 768,211 96,795 671,416

Ha Tinh 351,514 52,376 299,139

Quang Binh 212,000 32,012 179,988

Quang Tri 149,800 41,345 108,455

Thua Thien Hue 272,175 98,255 173,920

Da Nang 228,333 198,422 29,912


HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010

Quang Nam 384,108 71,444 312,664

Quang Ngai 329,514 48,438 281,075

Binh Dinh 402,432 111,876 290,556

Phu Yen 227,105 49,736 177,369

Khanh Hoa 289,925 115,100 174,825

Ninh Thuan 137,976 49,809 88,166

Binh Thuan 285,780 112,598 173,183

Central Highlands 1,249,976 347,493 902,482

Kon Tum 103,071 34,838 68,233

Gia Lai 297,116 84,975 212,141

Dak Lak 412,643 92,845 319,798

Dak Nong 120,000 17,760 102,240

Lam Dong 304,949 115,576 189,373

South East 3,709,395 2,118,064 1,591,330

Binh Phuoc 225,000 37,800 187,200

Tay Ninh 280,974 44,394 236,580

Binh Duong 482,935 144,398 338,538

Dong Nai 655,605 217,661 437,944

Ba Ria - Vung Tau 262,342 130,646 131,696

HCMC 1,837,231 1,528,576 308,655

Mekong River Delta 4,303,350 981,164 3,322,186

Long An 378,553 66,247 312,306

Tien Giang 440,500 60,789 379,711

Ben Tre 358,800 35,880 322,920

Tra Vinh 251,100 38,418 212,682

Vinh Long 271,000 41,734 229,266

Dong Thap 416,925 71,711 345,214

An Giang 524,195 148,871 375,324

Kien Giang 401,881 108,106 293,775

Can Tho 290,146 190,916 99,230

Hau Giang 189,500 37,332 152,169

Soc Trang 315,415 61,506 253,909

Bac Lieu 195,091 51,309 143,782

Ca Mau 287,381 58,913 228,468





POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

REGION\PROVINCE POPULATION (Thous. persons) AREA (Km2) POPULATION DENSITY

(Person/Km2)

TOTAL VIETNAM 86,024.6 331,150.5 259

Red River Delta 19,625.0 21,061.5 930

Ha Noi 6,472.2 3,348.5 1,926

Vinh Phuc 1,003.0 1,231.8 813

Bac Ninh 1,026.7 822.7 1,245

Quang Ninh 1,146.6 6,099.0 188

Hai Duong 1,706.8 1,654.2 1,030

Hai Phong 1,841.7 1,522.1 1,207

Hung Yen 1,131.2 923.4 1,222

Thai Binh 1,784.0 1,559.2 1,142

Ha Nam 786.4 859.6 913

Nam Dinh 1,826.3 1,652.3 1,105

Ninh Binh 900.1 1,388.7 647

Northern Midlands and Mountain 11,095.2 95,346.0 116

Ha Giang 727.0 7,945.8 91

Cao Bang 512.5 6,724.6 76

Bac Kan 295.3 4,859.4 61

Tuyen Quang 727.5 5,870.4 124

Lao Cai 614.9 6,383.9 96

Yen Bai 743.4 6,899.5 107

Thai Nguyen 1,127.4 3,534.4 318

Lang Son 733.1 8,327.6 88

Bac Giang 1,560.2 3,827.4 406

Phu Tho 1,316.7 3,528.1 372

Dien Bien 493.0 9,562.9

51

Lai Chau 371.4 9,112.3 41

Son La 1,083.8 14,174.4 76

Hoa Binh 789.0 4,595.3 171

North and South Central Coast 18,870.4 95,894.9 196

Thanh Hoa 3,405.0 11,134.7 305

Nghe An 2,919.2 16,499.0 177

Ha Tinh 1,230.3 6,025.6 204

Quang Binh 848.0 8,065.3 105

Quang Tri 599.2 4,744.3 126

Thua Thien Hue 1,088.7 5,065.3 215

Da Nang 890.5 1,283.4 691


POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

Quang Nam 1,421.2 10,438.4 136

Quang Ngai 1,219.2 5,152.7 236

Binh Dinh 1,489.0 6,039.6 246

Phu Yen 863.0 5,060.6 170

Khanh Hoa 1,159.7 5,217.6 222

Ninh Thuan 565.7 3,358.0 168

Binh Thuan 1,171.7 7,810.4 150

Central Highlands 5,124.9 54,640.3 93

Kon Tum 432.9 9,690.5 44

Kon Tum 432.9 9,690.5 44

Gia Lai 1,277.6 15,536.9 82

Dak Lak 1,733.1

13,125.4

132

Dak Nong 492.0 6,515.3 75

Lam Dong 1,189.3 9,772.2 121

South East 14,095.7 23,605.5 594

Binh Phuoc 877.5 6,874.6 127

Tay Ninh 1,067.7 4,049.3 263

Binh Duong 1,497.1 2,695.2 550

Dong Nai 2,491.3 5,903.4 421

Ba Ria - Vung Tau 996.9 1,987.4 501

HCMC 7,165.2 2,095.6 3,399

Mekong River Delta 17,213.4 40,602.3 423

Long An 1,438.5 4,493.8 320

Tien Giang 1,673.9 2,484.2 672

Ben Tre 1,255.8 2,360.2 532

Tra Vinh 1,004.4 2,295.1 436

Vinh Long 1,029.8 1,479.1 695

Dong Thap 1,667.7 3,375.4 493

An Giang 2,149.2 3,536.8 606

Kien Giang 1,687.9 6,346.3 265

Can Tho 1,189.6

1,401.6

847

Hau Giang 758.0 1,601.1 473

Soc Trang 1,293.2 3,311.8 389

Bac Lieu 858.4 2,585.3 331

Ca Mau 1,207.0 5,331.6 226


REGION\PROVINCE POPULATION (Thous. persons) AREA (Km2) POPULATION DENSITY

(Person/Km2)



FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009

TOTAL VIETNAM 40,932,900 41,395,100 41,871,300 42,313,100 42,772,500 43,164,500 43,427,400

Red River Delta 9,501,200 9,594,800 9,668,500 9,739,900 9,796,800 9,929,000 9,954,000

Ha Noi 1,499,800 1,531,900 1,565,400 1,588,200 1,610,200 3,256,900 3,284,600

Ha Tay 1,334,600 1,372,400 1,392,000 1,420,700 1,436,900

Vinh Phuc 576,900 578,100 584,100 588,600 592,700 501,700 506,300 Bac Ninh 503,300 504,500 509,400 513,000 518,000 520,100 522,200

Quang Ninh 524,400 533,900 538,200 547,400 554,000 557,200 559,900 Hai Duong 864,400 867,400 863,800 865,100 867,000 869,400 871,700

Hai Phong 882,000 889,000 896,800 904,800 913,600 921,000 928,500 Hung Yen 564,500 570,400 572,200 576,600 579,200 581,900 575,800

Thai Binh 931,200 930,500 931,200 928,500 926,700 923,400 921,400 Ha Nam 407,100 408,300 408,600 407,100 406,200 404,500 400,700

Nam Dinh 957,800 952,200 949,600 942,000 937,100 939,100 930,500

Ninh Binh 455,200 456,200 457,200 457,900 455,200 453,800 452,400


Ha Giang 331,300 337,800 344,200 349,800 355,900 361,600 362,800

Cao Bang 256,400 256,000 257,500 258,000 258,900 259,900 259,900 Bac Kan 142,300 143,000 144,300 144,800 145,700 145,900 146,100

Tuyen Quang 354,900 357,200 360,100 361,300 363,100 366,000 361,600 Lao Cai 318,200 288,200 292,000 295,700 299,100 302,000 305,600

Yen Bai 354,600 358,000 361,400 364,900 367,900 369,800 371,800 Thai Nguyen 541,500 544,700 549,100 552,700 556,700 561,900 566,900

Lang Son 361,100 362,300 364,800 365,200 366,200 366,900 367,500 Bac Giang 769,800 773,700 777,300 780,100 783,000 782,700 782,300

Phu Tho 654,500 656,700 659,100 661,700 663,800 665,300 666,500

Dien Bien 210,800 218,600 225,600 232,200 238,800 245,700

Lai Chau 340,100 174,800 177,200 179,400 181,200 181,400 181,500

Son La 485,400 494,500 505,300 513,800 522,400 537,500 536,800 Hoa Binh 409,000 416,000 425,700 431,800 438,800 398,500 396,500


Thanh Hoa 1,762,800 1,756,200 1,754,300 1,748,700 1,742,100 1,721,100 1,719,500

Nghe An 1,465,800 1,469,700 1,473,800 1,477,000 1,480,600 1,473,700 1,466,800

Ha Tinh 639,700 630,400 631,400 626,100 623,800 641,600 620,800 Quang Binh 414,500 417,000 417,700 418,800 420,800 422,000 423,200

Quang Tri 296,300 297,600 298,300 299,300 300,400 300,700 301,800 Thua Thien Hue 540,400 543,700 546,800 547,400 550,000 551,100 550,600

Da Nang 385,000 405,200 409,900 425,400 437,600 441,700 451,300

Quang Nam 722,500 723,700 726,100 727,400 729,300 728,800 728,000

Quang Ngai 615,300 616,800 617,900 618,400 618,700 618,500 618,000

Binh Dinh 757,700 756,800 758,000 759,200 759,500 760,300 761,200 Phu Yen 416,200 419,100 423,000 424,300 428,300 429,600 430,800

Khanh Hoa 551,200 555,900 562,400 566,500 572,800 578,900 585,900 Ninh Thuan 272,700 274,700 277,500 278,700 280,900 282,300 283,800

Binh Thuan 555,200 562,500 568,900 572,500 577,400 578,600 579,900



FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

Kon Tum 179,900 186,000 192,500 197,400 203,100 211,000 213,100

Gia Lai 562,800 563,300 590,700 589,500 601,800 626,600 634,800 Dak Lak 989,400 810,600 809,300 825,100 840,800 849,100 857,100

Dak Nong 203,300 206,300 222,200 230,500 237,200 235,600 Lam Dong 542,200 552,000 562,500 572,300 580,000 586,300 592,000

South East 5,955,700 6,136,000 6,335,400 6,547,000 6,778,400 6,991,700 7,217,000

Binh Phuoc 371,600 381,800 393,600 402,000 411,300 422,000 431,500 Tay Ninh 518,300 522,700 529,200 531,400 535,000 535,500 535,700

Binh Duong 511,300 540,500 582,300 627,700 681,000 727,700 777,100 Dong Nai 1,098,600 1,119,100 1,142,800 1,166,900 1,195,600 1,223,700 1,255,300

Ba Ria - Vung Tau 449,300 458,300 468,800 476,700 484,200 490,600 497,900

HCMC 3,006,600 3,113,600 3,218,700 3,342,300 3,471,300 3,592,200 3,719,500


Long An 697,800 702,600 709,600 714,300 713,300 718,700 724,100

Tien Giang 842,300 845,200 850,500 851,700 855,000 853,300 851,300

Ben Tre 660,900 657,000 655,700 652,700 649,500 644,100 639,400 Tra Vinh 492,600 495,300 498,300 500,800 503,500 505,800 508,800

Vinh Long 524,400 524,200 524,900 525,900 526,900 524,600 522,200 Dong Thap 822,200 832,800 840,700 843,100 847,000 833,000 834,300

An Giang 1,064,700 1,071,500 1,078,700 1,080,800 1,085,100 1,083,000 1,079,900 Kien Giang 801,900 810,600 819,600 830,200 838,900 838,200 836,000

Can Tho 953,800 578,400 583,700 589,800 594,400 597,300 598,900 Hau Giang 380,900 382,600 381,600 381,100 378,800 376,600

Soc Trang 634,300 640,700 645,200 648,700 654,200 653,800 649,900 Bac Lieu 402,600 411,700 414,600 423,200 429,400 434,500 430,300

Ca Mau 589,800 595,200 599,400 602,400 605,700 601,400 599,000


REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009



MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009

TOTAL VIETNAM 39,535,500 40,042,600 40,522,200 40,999,900 41,448,600 41,957,800 42,597,200

Red River Delta 9,116,300 9,213,100 9,308,200 9,369,000 9,432,000 9,544,700 9,671,000

Ha Noi 1,500,500 1,539,500 1,568,000 1,596,600 1,618,300 3,124,900 3,187,600

Ha Tay 1,252,700 1,276,700 1,310,900 1,321,700 1,336,800

Vinh Phuc 557,200 567,100 572,900 577,400 581,400 492,100 496,700 Bac Ninh 472,000 478,700 481,700 486,800 491,400 498,000 504,500

Quang Ninh 544,000 547,900 557,900 561,900 568,500 577,900 586,700 Hai Duong 809,300 813,000 821,700 824,600 827,700 831,400 835,100

Hai Phong 859,000 868,800 876,600 884,300 892,900 903,100 913,200 Hung Yen 532,500 533,900 538,800 539,800 542,100 544,300 555,400

Thai Binh 859,700 860,700 859,300 858,900 857,200 859,300 862,600 Ha Nam 385,200 383,600 382,700 382,900 382,200 382,400 385,700

Nam Dinh 908,500 907,200 901,400 897,400 892,600 887,000 895,800

Ninh Binh 435,700 436,000 436,300 436,700 440,900 444,300 447,700


Ha Giang 324,900 331,200 337,500 343,600 349,000 354,600 364,200

Cao Bang 244,400 246,800 247,400 248,800 249,700 250,600 252,600 Bac Kan 142,100 143,500 144,100 145,200 146,100 147,700 149,200

Tuyen Quang 347,000 350,300 352,000 354,400 356,300 357,500 365,900 Lao Cai 316,000 285,700 289,400 294,500 299,200 304,500 309,300

Yen Bai 352,200 355,500 358,100 360,500 363,700 367,700 371,600 Thai Nguyen 538,000 544,300 549,400 553,800 556,300 558,400 560,500

Lang Son 355,600 358,200 359,300 361,100 362,000 363,800 365,600 Bac Giang 752,800 756,600 760,000 762,900 765,800 771,900 777,900

Phu Tho 631,800 635,000 638,200 639,800 641,800 646,200 650,200

Dien Bien 212,500 219,900 227,100 233,800 240,500 247,300

Lai Chau 344,600 176,500 179,500 181,300 183,200 186,500 189,900

Son La 489,100 500,100 509,200 519,700 528,400 529,700 547,000 Hoa Binh 401,900 411,100 418,100 426,800 434,000 379,500 392,500


Thanh Hoa 1,687,000 1,686,400 1,682,100 1,679,300 1,675,200 1,687,700 1,685,500

Nghe An 1,419,100 1,420,300 1,421,800 1,423,100 1,424,600 1,438,400 1,452,400

Ha Tinh 616,600 621,800 616,400 617,500 615,200 592,400 609,500 Quang Binh 405,300 408,000 412,600 415,700 417,700 421,500 424,800

Quang Tri 290,000 291,000 292,000 292,600 293,700 296,000 297,400 Thua Thien Hue 523,800 524,900 526,100 529,500 531,000 533,800 538,100

Da Nang 375,700 379,600 395,800 400,500 409,900 427,100 439,200

Quang Nam 676,100 679,300 681,300 683,400 684,600 689,000 693,200

Quang Ngai 587,900 589,700 592,100 594,200 596,100 598,500 601,200

Binh Dinh 715,400 718,700 719,800 720,900 722,800 725,300 727,800 Phu Yen 408,600 412,900 415,200 420,000 422,000 427,100 432,200

Khanh Hoa 539,900 548,100 552,600 558,700 564,700 570,400 573,800 Ninh Thuan 265,500 268,800 270,400 272,700 274,900 278,400 281,900

Binh Thuan 553,400 559,700 564,400 569,600 574,500 583,400 591,800


Kon Tum 181,600 187,700 193,500 199,200 205,000 209,500 219,800

Gia Lai 556,300 583,800 583,900 611,000 623,700 624,700 642,800 Dak Lak 1,006,200 825,000 849,200 852,700 855,800 866,000 876,000

Dak Nong 200,100 217,300 218,700 226,800 237,200 256,400 Lam Dong 542,800 552,400 563,000 572,800 580,500 589,100 597,300

South East 5,674,200 5,854,700 6,045,200 6,275,800 6,488,000 6,691,900 6,878,700

Binh Phuoc 383,000 395,600 406,000 417,000 427,000 436,000 446,000 Tay Ninh 499,600 506,500 509,000 515,000 518,000 525,000 532,000

Binh Duong 461,800 496,600 527,000 576,000 626,000 675,000 720,000 Dong Nai 1,077,500 1,101,400 1,121,000 1,148,000 1,177,000 1,209,000 1,236,000 Ba Ria - Vung Tau 449,800 460,600 470,000 479,000 486,000 493,000 499,000

TP.Ho Chi Minh 2,802,500 2,894,000 3,012,200 3,140,800 3,254,000 3,353,900 3,445,700



NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2009 (THOUSAND VISITORS)

2003 2004 2005 2006 2007 2008 2009

Total 2,430 2,928 3,478 3,584 4,229 4,236 3,747

By main purpose of journey

Tourism 1,239 1,584 2,039 2,069 2,606 2,613 2,241

Business 468 522 496 576 674 844 742

Visiting friend & relative 392 467 508 561 601 511 518

Others 331 355 435 378 349 268 247

By means of transport Air ways 1,395 1,822 2,335 2,702 3,301 3,283 3,026

Water ways 242 263 201 224 225 152 66

Roads 793 843 942 657 704 801 656

Source: Statistical Yearbook 2010 - General Statistics Office

MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

Long An 671,200 679,600 683,800 690,900 704,600 709,500 714,400

Tien Giang 791,700 797,500 799,600 803,600 806,600 814,700 822,600

Ben Tre 621,900 620,600 617,500 616,600 615,300 615,500 616,400 Tra Vinh 489,900 491,000 491,900 492,900 493,700 495,000 495,600

Vinh Long 494,000 495,900 496,700 497,500 498,500 503,000 507,600 Dong Thap 792,100 793,800 798,800 803,700 807,500 829,500 833,400

An Giang 1,031,600 1,035,900 1,039,400 1,045,000 1,049,200 1,059,600 1,069,300 Kien Giang 777,000 788,500 800,200 807,600 816,000 834,100 851,900

Can Tho 919,700 559,700 565,300 570,700 577,600 583,600 590,700 Hau Giang 368,900 368,900 371,200 373,600 377,500 381,400

Soc Trang 603,100 609,100 613,400 616,900 622,100 631,300 643,300 Bac Lieu 386,500 389,600 398,200 400,600 406,400 413,000 428,100

Ca Mau 574,700 579,200 583,500 586,300 589,500 600,300 608,000


REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009



AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)

Average amount per visitor Average amount per day visitor

Average Amount 1,771.8 506.2

By some provinces Ha Noi 2,597.8 538.8

Hai Phong 1,576.5 461.3

Lao Cai 1,957.1 455.4

Lang Son 1,528.2 638.4

Quang Ninh 1,810.9 591.8

Thanh Hoa 1,234.6 379.6

Nghe An 1,524.7 375.3

Quang Binh 1,723.9 470.7

Quang Tri 828.3 234.3

Thua Thien Hue 2,114.4 408.0

Da Nang 3,438.4 601.0

Quang Nam 2,192.6 408.7

Binh Dinh 1,990.1 437.2

Khanh Hoa 2,306.4 444.4

Gia Lai 1,209.1 299.4

Lam Dong 1,840.9 496.6

Binh Thuan 1,748.1 609.7

Tay Ninh 1,020.0 295.7

TP.Ho Chi Minh 2,795.3 520.6

An Giang 911.5 307.7

Can Tho 1,437.3 440.9

Source: Statistical Yearbook 2004 - General Statistics Office


ECONOMYCONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

Month 2003 2004 2005 2006 2007 2008 2009

January 100.9 101.1 101.1 101.2 101.1 102.4 100.3

February 102.2 103 102.5 102.1 102.2 103.6 101.2

March 99.4 100.8 100.1 99.5 99.8 103.0 99.8

April 100 100.5 100.6 100.2 100.5 102.2 100.4

May 99.9 100.9 100.5 100.6 100.8 103.9 100.4

June 99.7 100.8 100.4 100.4 100.9 102.1 100.6

July 99.7 100.5 100.4 100.4 100.9 101.1 100.5

August 99.9 100.6 100.4 100.4 100.6 101.6 100.2

September 100.1 100.3 100.8 100.3 100.5 100.2 100.6

October 99.8 100 100.4 100.2 100.7 99.8 100.4

November 100.6 100.2 100.4 100.6 101.2 99.2 100.6

December 100.8 100.6 100.8 100.5 102.9 99.3 101.4

Monthly average index 100.3 100.8 100.7 100.5 101.0 101.5 100.5

December of report year compared with previous year

103 109.5 108.4 106.6 112.6 119.9 106.5


RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009

Year Retail sales At Current Prices % Of GNI % Of Final Private

Consumption

1995 121160 53% 72% 1996 145,874 54% 72% 1997 161,900 52% 72% 1998 185,598 53% 73% 1999 200,924 51% 73% 2000 220,411 51% 75% 2001 245,315 52% 79% 2002 280,884 53% 81% 2003 333,809 55% 82% 2004 398,525 57% 86% 2005 480,294 58% 90% 2006 596,207 63% 97% 2007 746,159 67% 109% 2008 1,007,213 70% 108%

Prel.2009 1,214,532 77% 99%

Source: 2010 Statistical Yearbook of Vietnam



AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)

2003 2004 2005 2006 2007 2008 Prel.2009

Total 1,246.7 1,421.4 1,639.5 1,936.0 2,349.7 2,702.2 3,084.6

Agriculture and forestry 987.6 1,250 1,126.2 1,222.5 1,710.7 2,061.5 2,787.5

Fishing 817.3 929.1 1,142.0 1,291.4 1,710.2 2,105.4 2,973.5

Mining and quarrying 2,209.2 3,108.7 3,504.0 4,012.9 4,668.2 5,102.8 5,674.8

Manufacturing 1,314.9 1,545 1,739.3 2,012.9 2,257.5 2,708.0 3,136.2

Electricity, gas and water supply 2,251.8 2,439.9 2,585.8 3,467.7 3,624.3 3,952.4 4,585.1

Construction 1,261.1 1,361.4 1,566.9 1,669.0 2,103.9 2,335.0 2,552.3

Wholesale and retail trade; Repair of motor vehicles, Motor cycles and personal and household goods

1,322.9 1,468 1,811.4 1,951.5 2,426.5 2,945.9 3,250.2

Hotels and restaurants 1,303.3 1,518.1 1,852.5 2,189.7 2,952.0 3,092.1 3,487.5

Transport; storage and communications 2,277.6 2,433.1 2,988.5 3,269.1 4,106.6 4,250.0 4,585.6

Financial intermediation 2,321.4 2,790.6 3,352.9 4,602.8 6,160.5 6,590.5 7,357.3

Scientific activities and technology 1,051 1,164.9 2,053.1 2,008.6 2,107.9 3,107.6 3,347.1

Real estate, renting business activities 2,255.0 2,508.6 2,464.0 2,806.3 4,023.6 4,026.2 4,535.1

Public administration and defense; compulsory social security 799.4 898.2 1,136.6 1,472.7 1,803.9 1,972.6 2,456.9

Education and training 1,016 1,114.7 1,337.0 1,600.7 1,964.6 2,387.7 2,693.7

Health and social work 950.3 1,023.9 1,327.8 1,679.2 1,975.3 2,409.2 2,857.9

Recreational, cultural and spor ting activities 994.3 1,081.5 1,280.6 1,675.9 1,990.9 2,210.9 2,657.6

Activities of Part and of membership organisations 797.3 860.4 1,091.8 1,267.9 1,525.4 1,850.2 2,011.8

Community, social personal service and other activities 1,224.8 1,341.0 1,581.4 1,740.2 1,750.0 2,067.0 2,325.5


INDUSTRY STRUCTURE


INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

2003 2004 2005 2006 2007 2008

Whole country 620067.7 808958.3 991249.4 1203749.1 1469272.3 1910006.9

Red river delta 130548.6 171884.0 215857.5 275887.2 359828.0 472442.2

Ha Noi 50751.0 64390.9 77496.5 96395.8 119494.8 175831.7

Ha Tay 7580.0 10937.1 13432.7 15966.8 19160.1

Vinh Phuc 12849.1 16129.5 21209.3 29815.4 44036.3 52028.7

Bac Ninh 6816.1 8740.2 12995.4 16263.6 20817.4 29580.2

Quang Ninh 12111.7 16941.8 21135.1 27280.4 37987.5 55150.6

Hai Duong 7288.5 8895.1 11706.9 14590.3 20385.7 25876.9

Hai Phong 15635.0 20858.2 25293.4 33065.8 43286.2 57471.0

Hung Yen 7112.8 10890.6 13481.3 18289.8 23876.7 31430.3

Thai Binh 2930.2 4444.8 5485.2 7002.5 9235.0 13373.4

Ha Nam 2487.1 2937.9 3558.3 4302.0 5456.4 8279.1

Nam Dinh 3485.7 4676.7 6711.3 8785.0 10899.2 14691.2

Ninh Binh 1501.4 2041.2 3352.0 4129.8 5192.7 8729.1

Northern Midlands and Mountain 15656.6 21087.3 24419.4 29088.7 38089.8 54394.0

Ha Giang 229.9 192.1 264.4 370.5 526.1 765.5

Cao Bang 382.3 565.8 571.8 733.9 941.1 1497.7

Bac Kan 128.7 179.1 274.2 317.4 376.5 353.5

Tuyen Quang 461.1 677.3 660.0 815.8 1102.7 1456.9

Lao Cai 559.6 615.9 801.5 1482.9 1916.2 4202.9

Yen Bai 729.4 875.4 1035.2 1256.5 1583.2 2438.5

Thai Nguyen 4553.9 6739.3 7154.6 8370.1 11987.5 16204.6

Lang Son 563.1 714.2 667.6 890.2 933.1 1490.7

Bac Giang 1282.9 1760.3 2334.2 3045.9 3868.3 5654.0

Phu Tho 5383.5 7119.7 8578.5 9481.7 11705.1 15916.8

DienBien 388.2

409.2

428.6

486.1

588.2

794.5

Lai Chau 107.4 93.7 117.3 131.7 179.7 230.5

Son La 383.5 415.3 665.5 662.5 1036.2 1738.1

Hoa Binh 503.1 730.0 866.1 1043.5 1345.9 1649.8

North and South Central Coast 43354.6 55447.2 69737.0 80001.6 95892.0 124333.6

Thanh Hoa 6495.0 8170.2 9642.6 11067.6 12707.3 17069.1

Nghe An 3261.3 3925.0 4816.5 5535.3 6426.7 9202.0

Ha Tinh 994.5 1302.5 1555.2 1697.9 2201.8 2830.1

Quang Binh 1327.7 1813.6 2199.4 2507.0 2993.7 4470.8

Quang Tri 559.8 749.1 992.7 1254.9 1593.7 2244.8

Thua Thien Hue 2536.9 3180.5 4202.9 4749.5 5808.1 7056.2

Da Nang 7568.1 9423.0 11850.2 12023.8 13528.8 17713.9

Quang Nam 2205.5 3071.7 4666.0 6101.0 8117.9 10554.1



INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

Quang Ngai 1592.3 2080.6 2795.0 3684.0 4372.8 6148.7

Binh Dinh 4023.9 5204.8 6302.6 7613.4 9863.1 12060.6

Phu Yen 1529.1 1765.7 2672.8 3007.5 3995.6 5435.6

Khanh Hoa 8441.9 10931.2 13374.1 15621.6 17968.4 21241.6

Ninh Thuan 693.9 851.8 1039.6 1071.4 1323.9 2004.5

Binh Thuan 2124.7 2977.5 3627.4 4066.7 4990.2 6301.6

Central Highlands 4664.1 5138.7 7207.7 8528.0 10926.1 14980.6

Kon Tum 310.1 315.8 388.5 484.1 760.5 896.7

Gia Lai 1256.5 1497.0 1609.7 1881.9 2636.1 3744.3

Dak Lak 1093.8

1355.3

2139.3

2586.0

3206.6

4218.4

Dak Nong 560.9 235.0 811.7 924.5 1109.4 2039.3

Lam Dong 1442.8 1735.6 2258.5 2651.5 3213.5 4081.9

South East 346557.0 458049.3 550500.1 664484.8 781622.0 1001524.2

Binh Phuoc 897.9 1781.3 2143.9 2368.4 3514.0 6379.0

Tay Ninh 2916.3 4078.1 5325.3 6882.9 9015.9 11471.4

Binh Duong 41020.7 63023.6 80090.8 100050.2 127063.7 167653.2

Dong Nai 61929.2 83544.4 104893.7 142466.2 170558.8 215615.4

Ba Ria - Vung Tau 75931.7 105545.1 116063.8 132003.7 144552.4 191223.8

HCMC 163861.2 200076.8 241982.6 280713.4 326917.2 409181.4

Mekong River Delta 51824.5 64489.1 87486.1 105205.3 135896.0 186897.7

Long An 5898.1 7559.8 11649.0 15467.9 20280.0 27573.1

Tien Giang 2968.9 3677.1 6298.3 7486.9 9583.2 13057.6

Ben Tre 2151.2 2899.7 3461.6 3862.8 4585.7 5813.4

Tra Vinh 1505.3 1844.9 2384.0 2787.1 3533.9 4568.5

Vinh Long 1735.8 2301.9 2822.1 3654.7 4936.2 7414.7

Dong Thap 3479.5 3656.8 6913.5 8455.9 11900.1 18095.0

An Giang 4360.4 4868.7 8418.4 10369.1 12857.7 20316.0

Kien Giang 4848.6 5622.0 6974.1 8479.7 10641.3 13284.6

Can Tho 6834.7 10814.9 14738.3 17332.9 21839.5 34382.1

Hau Giang 2743.6 3523.7 3760.1 3985.2 5234.1 6378.9

Soc Trang 4958.2 6386.2 4943.5 6049.8 7864.7 8506.0

Bac Lieu 1919.1 1709.9 2763.9 3571.0 4285.7 5131.0

Ca Mau 8421.1 9623.5 12359.2 13702.3 18353.9 22376.8

Nec. 27462.3 32862.7 36041.6 40553.5

47018.3 55434.6


2003 2004 2005 2006 2007 2008


INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP

2000 2001 2002 2003 2004 2005 2006 2007 2008

Mill. VND

Total 336,100.3 395,809.2 476,350.0 620,067.7 808,958.3 991,049.4 1,203,749.1 1,469,272.3 1,910,006.9

State 114,799.9 124,379.7 149,651.5 181,675.3 221,450.7 249,085.2 270,207.1 294,339.1 352,721.7

Central 78,586.5 85,947.4 104,626.7 129,007.2 165,697.5 191,381.1 211,914.8 234,920.7 292,329.9

Local 36,213.4 38,432.3 45,024.8 52,668.1 55,753.2 57,704.1 58,292.3 59,418.4 60,391.8

Non-state 82,499.1 107,020.6 128,389.9 171,036.6 234,242.8 308,853.8 401,492.8 519,622.0 709,377.8

Collective 2,165.6 2,162.0 2,727.0 2,745.8 3,433.0 3,808.8 4,594.6 4,899.9 6,626.8

Private 47,861.1 64,608.0 79,402.7 114,277.0 164,928.6 225,033.4 306,654.6 407,096.1 572,254.0

Households 32,472.4 40,250.6 46,260.2 54,013.8 65,881.2 80,011.6 90,243.6 107,626.0 130,497.0

Foreign Invested Sector 138,801.3 164,408.9 198,308.6 267,355.8 353,264.8 433,110.4 532,049.2 655,311.2 847,907.4

Structure (%)

Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

state 34.2 31.5 31.5 29.4 27.4 25.1 22.4 20.0 18.5

Central 23.4 21.8 22.0 20.9 20.5 19.3 17.6 16.0 15.3

Local 10.8 9.7 9.5 8.5 6.9 5.8 4.8 4.0 3.2

Non-state 24.5 27.0 27.0 27.5 29.0 31.2 33.4 35.4 37.1

Collective 0.6 0.5 0.6 0.4 0.4 0.4 0.4 0.3 0.3

Private 14.2 16.3 16.7 18.4 20.4 22.7 25.5 27.7 30.0

Households 9.7 10.2 9.7 8.7 8.2 8.1 7.5 7.4 6.8

Foreign Invested sector 41.3 41.5 41.5 43.1 43.6 43.7 44.2 44.6 44.4



OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY

Years Total

Of which

Cultivation Livestock Service

Bill. VND

1990 61,817.50 49,604.00 10,283.20 1,930.30

1991 63,512.10 51,247.50 10,294.50 1,970.10

1992 68,820.30 55,132.60 11,651.00 2,036.70

1993 73,380.50 58,906.20 12,309.10 2,165.20

1994 76,998.30 61,660.00 12,999.00 2,339.30

1995 82,307.10 66,183.40 13,629.20 2,494.50

1996 87,647.90 70,778.80 14,347.20 2,521.90

1997 93,783.20 75,745.50 15,465.40 2,572.30

1998 99,096.20 80,291.70 16,204.20 2,600.30

1999 106,367.90 86,380.60 17,337.00 2,650.30

2000 112,111.70 90,858.20 18,505.40 2,748.10

2001 114,989.50 92,907.00 19,282.50 2,800.00

2002 122,150.00 98,060.70 21,199.70 2,889.60

2003 127,651.10 101,786.30 22,907.30 2,957.50

2004 172,494.90 131,551.90 37,343.60 3,599.40

2005 137112.0 107897.6 26107.6 3106.8

2006 142711.0 111613.0 27907.3 3190.6

2007 147846.7 115374.8 29196.1 3275.8

2008 158108.3 123391.2 31326.3 3390.8

Prel.2009 161536.4 124487.3 33547.1 3502.0


Index (Previous year =100) - %

1990 102.7 103.3 100.1 102.1

1991 108.4 107.6 113.2 103.4

1992 106.6 106.8 105.6 106.3

1993 104.9 104.7 105.6 108

1994 106.9 107.3 104.8 106.6

1995 106.5 106.9 105.3 101.1

1996 107 107 107.8 102

1997 105.7 106 104.8 101.1

1998 107.3 107.6 107 101.9

1999 105.4 105.2 106.7 103.7

2000 102.6 102.3 104.2 101.9

2001 106.2 105.5 109.9 103.2

2002 104.5 103.8 108.1 102.3

2003 104.2 104.7 102.3 102.3

2004 104.1 104.6 102.3 102.3

2005 103.2 101.4 111.4 102.6

2006 104.1 103.4 106.9 102.7

2007 103.6 103.4 104.6 102.7

2008 106.9 106.9 107.3 103.5

Prel.2009 102.2 100.9 107.1 103.3 Source: Statistical Yearbook 2010

OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY

Years Total

Of which

Cultivation Livestock Service

Bill. VND



OUTPUT & TRADEEXPORTS AND IMPORTS OF GOOD

Year Total Of which

Exports Imports Balance

Mill. USD

1990 5,156 2,404 2,752 (348)

1991 4,425 2,087 2,338 (251)

1992 5,122 2,581 2,541 40

1993 6,909 2,985 3,924 (939)

1994 9,880 4,054 5,826 (1,772)

1995 13,604 5,449 8,155 (2,707)

1996 18,399 7,256 11,144 (3,888)

1997 20,777 9,185 11,592 (2,407)

1998 20,860 9,360 11,500 (2,139)

1999 23,284 11,541 11,742 (201)

2000 30,119 14,483 15,637 (1,154)

2001 31,247 15,029 16,218 (1,189)

2002 36,452 16,706 19,746 (3,040)

2003 45,405 20,149 25,256 (5,107)

2004 58,454 26,485 31,969 (5,484)

2005 69,208 32,447 36,761 (4,314)

2006 84717.3 39826.2 44891.1 (5,065)

2007 111326.1 48561.4 62764.7 (14,203)

2008 143398.9 62685.1 80713.8 (18,029)

Prel.2009 127045.1 57096.3 69948.8 (12,853)



RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)

Total

Of which

Trade Hotel, Restaurant

Trourism and

Services

Bill.VND

1990 19,031.2 16,747.4 2,283.8

1991 33,403.6 29,183.3 4,220.3

1992 51,214.5 44,778.3 6,436.2

1993 67,273.3 58,424.4 8,848.9

1994 93,490.0 74,091.0 11,656.0 7,743.0

1995 121,160.0 94,863.0 16,957.0 9,340.0

1996 145,874.0 117,547.0 18,950.0 9,377.0

1997 161,899.7 131,770.4 20,523.5 9,605.8

1998 185,598.1 153,780.6 21,587.7 10,229.8

1999 200,923.7 166,989.0 21,672.1 12,262.6

2000 220,410.6 183,864.7 23,506.2 13,039.7



2001 245,315.0 200,011.0 30,535.0 12,760.0

2002 280,884.0 221,569.7 35,783.8 20,850.7

2003 333,809.3 262,832.6 39,382.3 29,092.6

2004 398,524.5 314,618.0 45,654.4 35,192.3

2005 480,293.5 373,879.4 58,709.3 47,984.8

2006 596,207.1 463,144.1 71,314.9 61,748.1

2007 746,159.4 574,814.4 90,101.1 81,243.9

2008 1,007,213.5 781,957.1 113,983.2 111,273.2

Prel.2009 1,214,532.1 953,012.9 136,884.6 124,634.6

Structure(%)

1990 100.0 88.0 12.0

1991 100.0 87.4 12.6

1992 100.0 87.4 12.6

1993 100.0 86.8 13.2

1994 100.0 79.3 12.5 8.2


Total

Of which


Trourism and

Services


1996 100.0 80.6 13.0 6.4

1998 100.0 82.9 11.6 5.5

1999 100.0 83.1 10.8 6.1

2000 100.0 83.4 10.7 5.9

2001 100.0 81.5 12.4 5.3

2002 100.0 78.9 12.7 7.4

2003 100.0 78.7 11.8 8.8

2004 100.0 78.9 11.5 8.8

2005 100.0 77.8 12.2 10.0

2006 100.0 77.7 12.0 10.3

2007 100.0 77.0 12.1 10.9

2008 100.0 77.6 11.3 11.1

Prel.2009 100.0 78.4 11.3 10.3


1995 100.0 78.3 14.0 7.7


Total

Of which


Trourism and

Services



RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

Years Total Of which

State Son-sate Foreign- Invested sector

Bill.VND

1990 19,031.2 5,788.7 13,242.5

1991 33,403.6 9,000.8 24,402.8

1992 51,214.5 12,370.6 38,843.9

1993 67,273.3 14,650.0 52,623.3

1994 93,490.0 21,566.0 71,478.0 446.0

1995 121,160.0 27,367.0 93,193.0 600.0

1996 145,874.0 31,123.0 112,960.0 1,791.0

1997 161,899.7 32,369.2 127,332.4 2,198.1

1998 185,598.1 36,083.8 147,128.3 2,386.0

1999 200,923.7 37,292.6 160,999.6 2,631.5

2000 220,410.6 39,205.7 177,743.9 3,461.0

2001 245,315.0 40,956.0 200,363.0 3,996.0

2002 280,884.0 45,525.4 224,436.4 10,922.2

2003 333,809.3 52,381.8 267,724.8 13,702.7

2004 398,524.5 59,818.2 323,586.1 15,120.2

2005 480,293.5 62,175.6 399,870.7 18,247.2

2006 596,207.1 75,314.0 498,610.1 22,283.0

2007 746,159.4 79,673.0 638,842.4 27,644.0

2008 1,007,213.5 98,351.2 874,824.4 34,037.9

Prel.2009 1,214,532.1 117,900.4 1,055,766.0 40,865.7



RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)

2003 2004 2005 2006 2007 2008 Prel.2009

Whole country 333809.3 398524.5 480293.5 596207.1 746159.4 1007213.5 1214532.1

Red river delta 72991.2 87851.4 106737.9 136853.8 171585.0 237424.5 280100.9

Ha Noi 30906.6 37045.9 44823.1 55817.7 67987.9 133312.0 157494.0

Ha Tay 6539.7 8116.6 10321.9 18850.1 24509.1

Vinh Phuc 2577.2 2974.7 3632.1 4914.8 7291.6 9997.4 11334.8

Bac Ninh 2664.3 3400.9 4116.0 5050.1 6680.4 9888.2 11493.2

Quang Ninh 6844.9 8571.2 10315.6 11782.6 14087.4 18557.7 21403.4

Hai Duong 3773.9 4117.4 4638.0 5371.0 6532.0 8690.7 9605.7

Hai Phong 7707.2 9268.2 11551.8 13737.9 17740.4 22493.5 27417.9

Hung Yen 2573.3 3015.2 3577.1 4226.4 5271.7 6645.5 7790.8

Thai Binh 2796.9 3414.4 4174.9 5337.4 6695.6 8835.5 10577.9

Ha Nam 1895.0 2222.4 2593.5 3174.1 4037.5 4452.6 5520.8

Nam Dinh 3045.2 3578.0 4203.6 5051.5 6103.0 7906.3 9308.4

Ninh Binh 1667.0 2126.5 2790.3 3540.2 4648.4 6645.1 8154.0

Northern Midlands and Mountain 16850.6 20620.2 24783.7 29803.0 38015.8 50541.0 60663.8

Ha Giang 640.1 828.6 959.0 1090.2 1347.2 1788.2 2016.4

Cao Bang 883.5 1090.1 1059.6 1465.6 1868.4 2374.9 2688.3

Bac Kan 474.6 538.2 627.0 750.2 936.6 1202.2 1513.4

Tuyen Quang 1165.6 1408.3 1903.5 2491.6 2908.6 3601.5 4322.3

Lao Cai 1132.6 1356.1 1674.9 2058.4 2639.2 3581.0 4392.6

Yen Bai 944.2 1182.0 1539.1 1851.3 2390.9 3253.0 3998.4

Thai Nguyen 2132.6 2673.2 3564.1 3980.3 5018.7 6379.3 7569.7

Lang Son 1992.5 2393.5 2513.4 3171.3 4081.9 5984.7 7600.1

Bac Giang 2012.4 2366.6 2799.7 3194.5 3881.4 4714.9 5508.2

Phu Tho 2499.4 2889.5 3190.3 3799.3 4898.3 6997.5 8014.5

Dien Bien 698.8

776.3 836.0 1138.1 1428.4 1921.7 2325.5

Lai Chau 317.5 399.2 481.8 683.4 885.6 1058.3

Son La 1327.1 1618.1 2241.2 2662.4 3654.0 5072.9 6290.2

Hoa Binh 947.2 1182.2 1476.7 1668.0 2278.7 2783.6 3365.9

North and South Central Coast 53700.8 63516.3 76728.3 95477.0 119845.0 156810.5 187346.1

Thanh Hoa 5089.1 6256.2 7479.5 8873.8 10638.3 14301.7 17212.8

Nghe An 6365.1 7639.4 9053.2 9218.1 12491.3 16155.8 19359.5

Ha Tinh 2296.7 2498.5 3376.8 4642.1 5755.8 8985.3 11514.5

Quang Binh 1969.8 2382.3 2850.6 3566.9 4280.9 6024.6 7087.8

Quang Tri 2010.6 2461.8 3087.2 3604.7 4568.8 5685.7 7318.0

Thua Thien Hue 2825.3 3408.6 4174.1 6750.3 7980.4 9275.0 10923.6

Da Nang 7780.4 8374.6 9641.0 11029.9 14817.9 18435.2 21532.8

Quang Nam 2370.0 2898.9 3679.5 4723.9 6208.5 8956.2 10973.4

Quang Ngai 3316.0 4096.8 4820.4 6530.0 8286.7 10713.1 13271.9

Binh Dinh 5740.3 6578.3 7968.4 9640.5 11772.2 15835.6 18635.7

Phu Yen 2198.4 2619.1 3176.1 3779.2 4499.7 6151.4 7287.0

Khanh Hoa 5885.3 7098.1 8539.0 12163.8 15459.2 20039.3 23229.1

Ninh Thuan 1409.3 1702.6 2129.6 2651.6 3260.5 4223.2 5030.9

Binh Thuan 4444.5 5501.1 6752.9 8302.2 9825.0 12028.4 13969.1

Central Highlands 10543.6 12926.8 17398.2 21681.0 27870.1 40170.8 48583.1



Kon Tum 710.1 845.5 1019.2 1252.4 1566.2 2188.6 2763.8

Gia Lai 2376.1 2981.4 3733.4 4661.5 6079.8 8229.9 9939.8

Dak Lak 3872.0 4483.9 5321.9 6712.5 8395.8 13271.3 15610.9

Dak Nong 565.0 681.4 1348.0 1798.5 2583.0 3344.5 4084.4

Lam Dong 3020.4 3934.6 5975.7 7256.1 9245.4 13136.5 16184.2

South East 115786.3 137277.2 157144.2 196027.9 244059.1 336668.2 414797.2

Binh Phuoc 2108.1 2577.4 3271.8 4570.4 5692.8 7834.1 9712.7

Tay Ninh 5816.6 7001.2 8550.8 11259.3 13465.3 19111.4 22085.9

Binh Duong 6756.5 8386.4 10683.9 13771.0 18126.3 26344.4 32562.8

Dong Nai 10856.8 13760.3 17364.1 21158.5 26116.8 37720.8 45018.6

Ba Ria - Vung Tau 8973.7 9558.5 9296.2 8762.4 12723.7 14050.5 16615.2

HCMC 81274.6 95993.4 107977.4 136506.3 167934.3 231607.0 288802.0

Mekong River Delta 63936.8 76332.6 97501.2 116364.4 144784.5 185598.5 223041.0

Long An 4341.5 5195.8 6053.3 7135.1 9038.8 11579.5 13932.9

Tien Giang 7400.7 8267.1 9302.1 10505.8 13002.3 15413.6 18099.3

Ben Tre 3694.5 4598.6 5458.0 6460.1 8261.6 10878.2 12357.5

Tra Vinh 2879.6 3599.7 4781.1 4950.9 5669.2 6798.8 7412.1

Vinh Long 3927.8 4767.8 5710.7 6880.8 8763.1 11361.6 13668.1

Dong Thap 5263.9 6191.9 7674.2 9256.7 12781.9 16891.0 21266.1

An Giang 11068.8 13345.5 17225.2 19227.8 23665.8 28396.2 34277.5

Kien Giang 5345.2 6334.1 10294.6 12342.6 15582.7 19546.3 22780.6

Can Tho 6865.3 8343.9 10414.5 12887.1 14918.6 20520.6 24010.0

Hau Giang 1379.1 1776.0 2664.1 3944.1 4890.3 6961.8 8885.8

Soc Trang 2808.2 3610.4 5377.7 7018.1 9090.4 12337.0 15232.0

Bac Lieu 3400.0 3536.0 4950.1 6125.7 7154.0 9448.6 11489.1

Ca Mau 5562.2 6765.8 7595.6 9629.6 11965.9 15465.3 19630.0


RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)

2003 2004 2005 2006 2007 2008 Prel.2009


STATISTICS BY KEY CITIESKEY STATISTICS IN HCMC 2000-2009

2003 2004 2005 2006 2007 2008 2009

Administrative units (Units) Urban district 19 19 19 19 19 19 19

Rural district 5 5 5 5 5 5 5

Ward 254 259 259 259 322 322 322

Town under rural district government 5 5 5 5 5 5 5

Commune 58 58 58 58 58 58 58

Population (Thous. pers.) 5,554.8 6,063.0 6,239.9 6,424.5 6,650,942.0 6,810,461.0 7,165.2

By sex

Male 2,675.3 2,920.2 2,996.5 3,081.8 3,184,175.0 3,262,901.0 3,445.7

Female 2,879.5 3,142.8 3,243.4 3,342.7 3,466,767.0 3,547,560.0 3,719.5

By residence

Urban 4,860.4 5,170.1 5,314.9 5,463.5 5,640,288.0 5,789,904.0 5,964.0

Rural 694.4 892.9 925.0 961.0 1,010,654.0 1,020,557.0 1,201.2

Population density (Person/km2) labour 2,651.0 2,894.0 2,978.0 3,067.0 3,175.0 3,251.0 3,420.3

Labour in state sector (Thous. Pers) 450.8 390.3 391.2 404.0 426.0 435.6 437.2

Agriculture, forestry and fishing 3.1 3.0 1.8 2.1 2.2 2.3 2.2

Industry and construction 228.0 181.3 188.0 193.4 198.1 202.5 203.4

Services 219.7 206.0 201.4 208.5 225.7 230.8 231.6

Average monthly income per labour in local state sector (Thous. VND)

1,474.0 1,654.2 1,955.3 2,186.7 - 2,263.0 2,754.0

GDP

GDP at current price (Bill VND) 111,344.0 137.087 165.297 191.011 229,197.0 287,153.0 334,190.0

By domestic economic sector 87,404.0 109,694.0 129,274.0 148,881.0 182,948.0 223,159.0 255,947.0

By foreign invested sector 23,940.0 27,393.0 36,023.0 39,391.0 51,494.0 63,994.0 78,243.0

GDP at constant 1994 prices (Bill VND) 70,826.0 79,237.1 88,872.0 99,627.0 112,189.0 124,303.0 135,063.0



Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0

By domestic economic sector 78.5 80.0 78.2 79.3 77.5 77.7 76.7

By foreign invested sector 21.5 20.0 21.8 20.7 22.5 22.3 23.3

Index of GDP at constant 1994 prices (%) 111.2 111.7 112.2 112.2 112.6 110.7 108.8



Postal service and telecommunication

Number of telephone (piece) 1,182,200 1,371,125 1,602,644 2,279,000 3,233,000 4,055,800 4,583,000

Turnover of postal service (mill VND) 4,012,600 4,413.700 4,668.000 4,311,300 4,279,800.0 4,551,600.0 4,945,200.0

Trade

Retail sales of domestic sector (Bill VND) 71,664 88,783 101,974 134,963 185,748.0 234,079.0 280,894.0

Source: Socio - Economic Statistical Data of 64 Provinces and Cities



KEY STATISTICS IN HANOI 2000-2009

2003 2004 2005 2006 2007 2008 2009



Ward 125 125 128 125 128 143 154


Commune 99 99 98 99 98 412 401

Population (Thous. pers.) 3,007 3,083 3,150 3,083 3,150 6,382 6,472

By sex

Male 1,503.8 1,545.3 1,576.2 1,545.3 1,576.2 3,124.9 3,187.6

Female 1,803.2 1,537.6 1,573.6 1,537.6 1,573.6 3,256.9 3,284.6

By residence

Urban 1,834.3 1,999.7 2,056.8 1,999.7 2,056.8 2,596.4 2,641.6

Rural 1,172.7 1,083.1 1,093.0 1,083.1 1,093.0 3,785.6 3,830.6



Agriculture, forestry and fishing 3.2 … 3.3 2.5 2.1 7.1 7.1

Industry and construction 252.0 … 285.9 237.0 227.9 201.0 198.5

Services 210.8 … 225.8 227.8 238.5 384.1 390.1


919.7 980.2 1,416.5 980.2 1,416.5 2,202.3 2,563.5

GDP

GDP at current price (Bill VND) 46,322.9 58,892.0 70,139.0 110,736.0 137,935.0 178,605.0 205,890.0













Number of telephone (piece) 933,355 1,034,631 1,337,000 1,350,000 1,380,000 2,276,200 2,496,700

Turnover of postal service (mill VND) 2,534,758 … 3,318,700 3,312,400 3,725,500 3,798,000 3,900,000

Trade

Retail sales of domestic sector (Bill VND) 28,331 35,911 59,225 83,360 103,458 133,312 157,494



KEY STATISTICS IN CANTHO 2000-2009

2003 2004 2005 2006 2007 2008 2009



Ward 30 30 30 30 33 33 44


Commune 33 33 33 33 32 32 36

Population (Thous. pers.) 1,114.3 1,123.5 1,134.5 1,135.2 1,159.0 1,180.9 1,189.6

By sex

Male 567.3 552.5 556.9 558.2 571.2 583.6 590.7

Female 547.0 571.0 577.6 577.0 587.8 597.3 598.9

By residence

Urban 555.6 560.0 566.6 569.9 601.5 615.5 783.1

Rural 558.7 563.5 567.9 565.3 557.5 565.4 406.5

Population density (Person/km2) labour 802.0 808.0 816.0 816.5 827.0 842.8 849.0




Services 220.7 155.6 158.0 163.0 167.6 172.0 177.1


- 959.5 1,026.7 1,169.6

- 2,070.4 2,284.9

GDP














Number of telephone (piece) 111,465 139,415 226,910 501,716 1,101,987.0 1,817,000 2,224,000.0

Turnover of postal service (mill VND) 234,760 384,200 338,000 429,500 843,300 955,300 1,003,700

Trade

Retail sales of domestic sector (Bill VND)

- 8,315,806 10,378,115 12,988,178 15,968,184.0 16,195,400 17,111,800




KEY STATISTICS IN DANANG 2000-2009 2003 2004 2005 2006 2007 2008 2009



Ward 33 33 33 33 45 45 45

Commune 14 14 14 14 11 11 11

Population (Thous. pers.) 747.1 764.6 779.0 792.6 806.7 868.8 890.5

By sex

Male 369.0 369.8 377.7 385.3 393.3 427.1 439.2

Female 378.1 394.7 407.3 407.3 413.4 441.7 451.3

By residence

Urban 590.8 607.9 672.6 686.7 699.8 747.9 773.5

Rural 156.3 156.7 106.4 105.5 106.9 120.9 117.0

Population density (Person/km2) labour 595.0 609.0 622.0 631.0 642.0 640.6 656.6




Services 101.7 106.7 128.4 203.7 218.0 218.1 222.9


906.1 962.1 1,318.8 -

- 1,727.1 2,322.4

GDP














Number of telephone (piece) 127,940 163,567 211,533 888,615 1,550,715 2,860,066 2,903,300

Number of postal service (mill VND) 376,000 436,300 762,000 1,314,000 2,766,000 3,315,000 3,481,000

Trade

Retail sales of domestic sector (Bill VND) 15,603.9 17,708.0 26,781.0 30,214.0 41,649.0 47,910.0 50,894.0



KEY STATISTICS IN HAIPHONG 2000-2009

2003 2004 2005 2006 2007 2008 2009



Town 1 1 1 1

Ward 57 57 57 57 70 70 70


Commune 152 152 152 152 143 143 143

Population (Thous. pers.) 1,754.1 1,770.8 1,790.3 1,807.5 1,827.7 1,824.1 1,841.7

By sex

Male 865.5 875.3 906.9 893.4 882.0 903.1 913.2

Female 888.6 895.5 883.4 914.1 945.7 921.0 928.5

By residence

Urban 646.4 804.9 715.7 731.1 740.7 815.9 849.1

Rural 1,107.7 965.9 1,074.6 1,076.4 1,087.0 1,008.2 992.6


Labour in state sector (Thous. Pers) 872.7

- 957.0 964.3 972.5 970.6 979.9

Agriculture, forestry and fishing 476.8 - 440.8 351.4 315.5 314.9 317.9

Industry and construction 168.9 - 257.2 250.4 270.6 270.1 272.6

Services 227.0 - 259.0 362.0 386.4 385.6 389.4


881.3 956.7 1,091.0 -

- 2,292.6 2,358.1

GDP














Number of telephone (piece) 164,131 243,927 251,000 360,000 491,100 598,200 572,700

Turnover of postal service (mill VND) 555,580

- 544,800 571,100 564,500 787,600 858,200

Trade

Retail sales of domestic sector (Bill VND) 7,236 9,001 11,552 13,738 17,087 24,310 27,469




HEALTH & LIVING STANDARD

NUMBER OF HEALTH ESTABLISHMENT

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Unit TOTAL 13,117 13,172 13,095 13,162 13,149 13,243 13,232 13,438 13,460 13,450

Hospital 835 836 842 842 856 878 903 956 974 1,002

Regional polyclinic 936 928 912 930 881 880 847 829 781 682

Sanatorium and rehabilitation hospital 92 71 76 77 53 53 51 51 40 43

Medical service units in communes, precincts

10,271 10,385 10,396 10,448 10,516 10,613 10,672 10,851 10,917 10,979

Medical service units in offices, enterprises 918 891 810 810 789 769 710 710 710 710

Others 65 61 59 55 54 50 49 41 38 34

Index (Previous year = 100) - % TOTAL 98.9 100.4 99.4 100.5 99.9 100.7 99.9 101.6 100.2 99.9

Hospital 100.2 100.1 100.7 100.0 101.7 102.6 102.8 105.9 101.9 102.9

Regional polyclinic 91.4 99.1 98.3 102.0 94.7 99.9 96.3 97.9 94.2 87.3

Sanatorium and rehabilitation hospital 82.1 77.2 107.0 101.3 68.8 100.0 96.2 100.0 78.4 107.5


101.6 101.1 100.1 100.5 100.7 100.9 100.6 101.7 100.6 100.6

Medical service units in offices, enterprises 82.0 97.1 90.9 100.0 97.4 97.5 92.3 100.0 100.0 100.0

Others 98.5 93.8 96.7 93.2 98.2 92.6 98.0 83.7 92.7 89.5

Source: Statistical Yearbook 2010– Excluding private establishments.


NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT)

Total Hospital Regional

polyclinic

Sanatorium and

rehabilitation hospital

Medical service unit

WHOLE COUNTRY 12,670 915 770 32 10,917

Red River Delta 2,763 191 103 8 2,450

Ha Noi 665 36 46 577

Vinh Phuc 158 9 11 1 137

Bac Ninh 146 11 7 1 126

Quang Ninh 217 21 8 1 186

Hai Duong 287 17 5 1 263

Hai Phong 255 24 6 1 224

Hung Yen 178 16 162

Thai Binh 305 18 1 285

Ha Nam 133 12 4 116

Nam Dinh 251 17 4 1 229

Ninh Binh 168 10 12 1 145

North-East 2,217 134 186 5 1,888

Ha Giang 208 13 20 175

Cao Bang 238 16 23 199

Bac Kan 140 8 10 122

Tuyen Quang 166 12 13 1 140

Lao Cai 212 12 36 164

Yen Bai 210 12 19 178

Thai Nguyen 212 15 13 1 180

Lang Son 265 14 24 1 226

Bac Giang 269 15 24 1 229

Phu Tho 297 17 4 1 275

North-West 736 46 70 1 617

Dien Bien 135 10 18 106

Lai Chau 112 7 7 98

Son La 243 15 23 1 203

Hoa Binh 246 14 22 210

North-Central Coast 2,043 108 102 5 1,826



Thanh Hoa 685 35 14 1 634

Nghe An 546 24 43 1 478

Ha Tinh 300 17 20 1 262

Quang Binh 173 8 6 159

Quang Tri 158 11 5 1 141

Thua Thien-Hue 181 13 14 1 152

South-Central Coast 1,023 88 52 4 876

Da Nang 69 12 1 56

Quang Nam 273 22 10 240

Quang Ngai 202 16 8 178

Binh Dinh 183 17 6 1 159

Phu Yen 132 11 13 1 106

Khanh Hoa 164 10 15 1 137

Central Highlands 823 67 48 3 701

Kon Tum 116 9 9 1 96

Gia Lai 243 17 16 1 209

Dak Lak 202 20 1 180

Dak Nong 78 7 71

Lam Dong 184 14 22 1 145

South East 1,259 127 80 4 1,039

Ninh Thuan 75 4 5 1 63

Binh Thuan 141 13 10 117

Binh Phuoc 117 9 5 102

Tay Ninh 112 12 4 1 95

Binh Duong 107 8 8 1 89

Dong Nai 201 17 13 171

Ba Ria - Vung Tau 96 10 6 80

TP. Ho Chi Minh 410 54 29 1 322

Mekong River Delta 1,806 154 129 2 1,520



polyclinic

Sanatorium and




Long An 211 16 5 190

Tien Giang 201 16 16 169

Ben Tre 178 10 8 160

Tra Vinh 112 9 15 88

Vinh Long 116 9 6 101

Dong Thap 168 12 13 1 142

An Giang 180 15 11 154

Kien Giang 157 15 16 126

Can Tho 83 15 8 60

Hau Giang 80 8 8 64

Soc Trang 128 11 12 105

Bac Lieu 74 7 2 64

Ca Mau 118 11 9 1 97

Source: Statistical Yearbook 2009 – Excluding private establishments



polyclinic

Sanatorium and



NUMBER OF PATIENT BEDS

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Unit (Thous.Beds) TOTAL 192.0 192.5 192.6 192.9 196.3 197.2 198.4 210.8 219.8 232.9

Hospital 110.7 112.5 114.4 117.3 124.3 127.0 131.5 142.8 151.8 163.9


Sanatorium and rehabilitation hospital

12.2 10.4 10.7 10.8 8.0 7.7 4.4 4.4 4.3 4.9


49.1 49.7 47.9 45.1 44.6 45.8 46.1 47.3 48.0 49.4

Medical service units in offices, enterprises

8.3 8.2 8.3 8.3 8.2 5.4 5.0 5.0 5.0 5.0

Others 2.3 2.3 2.1 2.1 2.2 2.0 2.2 2.1 2.0 1.6

Bed per 10000 inhabitant (Bed) 24.7 24.5 24.2 23.8 23.9 23.7 23.6 25.0 25.8 27.1

Index (Previous year = 100) - %

TOTAL 98.0 100.3 100.0 100.2 101.8 100.5 100.6 106.3 104.2 106.0

Hospital 100.7 101.6 101.7 102.4 106.0 102.2 103.5 108.6 106.3 108.0


Sanatorium and rehabilitation hospital

93.1 85.2 102.5 100.9 74.5 96.3 57.1 101.1 97.8 111.8


99.6 101.2 96.3 94.3 99.0 102.7 100.6 102.6 101.4 103.0

Medical service units in offices, enterprises

78.3 98.8 100.1 100.0 99.1 65.9 92.0 100.0 100.0 100.0

Others 94.2 95.3 95.8 101.8 98.2 90.9 107.5 97.0 93.9 83.2

Bed per 10000 inhabitant (Bed) 96.7 98.9 98.7 98.3 100.4 99.2 99.4 105.1 103.1 104.9

Source: Statistical Yearbook 2010 – Excluding private establishments.




NUMBER OF HEALTH STAFF

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Thous .pers. Medical staff Doctors 39.2 41.0 44.5 47.2 50.1 51.5 52.8 54.8 57.3 60.8

Assistant physicians 50.8 50.9 50.6 48.7 49.2 49.7 48.8 48.8 49.8 51.8

Nurses 46.2 45.9 46.4 47.8 49.2 51.6 55.4 60.3 65.1 71.5

Midwives 14.2 14.5 15.4 16.2 17.5 18.1 19.0 20.8 23.0 25.0

Doctors per 10000 inhabitant (Pers.) 5.0 5.2 5.6 5.8 6.1 6.2 6.3 6.5 6.7 7.1

Pharmaceutical staff Pharmacists of high degree 6.0 6.0 6.1 5.6 5.6 5.6 5.5 5.7 5.8 5.7

Pharmacists of middle degree 7.8 8.5 9.0 9.7 9.1 9.5 10.8 12.4 13.9 15.9

Assistant Pharmacists 9.3 9.6 9.6 9.4 7.9 8.1 7.9 8.5 8.6 8.1

Index (Previous year = 100) - % Medical staff Doctors 105.7 104.6 108.5 106.2 106.1 102.7 102.6 103.8 104.6 106.1

Assistant physicians 99.2 100.2 99.3 96.2 101.1 100.9 98.4 100.0 102.0 104.1

Nurses 101.5 99.4 101.2 103.0 103.0 104.8 107.5 108.9 107.9 109.9

Midwives 104.4 102.1 106.5 105.5 107.6 103.5 105.1 109.4 110.5 109.0

Doctors per 10000 inhabitant 104.2 103.2 107.0 104.6 105.3 101.4 101.6 102.7 103.5 104.9

Pharmaceutical staff Pharmacists of high degree 103.4 100.0 102.1 91.2 99.3 99.8 98.4 103.8 102.1 98.1

Pharmacists of middle degree 109.9 109.0 106.6 106.9 94.0 104.8 113.3 114.7 112.2 113.9

Assistant Pharmacists 100.0 103.2 99.9 98.2 84.4 102.5 97.0 108.4 100.6 94.3

Source: Statistical Yearbook 2010 – Excluding private establishments.

MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS. VNDS)

1999 2002 2004 2006 2008

Whole Country 295.0 356.0 484.0 636.0 995.0

By Residence

Urban 517.0 622.0 815.0 1,058.0 1,605.0

Rural 225.0 275.0 378.0 506.0 762.0

By Region

Red River Delta 282.0 358.0 498.0 666.0 1,065.0

Northern Midlands and Mountain 199.0 237.0 327.0 442.0 657.0

North and South Central Coast 229.0 268.0 361.0 476.0 728.0

Central Highlands 345.0 244.0 390.0 522.0 795.0

South East 571.0 667.0 893.0 1,146.0 1,773.0

Mekong River Delta 342.0 371.0 471.0 628.0 940.0


MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS)

1999 2002 2004 2006 2008

Whole Country 221.0 269.0 360.0 460.0 705.0

By Residence

Urban 373.0 461.0 595.0 738.0 1,115.0

Rural 175.0 211.0 284.0 359.0 548.0

By Region

Red River Delta 223.0 274.0 378.0 479.0 725.0

Northern Midlands and Mountain 167.0 201.0 265.0 336.0 500.0

North and South Central Coast 178.0 217.0 288.0 362.0 559.0

Central Highlands 251.0 202.0 295.0 391.0 606.0

South East 385.0 476.0 611.0 785.0 1,240.0

Mekong River Delta 246.0 258.0 335.0 435.0 624.0





GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)

2002 2004 2006

Whole Country General poverty rate 28.9 19.5 16.0

Food poverty rate 9.9 6.9

By Region Red River Delta General poverty rate 22.4 12.1 8.9


North East General poverty rate 38.4 29.4 25.0


North West General poverty rate 68.0 58.6 49.0


North Central Coast General poverty rate 43.9 31.9 29.1


South Central Coast General poverty rate 25.2 19.0 12.6


Central Highlands General poverty rate 51.8 33.1 28.6


South East General poverty rate 10.6 5.4 3.8


Mekong River Delta General poverty rate 23.4 19.5 10,3



MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 Prel.2009

TOTAL VIETNAM 979.7 1,068.5 1,297.1 1,565.3 1,876.0 2,159.0 2,501.3

Red River Delta 956 1,207 1,516 1,837 2,014 2,396

Ha Noi 980 980 1,417 1,759 2,082 2,202 2,564

Ha Tay 805 805 958 1,114 1,640

Vinh Phuc 725 921 1,123 1,416 1,736 1,950 2,498

Bac Ninh 867 946 1,185 1,482 1,785 2,145 2,474

Quang Ninh 966 1,039 1,279 1,541 1,887 1,913 2,116

Hai Duong 992 1,064 1,261 1,459 1,563 1,771 1,941

Hai Phong 881 957 1,091 1,398 1,775 2,293 2,358

Hung Yen 788 884 964 1,247 1,501 1,801 2,074

Thai Binh 817 958 1,243 1,626 2,023 2,143 2,594

Ha Nam 805 979 1,273 1,533 1,720 1,745 2,230

Nam Dinh 803 885 949 1,455 1,682 1,810 2,074

Ninh Binh 639 705 1,050 1,532 1,882 2,175 2,757

Northern Midlands and Mountain 1,037 1,195 1,493 1,787 2,109 2,510

Ha Giang 946 1,027 1,202 1,495 1,683 2,257 2,560

Cao Bang 982 1,079 1,324 1,690 2,165 2,393 2,780

Bac Kan 881 951 1,343 1,135 1,901 2,003 2,077

Tuyen Quang 940 1,032 1,247 1,480 1,973 2,104 2,418

Lao Cai 963 1,021 1,136 1,548 1,884 2,293 2,652

Yen Bai 976 1,053 1,134 1,261 1,407 1,708 2,093

Thai Nguyen 1,014 1,064 1,258 1,506 1,928 2,052 2,244

Lang Son 887 988 1,024 1,504 1,704 2,339 2,709

Bac Giang 930 976 1,225 1,426 1,774 1,932 2,702

Phu Tho 907 970 1,082 1,469 1,606 1,650 1,664

Dien Bien 1,421 1,478 1,884 2,377 2,659 2,897

Lai Chau 1,070 1,090 1,243 1,569 1,915 2,157 2,596

Son La 1,025 1,046 1,186 1,508 1,944 2,279 3,192

Hoa Binh 839 1,000 1,080 1,316 1,452 1,902 2,306

North and South Central Coast 1,014 1,239 1,433 1,769 2,079 2,340

Thanh Hoa 931 988 1,271 1,475 1,753 2,058 2,376

Nghe An 878 942 1,160 1,160 1,645 1,963 2,263

Ha Tinh 924 942 1,098 1,394 1,632 1,709 2,255

Quang Binh 914 919 1,156 1,268 1,502 2,076 2,521

Quang Tri 929 992 1,140 1,418 1,787 1,984 2,406

Thua Thien Hue 976 1,153 1,384 1,624 1,994 2,040 2,489

Da Nang 900 962 1,319 1,438 1,567 1,727 2,322



VIETNAM BY THE NUMBERS | 98

MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)

REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 Prel.2009

Quang Nam 862 946 1,186 1,436 1,711 2,167 2,408

Quang Ngai 1 ,009 1,034 1,356 1,562 1,953 2,286 2,544

Binh Dinh 1,014 1,169 1,403 1,612 2,052 2,635 2,801

Phu Yen 703 853 1,035 1,036 1,473 1,480 1,872

Khanh Hoa 1,273 1,322 1,426 1,925 2,250 2,539 2,957

Ninh Thuan 983 1,111 1,139 1,384 1,723 2,105 2,282

Binh Thuan 964 1,011 1,212 1,546 1,891 2,447 2,782

Central H ighlands 1,015 1,246 1,587 1,940 2,169 2,590

Kon Tum 986 1,015 1,254 1,540 2,036 2,187 2,652

Gia Lai 800 948 1,154 1,611 1,954 2,347 2,660

Dak Lak 868 998 1,329 1,774 2,267 2,486 2,875

Dak Nong 795 982 1,125 1,332 1,446 1,520 2,002

Lam Dong 1,044 1,129 1,265 1,407 1,555 1,733 2,292

South East 1,418 1,696 1,995 2,249 2,574 2,872

Binh Phuoc 718 745 1,283 1,651 2,004 2,463 2,611

Tay Ninh 985 1,081 1,256 1,656 2,010 2,784 3,283

Binh Duong 1,064 1,197 1,582 1,775 2,047 2,784 2,817

Dong Nai 1 ,149 1,351 1,563 1,732 2,162 2,277 3,428

Ba Ria Vung Tau 1,013 1,118 1,375 1,697 2,032 2,300 2,565

HCMC 1,474 1,654 1,955 2,280 2,415 2,658 2,754

Mekong River Delta 1,042 1,258 1,480 1,789 2,118 2,471

Long An 1,115 1,161 1,409 1,366 1,602 1,991 2,413

Tien Giang 1,000 1,062 1,289 1,568 1,845 2,316 2,730

Ben Tre 1,041 1,016 1,153 1,408 1,774 1,853 2,329

Tra V inh 931 895 1,180 1,286 2,024 1,600 2,094

Vinh Long 1,094 1,081 1,256 1,498 1,819 2,406 2,633

Dong Thap 1,074 1,110 1,396 1,620 2,024 2,382 2,740

An Giang 1,003 1,079 1,353 1,671 2,080 2,652 2,948

Kien Giang 1,052 1,065 1,262 1,373 1,915 2,100 2,428

Can Tho 842 1,051 1,304 1,485 1,731 2,070 2,285

Hau Giang 960 1,027 1,309 1,599 1,779 2,207

Soc Trang 953 1,038 1,365 1,488 1,526 1,835 2,216

Bac Lieu 737 826 1,076 1,337 1,740 1,928 2,317

Ca Mau 800 1,020 1,031 1,539 1,679 1,963 2,226

Source: S tatistical Yearbook 2010

VIETNAM POCKET REFERENCE GUIDE 2011 Nielsen



KEY INTERNATIONAL ECONOMIC DATAGDP REAL GROWTH RATE (%)

2005 2006 2007 2008 2009 2010

Japan 1.9 2.4 2.4 -1.2 -5.2 1.6

China 10.4 11.1 13.0 9.6 8.7 9.7

Hong Kong 7.1 7.0 6.4 2.1 -2.7 5.0

Taiwan 4.2 4.9 6.0 0.7 -1.9 4.8

South Korea 4.2 5.0 5.1 2.2 0.2 5.8

Indonesia 5.7 5.5 6.3 6.0 4.5 6.0

Malaysia 5.0 5.9 6.2 4.6 -1.7 4.5

Philippines 4.9 5.4 7.1 3.8 0.9 5.1

Singapore 6.6 7.9 8.2 1.4 -2.0 5.5

Thailand 4.5 5.0 4.9 2.5 -2.3 4.4

Vietnam 8.4 8.2 8.4 6.2 5.3 6.1

India (CY) 9.2 9.7 9.9 6.3 5.7 7.9

Australia 2.8 2.8 4.9 2.2 0.3 2.8

New Zealand 2.8 1.5 3.1 -0.7 -1.0 3.1

Source: IMA Asia Report 2010

INFLATION RATE, CPI YEAR AVERAGE (%)

2005 2006 2007 2008 2009 2010

Japan -0.3 0.3 0.0 1.4 -1.4 -0.3

China 1.8 1.5 4.8 5.9 -0.7 4.5

Hong Kong (composite CPI) 0.9 2.0 2.0 4.3 0.6 2.0

Taiwan 2.3 0.6 1.8 3.5 -0.9 2.5

South Korea 2.8 2.2 2.5 4.7 2.8 3.5

Indonesia 10.5 13.1 6.4 9.8 4.8 6.0

Malaysia 3.0 3.6 2.0 5.4 0.6 2.0

Philippines 7.7 6.3 2.8 9.3 3.3 5.5

Singapore 0.5 1.0 2.1 6.5 0.2 2.5

Thailand 4.5 4.7 2.2 5.4 -0.9 3.0

Vietnam 8.3 6.6 8.5 23.1 6.7 11.0

India (CY CPI urban non-manual workers) 4.6 6.6 6.5 7.7 11.7 15.0

Australia 2.7 3.5 2.3 4.4 0.6 2.0

New Zealand 3.0 3.4 2.4 4.0 2.1 1.8



EXCHANGE RATE TO US$1, YEAR AVERAGE

2005 2006 2007 2008 2009 2010

Japan 110.00 116.00 118.00 103.00 94.00 98.00

China 8.19 7.97 7.61 6.95 6.83 6.50

Hong Kong 7.77 7.77 7.80 7.79 7.75 7.75

Taiwan 32.20 32.50 32.80 31.50 33.10 30.90

South Korea 1024.00 955.00 929.00 1100.00 1277.00 1150.00

Indonesia 9751.00 9141.00 9164.00 9757.00 10356.00 9500.00

Malaysia 3.79 3.66 3.43 3.34 3.52 3.39

Philippines 55.00 51.30 46.10 44.50 47.60 46.70

Singapore 1.66 1.59 1.51 1.41 1.45 1.45

Thailand 40.20 37.90 32.20 33.00 34.30 32.70

Vietnam 15832.00 15970.00 16063.00 16506.00 17860.00 19626.00

India (FY) 44.10 45.30 41.20 43.80 48.30 46.90

Australia 0.76 0.79 1.19 1.20 1.27 1.10

New Zealand 0.70 0.65 1.36 1.43 1.60 1.45


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Vietnam Pocket Reference Book 2011

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